How To Choose a Name for Your Business, Startup, Brand, Product

when you start a new business picking a when you start a new business picking a name can be an agonizing process it name can be an agonizing process it name can be an agonizing process it actually kind of always is an agonizing actually kind of always is an agonizing actually kind of always is an agonizing process because it's so final changing process because it's so final changing process because it's so final changing the name of your company is a huge deal the name of your company is a huge deal the name of your company is a huge deal and if you get your company name right and if you get your company name right and if you get your company name right you make it easy for people to remember you make it easy for people to remember you make it easy for people to remember your name and to spread the word about your name and to spread the word about your name and to spread the word about your business but if you get it wrong your business but if you get it wrong your business but if you get it wrong folks will struggle to find you they'll folks will struggle to find you they'll folks will struggle to find you they'll struggle to understand what you do and struggle to understand what you do and struggle to understand what you do and they'll struggle to remember your name they'll struggle to remember your name they'll struggle to remember your name so they can tell other people about it so they can tell other people about it so they can tell other people about it your company name communicates so much your company name communicates so much your company name communicates so much about your company that if at all about your company that if at all about your company that if at all possible you really want to get it right possible you really want to get it right possible you really want to get it right the first time so in this video I'm the first time so in this video I'm the first time so in this video I'm going to guide you through selecting a going to guide you through selecting a going to guide you through selecting a memorable business name and I'm going to memorable business name and I'm going to memorable business name and I'm going to highlight common naming mistakes that highlight common naming mistakes that highlight common naming mistakes that you should steer clear of at all costs you should steer clear of at all costs you should steer clear of at all costs and if you stick around till the end I'm and if you stick around till the end I'm and if you stick around till the end I'm going to walk you through the exact going to walk you through the exact going to walk you through the exact process that a company I invested in process that a company I invested in process that a company I invested in used to find their domain name and this used to find their domain name and this used to find their domain name and this is the process I would use today if I is the process I would use today if I is the process I would use today if I were looking for a new company name I were looking for a new company name I were looking for a new company name I want to start with a disclaimer the want to start with a disclaimer the want to start with a disclaimer the reality is that there are plenty of reality is that there are plenty of reality is that there are plenty of poorly named products out there that poorly named products out there that poorly named products out there that still succeed so you can make a bad name still succeed so you can make a bad name still succeed so you can make a bad name work but it's like running against a work but it's like running against a work but it's like running against a headwind right you don't want to start headwind right you don't want to start headwind right you don't want to start your business in hard mode a couple your business in hard mode a couple your business in hard mode a couple examples that I can think of are eBay examples that I can think of are eBay examples that I can think of are eBay with a that capital B in the middle of with a that capital B in the middle of with a that capital B in the middle of the word Xerox with two x's and they're the word Xerox with two x's and they're the word Xerox with two x's and they're pronounced differently one pronounced pronounced differently one pronounced pronounced differently one pronounced like a Z1 pronounce like an x Microsoft like a Z1 pronounce like an x Microsoft like a Z1 pronounce like an x Microsoft it's just very not descriptive it was it's just very not descriptive it was it's just very not descriptive it was software for micro computers you know software for micro computers you know software for micro computers you know there Bill Gates and Paul Island's there Bill Gates and Paul Island's there Bill Gates and Paul Island's previous company was called trao Data previous company was called trao Data previous company was called trao Data with two dashes in it so that one didn't with two dashes in it so that one didn't with two dashes in it so that one didn't succeed but it's shows you how good they succeed but it's shows you how good they succeed but it's shows you how good they are at at naming companies even Google I

