Are You Learning Fast Enough? with Anders Thue Pedersen

we we are live with the new up-to-date short are live with the new up-to-date short are live with the new up-to-date short intro thanks producer xander intro thanks producer xander intro thanks producer xander putting that together every other putting that together every other putting that together every other wednesday at 1 p.m eastern wednesday at 1 p.m eastern wednesday at 1 p.m eastern 10 a.m pacific we live stream for 30 10 a.m pacific we live stream for 30 10 a.m pacific we live stream for 30 minutes on microcomp on air minutes on microcomp on air minutes on microcomp on air i'm your host rob walling where i cover i'm your host rob walling where i cover i'm your host rob walling where i cover with topics related to building and with topics related to building and with topics related to building and growing ambitious sas startups that growing ambitious sas startups that growing ambitious sas startups that bring us freedom and purpose and allow bring us freedom and purpose and allow bring us freedom and purpose and allow us to value and maintain healthy us to value and maintain healthy us to value and maintain healthy relationships relationships relationships thank you for the well-wish producer thank you for the well-wish producer thank you for the well-wish producer xander happy 21st anniversary xander happy 21st anniversary xander happy 21st anniversary to my wife dr sherry walling who is to my wife dr sherry walling who is to my wife dr sherry walling who is currently fully vaccinated and out in currently fully vaccinated and out in currently fully vaccinated and out in california taking a few days california taking a few days california taking a few days of relaxation so i'm excited of relaxation so i'm excited of relaxation so i'm excited about today's guest um you know we've about today's guest um you know we've about today's guest um you know we've been doing microconf been doing microconf been doing microconf on air for more than a year now i on air for more than a year now i on air for more than a year now i believe we began believe we began believe we began in march and at first we were doing in march and at first we were doing in march and at first we were doing daily episodes daily episodes daily episodes and it was a distraction from all the and it was a distraction from all the and it was a distraction from all the madness of kovid and we started doing madness of kovid and we started doing madness of kovid and we started doing three days a week and two days a week three days a week and two days a week three days a week and two days a week and weekly and now we do twice a month and weekly and now we do twice a month and weekly and now we do twice a month and what i like about that cadence is and what i like about that cadence is and what i like about that cadence is it's enough it's enough it's enough that we are able to to hit on like that we are able to to hit on like that we are able to to hit on like really important topics really important topics really important topics we don't have to search and and seek out we don't have to search and and seek out we don't have to search and and seek out um um um you know basically a day a daily feed or you know basically a day a daily feed or you know basically a day a daily feed or daily guess it's it's a tremendous daily guess it's it's a tremendous daily guess it's it's a tremendous amount of work amount of work amount of work and i love that like a slower cadence and i love that like a slower cadence and i love that like a slower cadence like a weekly or like a weekly or like a weekly or or uh twice a month cadence because it or uh twice a month cadence because it or uh twice a month cadence because it allows us to really dig into some of allows us to really dig into some of allows us to really dig into some of these meaty topics that otherwise these meaty topics that otherwise these meaty topics that otherwise um i don't know we might not be thinking um i don't know we might not be thinking um i don't know we might not be thinking about and today's guest about and today's guest about and today's guest is anders ii peterson and we're going to is anders ii peterson and we're going to is anders ii peterson and we're going to be talking about whether be talking about whether be talking about whether you're learning fast enough the question you're learning fast enough the question you're learning fast enough the question is are you learning fast enough as is are you learning fast enough as is are you learning fast enough as you're building and growing your startup

you're building and growing your startup you're building and growing your startup especially in the early days especially in the early days especially in the early days and so anders is a many time microcof and so anders is a many time microcof and so anders is a many time microcof attendee he's a microconf attendee he's a microconf attendee he's a microconf attendee speaker i believe he did a main attendee speaker i believe he did a main attendee speaker i believe he did a main stage talk at microconf europe a couple stage talk at microconf europe a couple stage talk at microconf europe a couple years ago with years ago with years ago with close to 200 talks now i sometimes close to 200 talks now i sometimes close to 200 talks now i sometimes forget who who is forget who who is forget who who is i know i've seen him on stage i don't i know i've seen him on stage i don't i know i've seen him on stage i don't remember if it was a you know an remember if it was a you know an remember if it was a you know an attendee talker full talk but attendee talker full talk but attendee talker full talk but um it's really a pleasure to welcome him um it's really a pleasure to welcome him um it's really a pleasure to welcome him it's his first time on microconf on air it's his first time on microconf on air it's his first time on microconf on air and he is the co-founder of melt.co and he is the co-founder of melt.co and he is the co-founder of melt.co which is m-a-e-l-t dot co but it's which is m-a-e-l-t dot co but it's which is m-a-e-l-t dot co but it's pronounced pronounced pronounced melt and it is a link in bio melt and it is a link in bio melt and it is a link in bio tool if you have used instagram where tool if you have used instagram where tool if you have used instagram where you're only allowed a single link in you're only allowed a single link in you're only allowed a single link in your bio your bio your bio there is a tool called link tree which there is a tool called link tree which there is a tool called link tree which is the most famous of them is the most famous of them is the most famous of them but you can put a link in there and then but you can put a link in there and then but you can put a link in there and then it allows you to link out to your it allows you to link out to your it allows you to link out to your what your blog and your podcast and your what your blog and your podcast and your what your blog and your podcast and your affiliate and your articles and you know affiliate and your articles and you know affiliate and your articles and you know just all the stuff just all the stuff just all the stuff so uh maelt dot co if you're interested so uh maelt dot co if you're interested so uh maelt dot co if you're interested but a big part of this is that but a big part of this is that but a big part of this is that melt is also about being green it's melt is also about being green it's melt is also about being green it's about planting trees and so when you about planting trees and so when you about planting trees and so when you subscribe to it subscribe to it subscribe to it for five bucks a month you also plant for five bucks a month you also plant for five bucks a month you also plant five trees five trees five trees every month and anders has some pretty every month and anders has some pretty every month and anders has some pretty cool uh cool uh cool uh thoughts around that so with that let me thoughts around that so with that let me thoughts around that so with that let me welcome anders to peterson to the show welcome anders to peterson to the show welcome anders to peterson to the show hey sir how's it going absolutely hey sir how's it going absolutely hey sir how's it going absolutely pleasure to have and you are coming to pleasure to have and you are coming to pleasure to have and you are coming to us from are you in copenhagen us from are you in copenhagen us from are you in copenhagen copenhagen denmark yes excellent copenhagen denmark yes excellent copenhagen denmark yes excellent and uh yeah it's it's great to have you

