Creating a Programmatic SEO Operation with No Code

so uh today i will be sharing with you so uh today i will be sharing with you how um we have used no code tools at how um we have used no code tools at how um we have used no code tools at failurey to run a programmatic seo failurey to run a programmatic seo failurey to run a programmatic seo content strategy content strategy content strategy and uh to create content at scale and and uh to create content at scale and and uh to create content at scale and grow our organic traffic to eleven 000 grow our organic traffic to eleven 000 grow our organic traffic to eleven 000 users per month by 11 000 users per users per month by 11 000 users per users per month by 11 000 users per month our current organic traffic per month our current organic traffic per month our current organic traffic per month is around 80 000 users i'm the month is around 80 000 users i'm the month is around 80 000 users i'm the founder of failure this is failure here founder of failure this is failure here founder of failure this is failure here you can check it out at failurey.com you can check it out at failurey.com you can check it out at failurey.com and and and this is a scalp uh you can check it out this is a scalp uh you can check it out this is a scalp uh you can check it out at getscalp.com at getscalp.com at getscalp.com uh so it all started uh early this year uh so it all started uh early this year uh so it all started uh early this year when i was defining when i was defining when i was defining failures goals for 2021 and one of these failures goals for 2021 and one of these failures goals for 2021 and one of these goals was to grow our organic traffic goals was to grow our organic traffic goals was to grow our organic traffic from 2000 users approximately to 5000 from 2000 users approximately to 5000 from 2000 users approximately to 5000 users per day right so as part of this users per day right so as part of this users per day right so as part of this goal i started working on uh some goal i started working on uh some goal i started working on uh some keyword research and writing down dozens keyword research and writing down dozens keyword research and writing down dozens of of of startup related content ideas to publish startup related content ideas to publish startup related content ideas to publish on failure slow which is this one that on failure slow which is this one that on failure slow which is this one that you can see over here you can see over here you can see over here after a few days i had a huge list of after a few days i had a huge list of after a few days i had a huge list of interesting keyword ideas along with interesting keyword ideas along with interesting keyword ideas along with their monthly search volume and keyword their monthly search volume and keyword their monthly search volume and keyword difficulty difficulty difficulty but i didn't really know where to start but i didn't really know where to start but i didn't really know where to start that's when i realized an interesting that's when i realized an interesting that's when i realized an interesting pattern in this list which was that i pattern in this list which was that i pattern in this list which was that i have written a few content ideas that have written a few content ideas that have written a few content ideas that were related to pitch text this content were related to pitch text this content were related to pitch text this content ideas were ideas were ideas were vintage startup peace texts food and vintage startup peace texts food and vintage startup peace texts food and beverages starts at peach sex and media beverages starts at peach sex and media beverages starts at peach sex and media started peach sex

started peach sex started peach sex that's when i came up with the idea of that's when i came up with the idea of that's when i came up with the idea of creating dozens of articles of the style creating dozens of articles of the style creating dozens of articles of the style industry startup pitch text industry startup pitch text industry startup pitch text i will be referring to industry startup i will be referring to industry startup i will be referring to industry startup pitch sex as a content type besides i pitch sex as a content type besides i pitch sex as a content type besides i will call all of the articles that form will call all of the articles that form will call all of the articles that form part of this content type part of this content type part of this content type as content topics for example vintage as content topics for example vintage as content topics for example vintage startup pizzex is a content topic startup pizzex is a content topic startup pizzex is a content topic these are some terms defined by pat these are some terms defined by pat these are some terms defined by pat walsh in his online course lean seo walsh in his online course lean seo walsh in his online course lean seo which i think that will be helpful when which i think that will be helpful when which i think that will be helpful when explaining this story explaining this story explaining this story so i have this content type idea but i so i have this content type idea but i so i have this content type idea but i still had two big questions that i still had two big questions that i still had two big questions that i wanted to figure out before moving on wanted to figure out before moving on wanted to figure out before moving on with the project the first question was with the project the first question was with the project the first question was how can i evaluate this content type how can i evaluate this content type how can i evaluate this content type without spending a lot of resources on without spending a lot of resources on without spending a lot of resources on it it it and the second question was how can i and the second question was how can i and the second question was how can i scale this content type without spending scale this content type without spending scale this content type without spending a lot of resources on it a lot of resources on it a lot of resources on it first i'm one with validating the first i'm one with validating the first i'm one with validating the content type to do so i applied the lean content type to do so i applied the lean content type to do so i applied the lean startup mindset and created three really startup mindset and created three really startup mindset and created three really simple articles on vintage startup pitch simple articles on vintage startup pitch simple articles on vintage startup pitch text food and beverages startup pixels text food and beverages startup pixels text food and beverages startup pixels and media startup pitch sex and media startup pitch sex and media startup pitch sex each of these contains 5 to 10 pitch each of these contains 5 to 10 pitch each of these contains 5 to 10 pitch sets from startups in the corresponding sets from startups in the corresponding sets from startups in the corresponding industry along with some information industry along with some information industry along with some information about these startups about these startups about these startups i think i spent around two hours to i think i spent around two hours to i think i spent around two hours to write and publish the three of these write and publish the three of these write and publish the three of these posts posts posts one month later i checked one month later i checked one month later i checked how these articles were performing i how these articles were performing i how these articles were performing i only checked will search console because only checked will search console because only checked will search console because i was only interested in seeing their i was only interested in seeing their i was only interested in seeing their organic traffic and not the traffic

organic traffic and not the traffic organic traffic and not the traffic coming from other sources such as i coming from other sources such as i coming from other sources such as i don't know social networks don't know social networks don't know social networks the results were pretty good as you can the results were pretty good as you can the results were pretty good as you can see here um the articles had gotten over see here um the articles had gotten over see here um the articles had gotten over 2000 impressions and they were getting 2000 impressions and they were getting 2000 impressions and they were getting they had got 58 50 and seven clicks they had got 58 50 and seven clicks they had got 58 50 and seven clicks this was enough variation for me to this was enough variation for me to this was enough variation for me to start working on scaling the project but start working on scaling the project but start working on scaling the project but in that month that i was carrying out in that month that i was carrying out in that month that i was carrying out the experiment i came up with a few the experiment i came up with a few the experiment i came up with a few related content types that i also wanted related content types that i also wanted related content types that i also wanted to validate before moving on with the to validate before moving on with the to validate before moving on with the project project project these content types were company pitch these content types were company pitch these content types were company pitch tech for example airbnb pitch deck tech for example airbnb pitch deck tech for example airbnb pitch deck stage pitch text such as stage pitch text such as stage pitch text such as series a pitch text customer type start series a pitch text customer type start series a pitch text customer type start at pitch 6 such as b2b starts at pitch 6 at pitch 6 such as b2b starts at pitch 6 at pitch 6 such as b2b starts at pitch 6 and business model start at pitch 6 such and business model start at pitch 6 such and business model start at pitch 6 such as as as b2b starts at p6 or a sorry such as sas b2b starts at p6 or a sorry such as sas b2b starts at p6 or a sorry such as sas starts at pitch 6 or marketplace it starts at pitch 6 or marketplace it starts at pitch 6 or marketplace it starts startup pitch text starts startup pitch text starts startup pitch text in order to find if these content types in order to find if these content types in order to find if these content types were also a good idea i wrote and were also a good idea i wrote and were also a good idea i wrote and published three new simple articles published three new simple articles published three new simple articles titled shopify pitch tech pre-seed beep titled shopify pitch tech pre-seed beep titled shopify pitch tech pre-seed beep sex and seed pitch text and i wait one sex and seed pitch text and i wait one sex and seed pitch text and i wait one more month more month more month one month later the results were really one month later the results were really one month later the results were really impressive all of the new articles had impressive all of the new articles had impressive all of the new articles had gotten a few clicks even the the pc one gotten a few clicks even the the pc one gotten a few clicks even the the pc one that you can see in the that you can see in the that you can see in the in the third row of the table had gotten in the third row of the table had gotten in the third row of the table had gotten over 50 clicks and all of the articles over 50 clicks and all of the articles over 50 clicks and all of the articles that i had published initially were that i had published initially were that i had published initially were getting a few getting a few getting a few clicks per day