are at at naming companies even Google I are at at naming companies even Google I would say is not a great name it's a would say is not a great name it's a would say is not a great name it's a misspelling of a large number it's misspelling of a large number it's misspelling of a large number it's supposed to be spelled g o g o l and supposed to be spelled g o g o l and supposed to be spelled g o g o l and they misspelled it and put GLE e and they misspelled it and put GLE e and they misspelled it and put GLE e and frankly it doesn't describe much about frankly it doesn't describe much about frankly it doesn't describe much about the company or what it is and these days the company or what it is and these days the company or what it is and these days I guess we use it as a verb but that's I guess we use it as a verb but that's I guess we use it as a verb but that's only because it's the best search engine only because it's the best search engine only because it's the best search engine out there and they definitely could have out there and they definitely could have out there and they definitely could have come up with a better name in the early come up with a better name in the early come up with a better name in the early days so why does a good name matter I days so why does a good name matter I days so why does a good name matter I mentioned it a little bit in the mentioned it a little bit in the mentioned it a little bit in the introduction but even though a good introduction but even though a good introduction but even though a good business can survive with a bad name you business can survive with a bad name you business can survive with a bad name you don't want to build your business on don't want to build your business on don't want to build your business on hard mode a memorable name will hard mode a memorable name will hard mode a memorable name will absolutely help you a bad name is absolutely help you a bad name is absolutely help you a bad name is unlikely to kill you but again it's unlikely to kill you but again it's unlikely to kill you but again it's running you know running Upstream so to running you know running Upstream so to running you know running Upstream so to speak memorable names make it easier for speak memorable names make it easier for speak memorable names make it easier for Word of Mouth to happen right your name Word of Mouth to happen right your name Word of Mouth to happen right your name is part of your brand people tend to is part of your brand people tend to is part of your brand people tend to trust a good name and to maybe look at trust a good name and to maybe look at trust a good name and to maybe look at eBay with a bit of a side eye remember eBay with a bit of a side eye remember eBay with a bit of a side eye remember the first time I used eBay I was like the first time I used eBay I was like the first time I used eBay I was like what is this website with the bad design what is this website with the bad design what is this website with the bad design that has a pig Latin name and it that has a pig Latin name and it that has a pig Latin name and it honestly it made me just not trust the honestly it made me just not trust the honestly it made me just not trust the site cuz it felt like it wasn't a site cuz it felt like it wasn't a site cuz it felt like it wasn't a legitimate business and so as you're legitimate business and so as you're legitimate business and so as you're looking for a name usually it's a looking for a name usually it's a looking for a name usually it's a process of elimination right it's often process of elimination right it's often process of elimination right it's often best done as brainstorming and then best done as brainstorming and then best done as brainstorming and then eliminating the things that don't fit eliminating the things that don't fit eliminating the things that don't fit and just slowly brainstorming 20 30 40 and just slowly brainstorming 20 30 40 and just slowly brainstorming 20 30 40 50 names and these days you can do that 50 names and these days you can do that 50 names and these days you can do that with chat GPT right do it pretty easily with chat GPT right do it pretty easily with chat GPT right do it pretty easily and then just narrowing down to your top and then just narrowing down to your top and then just narrowing down to your top three five or 10 and starting to ask for three five or 10 and starting to ask for three five or 10 and starting to ask for outside feedback now one question you outside feedback now one question you outside feedback now one question you might have is do you start with the might have is do you start with the might have is do you start with the domain or with the brand name right your domain or with the brand name right your domain or with the brand name right your url or your brand name I start with the url or your brand name I start with the url or your brand name I start with the brand name I want to come up with the brand name I want to come up with the brand name I want to come up with the best brand name possible best company

best brand name possible best company best brand name possible best company name best product name best book title name best product name best book title name best product name best book title and then if I need to go buy a domain and then if I need to go buy a domain and then if I need to go buy a domain name I will if I can register it for name I will if I can register it for name I will if I can register it for eight bucks great I'm going to show you eight bucks great I'm going to show you eight bucks great I'm going to show you some hacks later in this video of how I some hacks later in this video of how I some hacks later in this video of how I think about adding prefixes or suffixes think about adding prefixes or suffixes think about adding prefixes or suffixes or going with not.com in case theom is or going with not.com in case theom is or going with not.com in case theom is just too expensive so now I'm going to just too expensive so now I'm going to just too expensive so now I'm going to dive into five mistakes that you should dive into five mistakes that you should dive into five mistakes that you should avoid when coming up with a name the avoid when coming up with a name the avoid when coming up with a name the first mistake is that your name lacks first mistake is that your name lacks first mistake is that your name lacks Clarity and so there's something called Clarity and so there's something called Clarity and so there's something called the crowded Bart test which is if you're the crowded Bart test which is if you're the crowded Bart test which is if you're in a crowded bar probably noisy probably in a crowded bar probably noisy probably in a crowded