7 CRUCIAL Things Every SaaS Landing Page Should Have (with examples)

if you're looking to launch a SAS you if you're looking to launch a SAS you need a landing page to send potential need a landing page to send potential need a landing page to send potential customers to but a landing page isn't customers to but a landing page isn't customers to but a landing page isn't just a generic website it has a job and just a generic website it has a job and just a generic website it has a job and that job is to convince people to pay that job is to convince people to pay that job is to convince people to pay you money to use your product in this you money to use your product in this you money to use your product in this video we're going to cover the seven video we're going to cover the seven video we're going to cover the seven simple but essential things you want to simple but essential things you want to simple but essential things you want to have for converting visitors into have for converting visitors into have for converting visitors into customers and driving your startup's customers and driving your startup's customers and driving your startup's growth as your business grows your growth as your business grows your growth as your business grows your landing pages will get more and more landing pages will get more and more landing pages will get more and more sophisticated and eventually you may sophisticated and eventually you may sophisticated and eventually you may need to have multiple landing pages for need to have multiple landing pages for need to have multiple landing pages for the same product and we'll cover that the same product and we'll cover that the same product and we'll cover that later in the video I've got a ton of later in the video I've got a ton of later in the video I've got a ton of examples to show you from the couple examples to show you from the couple examples to show you from the couple hundreds of startups I have worked with hundreds of startups I have worked with hundreds of startups I have worked with through Tiny Seed over the last 5 years through Tiny Seed over the last 5 years through Tiny Seed over the last 5 years so let's start at the beginning with the so let's start at the beginning with the so let's start at the beginning with the first three key ingredients you'll need first three key ingredients you'll need first three key ingredients you'll need for a simple pre-launch landing page so for a simple pre-launch landing page so for a simple pre-launch landing page so number one your headline what problem number one your headline what problem number one your headline what problem does your product solve and for whom does your product solve and for whom does your product solve and for whom this is your main headline your AG one this is your main headline your AG one this is your main headline your AG one you want to have a prominent sentence you want to have a prominent sentence you want to have a prominent sentence that immediately explains why your that immediately explains why your that immediately explains why your product exists and it should be one product exists and it should be one product exists and it should be one sentence don't get too long and sentence don't get too long and sentence don't get too long and complicated with this this is something complicated with this this is something complicated with this this is something that you should spend a bit of time on that you should spend a bit of time on that you should spend a bit of time on because it's so important your customers because it's so important your customers because it's so important your customers going loading your website reading this going loading your website reading this going loading your website reading this and they're going to bounce if it's not and they're going to bounce if it's not and they're going to bounce if it's not compelling the lazy way of writing this compelling the lazy way of writing this compelling the lazy way of writing this headline is to Simply say what your headline is to Simply say what your headline is to Simply say what your product is XYZ is an app for product product is XYZ is an app for product product is XYZ is an app for product marketers but this isn't compelling you marketers but this isn't compelling you marketers but this isn't compelling you want to go into what problem that your want to go into what problem that your want to go into what problem that your product product XYZ solves is it saving product product XYZ solves is it saving product product XYZ solves is it saving product managers time is it saving them product managers time is it saving them product managers time is it saving them money is it saving them effort so for money is it saving them effort so for money is it saving them effort so for example a headline that says spend 10x example a headline that says spend 10x example a headline that says spend 10x less time on product management using less time on product management using less time on product management using XYZ is far more compelling than just XYZ XYZ is far more compelling than just XYZ XYZ is far more compelling than just XYZ so does so and so so take the time to

so does so and so so take the time to so does so and so so take the time to write out a bunch of different write out a bunch of different write out a bunch of different variations play with humor make people variations play with humor make people variations play with humor make people curious the time you spend working on curious the time you spend working on curious the time you spend working on your headline will magnify the number of your headline will magnify the number of your headline will magnify the number of customers that stay on your landing page customers that stay on your landing page customers that stay on your landing page and potentially use your product next and potentially use your product next and potentially use your product next thing you should have is a sub headline thing you should have is a sub headline thing you should have is a sub headline that expands on that headline and adds that expands on that headline and adds that expands on that headline and adds supporting copy these two elements the supporting copy these two elements the supporting copy these two elements the headline and sub headline work together headline and sub headline work together headline and sub headline work together you can use your sub headline your H2 to you can use your sub headline your H2 to you can use your sub headline your H2 to build upon what your H1 says so this is build upon what your H1 says so this is build upon what your H1 says so this is a good place to explain your product in a good place to explain your product in a good place to explain your product in more natural language tell people how more natural language tell people how more natural language tell people how you're different than alternate you're different than alternate