clicks per day clicks per day and another positive thing was that and another positive thing was that and another positive thing was that both the impressions which are indicated both the impressions which are indicated both the impressions which are indicated by the purple line here and the clicks by the purple line here and the clicks by the purple line here and the clicks which are indicated by the blue line which are indicated by the blue line which are indicated by the blue line we're showing a really clear growing we're showing a really clear growing we're showing a really clear growing trend trend trend so so so i consider the content types as i consider the content types as i consider the content types as validated and it was now time to start validated and it was now time to start validated and it was now time to start scaling the scaling the scaling the project project project this is where programmatic seo comes in this is where programmatic seo comes in this is where programmatic seo comes in there are thousands of companies there are thousands of companies there are thousands of companies business models industries and i wanted business models industries and i wanted business models industries and i wanted to have an article for all of which were to have an article for all of which were to have an article for all of which were interesting from an seo perspective i interesting from an seo perspective i interesting from an seo perspective i need to find a way therefore to identify need to find a way therefore to identify need to find a way therefore to identify which content topics were worth it and which content topics were worth it and which content topics were worth it and automate the process of creating automate the process of creating automate the process of creating articles for these topics right articles for these topics right articles for these topics right so i came up with this four step scaling so i came up with this four step scaling so i came up with this four step scaling process that you can see here the first process that you can see here the first process that you can see here the first step was collection step was collection step was collection this means collecting on another table this means collecting on another table this means collecting on another table the largest database of pitch decks the largest database of pitch decks the largest database of pitch decks possible along with information about possible along with information about possible along with information about the startup including their industry the startup including their industry the startup including their industry stage stage stage customer type and business model i would customer type and business model i would customer type and business model i would later on use this information to filter later on use this information to filter later on use this information to filter which pitch text will go on each article which pitch text will go on each article which pitch text will go on each article the second step was enrichment the second step was enrichment the second step was enrichment which consisted on enriching the which consisted on enriching the which consisted on enriching the database with information about the database with information about the database with information about the startups and their pitch text which startups and their pitch text which startups and their pitch text which might be useful for the articles readers might be useful for the articles readers might be useful for the articles readers the third step was preparation which the third step was preparation which the third step was preparation which consisted on preparing everything to consisted on preparing everything to consisted on preparing everything to upload the databases to workflow and upload the databases to workflow and upload the databases to workflow and make the creation of the articles faster make the creation of the articles faster make the creation of the articles faster and the fourth step was creation which

and the fourth step was creation which and the fourth step was creation which consisted on uploading the files to consisted on uploading the files to consisted on uploading the files to workflow and seeing the articles get workflow and seeing the articles get workflow and seeing the articles get created as if it was magic through created as if it was magic through created as if it was magic through programmatic uh programmatically created programmatic uh programmatically created programmatic uh programmatically created right so yeah let's get deeper into each right so yeah let's get deeper into each right so yeah let's get deeper into each of these steps the first step was a of these steps the first step was a of these steps the first step was a collection we combined some scrapping collection we combined some scrapping collection we combined some scrapping tools and manual work to build the tools and manual work to build the tools and manual work to build the largest database of pitch decks are largest database of pitch decks are largest database of pitch decks are possible possible possible we use no code tools particularly one we use no code tools particularly one we use no code tools particularly one that is called simple scrapper to get that is called simple scrapper to get that is called simple scrapper to get pitch text from collections made by pitch text from collections made by pitch text from collections made by other websites that you can see uh here other websites that you can see uh here other websites that you can see uh here these were some collections of pitch these were some collections of pitch these were some collections of pitch decks that other websites had decks that other websites had decks that other websites had we complemented this with manual work to we complemented this with manual work to we complemented this with manual work to find pitch text that these collections find pitch text that these collections find pitch text that these collections didn't include we use google and search didn't include we use google and search didn't include we use google and search queries like site column slideshare.net queries like site column slideshare.net queries like site column slideshare.net pitch tech to find pitch text host in pitch tech to find pitch text host in pitch tech to find pitch text host in slicer which is the preferred tool used slicer which is the preferred tool used slicer which is the preferred tool used by founders by founders by founders when scrapping and manually collecting when scrapping and manually collecting when scrapping and manually collecting the pitch text we also extracted as much the pitch text we also extracted as much the pitch text we also extracted as much information as possible from for the information as possible from for the information as possible from for the startup including its name startup including its name startup including its name logo website url logo website url logo website url description industry stage demand breaks description industry stage demand breaks description industry stage demand breaks the year of the pitch deck among other the year of the pitch deck among other the year of the pitch deck among other types of information after a few days we types of information after a few days we types of information after a few days we have this huge article that you can see have this huge article that you can see have this huge article that you can see over here with over here with over here with 352 rows of pitch sets and a lot of 352 rows of pitch sets and a lot of 352 rows of pitch sets and a lot of information about each pitch day information about each pitch day information about each pitch day the second step was enrichment we the second step was enrichment we the second step was enrichment we proceeded to enrich each row with proceeded to enrich each row with proceeded to enrich each row with information about the pitch check and information about the pitch check and information about the pitch check and the startup that readers could find

the startup that readers could find the startup that readers could find useful useful useful first we first we first we manually checked each startup to manually checked each startup to manually checked each startup to identify what was their business model identify what was their business model identify what was their business model and type of customer and type of customer and type of customer second with some scrapping tools we second with some scrapping tools we second with some scrapping tools we found our twitter and ancient list found our twitter and ancient list found our twitter and ancient list profiles urls profiles urls profiles urls and then with some ai writing tools and then with some ai writing tools and then with some ai writing tools particularly one that is called wilbot particularly one that is called wilbot particularly one that is called wilbot we rewrote the startups descriptions we rewrote the startups descriptions we rewrote the startups descriptions that we had got from our websites we did that we had got from our websites we did that we had got from our websites we did this in order to avoid having duplicated this in order to avoid having duplicated this in order to avoid having duplicated content on failure which can be content on failure which can be content on failure which can be penalized by google right penalized by google right penalized by google right so so yeah this was probably the most so so yeah this was probably the most so so yeah this was probably the most time consuming part of the of the time consuming part of the of the time consuming part of the of the process i think that it took around one process i think that it took around one process i think that it took around one week but after a few days we had this week but after a few days we had this week but after a few days we had this huge air table with uh 352 pizzas and a huge air table with uh 352 pizzas and a huge air table with uh 352 pizzas and a lot more of information for each of lot more of information for each of lot more of information for each of these pitch sets these pitch sets these pitch sets the first step was uh preparation the first step was uh preparation the first step was uh preparation before being able to programmatically before being able to programmatically before being able to programmatically create the listicle articles of pitch create the listicle articles of pitch create the listicle articles of pitch sex for different industries business sex for different industries business sex for different industries business models customer types and stages we need models customer types and stages we need models customer types and stages we need to do some more preparation to do some more preparation to do some more preparation work work work let me first talk about the content type let me first talk about the content type let me first talk about the content type pitch a company pizzagate pitch a company pizzagate pitch a company pizzagate each of the rows in their table was one each of the rows in their table was one each of the rows in their table was one startup and a speech set startup and a speech set startup and a speech set each of these rows had to therefore have each of these rows had to therefore have each of these rows had to therefore have a specific page about it on failure a specific page about it on failure a specific page about it on failure i will call these pages an individual i will call these pages an individual i will call these pages an individual pitch check page pitch check page pitch check page for example the row that contains for example the row that contains for example the row that contains information about airbnb and speech deck information about airbnb and speech deck information about airbnb and speech deck will be turned into a page focused on