bar probably noisy probably distracting and a friend were to tell distracting and a friend were to tell distracting and a friend were to tell you the name of a product or company can you the name of a product or company can you the name of a product or company can you hear it understand it and remember you hear it understand it and remember you hear it understand it and remember it so one example of this is if I were it so one example of this is if I were it so one example of this is if I were yelling over a bunch of people in a bar yelling over a bunch of people in a bar yelling over a bunch of people in a bar and I said I wrote a book it's called and I said I wrote a book it's called and I said I wrote a book it's called the SAS Playbook It's A playbook for SAS the SAS Playbook It's A playbook for SAS the SAS Playbook It's A playbook for SAS companies the odds are you're going to companies the odds are you're going to companies the odds are you're going to hear it you're going to understand it hear it you're going to understand it hear it you're going to understand it and you're going to remember it but if I and you're going to remember it but if I and you're going to remember it but if I were to tell you that I have a podcast were to tell you that I have a podcast were to tell you that I have a podcast called startups for the rest of us which called startups for the rest of us which called startups for the rest of us which is kind of a long trick Tri name I I is kind of a long trick Tri name I I is kind of a long trick Tri name I I think that's a fail you know and frankly think that's a fail you know and frankly think that's a fail you know and frankly we named the podcast 14 years ago is we named the podcast 14 years ago is we named the podcast 14 years ago is before I knew a lot about naming so I before I knew a lot about naming so I before I knew a lot about naming so I think startups for the rest of us if I think startups for the rest of us if I think startups for the rest of us if I could go back I would rename it it's too could go back I would rename it it's too could go back I would rename it it's too long like just type the domain name type long like just type the domain name type long like just type the domain name type startups with the restof us.com every startups with the restof us.com every startups with the restof us.com every time I say it it's a tongue twister it's time I say it it's a tongue twister it's time I say it it's a tongue twister it's not the best name doesn't mean that we not the best name doesn't mean that we not the best name doesn't mean that we haven't succeeded right it doesn't mean haven't succeeded right it doesn't mean haven't succeeded right it doesn't mean that I haven't built a great show but I that I haven't built a great show but I that I haven't built a great show but I think the name does count against it think the name does count against it think the name does count against it another example of an unclear name comes another example of an unclear name comes another example of an unclear name comes from Matt pson he's a longtime microcom from Matt pson he's a longtime microcom from Matt pson he's a longtime microcom attendee and at his first microcom he attendee and at his first microcom he attendee and at his first microcom he had a ite he called analyst ratings had a ite he called analyst ratings had a ite he called analyst ratings Network and he kept saying it to people

Network and he kept saying it to people Network and he kept saying it to people and no one had any idea what he was and no one had any idea what he was and no one had any idea what he was saying so he quickly went out after saying so he quickly went out after saying so he quickly went out after microcom and bought a different domain microcom and bought a different domain microcom and bought a different domain name and if I recall he paid a few name and if I recall he paid a few name and if I recall he paid a few thousand for it marketbeat.com it's a thousand for it marketbeat.com it's a thousand for it marketbeat.com it's a great domain name and he's built this great domain name and he's built this great domain name and he's built this into a decam million dooll bootstrapped into a decam million dooll bootstrapped into a decam million dooll bootstrapped ARR business thing to remember is if you ARR business thing to remember is if you ARR business thing to remember is if you get too clever names are hard to get too clever names are hard to get too clever names are hard to describe or remember if you've ever seen describe or remember if you've ever seen describe or remember if you've ever seen that movie that thing you do the band's that movie that thing you do the band's that movie that thing you do the band's name is the Wonders and we can all think name is the Wonders and we can all think name is the Wonders and we can all think of how that is spelled they started with of how that is spelled they started with of how that is spelled they started with the o n e d r s and people call them the the o n e d r s and people call them the the o n e d r s and people call them the oers and they want they're trying to be oers and they want they're trying to be oers and they want they're trying to be clever they're trying to have a pun clever they're trying to have a pun clever they're trying to have a pun wonders but it it doesn't work mistake wonders but it it doesn't work mistake wonders but it it doesn't work mistake number two is having a name that is number two is having a name that is number two is having a name that is either too generic too common or it's either too generic too common or it's either too generic too common or it's too close to your competition so there's too close to your competition so there's too close to your competition so there's no differentiation so if you watched the no differentiation so if you watched the no differentiation so if you watched the American version of the office there is American version