you're different than alternate offerings and expand on what makes your offerings and expand on what makes your offerings and expand on what makes your product awesome you can get away with product awesome you can get away with product awesome you can get away with just a headline but folks are so used to just a headline but folks are so used to just a headline but folks are so used to seeing an H1 and an H2 you can utilize seeing an H1 and an H2 you can utilize seeing an H1 and an H2 you can utilize this framework that people are used to this framework that people are used to this framework that people are used to to write succinctly and intriguingly to write succinctly and intriguingly to write succinctly and intriguingly about your product to compel folks to about your product to compel folks to about your product to compel folks to sign up let's take a look at the cloud sign up let's take a look at the cloud sign up let's take a look at the cloud forest website to see how an H1 and H2 forest website to see how an H1 and H2 forest website to see how an H1 and H2 can play well together so the H1 the can play well together so the H1 the can play well together so the H1 the headline wave goodbye to unexpected AWS headline wave goodbye to unexpected AWS headline wave goodbye to unexpected AWS cost is a very compelling uh headline it cost is a very compelling uh headline it cost is a very compelling uh headline it has humor it's interesting it doesn't has humor it's interesting it doesn't has humor it's interesting it doesn't just say what cloud forecast is it's a just say what cloud forecast is it's a just say what cloud forecast is it's a product for people working with AWS it product for people working with AWS it product for people working with AWS it tells you what you would get as a tells you what you would get as a tells you what you would get as a customer of cloud forecast and that is customer of cloud forecast and that is customer of cloud forecast and that is far more compelling than just saying far more compelling than just saying far more compelling than just saying what cloud forecast does you want to what cloud forecast does you want to what cloud forecast does you want to tell folks that they're going to wave tell folks that they're going to wave tell folks that they're going to wave goodbye to all those unexpected goodbye to all those unexpected goodbye to all those unexpected costs and that's going to be really costs and that's going to be really costs and that's going to be really intriguing to a lot of people let's jump intriguing to a lot of people let's jump intriguing to a lot of people let's jump down to the H2 so the H2 is two down to the H2 so the H2 is two down to the H2 so the H2 is two sentences it is uh expands way more sentences it is uh expands way more sentences it is uh expands way more about what cloud forecast does so you about what cloud forecast does so you about what cloud forecast does so you got the headline to capture the

got the headline to capture the got the headline to capture the intention then the H2 to actually intention then the H2 to actually intention then the H2 to actually explain what's going on behind the explain what's going on behind the explain what's going on behind the scenes and so this is a really good scenes and so this is a really good scenes and so this is a really good example about how the headline and the example about how the headline and the example about how the headline and the sub headline can play off each other and sub headline can play off each other and sub headline can play off each other and work together to create a really really work together to create a really really work together to create a really really compelling story on top of your landing compelling story on top of your landing compelling story on top of your landing page and the last crucial element is page and the last crucial element is page and the last crucial element is your call to action folks read your your call to action folks read your your call to action folks read your headlines and now they're interested and headlines and now they're interested and headlines and now they're interested and this is where you need to have a call to this is where you need to have a call to this is where you need to have a call to action to compel people to do what you action to compel people to do what you action to compel people to do what you want them to do whether this is a email want them to do whether this is a email want them to do whether this is a email sign up if you're not launched yet sign up if you're not launched yet sign up if you're not launched yet you're just creating your email list or you're just creating your email list or you're just creating your email list or the sign up button for your product or the sign up button for your product or the sign up button for your product or whatever you want someone to do so at whatever you want someone to do so at whatever you want someone to do so at the top of the page without scrolling a the top of the page without scrolling a the top of the page without scrolling a potential customer should see these potential customer should see these potential customer should see these three things one two and three H1 three things one two and three H1 three things one two and three H1 headline H2 sub headline and your call headline H2 sub headline and your call headline H2 sub headline and your call to action above the fold no scrolling I to action above the fold no scrolling I to action above the fold no scrolling I want to emphasize this you want people want to emphasize this you want people want to emphasize this you want people to only see these things reduce the to only see these things reduce the to only see these things reduce the distractions around them and really distractions around them and really distractions around them and really focus on these three elements so let's focus on these three elements so let's focus on these three elements so let's look at one more example which is the look at one more example which is the look at one more example which is the Swip well landing page so you can see Swip well landing page so you can see Swip well landing page so you can see here they have that H1 that H2 and that here they have that H1 that H2 and that here they have that H1 that H2 and that CTA that email collection area so your CTA that email collection area so your CTA that email collection area so your landing page can be as simple as this so landing page can be as simple as this so landing page can be as simple as this so with these three simple things you can with these three simple things you can with these three simple things you can start building the launch list for your start building the launch list for your start building the launch list for your new idea and if you're at this early new idea and if you're at this early new idea and if you're at this early stage where you're testing out ideas and stage where you're testing out ideas and stage where you're testing out ideas and trying to get a sass off the ground and trying to get a sass off the ground and trying to get a sass off the ground and you're looking for more help with you're looking for more help with you're looking for more help with finding profitable ideas writing your finding profitable ideas writing your finding profitable ideas writing your landing page copy or validating your landing page copy or validating your landing page copy or validating your idea you should head over to SAS launchpad.lee for our own landing page launchpad.lee for our own landing page so once you've launched and you have a so once you've launched and you have a so once you've launched and you have a product live you want to update and product live you want to update and product live you want to update and improve your landing page so it can do a