will be turned into a page focused on will be turned into a page focused on ranking for the keyword airbnb pitch ranking for the keyword airbnb pitch ranking for the keyword airbnb pitch deck and that will later on look deck and that will later on look deck and that will later on look something like this so you can see here something like this so you can see here something like this so you can see here that it only contains um the pitch tech that it only contains um the pitch tech that it only contains um the pitch tech from airbnb and some information about from airbnb and some information about from airbnb and some information about the startup and a description the startup and a description the startup and a description etc within the air table we already had etc within the air table we already had etc within the air table we already had all the data that we wanted to display all the data that we wanted to display all the data that we wanted to display on these pages such as the pitch deck on these pages such as the pitch deck on these pages such as the pitch deck and the startup's name industry business and the startup's name industry business and the startup's name industry business small stage customer type twitter crown small stage customer type twitter crown small stage customer type twitter crown trace financial list urls and more but trace financial list urls and more but trace financial list urls and more but we need some more data we need some more data we need some more data for the meta title meta description and for the meta title meta description and for the meta title meta description and social media sharing image of these social media sharing image of these social media sharing image of these pages we wanted these pages to rank on pages we wanted these pages to rank on pages we wanted these pages to rank on google for keywords of the style company google for keywords of the style company google for keywords of the style company pitch tech so we need to set up all the pitch tech so we need to set up all the pitch tech so we need to set up all the seo basics correctly seo basics correctly seo basics correctly we first created the meta title and meta we first created the meta title and meta we first created the meta title and meta descriptions using templates and search descriptions using templates and search descriptions using templates and search and changing certain words by the and changing certain words by the and changing certain words by the information of the startup for the meta information of the startup for the meta information of the startup for the meta title we use the formula startup's name title we use the formula startup's name title we use the formula startup's name stage pitch the in here vertical bar stage pitch the in here vertical bar stage pitch the in here vertical bar failure for example for airbnb the failure for example for airbnb the failure for example for airbnb the metadata the meta title is airbnb seed metadata the meta title is airbnb seed metadata the meta title is airbnb seed pitch tech in 2008 vertical bar failure pitch tech in 2008 vertical bar failure pitch tech in 2008 vertical bar failure then we created a social media sharing then we created a social media sharing then we created a social media sharing title using a template quite similar to title using a template quite similar to title using a template quite similar to the metadata one you can see that it is the metadata one you can see that it is the metadata one you can see that it is slightly well it is different uh this is slightly well it is different uh this is slightly well it is different uh this is the meta title and this is over here the the meta title and this is over here the the meta title and this is over here the social media sharing title this was only social media sharing title this was only social media sharing title this was only because we thought that a for for social

because we thought that a for for social because we thought that a for for social media sharing purposes it made more media sharing purposes it made more media sharing purposes it made more sense a title like this one than one sense a title like this one than one sense a title like this one than one like this one and we combine this social like this one and we combine this social like this one and we combine this social media sharing title with the startups media sharing title with the startups media sharing title with the startups logo using a tool called plasiv that logo using a tool called plasiv that logo using a tool called plasiv that allow us to programmatically create allow us to programmatically create allow us to programmatically create images images images and oh yeah we created these social and oh yeah we created these social and oh yeah we created these social media sharing images this is the example media sharing images this is the example media sharing images this is the example for for for airbnb so now we have this huge our airbnb so now we have this huge our airbnb so now we have this huge our table uh with a lot of information for table uh with a lot of information for table uh with a lot of information for um um um for each startup and the meta title meta for each startup and the meta title meta for each startup and the meta title meta description social media sharing description social media sharing description social media sharing images that you can see over here images that you can see over here images that you can see over here now let's talk a little bit about the now let's talk a little bit about the now let's talk a little bit about the preparation of what i will call p tech preparation of what i will call p tech preparation of what i will call p tech listicles listicles listicles these were the articles focused on their these were the articles focused on their these were the articles focused on their content types that were not the company content types that were not the company content types that were not the company one these were industry startup pitch one these were industry startup pitch one these were industry startup pitch sex stage pitch text customer type sex stage pitch text customer type sex stage pitch text customer type starter pitch sex and business small starter pitch sex and business small starter pitch sex and business small standard p6 a bridge stack listicle for standard p6 a bridge stack listicle for standard p6 a bridge stack listicle for example is crypto startup speech text example is crypto startup speech text example is crypto startup speech text here is how this article looks like here is how this article looks like here is how this article looks like nowadays um here's like the title uh and nowadays um here's like the title uh and nowadays um here's like the title uh and the top of the article and this is how the top of the article and this is how the top of the article and this is how the information is presented within the the information is presented within the the information is presented within the article article article from our earth table of beach sex we from our earth table of beach sex we from our earth table of beach sex we extract all the possible industries extract all the possible industries extract all the possible industries stages customer types and business stages customer types and business stages customer types and business models and wrote them down on a models and wrote them down on a models and wrote them down on a worksheet along with the number of times worksheet along with the number of times worksheet along with the number of times that they appeared in the air table this that they appeared in the air table this that they appeared in the air table this means the number of pitch texts that means the number of pitch texts that means the number of pitch texts that each of these topics will have on the each of these topics will have on the each of these topics will have on the article