of the office there is American version of the office there is an episode where they have Alfredo's an episode where they have Alfredo's an episode where they have Alfredo's pizza and pizza by Alfredo and there's a pizza and pizza by Alfredo and there's a pizza and pizza by Alfredo and there's a bunch confusion between these two names bunch confusion between these two names bunch confusion between these two names and so realize if you're going to name and so realize if you're going to name and so realize if you're going to name your company something generic like your company something generic like your company something generic like website search engine optimization.com website search engine optimization.com website search engine optimization.com while that's an interesting exact match while that's an interesting exact match while that's an interesting exact match domain name that's not a brand that's domain name that's not a brand that's domain name that's not a brand that's just a description of what you do so just a description of what you do so just a description of what you do so something to consider it's not a hard something to consider it's not a hard something to consider it's not a hard and fast rule but I like to have names and fast rule but I like to have names and fast rule but I like to have names that are unique enough so that you can that are unique enough so that you can that are unique enough so that you can own the search box on Google right so own the search box on Google right so own the search box on Google right so this is the case for fictional madeup this is the case for fictional madeup this is the case for fictional madeup names I mean think of like Tiny Seed and names I mean think of like Tiny Seed and names I mean think of like Tiny Seed and Micron right those kind of describe they Micron right those kind of describe they Micron right those kind of describe they give you an idea or a feel for what they give you an idea or a feel for what they give you an idea or a feel for what they are but if you search for those names we

are but if you search for those names we are but if you search for those names we ranked for them from day one right we ranked for them from day one right we ranked for them from day one right we didn't have to go beat out other gener didn't have to go beat out other gener didn't have to go beat out other gener more generic sites like imagine when more generic sites like imagine when more generic sites like imagine when slack and stripe first got started now slack and stripe first got started now slack and stripe first got started now those are actually really good names but those are actually really good names but those are actually really good names but they had Venture money behind them but they had Venture money behind them but they had Venture money behind them but if you searched for slack 10 years ago if you searched for slack 10 years ago if you searched for slack 10 years ago in Google you probably wouldn't have in Google you probably wouldn't have in Google you probably wouldn't have come up with the company you know and come up with the company you know and come up with the company you know and same with stripe you would have gotten a same with stripe you would have gotten a same with stripe you would have gotten a noun a Webster definition page or noun a Webster definition page or noun a Webster definition page or something like that and so being just a something like that and so being just a something like that and so being just a little clever and having either compound little clever and having either compound little clever and having either compound words like Laura rer did with paper bell words like Laura rer did with paper bell words like Laura rer did with paper bell she got paper bell.com and if you Google she got paper bell.com and if you Google she got paper bell.com and if you Google paper bell or search that anywhere paper bell or search that anywhere paper bell or search that anywhere you're going to come up with her company you're going to come up with her company you're going to come up with her company and Craig HT as well he's a Tiny Seed and Craig HT as well he's a Tiny Seed and Craig HT as well he's a Tiny Seed founder he has cast.com and kastos is of founder he has cast.com and kastos is of founder he has cast.com and kastos is of course something he owns in the search course something he owns in the search course something he owns in the search results the third mistake I see are results the third mistake I see are results the third mistake I see are misspellings I'm not sure if you watched misspellings I'm not sure if you watched misspellings I'm not sure if you watched She-Hulk but there's a character named She-Hulk but there's a character named She-Hulk but there's a character named Madison and her tagline is my name is Madison and her tagline is my name is Madison and her tagline is my name is Madison with two n's and one y but it's Madison with two n's and one y but it's Madison with two n's and one y but it's not where you think and it's just this not where you think and it's just this not where you think and it's just this super confusing thing now that's not a super confusing thing now that's not a super confusing thing now that's not a brand name or a product name but you get brand name or a product name but you get brand name or a product name but you get the idea is the further you misspell the idea is the further you misspell the idea is the further you misspell something you have to explain that every something you have to explain that every something you have to explain that every time you say it out loud so imagine you time you say it out loud so imagine you time you say it out loud so imagine you were getting clever with your url were getting clever with your url were getting clever with your url shortener early bird.com URL y producer shortener early bird.com URL y producer shortener early bird.com URL y producer Ron came up with that it's