improve your landing page so it can do a improve your landing page so it can do a better job of converting visitors into better job of converting visitors into better job of converting visitors into customers so what do these Pages need I customers so what do these Pages need I customers so what do these Pages need I recommend a few more crucial elements to recommend a few more crucial elements to recommend a few more crucial elements to add to your landing page to really help add to your landing page to really help add to your landing page to really help compel folks to sign up to be customers compel folks to sign up to be customers compel folks to sign up to be customers first off I recommend screenshots or first off I recommend screenshots or first off I recommend screenshots or mockups of your product a preview of mockups of your product a preview of mockups of your product a preview of what to expect is very compelling to what to expect is very compelling to what to expect is very compelling to customers and a lot of folks are going customers and a lot of folks are going customers and a lot of folks are going to be looking for how your product looks to be looking for how your product looks to be looking for how your product looks as they trying and decide whether to as they trying and decide whether to as they trying and decide whether to sign up so if it's possible add sign up so if it's possible add sign up so if it's possible add screenshots of the product you have you screenshots of the product you have you screenshots of the product you have you know obviously this is not necessary if know obviously this is not necessary if know obviously this is not necessary if you're in pre-launch but this is only you're in pre-launch but this is only you're in pre-launch but this is only postlaunch you want to get people an postlaunch you want to get people an postlaunch you want to get people an idea of what they're signing up for now idea of what they're signing up for now idea of what they're signing up for now these mockups can come uh in several these mockups can come uh in several these mockups can come uh in several different forms from the simpler to the different forms from the simpler to the different forms from the simpler to the more complex simple is just a screenshot more complex simple is just a screenshot more complex simple is just a screenshot a little bit more complex would be like a little bit more complex would be like a little bit more complex would be like us summit.com where there is an embedded us summit.com where there is an embedded us summit.com where there is an embedded loom video with the founder walking loom video with the founder walking loom video with the founder walking through the product so this shows the through the product so this shows the through the product so this shows the product but it also adds a sense of product but it also adds a sense of product but it also adds a sense of humanity a sense of like personality to humanity a sense of like personality to humanity a sense of like personality to the product that a simple screenshot the product that a simple screenshot the product that a simple screenshot wouldn't have obviously it takes more wouldn't have obviously it takes more wouldn't have obviously it takes more time but it's really compelling another time but it's really compelling another time but it's really compelling another thing you can do is something like The thing you can do is something like The thing you can do is something like The Savvy Cal website where you have a Savvy Cal website where you have a Savvy Cal website where you have a fullblown preview about how the app fullblown preview about how the app fullblown preview about how the app works right on the homepage and so folks works right on the homepage and so folks works right on the homepage and so folks can click around and interact with it can click around and interact with it can click around and interact with it obviously this takes a lot more obviously this takes a lot more obviously this takes a lot more engineering time to set this up but this engineering time to set this up but this engineering time to set this up but this is a really awesome way way of showing is a really awesome way way of showing is a really awesome way way of showing how your product works behind the scenes how your product works behind the scenes how your product works behind the scenes before people even have to sign up for before people even have to sign up for before people even have to sign up for it the next thing I'd recommend is some

it the next thing I'd recommend is some it the next thing I'd recommend is some sort of social proof something to help sort of social proof something to help sort of social proof something to help earn your customers trust so social earn your customers trust so social earn your customers trust so social proof can come in many different forms proof can come in many different forms proof can come in many different forms and a landing page could have some or and a landing page could have some or and a landing page could have some or all of these things first version of all of these things first version of all of these things first version of this would be say customer logos ask the this would be say customer logos ask the this would be say customer logos ask the customers who signed up your product if customers who signed up your product if customers who signed up your product if they are okay with you displaying their they are okay with you displaying their they are okay with you displaying their logos on your homepage and then future logos on your homepage and then future logos on your homepage and then future customers can go on your homepage see customers can go on your homepage see customers can go on your homepage see these logos and just have this social these logos and just have this social these logos and just have this social proof of these you know especially if proof of these you know especially if proof of these you know especially if you're