article article we only stay with those topics that we we only stay with those topics that we we only stay with those topics that we have that we have more than a two pitch have that we have more than a two pitch have that we have more than a two pitch sets for sets for sets for a actually it was three page six or four a actually it was three page six or four a actually it was three page six or four yeah yeah yeah so we then created a meta title for each so we then created a meta title for each so we then created a meta title for each of the topics combining different uh of the topics combining different uh of the topics combining different uh variants of text and the topic itself variants of text and the topic itself variants of text and the topic itself for example for the cryptocurrency for example for the cryptocurrency for example for the cryptocurrency article it was five page sets from from article it was five page sets from from article it was five page sets from from big cryptocurrency startups big cryptocurrency startups big cryptocurrency startups following a similar process we created a following a similar process we created a following a similar process we created a meta description for each topic for meta description for each topic for meta description for each topic for example here is for the cryptocurrency example here is for the cryptocurrency example here is for the cryptocurrency one uh it says here is a list of five one uh it says here is a list of five one uh it says here is a list of five speech sex examples from well-known speech sex examples from well-known speech sex examples from well-known startups in the cryptocurrency industry startups in the cryptocurrency industry startups in the cryptocurrency industry including coinbase and google coin including coinbase and google coin including coinbase and google coin we then move on with creating a blog we then move on with creating a blog we then move on with creating a blog introduction for each topic using introduction for each topic using introduction for each topic using templates of text that we created with templates of text that we created with templates of text that we created with another ad writing tool that is called another ad writing tool that is called another ad writing tool that is called copy ei and we changed some words on copy ei and we changed some words on copy ei and we changed some words on these templates by um the topic name no these templates by um the topic name no these templates by um the topic name no right so for example in the case of right so for example in the case of right so for example in the case of cryptocurrencies the vlog interaction is cryptocurrencies the vlog interaction is cryptocurrencies the vlog interaction is cryptocurrencies are currently the cryptocurrencies are currently the cryptocurrencies are currently the hostess trend in the market and it is hostess trend in the market and it is hostess trend in the market and it is clear that they are here to stay here clear that they are here to stay here clear that they are here to stay here are five speech techs from well-known are five speech techs from well-known are five speech techs from well-known startups in the cryptocurrency sector startups in the cryptocurrency sector startups in the cryptocurrency sector that should provide inspiration on how that should provide inspiration on how that should provide inspiration on how to put together a good one to put together a good one to put together a good one unlike the individual pitch tech pages unlike the individual pitch tech pages unlike the individual pitch tech pages all of our blog posts have a cover image all of our blog posts have a cover image all of our blog posts have a cover image so we created a really simple image for so we created a really simple image for so we created a really simple image for each topic using a background and an each topic using a background and an each topic using a background and an icon from icons eight here is the icon from icons eight here is the icon from icons eight here is the example of cryptocurrency example of cryptocurrency example of cryptocurrency cover image

cover image cover image and finally using placid once again we and finally using placid once again we and finally using placid once again we created a social media sharing image created a social media sharing image created a social media sharing image that included the meta title and the that included the meta title and the that included the meta title and the cover image that we had just created cover image that we had just created cover image that we had just created this is the example for the this is the example for the this is the example for the cryptocurrency article cryptocurrency article cryptocurrency article not how we have used air writing tools not how we have used air writing tools not how we have used air writing tools no code tools and google sheets features no code tools and google sheets features no code tools and google sheets features and functions to automate this process a and functions to automate this process a and functions to automate this process a little bit and make it faster little bit and make it faster little bit and make it faster so once we so once we so once we have finished this preparation step we have finished this preparation step we have finished this preparation step we had the air table that i showed you had the air table that i showed you had the air table that i showed you before and this huge wall sheet with all before and this huge wall sheet with all before and this huge wall sheet with all of the of the of the industries business models industries business models industries business models customer types and um customer types and um customer types and um and stages that we had a pitch text for and stages that we had a pitch text for and stages that we had a pitch text for and a lot of metadata for each of them and a lot of metadata for each of them and a lot of metadata for each of them for example here you can see the meta for example here you can see the meta for example here you can see the meta title meta description blog interaction title meta description blog interaction title meta description blog interaction and social and social and social sharing um sharing um sharing um images images images um okay so you can okay so you can produce you are referring to yeah at the end of the sorry at the end yeah at the end of the sorry at the end of the talk i will of the talk i will of the talk i will i will go over the no code tools that i i will go over the no code tools that i i will go over the no code tools that i have used uh as a quick recap and have used uh as a quick recap and have used uh as a quick recap and explain how we use each of them explain how we use each of them explain how we use each of them the fourth step was uh the fourth step the fourth step was uh the fourth step the fourth step was uh the fourth step of the process was the creation of the of the process was the creation of the of the process was the creation of the articles articles articles when scripting this talk when scripting this talk when scripting this talk at first i was going to explain this at first i was going to explain this at first i was going to explain this step

step step from a perspective considering like how from a perspective considering like how from a perspective considering like how workflow works and using workflows workflow works and using workflows workflow works and using workflows terminology because we have used terminology because we have used terminology because we have used workflow to do all these uh workflow to do all these uh workflow to do all these uh steps that i will show you now steps that i will show you now steps that i will show you now but i realized that it was quite complex but i realized that it was quite complex but i realized that it was quite complex to understand particularly for those who to understand particularly for those who to understand particularly for those who haven't used webflow before that's why i haven't used webflow before that's why i haven't used webflow before that's why i decided to instead make use of some decided to instead make use of some decided to instead make use of some graphics and some graphics and some graphics and some sql or databases language to better sql or databases language to better sql or databases language to better illustrate the point illustrate the point illustrate the point the following explanation is not exactly the following explanation is not exactly the following explanation is not exactly how workflow works but we'll probably how workflow works but we'll probably how workflow works but we'll probably leave many more to an understanding of leave many more to an understanding of leave many more to an understanding of what we did and an easier option of the what we did and an easier option of the what we did and an easier option of the strategy to other local tools that are strategy to other local tools that are strategy to other local tools that are workflow workflow workflow first imagine a database where we first imagine a database where we first imagine a database where we uploaded all of the information that we uploaded all of the information that we uploaded all of the information that we had on the earth table and google sheets had on the earth table and google sheets had on the earth table and google sheets this database is divided into five this database is divided into five this database is divided into five tables one for each of the content types tables one for each of the content types tables one for each of the content types that we had that we had that we had so here's the database you can see that so here's the database you can see that so here's the database you can see that information from airtable and worksheets information from airtable and worksheets information from airtable and worksheets was was was was uploaded on this database and this was uploaded on this database and this was uploaded on this database and this database contains the five tables right database contains the five tables right database contains the five tables right here each of them are referring to one here each of them are referring to one here each of them are referring to one of our content types of our content types of our content types now stay with the company pizzeg content now stay with the company pizzeg content now stay with the company pizzeg content type that is at the bottom type that is at the bottom type that is at the bottom at the top sorry um because i will that at the top sorry um because i will that at the top sorry um because i will that that concept type that concept type that concept type require a special treatment than the require a special treatment than the require a special treatment than the other ones so i will talk about this one other ones so i will talk about this one other ones so i will talk about this one first first first so yeah that table corresponds to the

so yeah that table corresponds to the so yeah that table corresponds to the company content type and it contains all company content type and it contains all company content type and it contains all the information on their table only the information on their table only the information on their table only information on their table each column information on their table each column information on their table each column on our table has a field to complete on on our table has a field to complete on on our table has a field to complete on this table you can see here that for this table you can see here that for this table you can see here that for example the column of slasher link has example the column of slasher link has example the column of slasher link has this um has this column the second this um has this column the second this um has this column the second column is the selection link and we have column is the selection link and we have column is the selection link and we have all the same information there and the all the same information there and the all the same information there and the information that we had on our table and information that we had on our table and information that we had on our table and each row of this article has an item or each row of this article has an item or each row of this article has an item or an entry in this an entry in this an entry in this table of the database table of the database table of the database each entry of this table has its own each entry of this table has its own each entry of this table has its own page which is what i earlier on called page which is what i earlier on called page which is what i earlier on called an individual pitch tech page where we an individual pitch tech page where we an individual pitch tech page where we show all the information related to the show all the information related to the show all the information related to the startup and its speech deck for example startup and its speech deck for example startup and its speech deck for example here is airbnb example once again you here is airbnb example once again you here is airbnb example once again you can see that for example here it says in can see that for example here it says in can see that for example here it says in the the the image image image it says airbnb it says airbnb it says airbnb and that information is um gotten from and that information is um gotten from and that information is um gotten from the database the database the database from the column startup name then in the from the column startup name then in the from the column startup name then in the case of the presentation case of the presentation case of the presentation this is an embeddable and it is this is an embeddable and it is this is an embeddable and it is it is embedding the slideshow that it is it is embedding the slideshow that it is it is embedding the slideshow that it is extracting from this slideshow link uh extracting from this slideshow link uh extracting from this slideshow link uh which is the second column of the which is the second column of the which is the second column of the of the database and then website url is of the database and then website url is of the database and then website url is the third column and uh we use it at the the third column and uh we use it at the the third column and uh we use it at the top at the bottom of the of the page to top at the bottom of the of the page to top at the bottom of the of the page to indicate the website of the startup indicate the website of the startup indicate the website of the startup so this way by uploading the airtable so this way by uploading the airtable so this way by uploading the airtable information we automatically created