terrible but Ron came up with that it's terrible but Ron came up with that it's terrible but but it's a good example like it's it's but it's a good example like it's it's but it's a good example like it's it's clever it's a URL but early bird except clever it's a URL but early bird except clever it's a URL but early bird except it's spelled URL Y and everyone's going it's spelled URL Y and everyone's going it's spelled URL Y and everyone's going to say why examples of this of companies to say why examples of this of companies to say why examples of this of companies that are big and successful but have that are big and successful but have that are big and successful but have misspelled names and I I think are misspelled names and I I think are misspelled names and I I think are probably to their detriment is lift with probably to their detriment is lift with probably to their detriment is lift with a y flicker with no e tumbler with no e a y flicker with no e tumbler with no e a y flicker with no e tumbler with no e and Fiverr with an extra r at the end

and Fiverr with an extra r at the end and Fiverr with an extra r at the end something to think about is watch out something to think about is watch out something to think about is watch out for Google autocorrect right so when you for Google autocorrect right so when you for Google autocorrect right so when you type your potential name into a Google type your potential name into a Google type your potential name into a Google search bar do the results get search bar do the results get search bar do the results get autocorrected and consider that every autocorrected and consider that every autocorrected and consider that every customer searching for your brand may customer searching for your brand may customer searching for your brand may suffer the same doubt so I would much suffer the same doubt so I would much suffer the same doubt so I would much prefer a compound name of two things prefer a compound name of two things prefer a compound name of two things like Tiny Seed and micro com than having like Tiny Seed and micro com than having like Tiny Seed and micro com than having a misspelling because if I mention Tiny a misspelling because if I mention Tiny a misspelling because if I mention Tiny Seed on the podcast I don't have to tell Seed on the podcast I don't have to tell Seed on the podcast I don't have to tell you it spelled s e a d or SE cuz we were you it spelled s e a d or SE cuz we were you it spelled s e a d or SE cuz we were getting really clever it just gets getting really clever it just gets getting really clever it just gets annoying and people forget it the fourth annoying and people forget it the fourth annoying and people forget it the fourth mistake I see people making is having a mistake I see people making is having a mistake I see people making is having a brand name that is difficult to brand name that is difficult to brand name that is difficult to pronounce this is similar with pronounce this is similar with pronounce this is similar with misspellings if someone can't read it misspellings if someone can't read it misspellings if someone can't read it and pronounce it there will be confusion and pronounce it there will be confusion and pronounce it there will be confusion or everyone pronounces it two different or everyone pronounces it two different or everyone pronounces it two different ways like I've always thought you know ways like I've always thought you know ways like I've always thought you know the mol skine Molina mol skin notebooks the mol skine Molina mol skin notebooks the mol skine Molina mol skin notebooks I mean we all use them and Hemingway I mean we all use them and Hemingway I mean we all use them and Hemingway used them and all this but I think used them and all this but I think used them and all this but I think that's a bad name I think if they just that's a bad name I think if they just that's a bad name I think if they just removed the E and called it mol skin it removed the E and called it mol skin it removed the E and called it mol skin it would be so much better or if they said would be so much better or if they said would be so much better or if they said it is 100% pronounced mol skine because it is 100% pronounced mol skine because it is 100% pronounced mol skine because the E implies a harde you get the idea I the E implies a harde you get the idea I the E implies a harde you get the idea I don't like that name because different don't like that name because different don't like that name because different people pronounce it differently so if people pronounce it differently so if people pronounce it differently so if you show the name to five or 10 you show the name to five or 10 you show the name to five or 10 different people do they all pronounce different people do they all pronounce different people do they all pronounce it the same or are they unsure and if it the same or are they unsure and if it the same or are they unsure and if they're unsure it makes it harder for they're unsure it makes it harder for they're unsure it makes it harder for Word of Mouth like I said a couple Word of Mouth like I said a couple Word of Mouth like I said a couple examples of this and this is going to be examples of this and this is going to be examples of this and this is going to be in in in englishspeaking places that they're hard englishspeaking places that they're hard englishspeaking places that they're hard to pronounce but Huawei Huawei is a huge to pronounce but Huawei Huawei is a huge to pronounce but Huawei Huawei is a huge Electronics manufacturer and I would Electronics manufacturer and I would Electronics manufacturer and I would have no idea how to pronounce that if I have no idea how to pronounce that if I have no idea how to pronounce that if I hadn't heard Tom Merritt say it on Daily hadn't heard Tom Merritt say it on Daily hadn't heard Tom Merritt say it on Daily News Show often we have we have Reuters News Show often we have we have Reuters News Show often we have we have Reuters which I know these are big companies but which I know these are big companies but which I know these are big companies but today I would not pick that name this today I would not pick that name this today I would not pick that name this name that's on screen here that I'm not