a business targeting other you're a business targeting other you're a business targeting other businesses someone's saying oh these businesses someone's saying oh these businesses someone's saying oh these other businesses are using this product other businesses are using this product other businesses are using this product and they give permission to have their and they give permission to have their and they give permission to have their logos in the homepage this product must logos in the homepage this product must logos in the homepage this product must be a good product so this is very simple be a good product so this is very simple be a good product so this is very simple to do just having a few logos good to do just having a few logos good to do just having a few logos good example of this is the approximated example of this is the approximated example of this is the approximated doapp where they have logos to one side doapp where they have logos to one side doapp where they have logos to one side um and this is just logos of the um and this is just logos of the um and this is just logos of the customers doesn't necessarily have to customers doesn't necessarily have to customers doesn't necessarily have to have to testimonials for all of them but have to testimonials for all of them but have to testimonials for all of them but it shows that other businesses are using it shows that other businesses are using it shows that other businesses are using their product the next way to show their product the next way to show their product the next way to show social proof proof is to have social social proof proof is to have social social proof proof is to have social media embeds so if you have customers media embeds so if you have customers media embeds so if you have customers who are talking positively about your who are talking positively about your who are talking positively about your company on Twitter X um or LinkedIn or company on Twitter X um or LinkedIn or company on Twitter X um or LinkedIn or Instagram you can embed those posts Instagram you can embed those posts Instagram you can embed those posts directly in your homepage now this is directly in your homepage now this is directly in your homepage now this is compelling because it's your customer's compelling because it's your customer's compelling because it's your customer's actual words on a platform they control actual words on a platform they control actual words on a platform they control and folks know like all right cool this and folks know like all right cool this and folks know like all right cool this is this person it it's like proof that is this person it it's like proof that is this person it it's like proof that this person is talking positively about this person is talking positively about this person is talking positively about the product a good example of this is the product a good example of this is the product a good example of this is fin chat. which has a scrolling section fin chat. which has a scrolling section fin chat. which has a scrolling section with testimonials scroll rrolling isn't with testimonials scroll rrolling isn't with testimonials scroll rrolling isn't the easiest for reading but at least the easiest for reading but at least the easiest for reading but at least this is going at a consistent rate and this is going at a consistent rate and this is going at a consistent rate and you can see here that there is a mix of

you can see here that there is a mix of you can see here that there is a mix of um both testimonials but also these um both testimonials but also these um both testimonials but also these social media embeds showing that there's social media embeds showing that there's social media embeds showing that there's bookmarks and retweets and responses to bookmarks and retweets and responses to bookmarks and retweets and responses to it which makes it stand out more than it which makes it stand out more than it which makes it stand out more than the typical testimonial and on that note the typical testimonial and on that note the typical testimonial and on that note this is kind of going up in terms of this is kind of going up in terms of this is kind of going up in terms of difficulty so number one is having logos difficulty so number one is having logos difficulty so number one is having logos number two is having social media embeds number two is having social media embeds number two is having social media embeds but number three would be to have but number three would be to have but number three would be to have fullest testimonials now obviously this fullest testimonials now obviously this fullest testimonials now obviously this takes a little bit more time because you takes a little bit more time because you takes a little bit more time because you have to ask your customers for one to have to ask your customers for one to have to ask your customers for one to two paragraphs about why they're using two paragraphs about why they're using two paragraphs about why they're using your product and including that in your your product and including that in your your product and including that in your homepage and that just takes some time homepage and that just takes some time homepage and that just takes some time and some you know permission finagling and some you know permission finagling and some you know permission finagling from your customers but more so than the from your customers but more so than the from your customers but more so than the other two these are even more compelling other two these are even more compelling other two these are even more compelling social proof for potential customers you social proof for potential customers you social proof for potential customers you want to make sure your testimonial area want to make sure your testimonial area want to make sure your testimonial area is readable so I see a lot of carousels is readable so I see a lot of carousels is readable so I see a lot of carousels with the testimonial swiping between with the testimonial swiping between with the testimonial swiping between different paragraphs so for example different paragraphs so for example different paragraphs so for example let's look at us list.com and you can let's look at us list.com and you can let's look at us list.com and you can see that their testimonial area is see that their testimonial area is see that their testimonial area is perfectly simple we have a photo of the perfectly simple we have a photo of the perfectly simple we have a photo of the customer we have a short but sweet and customer we have a short but sweet and customer we have a short but sweet and readable testimonial and then the name readable testimonial and then the name readable testimonial and then the name of the person who gave that testimonial of the person who gave that testimonial of the person who gave that testimonial so this is simple easy doesn't move or so this is simple