information we automatically created information we automatically created 352 pages that soon start to rank for 352 pages that soon start to rank for 352 pages that soon start to rank for keywords of the style company pitch tech keywords of the style company pitch tech keywords of the style company pitch tech such as airbnb bridgestep you can see such as airbnb bridgestep you can see such as airbnb bridgestep you can see here that we are ranking here that we are ranking here that we are ranking for this keyword this is failure is a for this keyword this is failure is a for this keyword this is failure is a page page page however these keywords don't have a huge however these keywords don't have a huge however these keywords don't have a huge monthly search volume in fact few people monthly search volume in fact few people monthly search volume in fact few people search for a specific big sec of a search for a specific big sec of a search for a specific big sec of a company they are more interested in company they are more interested in company they are more interested in pitch decks from one industry or pitch pitch decks from one industry or pitch pitch decks from one industry or pitch text from one business model so we need text from one business model so we need text from one business model so we need to uh we wanted to create listicle to uh we wanted to create listicle to uh we wanted to create listicle articles uh focus on the different articles uh focus on the different articles uh focus on the different business models and industries in order business models and industries in order business models and industries in order to to to increase the number of keywords that we increase the number of keywords that we increase the number of keywords that we rank for and the the monthly search rank for and the the monthly search rank for and the the monthly search volume of these keywords volume of these keywords volume of these keywords so uh going back to the um the graphic so uh going back to the um the graphic so uh going back to the um the graphic that i showed you before i have already that i showed you before i have already that i showed you before i have already covered the first time table of company covered the first time table of company covered the first time table of company spec now i will talk about these other spec now i will talk about these other spec now i will talk about these other four tables uh which uh are four tables uh which uh are four tables uh which uh are represent the type the content types of represent the type the content types of represent the type the content types of industries business models customer industries business models customer industries business models customer types and stages types and stages types and stages these tables contain all the information these tables contain all the information these tables contain all the information on the worksheet you can see here that on the worksheet you can see here that on the worksheet you can see here that for example this screenshot of the for example this screenshot of the for example this screenshot of the google sheet is only for the industries google sheet is only for the industries google sheet is only for the industries you can see that here we have all the you can see that here we have all the you can see that here we have all the industries uh that are acted drawn got industries uh that are acted drawn got industries uh that are acted drawn got edged right sharing cryptocurrencies edged right sharing cryptocurrencies edged right sharing cryptocurrencies each of these rows was an entry in the each of these rows was an entry in the each of these rows was an entry in the database in this table of industry database in this table of industry database in this table of industry startups and each column on the google startups and each column on the google startups and each column on the google sheets had a column on the table of

sheets had a column on the table of sheets had a column on the table of industry standard page sex so yeah each of each of each entry of so yeah each of each of each entry of this table this table this table also has its own page but these pages also has its own page but these pages also has its own page but these pages were empty the they just contain like a were empty the they just contain like a were empty the they just contain like a title uh and a blog interaction you can title uh and a blog interaction you can title uh and a blog interaction you can see for example the meta title here then see for example the meta title here then see for example the meta title here then another column was uploading interaction another column was uploading interaction another column was uploading interaction um and they only had that information um and they only had that information um and they only had that information they didn't have any any pitch text they didn't have any any pitch text they didn't have any any pitch text on this on this database on this on this database on this on this database so the way that we filled these pages so the way that we filled these pages so the way that we filled these pages with corresponding bridge text was by with corresponding bridge text was by with corresponding bridge text was by relating each pixel on the first table relating each pixel on the first table relating each pixel on the first table the one of the company mistakes with one the one of the company mistakes with one the one of the company mistakes with one or more entries on each of these four or more entries on each of these four or more entries on each of these four tables this is the key slide of this tables this is the key slide of this tables this is the key slide of this presentation because presentation because presentation because it is what shows how we it is what shows how we it is what shows how we created a lot of articles without having created a lot of articles without having created a lot of articles without having to manually create each of them but to manually create each of them but to manually create each of them but instead by connecting information instead by connecting information instead by connecting information between the databases you can see here between the databases you can see here between the databases you can see here for example this is the company page for example this is the company page for example this is the company page table and one of the entries was for table and one of the entries was for table and one of the entries was for coinbase coinbase coinbase and two of the columns that we had in and two of the columns that we had in and two of the columns that we had in the case of the company pitch tech table the case of the company pitch tech table the case of the company pitch tech table were industry and customer type in the were industry and customer type in the were industry and customer type in the case of industry this cryptocurrency case of industry this cryptocurrency case of industry this cryptocurrency thing was related to the cryptocurrency thing was related to the cryptocurrency thing was related to the cryptocurrency item in the industry table and this b2c item in the industry table and this b2c item in the industry table and this b2c thing was connected with the p2c entry thing was connected with the p2c entry thing was connected with the p2c entry in the customer type table in the customer type table in the customer type table this this this i know it is a complex uh it is complex i know it is a complex uh it is complex i know it is a complex uh it is complex to understand this part but if you get

to understand this part but if you get to understand this part but if you get the idea that we didn't manually create the idea that we didn't manually create the idea that we didn't manually create the articles um one by one by pasting the articles um one by one by pasting the articles um one by one by pasting the information for each a price tag and the information for each a price tag and the information for each a price tag and the startup but we the startup but we the startup but we did it automatically by connecting did it automatically by connecting did it automatically by connecting information within the databases that is information within the databases that is information within the databases that is completely fine and i want you to stay completely fine and i want you to stay completely fine and i want you to stay with that with that with that point only point only point only um um um so yeah um so yeah um so yeah um we we we in this way we filled um we in this way we filled um we in this way we filled um we automatically created a 77 listing automatically created a 77 listing automatically created a 77 listing articles with numerous speed sets articles with numerous speed sets articles with numerous speed sets each one here you can see the each one here you can see the each one here you can see the listicle article for cryptocurrencies uh listicle article for cryptocurrencies uh listicle article for cryptocurrencies uh you can see here in the table of content you can see here in the table of content you can see here in the table of content in the in the in the the the site of the blog cover image the the site of the blog cover image the the site of the blog cover image that there are five startups in this that there are five startups in this that there are five startups in this case which are case which are case which are well coinbase gold coin well coinbase gold coin well coinbase gold coin glue etc and then uh in their image you glue etc and then uh in their image you glue etc and then uh in their image you can see how we present the information can see how we present the information can see how we present the information we have the slicer then a description of we have the slicer then a description of we have the slicer then a description of the startup then some details of the the startup then some details of the the startup then some details of the startup then some details of the bitsec startup then some details of the bitsec startup then some details of the bitsec and the second slicer over here and the second slicer over here and the second slicer over here we faced various limitations when we faced various limitations when we faced various limitations when setting this up on workflow but we setting this up on workflow but we setting this up on workflow but we eventually managed to build it so if you eventually managed to build it so if you eventually managed to build it so if you want me just to to show you how our want me just to to show you how our want me just to to show you how our webflow cms settings uh look like i uh webflow cms settings uh look like i uh webflow cms settings uh look like i uh shoot me an email and i can show you but shoot me an email and i can show you but shoot me an email and i can show you but uh you need to know that it was super uh you need to know that it was super uh you need to know that it was super specific to our requirements in this specific to our requirements in this specific to our requirements in this specific case which was also why i specific case which was also why i specific case which was also why i thought that it didn't make a lot of thought that it didn't make a lot of thought that it didn't make a lot of sense to explain this fourth step uh