name that's on screen here that I'm not name that's on screen here that I'm not even going to attempt to pronounce the even going to attempt to pronounce the even going to attempt to pronounce the fifth and final mistake that people make fifth and final mistake that people make fifth and final mistake that people make is Pigeon ho holding themselves being is Pigeon ho holding themselves being is Pigeon ho holding themselves being too specific with their names so for too specific with their names so for too specific with their names so for example if you have a job board for example if you have a job board for example if you have a job board for lineman which is electricians and you lineman which is electricians and you lineman which is electricians and you had apprentice lineman jobs.com or had apprentice lineman jobs.com or had apprentice lineman jobs.com or lineman jobs.com versus something a lineman jobs.com versus something a lineman jobs.com versus something a little more brandable and generic like little more brandable and generic like little more brandable and generic like amp jobs.com lineman jobs would have amp jobs.com lineman jobs would have amp jobs.com lineman jobs would have some obvious search traffic but it some obvious search traffic but it some obvious search traffic but it really limits what you can expand into really limits what you can expand into really limits what you can expand into it might be great for SEO but it's going it might be great for SEO but it's going it might be great for SEO but it's going to cause you headaches later if you need to cause you headaches later if you need to cause you headaches later if you need to Pivot so consider a fictitious job to Pivot so consider a fictitious job to Pivot so consider a fictitious job board called remote only jobs.com does board called remote only jobs.com does board called remote only jobs.com does that name unnecessarily a pigeon hole that name unnecessarily a pigeon hole that name unnecessarily a pigeon hole your business in terms of you maybe your business in terms of you maybe your business in terms of you maybe wanting to expand into non- remote jobs wanting to expand into non- remote jobs wanting to expand into non- remote jobs down the line what if you need to Pivot down the line what if you need to Pivot down the line what if you need to Pivot the business or expand the focus and you the business or expand the focus and you the business or expand the focus and you might be thinking yeah but if I follow might be thinking yeah but if I follow might be thinking yeah but if I follow all the above there's nothing left but all the above there's nothing left but all the above there's nothing left but that's not true as I said start with a that's not true as I said start with a that's not true as I said start with a brand name and I try to get the best brand name and I try to get the best brand name and I try to get the best name and then reverse engineer and name and then reverse engineer and name and then reverse engineer and figure out what's the best domain name I figure out what's the best domain name I figure out what's the best domain name I can get that works for this so you can can get that works for this so you can can get that works for this so you can add a prefix like get or hey or use or add a prefix like get or hey or use or add a prefix like get or hey or use or lets or you can add a suffix if you're lets or you can add a suffix if you're lets or you can add a suffix if you're an app like app so I had drip couldn't an app like app so I had drip couldn't an app like app so I had drip couldn't afford drip.com it was six figures and I afford drip.com it was six figures and I afford drip.com it was six figures and I got get drip.com now the downside is got get drip.com now the downside is got get drip.com now the downside is people used to call the product get drip people used to call the product get drip people used to call the product get drip that was annoying it was a seven-letter that was annoying it was a seven-letter that was annoying it was a seven-letter domain name that I paid $8 a year for domain name that I paid $8 a year for domain name that I paid $8 a year for and so when you're first starting out and so when you're first starting out and so when you're first starting out adding a prefix or a suffix it's okay adding a prefix or a suffix it's okay adding a prefix or a suffix it's okay it's not ideal but it's okay another it's not ideal but it's okay another it's not ideal but it's okay another thing to think about is can you add a thing to think about is can you add a thing to think about is can you add a category descriptor like on this YouTube category descriptor like on this YouTube category descriptor like on this YouTube channel we often talk about a fictional channel we often talk about a fictional channel we often talk about a fictional CRM called bump and we went out and CRM called bump and we went out and CRM called bump and we went out and registered bump crm.com in fact I did