easy doesn't move or so this is simple easy doesn't move or swipe or anything like that the amount swipe or anything like that the amount swipe or anything like that the amount of white space around it brings a lot of of white space around it brings a lot of of white space around it brings a lot of importance to this area making it super importance to this area making it super importance to this area making it super visible another great example going back visible another great example going back visible another great example going back to us summit.com we have the wall of to us summit.com we have the wall of to us summit.com we have the wall of testimonials and so not just like One testimonials and so not just like One testimonials and so not just like One Singular testimonial but it's just like Singular testimonial but it's just like Singular testimonial but it's just like boom boom boom all of these folks boom boom boom all of these folks boom boom boom all of these folks talking about why Summit is awesome and talking about why Summit is awesome and talking about why Summit is awesome and so you know you can have it both simple so you know you can have it both simple so you know you can have it both simple you can have it as complex as this both

you can have it as complex as this both you can have it as complex as this both of these companies are doing testimonial of these companies are doing testimonial of these companies are doing testimonial areas really well last thing I want to areas really well last thing I want to areas really well last thing I want to show is video testimonials obviously show is video testimonials obviously show is video testimonials obviously this is more complex than doing text this is more complex than doing text this is more complex than doing text testimonials or a wall of logos but uh testimonials or a wall of logos but uh testimonials or a wall of logos but uh it also goes up in terms of how it also goes up in terms of how it also goes up in terms of how compelling it is to customers so if you compelling it is to customers so if you compelling it is to customers so if you have a chance to talk to your customers have a chance to talk to your customers have a chance to talk to your customers on video and get a video that shows them on video and get a video that shows them on video and get a video that shows them talking about your product and why they talking about your product and why they talking about your product and why they use it that is such a compelling story use it that is such a compelling story use it that is such a compelling story super important to have your landing super important to have your landing super important to have your landing page if you have that so for example page if you have that so for example page if you have that so for example let's look at trend.com where they have let's look at trend.com where they have let's look at trend.com where they have customer success stories embedded right customer success stories embedded right customer success stories embedded right on their landing page and the last thing on their landing page and the last thing on their landing page and the last thing for social proof is linked to case for social proof is linked to case for social proof is linked to case studies so this is the most complex of studies so this is the most complex of studies so this is the most complex of them all because proper case study them all because proper case study them all because proper case study should have its own page on the site should have its own page on the site should have its own page on the site with a lot of information a lot of data with a lot of information a lot of data with a lot of information a lot of data compelling graphics and photos so you compelling graphics and photos so you compelling graphics and photos so you don't have to have the whole thing don't have to have the whole thing don't have to have the whole thing embedded on your homepage but if you embedded on your homepage but if you embedded on your homepage but if you have case studies and have a link to have case studies and have a link to have case studies and have a link to those case studies directly from your those case studies directly from your those case studies directly from your landing page to really support the landing page to really support the landing page to really support the testimonials and other social proof that testimonials and other social proof that testimonials and other social proof that you have let's take a look at the you have let's take a look at the you have let's take a look at the clearscope doio website which has a clearscope doio website which has a clearscope doio website which has a photo of a team and the testimonial photo of a team and the testimonial photo of a team and the testimonial right there with the link to the full right there with the link to the full right there with the link to the full case study below case studies can be case study below case studies can be case study below case studies can be really hard to do and do right but once really hard to do and do right but once really hard to do and do right but once you have one you want to make sure it's you have one you want to make sure it's you have one you want to make sure it's seen and so having that as a link on seen and so having that as a link on seen and so having that as a link on your landing page is super important your landing page is super important your landing page is super important next thing I recommend to have is a link next thing I recommend to have is a link next thing I recommend to have is a link to pricing especially if you're using to pricing especially if you're using to pricing especially if you're using your homepage as your landing page so your homepage as your landing page so your homepage as your landing page so folks have landed on your landing page folks have landed on your landing page folks have landed on your landing page they've consumed your H1 your H2 they've they've consumed your H1 your H2 they've they've consumed your H1 your H2 they've looked at your social proof and now looked at your social proof and now looked at your social proof and now they're ready to sign up but they're