sense to explain this fourth step uh sense to explain this fourth step uh from a point of view of workflow and our from a point of view of workflow and our from a point of view of workflow and our things uh things uh things uh well then we finally built a hoof of all well then we finally built a hoof of all well then we finally built a hoof of all the pitch decks uh the users here can the pitch decks uh the users here can the pitch decks uh the users here can find the individual pick pages using find the individual pick pages using find the individual pick pages using filters these filters we build them filters these filters we build them filters these filters we build them using a no code tool that is called using a no code tool that is called using a no code tool that is called chatboost that only works for workflow chatboost that only works for workflow chatboost that only works for workflow and it allows us to build dynamic and it allows us to build dynamic and it allows us to build dynamic filters and uh users can also find here filters and uh users can also find here filters and uh users can also find here the holistical articles the holistical articles the holistical articles so this is how we have programmatically so this is how we have programmatically so this is how we have programmatically created created created 352 pitch decks uh individual pitch set 352 pitch decks uh individual pitch set 352 pitch decks uh individual pitch set pages and a 77 pitch tech listicles all pages and a 77 pitch tech listicles all pages and a 77 pitch tech listicles all of which are nowadays ranking on google of which are nowadays ranking on google of which are nowadays ranking on google and bringing consistent traffic every and bringing consistent traffic every and bringing consistent traffic every month month month in the last three months these pages in the last three months these pages in the last three months these pages have brought an average of have brought an average of have brought an average of 381 clicks 381 clicks 381 clicks organic users per day or clicks per day organic users per day or clicks per day organic users per day or clicks per day and they have received over 600 000 and they have received over 600 000 and they have received over 600 000 impressions impressions impressions if you have a one percent conversion if you have a one percent conversion if you have a one percent conversion rate this means rate this means rate this means more than three users new customers per more than three users new customers per more than three users new customers per day day day or more than 100 per month or more than 100 per month or more than 100 per month most of the traffic comes from listicles most of the traffic comes from listicles most of the traffic comes from listicles but there are some individual pitch tech but there are some individual pitch tech but there are some individual pitch tech pages for example the airbnb one that pages for example the airbnb one that pages for example the airbnb one that are bringing some good amount of organic are bringing some good amount of organic are bringing some good amount of organic users users users besides that as you can see here the besides that as you can see here the besides that as you can see here the traffic is well distributed between traffic is well distributed between traffic is well distributed between pages and between queries and the pages and between queries and the pages and between queries and the country that is bringing the majority of

country that is bringing the majority of country that is bringing the majority of the users is united states which is the users is united states which is the users is united states which is another opposing point because we are another opposing point because we are another opposing point because we are currently mostly focused on the us currently mostly focused on the us currently mostly focused on the us so some of you might be thinking that so some of you might be thinking that so some of you might be thinking that this programmatic seo strategy is only this programmatic seo strategy is only this programmatic seo strategy is only applicable to a applicable to a applicable to a content business like failure but there content business like failure but there content business like failure but there are a lot of businesses with are a lot of businesses with are a lot of businesses with different kind of business models and different kind of business models and different kind of business models and there are applying similar strategies there are applying similar strategies there are applying similar strategies first example is the live chat the live first example is the live chat the live first example is the live chat the live chat is a customer support software as a chat is a customer support software as a chat is a customer support software as a service or shopify service or shopify service or shopify and using webflow they have and using webflow they have and using webflow they have programmatically created more than 300 programmatically created more than 300 programmatically created more than 300 articles on the best shopify apps in articles on the best shopify apps in articles on the best shopify apps in different categories such as accounting different categories such as accounting different categories such as accounting and affiliate here in the first image and affiliate here in the first image and affiliate here in the first image you can see they have where they have you can see they have where they have you can see they have where they have all of the articles listing shopify apps all of the articles listing shopify apps all of the articles listing shopify apps and in the bottom image you can see the and in the bottom image you can see the and in the bottom image you can see the article focus on accounting apps for article focus on accounting apps for article focus on accounting apps for shopify shopify shopify this brings to our website shopify this brings to our website shopify this brings to our website shopify business owners some of who might be business owners some of who might be business owners some of who might be also looking for a customer support app also looking for a customer support app also looking for a customer support app and might therefore convert into the and might therefore convert into the and might therefore convert into the live chat customers mainly through this live chat customers mainly through this live chat customers mainly through this top banner that that all of their top banner that that all of their top banner that that all of their articles have where they articles have where they articles have where they talk a little bit about the live chat talk a little bit about the live chat talk a little bit about the live chat and show how the product looks like and show how the product looks like and show how the product looks like sapir is a well-known startup sapir is a well-known startup sapir is a well-known startup using this programmatic using this programmatic using this programmatic seo strategy seo strategy seo strategy you probably know what sofia is about it you probably know what sofia is about it you probably know what sofia is about it is is is connecting apps and automating workflows connecting apps and automating workflows connecting apps and automating workflows and they have created thousands of uh

and they have created thousands of uh and they have created thousands of uh thousands um many hundred thousands thousands um many hundred thousands thousands um many hundred thousands probably of pages uh where they show probably of pages uh where they show probably of pages uh where they show their existing possible connections their existing possible connections their existing possible connections between two tools for example if i between two tools for example if i between two tools for example if i search search search on google webflow convertkit on google webflow convertkit on google webflow convertkit the third result is a sapir the third result is a sapir the third result is a sapir programmatically created page programmatically created page programmatically created page showing the existing connections between showing the existing connections between showing the existing connections between convertkit and workflow really positive convertkit and workflow really positive convertkit and workflow really positive point about this strategy employed by point about this strategy employed by point about this strategy employed by zapier is that it brings zapier is that it brings zapier is that it brings really target users to our website really target users to our website really target users to our website because the the people who are searching because the the people who are searching because the the people who are searching things like converkit webflow are people things like converkit webflow are people things like converkit webflow are people who have already who have already who have already shown a really clear interest in shown a really clear interest in shown a really clear interest in connecting these two applications connecting these two applications connecting these two applications because i i can't really think of other because i i can't really think of other because i i can't really think of other reasons why we'll you will search two reasons why we'll you will search two reasons why we'll you will search two tools with a more than a some interest tools with a more than a some interest tools with a more than a some interest in connecting those two tools in connecting those two tools in connecting those two tools so this is a really positive point about so this is a really positive point about so this is a really positive point about this appear programmatic seo strategy this appear programmatic seo strategy this appear programmatic seo strategy and then um you may know peter levels and then um you may know peter levels and then um you may know peter levels from from twitter he has various from from twitter he has various from from twitter he has various businesses and he he relies a lot on businesses and he he relies a lot on businesses and he he relies a lot on programmatic seo programmatic seo programmatic seo to get organic traffic for all of his to get organic traffic for all of his to get organic traffic for all of his businesses but particularly for nomad businesses but particularly for nomad businesses but particularly for nomad least which is an online community for least which is an online community for least which is an online community for digital nomads digital nomads digital nomads on the one side no at least has hundreds on the one side no at least has hundreds on the one side no at least has hundreds of spaces displaying cities that fit of spaces displaying cities that fit of spaces displaying cities that fit certain characteristics certain characteristics certain characteristics for example you can see here this page for example you can see here this page for example you can see here this page that is focused on latin american cities that is focused on latin american cities that is focused on latin american cities with fast internet with fast internet with fast internet these are the type of keywords that are