registered bump crm.com in fact I did registered bump crm.com in fact I did this with Tiny Seed the first domain this with Tiny Seed the first domain this with Tiny Seed the first domain name for Tiny Seed that I registered for name for Tiny Seed that I registered for name for Tiny Seed that I registered for $8 on GoDaddy was Tiny Seed fund.com $8 on GoDaddy was Tiny Seed fund.com $8 on GoDaddy was Tiny Seed fund.com right cuz we're an accelerator and a right cuz we're an accelerator and a right cuz we're an accelerator and a venture fund and then I went out and venture fund and then I went out and venture fund and then I went out and bought tiny seed.com because I wanted it bought tiny seed.com because I wanted it bought tiny seed.com because I wanted it and it was available for sale but I and it was available for sale but I and it was available for sale but I secured that one for $8 first so I had secured that one for $8 first so I had secured that one for $8 first so I had some negotiating leverage in addition some negotiating leverage in addition some negotiating leverage in addition especially if you're in the SAS space especially if you're in the SAS space especially if you're in the SAS space different top level domains can work. c. different top level domains can work. c. different top level domains can work. c. a. evenl not as much anymore but these a. evenl not as much anymore but these a. evenl not as much anymore but these are all acceptable right think of are all acceptable right think of are all acceptable right think of customer.io that has built a decillion customer.io that has built a decillion customer.io that has built a decillion dooll ARR SAS dooll ARR SAS dooll ARR SAS customer.io think of close.io I think customer.io think of close.io I think customer.io think of close.io I think they actually bought the now but I still they actually bought the now but I still they actually bought the now but I still call them close.io one of the final call them close.io one of the final call them close.io one of the final things I'll wrap with is don't use two things I'll wrap with is don't use two things I'll wrap with is don't use two or more of these suffix work around or more of these suffix work around or more of these suffix work around things so like get bump things so like get bump things so like get bump cm. it's hot garbage right if you could cm. it's hot garbage right if you could cm. it's hot garbage right if you could get bump. get bump. get bump. versus bump crm.com you could get either versus bump crm.com you could get either versus bump crm.com you could get either one for a decent price i' I'd consider one for a decent price i' I'd consider one for a decent price i' I'd consider it like bump. Co bump. a bump.io these it like bump. Co bump. a bump.io these it like bump. Co bump. a bump.io these are not bad domain names in fact one of are not bad domain names in fact one of are not bad domain names in fact one of the regrets I had with with drip was I the regrets I had with with drip was I the regrets I had with with drip was I registered getdrip.com we built the registered getdrip.com we built the registered getdrip.com we built the company people called it get drip it was company people called it get drip it was company people called it get drip it was a success story in the end but it always a success story in the end but it always a success story in the end but it always bothered me and when the CEO of the bothered me and when the CEO of the bothered me and when the CEO of the company that was acquiring us started company that was acquiring us started company that was acquiring us started talking with us he told me he said hey I talking with us he told me he said hey I talking with us he told me he said hey I went and bought drip.co and went and bought drip.co and went and bought drip.co and drip. while they were acquiring us and drip. while they were acquiring us and drip. while they were acquiring us and he said if the acquisition doesn't go he said if the acquisition doesn't go he said if the acquisition doesn't go through I'll just sell them to you for through I'll just sell them to you for through I'll just sell them to you for what I bought him for which was a few what I bought him for which was a few what I bought him for which was a few thousand dollar and I think back in the thousand dollar and I think back in the thousand dollar and I think back in the days when I started drip that felt like days when I started drip that felt like days when I started drip that felt like a lot of money but by that time I really a lot of money but by that time I really a lot of money but by that time I really should have bought these domains they should have bought these domains they should have bought these domains they were not that hard to acquire and I

were not that hard to acquire and I were not that hard to acquire and I think it was you know inexperience on my think it was you know inexperience on my think it was you know inexperience on my part in not buying them so in a second part in not buying them so in a second part in not buying them so in a second I'm going to tell you how one Tiny Seed I'm going to tell you how one Tiny Seed I'm going to tell you how one Tiny Seed founder decided on his domain name and founder decided on his domain name and founder decided on his domain name and thus his product name but before I do thus his product name but before I do thus his product name but before I do that as you know I run microcom and Tiny that as you know I run microcom and Tiny that as you know I run microcom and Tiny Seed and Tiny Seed is our startup Seed and Tiny Seed is our startup Seed and Tiny Seed is our startup accelerator for bootstrap SAS Founders accelerator for bootstrap SAS Founders accelerator for bootstrap SAS Founders and we run applic s twice a year we fund and we run applic s twice a year we fund and we run applic s twice a year we fund companies all around the world we funded companies all around the world we funded companies all around the world we funded 151 companies to date and applications 151 companies to date and applications 151 companies to date and applications for our next batch are opening soon head for our next batch are opening soon head for our next batch are opening soon head to tiny.com slapp to enter your email to tiny.com slapp to enter your email to tiny.com slapp to enter your email and be notified when they open or if and be notified when they open or if and be notified when they open or if they're already open go ahead and apply they're already open go ahead and apply they're already open