they're ready to sign up but they're they're ready to sign up but they're curious about what it's going to cost curious about what it's going to cost curious about what it's going to cost folks are going to look at your folks are going to look at your folks are going to look at your navigation see if there is a link to navigation see if there is a link to navigation see if there is a link to pricing because this is what we're used pricing because this is what we're used pricing because this is what we're used to with other SAS websites and if it's to with other SAS websites and if it's to with other SAS websites and if it's not there the folks who are looking for not there the folks who are looking for not there the folks who are looking for that pricing page are likely to bounce that pricing page are likely to bounce that pricing page are likely to bounce now there's going to be a certain number now there's going to be a certain number now there's going to be a certain number of people who are not going to bother of people who are not going to bother of people who are not going to bother with that web page they're still going with that web page they're still going with that web page they're still going to sign up via or CTA on your website to sign up via or CTA on your website to sign up via or CTA on your website but there's such a huge contingent of but there's such a huge contingent of but there's such a huge contingent of people that are going to look for this people that are going to look for this people that are going to look for this page that you should have a link to it page that you should have a link to it page that you should have a link to it in your navigation because people are in your navigation because people are in your navigation because people are used to it and this goes for even for used to it and this goes for even for used to it and this goes for even for folks who want uh customers to call in folks who want uh customers to call in folks who want uh customers to call in for demos so even if you don't have your for demos so even if you don't have your for demos so even if you don't have your pricing public you want people to call pricing public you want people to call pricing public you want people to call Demos you can give custom pricing still Demos you can give custom pricing still Demos you can give custom pricing still have a link to pricing in your have a link to pricing in your have a link to pricing in your navigation for folks who are looking for navigation for folks who are looking for navigation for folks who are looking for it for example data Co doesn't have it for example data Co doesn't have it for example data Co doesn't have their pricing information publicly but their pricing information publicly but their pricing information publicly but they have this page up um that is linked they have this page up um that is linked they have this page up um that is linked to from all their landing pages that to from all their landing pages that to from all their landing pages that have a form has more information it says have a form has more information it says have a form has more information it says request pricing information and the last request pricing information and the last request pricing information and the last thing I recommend on your landing page thing I recommend on your landing page thing I recommend on your landing page is to have your benefits and your is to have your benefits and your is to have your benefits and your features listed out below the fold so features listed out below the fold so features listed out below the fold so this is where you can go into what makes this is where you can go into what makes this is where you can go into what makes your product awesome all the things you your product awesome all the things you your product awesome all the things you wanted to say in your headline and sub wanted to say in your headline and sub wanted to say in your headline and sub headline but you want to keep those headline but you want to keep those headline but you want to keep those short and succinct so let's take a look short and succinct so let's take a look short and succinct so let's take a look at the user list.com website and we can at the user list.com website and we can at the user list.com website and we can see that at the top of the page what see that at the top of the page what see that at the top of the page what still below the fold they go into those still below the fold they go into those still below the fold they go into those features in depth so they have a features in depth so they have a features in depth so they have a screenshot and a long longer description screenshot and a long longer description screenshot and a long longer description for each of these um awesome uses for for each of these um awesome uses for for each of these um awesome uses for their product you don't want to have all their product you don't want to have all their product you don't want to have all this jammed into your headline and sub this jammed into your headline and sub this jammed into your headline and sub headline but below that this is where headline but below that this is where headline but below that this is where you can go into depth in different ways

you can go into depth in different ways you can go into depth in different ways about what makes your product awesome about what makes your product awesome about what makes your product awesome there are a few more things that I think there are a few more things that I think there are a few more things that I think you should keep in mind when you're you should keep in mind when you're you should keep in mind when you're building your landing page but before I building your landing page but before I building your landing page but before I get into those I want to show you a get into those I want to show you a get into those I want to show you a third type of landing page and this is third type of landing page and this is third type of landing page and this is for Founders who really know their ideal for Founders who really know their ideal for Founders who really know their ideal customer profile if your users have customer profile if your users have customer profile if your users have specific use cases for your product it specific use cases for your product it specific use cases for your product it might makes sense to create individual might makes sense to create individual might makes sense to create individual landing pages for each of those use landing pages for each of those use landing pages for each of those use cases for example let's take a look at cases for example let's take a look at cases for example let's take a look at savy again savy has a homepage a general savy again savy has a homepage a general savy again savy has a homepage a general homepage talking about what makes saval homepage talking about what makes saval homepage talking about what makes saval awesome but it also has specific landing awesome but it also has specific landing awesome but it also has specific landing pages for folks who are looking for pages for folks who are looking for pages for folks who are looking for specific things for example this page on specific things for example this page on specific things for example this page on Google Calendar and how to set up um Google Calendar and how to set up um Google Calendar and how to set up um scheduling through Google Calendar the scheduling through Google Calendar the scheduling through Google Calendar the elements of these individual landing elements of these individual landing elements of these individual landing pages are similar to The