these are the type of keywords that are these are the type of keywords that are not digital nomads might search on not digital nomads might search on not digital nomads might search on google when evaluating where to travel google when evaluating where to travel google when evaluating where to travel next next next on the second side normal list has on the second side normal list has on the second side normal list has various specific barrier various spaces various specific barrier various spaces various specific barrier various spaces for each city for each city for each city with a specific information about these with a specific information about these with a specific information about these cities such as the cost of living in cities such as the cost of living in cities such as the cost of living in buenos aires and the weather and website buenos aires and the weather and website buenos aires and the weather and website is is is these are keywords that digital nomads these are keywords that digital nomads these are keywords that digital nomads might search uh on google before might search uh on google before might search uh on google before traveling to a destination that they traveling to a destination that they traveling to a destination that they have already defined have already defined have already defined you can see how both of these uh types you can see how both of these uh types you can see how both of these uh types of programmatically created content that of programmatically created content that of programmatically created content that no matter that normal list has no matter that normal list has no matter that normal list has they are targeted to digital nomads who they are targeted to digital nomads who they are targeted to digital nomads who have a high a chance of being interested have a high a chance of being interested have a high a chance of being interested in nomad list subscription in nomad list subscription in nomad list subscription so yeah as you can see programmatic seo so yeah as you can see programmatic seo so yeah as you can see programmatic seo is applicable to all kinds of businesses is applicable to all kinds of businesses is applicable to all kinds of businesses with any type of customer with any type of customer with any type of customer so that was all for this talk i hope so that was all for this talk i hope so that was all for this talk i hope that you learned how to programmatically that you learned how to programmatically that you learned how to programmatically create content that runs on google and create content that runs on google and create content that runs on google and brings organic brings organic brings organic organic and target users organic and target users organic and target users and as a quick recap i wanted to and as a quick recap i wanted to and as a quick recap i wanted to to to go through the local tools that i to to go through the local tools that i to to go through the local tools that i have used have used have used in the first side i have used in the first side i have used in the first side i have used workflow to build and host websites workflow to build and host websites workflow to build and host websites then i use our table and google sheets then i use our table and google sheets then i use our table and google sheets to to to for the databases for the databases for the databases then a simple scrapper to scrap online then a simple scrapper to scrap online then a simple scrapper to scrap online stuff stuff stuff and the fourth tool was placid to and the fourth tool was placid to and the fourth tool was placid to programmatically create images

programmatically create images programmatically create images and the fifth and last and the fifth and last and the fifth and last tool was shedboost to build dynamic tool was shedboost to build dynamic tool was shedboost to build dynamic dynamic filters on dynamic filters on dynamic filters on so yeah that was all uh thanks uh so so yeah that was all uh thanks uh so so yeah that was all uh thanks uh so much for listening um i guess that we much for listening um i guess that we much for listening um i guess that we can do now some question time can do now some question time can do now some question time yes indeed sir thanks for that we do yes indeed sir thanks for that we do yes indeed sir thanks for that we do have some good questions from the have some good questions from the have some good questions from the audience we had a couple around the audience we had a couple around the audience we had a couple around the tools tools tools that you're using but you just you just that you're using but you just you just that you're using but you just you just answered that with that last slide um answered that with that last slide um answered that with that last slide um spencer uh oh no the question right spencer uh oh no the question right spencer uh oh no the question right before that how do you come up with before that how do you come up with before that how do you come up with ideas for your seo campaigns ideas for your seo campaigns ideas for your seo campaigns okay um so there are basically okay um so there are basically okay um so there are basically and seeing the examples of um that i and seeing the examples of um that i and seeing the examples of um that i have just shared i basically identified have just shared i basically identified have just shared i basically identified two uh really clear uh ways of coming up two uh really clear uh ways of coming up two uh really clear uh ways of coming up with programmatic seo ideas with programmatic seo ideas with programmatic seo ideas the first uh kind of strategy is like the first uh kind of strategy is like the first uh kind of strategy is like focusing on the business and the and focusing on the business and the and focusing on the business and the and your solution and that is exactly what your solution and that is exactly what your solution and that is exactly what sapir is doing uh you can see that they sapir is doing uh you can see that they sapir is doing uh you can see that they have created thousands of pages really have created thousands of pages really have created thousands of pages really focus on their solution showing how focus on their solution showing how focus on their solution showing how sapir can help you connect two sapir can help you connect two sapir can help you connect two applications applications applications so so so that is uh that is something that i that is uh that is something that i that is uh that is something that i mentioned that was super positive about mentioned that was super positive about mentioned that was super positive about these pages because they are getting these pages because they are getting these pages because they are getting really target users really target users really target users and the second strategy that i and the second strategy that i and the second strategy that i identified is thinking what kind of uh identified is thinking what kind of uh identified is thinking what kind of uh things might uh your target customers things might uh your target customers things might uh your target customers search on google which aren't strictly search on google which aren't strictly search on google which aren't strictly related to your product in the case of related to your product in the case of related to your product in the case of the live chat for example

the live chat for example the live chat for example they are a customer support sas for they are a customer support sas for they are a customer support sas for shopify and they haven't created any uh shopify and they haven't created any uh shopify and they haven't created any uh programmatically created programmatically created programmatically created pages for customer support but they have pages for customer support but they have pages for customer support but they have created programmatically pages created created programmatically pages created created programmatically pages created places for places for places for shopify apps which is something that shopify apps which is something that shopify apps which is something that many shopify business owners might many shopify business owners might many shopify business owners might search on google search on google search on google and um and um and um and only when they come across delighted and only when they come across delighted and only when they come across delighted they might be interested in uh such a they might be interested in uh such a they might be interested in uh such a customer app but they weren't initially customer app but they weren't initially customer app but they weren't initially looking for to pay for a tool like the looking for to pay for a tool like the looking for to pay for a tool like the item so those are the basically the two item so those are the basically the two item so those are the basically the two kind of approach that i kind of approach that i kind of approach that i have seen the most uh when coming up have seen the most uh when coming up have seen the most uh when coming up with this programmatic seo ideas with this programmatic seo ideas with this programmatic seo ideas very good our next question is from very good our next question is from very good our next question is from spencer and he says did you do anything spencer and he says did you do anything spencer and he says did you do anything to advertise the article advertise or to advertise the article advertise or to advertise the article advertise or promote the articles when released or promote the articles when released or promote the articles when released or did you just let google find them on its did you just let google find them on its did you just let google find them on its own own own no at the end uh it is a good idea to no at the end uh it is a good idea to no at the end uh it is a good idea to promote them if you have some budget to promote them if you have some budget to promote them if you have some budget to do that do that do that but no within we have been publishing but no within we have been publishing but no within we have been publishing content for the last three years so we content for the last three years so we content for the last three years so we are quite we have some of authority um are quite we have some of authority um are quite we have some of authority um in google we have a big domain and page in google we have a big domain and page in google we have a big domain and page authority on both pages so it wasn't authority on both pages so it wasn't authority on both pages so it wasn't hard to run for these hard to run for these hard to run for these keywords and know that these are really keywords and know that these are really keywords and know that these are really a specific long-tail keywords so a specific long-tail keywords so a specific long-tail keywords so they have a low keyword difficulty so so they have a low keyword difficulty so so they have a low keyword difficulty so so yeah it wasn't really hard to