and uh yeah it's it's great to have you and uh yeah it's it's great to have you on to finally be chatting so on to finally be chatting so on to finally be chatting so we're gonna talk about a few things we're gonna talk about a few things we're gonna talk about a few things today about whether you're learning fast today about whether you're learning fast today about whether you're learning fast enough and this really was sparked by enough and this really was sparked by enough and this really was sparked by a tweet thread that you sent out it was a tweet thread that you sent out it was a tweet thread that you sent out it was almost two months ago now almost two months ago now almost two months ago now and you said we'll we'll link this up and you said we'll we'll link this up and you said we'll we'll link this up maybe in the slack channel or the maybe in the slack channel or the maybe in the slack channel or the the youtube comments but you said for the youtube comments but you said for the youtube comments but you said for the past few weeks i realized what the the past few weeks i realized what the the past few weeks i realized what the solution is to a comment solution is to a comment solution is to a comment he and shaw made after following my he and shaw made after following my he and shaw made after following my startup for a year startup for a year startup for a year what he said was and this is a quote it what he said was and this is a quote it what he said was and this is a quote it is like you're not is like you're not is like you're not learning fast enough i ponder that learning fast enough i ponder that learning fast enough i ponder that comment ever since trying to figure out comment ever since trying to figure out comment ever since trying to figure out how to learn faster so how to learn faster so how to learn faster so your last startup was time block and it your last startup was time block and it your last startup was time block and it you know you know you know folks who've been to microcomp or who folks who've been to microcomp or who folks who've been to microcomp or who have um you know chatted with you know have um you know chatted with you know have um you know chatted with you know that it was about it's it's scheduling that it was about it's it's scheduling that it was about it's it's scheduling and it's about um and it's about um and it's about um getting more done and productivity and getting more done and productivity and getting more done and productivity and stuff and you worked on it for a few stuff and you worked on it for a few stuff and you worked on it for a few years but years but years but it never achieved the you know the it never achieved the you know the it never achieved the you know the success or the level of traction that success or the level of traction that success or the level of traction that um that you wanted it to and so i think um that you wanted it to and so i think um that you wanted it to and so i think to kick us off to kick us off to kick us off um as i ask for listener questions um as i ask for listener questions um as i ask for listener questions actually so folks in the audience if you actually so folks in the audience if you actually so folks in the audience if you do have questions for do have questions for do have questions for anders please do feel free to post them anders please do feel free to post them anders please do feel free to post them in the chat or in microconf on air in the chat or in microconf on air in the chat or in microconf on air in slack and producers andrew make sure in slack and producers andrew make sure in slack and producers andrew make sure that that we ask them that that we ask them that that we ask them um the first question i have is um the first question i have is um the first question i have is time block you know that didn't achieve time block you know that didn't achieve time block you know that didn't achieve perhaps the level of success that you perhaps the level of success that you perhaps the level of success that you wanted wanted wanted what was missing there why weren't you what was missing there why weren't you what was missing there why weren't you learning fast enough you know and what learning fast enough you know and what learning fast enough you know and what ultimately was a result of that ultimately was a result of that ultimately was a result of that well the why i was wasn't learning fast well the why i was wasn't learning fast well the why i was wasn't learning fast enough took me enough took me enough took me until recently to realize but um until recently to realize but um until recently to realize but um but i i mean we spent a thousand hours