Post launch pages are similar to The Post launch pages are similar to The Post launch landing page that homepage that you're landing page that homepage that you're landing page that homepage that you're using but the content and copywriting using but the content and copywriting using but the content and copywriting are going to be specifically tweaked for are going to be specifically tweaked for are going to be specifically tweaked for this use case as you're building out this use case as you're building out this use case as you're building out your landing page here's a few more your landing page here's a few more your landing page here's a few more things I want you to look out for number things I want you to look out for number things I want you to look out for number one is a white space this is the one is a white space this is the one is a white space this is the designer and me sneaking out we went designer and me sneaking out we went designer and me sneaking out we went through all these items in the landing through all these items in the landing through all these items in the landing page that should be there and the best page that should be there and the best page that should be there and the best way to make sure that people can see way to make sure that people can see way to make sure that people can see those things that you've put in is to those things that you've put in is to those things that you've put in is to make sure you have white space around make sure you have white space around make sure you have white space around those elements so those elements have those elements so those elements have those elements so those elements have room to breathe if everything's all room to breathe if everything's all room to breathe if everything's all crammed up against the each other you're crammed up against the each other you're crammed up against the each other you're not going to be able to see where the not going to be able to see where the not going to be able to see where the headline is how the headline is where headline is how the headline is where headline is how the headline is where those features elements are it's going those features elements are it's going those features elements are it's going to be look crowded and crazy and people to be look crowded and crazy and people to be look crowded and crazy and people are going to bounce off so whites space are going to bounce off so whites space are going to bounce off so whites space will add scannability and make sure that

will add scannability and make sure that will add scannability and make sure that people can see that social proof area people can see that social proof area people can see that social proof area see your CTA area see those testimonials see your CTA area see those testimonials see your CTA area see those testimonials if your page is getting really long make if your page is getting really long make if your page is getting really long make sure you add more ctas within the page sure you add more ctas within the page sure you add more ctas within the page perhaps you have another CTA section in perhaps you have another CTA section in perhaps you have another CTA section in the middle that says hey like what you the middle that says hey like what you the middle that says hey like what you see and here's the place to sign up and see and here's the place to sign up and see and here's the place to sign up and then people scroll the bottom and then people scroll the bottom and then people scroll the bottom and there's another one being like now there's another one being like now there's another one being like now you've consumed the whole website one you've consumed the whole website one you've consumed the whole website one last time to sign up for this product um last time to sign up for this product um last time to sign up for this product um that's that bottom one is especially that's that bottom one is especially that's that bottom one is especially important uh because people are you know important uh because people are you know important uh because people are you know there's going to be some people who are there's going to be some people who are there's going to be some people who are too lazy to scroll all the way back up too lazy to scroll all the way back up too lazy to scroll all the way back up to the top of your page to sign up for to the top of your page to sign up for to the top of your page to sign up for your product look for areas you can add your product look for areas you can add your product look for areas you can add more calls to action and capture people more calls to action and capture people more calls to action and capture people you know at the moment that they they've you know at the moment that they they've you know at the moment that they they've read something really awesome that read something really awesome that read something really awesome that relevant to them and they're ready to relevant to them and they're ready to relevant to them and they're ready to sign up next thing is look for places sign up next thing is look for places sign up next thing is look for places where you can limit distractions you where you can limit distractions you where you can limit distractions you don't want to have a link to someone don't want to have a link to someone don't want to have a link to someone else's website in the middle of your else's website in the middle of your else's website in the middle of your website and someone clicks on it and website and someone clicks on it and website and someone clicks on it and then they get distracted on other then they get distracted on other then they get distracted on other website and then they totally forget website and then they totally forget website and then they totally forget that they've trying to sign up for your that they've trying to sign up for your that they've trying to sign up for your product so be careful with outbound product so be careful with outbound product so be careful with outbound links those outbound links might links those outbound links might links those outbound links might distract the loser and you might lose distract the loser and you might lose distract the loser and you might lose them once they leave your landing page them once they leave your landing page them once they leave your landing page look for links you can remove look for look for links you can remove look for look for links you can remove look for items that are distracting really items that are distracting really items that are distracting really simplify your website and it's going to simplify your website and it's going to simplify your website and it's going to make things easier to read to consume make things easier to read to consume make things easier to read to consume and more compelling for people to sign and more compelling for people to sign and more compelling for people to sign up this doubly goes for forms if you you up this doubly goes for forms if you you up this doubly goes for forms if you you want people to fill out a form to you want people to fill out a form to you want people to fill out a form to you know say book a meeting with you don't know say book a meeting with you don't know say book a meeting with you don't have too many fields in that form every have too many fields in that form every have too many fields in that form every additional field is a potential additional field is a potential additional field is a potential distraction or a potential hurdle to distraction or a potential hurdle to distraction or a potential hurdle to signing up and people might bounce out