yeah it wasn't really hard to yeah it wasn't really hard to to to rank well on google despite we to to rank well on google despite we to to rank well on google despite we didn't do any promotion or any didn't do any promotion or any didn't do any promotion or any interlinking um efforts there interlinking um efforts there interlinking um efforts there very good next question is from esprit very good next question is from esprit very good next question is from esprit and she says how do you monetize and she says how do you monetize and she says how do you monetize failurey failurey failurey yeah that's a good question we monetize yeah that's a good question we monetize yeah that's a good question we monetize it through it through it through sponsorships so growing our traffic is sponsorships so growing our traffic is sponsorships so growing our traffic is strictly related to a higher amount of strictly related to a higher amount of strictly related to a higher amount of revenue revenue revenue we also make money for digital products we also make money for digital products we also make money for digital products we have a a we have a a we have a a new book about product market fee and we new book about product market fee and we new book about product market fee and we have recently launched an online course have recently launched an online course have recently launched an online course about validation of ideas about validation of ideas about validation of ideas focus on pre-sales focus on pre-sales focus on pre-sales and and and we also make money through affiliate we also make money through affiliate we also make money through affiliate commissions we promote products and commissions we promote products and commissions we promote products and courses and we keep a commission if courses and we keep a commission if courses and we keep a commission if we we make a sale so those are the three we we make a sale so those are the three we we make a sale so those are the three main uh sources of income for failure main uh sources of income for failure main uh sources of income for failure matt says great job nicholas thank you matt says great job nicholas thank you matt says great job nicholas thank you for the presentation could you explain a for the presentation could you explain a for the presentation could you explain a bit about how you created those pages in bit about how you created those pages in bit about how you created those pages in webflow webflow webflow yeah yeah i can um i it is quite complex yeah yeah i can um i it is quite complex yeah yeah i can um i it is quite complex so i wasn't i'm i was trying to avoid so i wasn't i'm i was trying to avoid so i wasn't i'm i was trying to avoid getting too much into maybe on that getting too much into maybe on that getting too much into maybe on that summary summary summary yeah yeah so weblog has this um yeah yeah so weblog has this um yeah yeah so weblog has this um it doesn't have like a database but it it doesn't have like a database but it it doesn't have like a database but it has what is called a cms connection has what is called a cms connection has what is called a cms connection and each pitch deck and each pitch deck and each pitch deck we have a cns collection for pitch text we have a cns collection for pitch text we have a cns collection for pitch text and there we place all the pitch text and there we place all the pitch text and there we place all the pitch text that we have on our table that we have on our table that we have on our table we upload each each row on our table is

we upload each each row on our table is we upload each each row on our table is a needle on this cms collection a cms a needle on this cms collection a cms a needle on this cms collection a cms item they call it and we have another item they call it and we have another item they call it and we have another cms collection uh for the articles of cms collection uh for the articles of cms collection uh for the articles of the speech text the listicle articles the speech text the listicle articles the speech text the listicle articles and uh there we uploaded all the and uh there we uploaded all the and uh there we uploaded all the industries business small customers industries business small customers industries business small customers types and stages that we are the 77 types and stages that we are the 77 types and stages that we are the 77 topics that we have topics that we have topics that we have [Music] [Music] [Music] on our table and um we used a future on our table and um we used a future on our table and um we used a future that webflow has that is called that webflow has that is called that webflow has that is called multi-reference field to connect one cms multi-reference field to connect one cms multi-reference field to connect one cms collection with the other one and uh collection with the other one and uh collection with the other one and uh then in the then in the then in the in the items of the in the items of the in the items of the of the business small industries of the business small industries of the business small industries customer customer customer types and stages types and stages types and stages pages we pages we pages we used uh an item that i can't remember used uh an item that i can't remember used uh an item that i can't remember how it is called but basically we how it is called but basically we how it is called but basically we called we called we called we we yeah we call all of the items from we yeah we call all of the items from we yeah we call all of the items from the pizztech the pizztech the pizztech cms collection that i had for example on cms collection that i had for example on cms collection that i had for example on industry a link to that specific topic industry a link to that specific topic industry a link to that specific topic for example in the case of for example in the case of for example in the case of cryptocurrency uh there were five cryptocurrency uh there were five cryptocurrency uh there were five startups that in the field of industry startups that in the field of industry startups that in the field of industry in the multi-reference field of industry in the multi-reference field of industry in the multi-reference field of industry had a connection with the cryptocurrency had a connection with the cryptocurrency had a connection with the cryptocurrency them so in the cryptocurrency page we them so in the cryptocurrency page we them so in the cryptocurrency page we had an um had an um had an um we call all of those pitch texts that we call all of those pitch texts that we call all of those pitch texts that were uh connected to the cryptocurrency were uh connected to the cryptocurrency were uh connected to the cryptocurrency article it is quite hard to explain but article it is quite hard to explain but article it is quite hard to explain but if anyone wants to see the if anyone wants to see the if anyone wants to see the the behind-the-scenes of the cms

the behind-the-scenes of the cms the behind-the-scenes of the cms settings i kind of i can record a video settings i kind of i can record a video settings i kind of i can record a video and send them and send them and send them to anyone to anyone to anyone very cool very cool very cool um and matt has another question um and matt has another question um and matt has another question and you may have answered this but he and you may have answered this but he and you may have answered this but he says which no code tool did you use for says which no code tool did you use for says which no code tool did you use for content creation content creation content creation so uh so uh so uh in the case of the content yeah the in the case of the content yeah the in the case of the content yeah the content creation was um made from from content creation was um made from from content creation was um made from from the data that we had on our table the data that we had on our table the data that we had on our table um um um so we had like the whole layout of the so we had like the whole layout of the so we had like the whole layout of the article and there were some empty spaces article and there were some empty spaces article and there were some empty spaces that were filled with information for that were filled with information for that were filled with information for each uh startup and pizza so we didn't each uh startup and pizza so we didn't each uh startup and pizza so we didn't really need to have to do any a content really need to have to do any a content really need to have to do any a content writing writing writing work besides work besides work besides rewriting the rewriting the rewriting the descriptions of the startups for that we descriptions of the startups for that we descriptions of the startups for that we used a used a used a tool that is called wilbot that i didn't tool that is called wilbot that i didn't tool that is called wilbot that i didn't enter a put it there because it is not a enter a put it there because it is not a enter a put it there because it is not a no code tool it is an ai writing tool it no code tool it is an ai writing tool it no code tool it is an ai writing tool it is called wilbot and then we use another is called wilbot and then we use another is called wilbot and then we use another ar writing tool ar writing tool ar writing tool for the blog interactions which is a for the blog interactions which is a for the blog interactions which is a copy ai which is well known um copy ai which is well known um copy ai which is well known um and yeah those were the and yeah those were the and yeah those were the writing tools that we used writing tools that we used writing tools that we used very cool very cool very cool thank you sir [Music] [Music] you