go ahead and apply takes maybe 10 minutes we ask questions takes maybe 10 minutes we ask questions takes maybe 10 minutes we ask questions to get you thinking about your business to get you thinking about your business to get you thinking about your business and if in doubt fill it out love to have and if in doubt fill it out love to have and if in doubt fill it out love to have a chat with you I actually talked a chat with you I actually talked a chat with you I actually talked through this entire process with founder through this entire process with founder through this entire process with founder Derek Rhymer of Savvy Cal this was in Derek Rhymer of Savvy Cal this was in Derek Rhymer of Savvy Cal this was in episode 614 of startups for the rest of episode 614 of startups for the rest of episode 614 of startups for the rest of us and he talked about setting a budget us and he talked about setting a budget us and he talked about setting a budget for a domain name he dreamed up a ton of for a domain name he dreamed up a ton of for a domain name he dreamed up a ton of words that might be associated with a words that might be associated with a words that might be associated with a scheduling app because that's what he scheduling app because that's what he scheduling app because that's what he had built Cal was one of those words had built Cal was one of those words had built Cal was one of those words there were some other he threw in he there were some other he threw in he there were some other he threw in he dropped Cal into lean domain generator dropped Cal into lean domain generator dropped Cal into lean domain generator and then he started a short list of ones and then he started a short list of ones and then he started a short list of ones that could work he reviewed the list that could work he reviewed the list that could work he reviewed the list based on some of the guidelines we based on some of the guidelines we based on some of the guidelines we outlined in this video today and then he outlined in this video today and then he outlined in this video today and then he got feedback from a bunch of trusted got feedback from a bunch of trusted got feedback from a bunch of trusted friends I was one of them we were friends I was one of them we were friends I was one of them we were running through domains and I was saying running through domains and I was saying running through domains and I was saying that's a good one that's a hard one blah that's a good one that's a hard one blah that's a good one that's a hard one blah blah blah and savy Cal became the winner blah blah and savy Cal became the winner blah blah and savy Cal became the winner ultimately if your business is solving a ultimately if your business is solving a ultimately if your business is solving a problem that someone's willing to pay problem that someone's willing to pay problem that someone's willing to pay you for a poor choice of a domain name you for a poor choice of a domain name you for a poor choice of a domain name isn't going to shut you down so don't isn't going to shut you down so don't isn't going to shut you down so don't fall into the Trap of analysis paralysis fall into the Trap of analysis paralysis fall into the Trap of analysis paralysis when it comes to naming your business when it comes to naming your business when it comes to naming your business but be careful because it's important to but be careful because it's important to but be careful because it's important to get it right the first time if you can

get it right the first time if you can get it right the first time if you can if you're looking for more info on if you're looking for more info on if you're looking for more info on naming your business check out the book naming your business check out the book naming your business check out the book hello my name is awesome how to create hello my name is awesome how to create hello my name is awesome how to create brand names that stick and Laura rer who brand names that stick and Laura rer who brand names that stick and Laura rer who I mentioned earlier in this video has I mentioned earlier in this video has I mentioned earlier in this video has great advice in an article called how I great advice in an article called how I great advice in an article called how I NAB the Doom for my bootstrap startup NAB the Doom for my bootstrap startup NAB the Doom for my bootstrap startup without spending a million bucks and without spending a million bucks and without spending a million bucks and we'll have both of those linked up in we'll have both of those linked up in we'll have both of those linked up in the show notes if you're choosing a the show notes if you're choosing a the show notes if you're choosing a business name you might be in the early business name you might be in the early business name you might be in the early stages of starting your SAS there's a stages of starting your SAS there's a stages of starting your SAS there's a lot of mistakes that I see Founders make lot of mistakes that I see Founders make lot of mistakes that I see Founders make in the early days including building in the early days including building in the early days including building something that no one cares about check something that no one cares about check something that no one cares about check out this next video where I talk about out this next video where I talk about out this next video where I talk about that and nine other mistakes you'll want that and nine other mistakes you'll want that and nine other mistakes you'll want to avoid make sure you like And to avoid make sure you like And to avoid make sure you like And subscribe for more content like this subscribe for more content like this subscribe for more content like this every week it really does help us every week it really does help us every week it really does help us continue to grow the channel thanks for continue to grow the channel thanks for continue to grow the channel thanks for watching