signing up and people might bounce out signing up and people might bounce out so hopefully you only need like an email so hopefully you only need like an email so hopefully you only need like an email address maybe a first name field if address maybe a first name field if address maybe a first name field if you're doing a email sign up form next you're doing a email sign up form next you're doing a email sign up form next up make sure your website is quick up make sure your website is quick up make sure your website is quick loading if you have a beautiful landing loading if you have a beautiful landing loading if you have a beautiful landing page with images and a video and it just page with images and a video and it just page with images and a video and it just takes so long to load people are just takes so long to load people are just takes so long to load people are just going to move on to the next big thing going to move on to the next big thing going to move on to the next big thing so make sure that you've optimized those so make sure that you've optimized those so make sure that you've optimized those photos those videos uh and make sure photos those videos uh and make sure photos those videos uh and make sure that that that landing page is super that that that landing page is super that that that landing page is super quick loading take a look at your quick loading take a look at your quick loading take a look at your landing page and make sure it looks good landing page and make sure it looks good landing page and make sure it looks good in Mobile because you know often times in Mobile because you know often times in Mobile because you know often times people are designing and creating your people are designing and creating your people are designing and creating your landing page on a giant desktop computer landing page on a giant desktop computer landing page on a giant desktop computer and forget that it needs to look good on and forget that it needs to look good on and forget that it needs to look good on a phone so look at where your your fold a phone so look at where your your fold a phone so look at where your your fold is and those three crucial elements the is and those three crucial elements the is and those three crucial elements the H1 the H2 and your CTA also need to be H1 the H2 and your CTA also need to be H1 the H2 and your CTA also need to be at the top of the page on a mobile um at the top of the page on a mobile um at the top of the page on a mobile um view of your website as well and for all view of your website as well and for all view of your website as well and for all of this all of this work you put into of this all of this work you put into of this all of this work you put into you want to see how well it's doing so you want to see how well it's doing so you want to see how well it's doing so make sure you're tracking the behavior make sure you're tracking the behavior make sure you're tracking the behavior have some sort of tracking whether have some sort of tracking whether have some sort of tracking whether that's like you know Google analytics or that's like you know Google analytics or that's like you know Google analytics or something else to see how many people something else to see how many people something else to see how many people are landing on your web page how many are landing on your web page how many are landing on your web page how many people are bouncing off your web page people are bouncing off your web page people are bouncing off your web page how many people are clicking on those how many people are clicking on those how many people are clicking on those ctas and that way you have the data to ctas and that way you have the data to ctas and that way you have the data to improve things in the future in improve things in the future in improve things in the future in conclusion remember that your landing conclusion remember that your landing conclusion remember that your landing page will never be perfect never because page will never be perfect never because page will never be perfect never because there's always room for another there's always room for another there's always room for another testimonial another screenshot or testimonial another screenshot or testimonial another screenshot or another feature section or something another feature section or something another feature section or something else to add this is a place where you else to add this is a place where you else to add this is a place where you want to get it out with the basics get want to get it out with the basics get want to get it out with the basics get it up and launch with the bare minimum it up and launch with the bare minimum it up and launch with the bare minimum and then iterate over time your landing and then iterate over time your landing and then iterate over time your landing page is a living document that should be

page is a living document that should be page is a living document that should be regularly updated your goal is to launch regularly updated your goal is to launch regularly updated your goal is to launch even if it doesn't feel perfect so you even if it doesn't feel perfect so you even if it doesn't feel perfect so you can start Gathering data and make more can start Gathering data and make more can start Gathering data and make more efficient updates and changes getting efficient updates and changes getting efficient updates and changes getting your landing page up so you can start your landing page up so you can start your landing page up so you can start talking to customers is just one step in talking to customers is just one step in talking to customers is just one step in the process of launching a SAS in fact the process of launching a SAS in fact the process of launching a SAS in fact there are seven other steps that you there are seven other steps that you there are seven other steps that you need to take check out this next video need to take check out this next video need to take check out this next video for the full list and make sure you like for the full list and make sure you like for the full list and make sure you like And subscribe for more videos like this And subscribe for more videos like this And subscribe for more videos like this thanks for watching