but i i mean we spent a thousand hours but i i mean we spent a thousand hours building a sas app we had a methodology building a sas app we had a methodology building a sas app we had a methodology we we we i trained a lot of people in and i trained a lot of people in and i trained a lot of people in and ultimately it it no matter how many ultimately it it no matter how many ultimately it it no matter how many hours i put into it hours i put into it hours i put into it it didn't grow it didn't go viral it it didn't grow it didn't go viral it it didn't grow it didn't go viral it didn't didn't didn't adopt and people um adopt and people um adopt and people um kind of looked for a way out of it kind of looked for a way out of it kind of looked for a way out of it because it was you know it's a because it was you know it's a because it was you know it's a it's about transparency and and and it's about transparency and and and it's about transparency and and and being honest and being honest and being honest and and and that's not something that people and and that's not something that people and and that's not something that people are searching for but i am you know i'm are searching for but i am you know i'm are searching for but i am you know i'm really really really all in for for radical transparency and all in for for radical transparency and all in for for radical transparency and radical honesty radical honesty radical honesty and and and i think it's the only way we and and and i think it's the only way we and and and i think it's the only way we can build a good can build a good can build a good working culture where we can be open um working culture where we can be open um working culture where we can be open um but it didn't get any traction you know but it didn't get any traction you know but it didn't get any traction you know a lot of people a lot of people a lot of people really liked it a lot of people adopted really liked it a lot of people adopted really liked it a lot of people adopted it but it but it but but it's something we're missing and no but it's something we're missing and no but it's something we're missing and no matter how hard i try no matter what i matter how hard i try no matter what i matter how hard i try no matter what i did it just didn't scale and did it just didn't scale and did it just didn't scale and and and it took me forever to realize and and it took me forever to realize and and it took me forever to realize that that that people just people just people just didn't want to be transparent it took me didn't want to be transparent it took me didn't want to be transparent it took me years to realize that years to realize that years to realize that why did it take so long and is now that why did it take so long and is now that why did it take so long and is now that you know what you know you know what you know you know what you know about you know learning fast enough and about you know learning fast enough and about you know learning fast enough and getting unstuck and you're actually getting unstuck and you're actually getting unstuck and you're actually you coach other other founders and other you coach other other founders and other you coach other other founders and other folks about folks about folks about getting unstuck and you know in this getting unstuck and you know in this getting unstuck and you know in this type of topic type of topic type of topic what would you have done differently to what would you have done differently to what would you have done differently to not have taken years to learn that i would have worked on realizing you

i would have worked on realizing you know know know uh what was wrong in my assumptions uh what was wrong in my assumptions uh what was wrong in my assumptions um and i've been to as you as you um and i've been to as you as you um and i've been to as you as you mentioned in your intro i've been to a mentioned in your intro i've been to a mentioned in your intro i've been to a lot of lot of lot of microconf and they talk about you know microconf and they talk about you know microconf and they talk about you know testing things and testing things and testing things and talking to customers um and you can do talking to customers um and you can do talking to customers um and you can do that that that you can even do that while being stuck you can even do that while being stuck you can even do that while being stuck and you can and you can and you can you can test stuff you can talk to you can test stuff you can talk to you can test stuff you can talk to customers and customers and customers and and our neural net our brain will filter and our neural net our brain will filter and our neural net our brain will filter out out out all the important information if if it all the important information if if it all the important information if if it if it's a good thing and if it makes if it's a good thing and if it makes if it's a good thing and if it makes what you hear in line with the story you what you hear in line with the story you what you hear in line with the story you tell yourself and um and i pretty early on told myself and um and i pretty early on told myself a story that time block was the answer a story that time block was the answer a story that time block was the answer to a lot of problems in my business to a lot of problems in my business to a lot of problems in my business and um and i stuck with that story and i and um and i stuck with that story and i and um and i stuck with that story and i was was was stuck with that story got it was stuck with that story got it was stuck with that story got it was assumptions assumptions assumptions assumptions that you didn't question is assumptions that you didn't question is assumptions that you didn't question is that right that right that right yes yeah and that's what that's what yes yeah and that's what that's what yes yeah and that's what that's what you know that's what uh that's what made you know that's what uh that's what made you know that's what uh that's what made me realize me realize me realize the answer to the question is like why the answer to the question is like why the answer to the question is like why am i not learning fast enough am i not learning fast enough am i not learning fast enough and the the answer was um and the the answer was um and the the answer was um that that i was stuck in wrong that that i was stuck in wrong that that i was stuck in wrong assumptions because basically it's not because basically it's not you know when you see someone when you you know when you see someone when you you know when you see someone when you see a co-founder who is stuck who's not see a co-founder who is stuck who's not see a co-founder who is stuck who's not learning fast enough

learning fast enough learning fast enough you can't tell them to learn faster because the problem is not in the speed because the problem is not in the speed that they are learning what is the problem yeah the problem is what is the problem yeah the problem is that they they have decided that they they have decided that they they have decided on something and when you decide on on something and when you decide on on something and when you decide on something you can't learn anything new something you can't learn anything new something you can't learn anything new about it about it about it so i know you have a few kids and they so i know you have a few kids and they so i know you have a few kids and they probably have probably have probably have a favorite color you might even have a a favorite color you might even have a a favorite color you might even have a favorite favorite favorite color and and and if you've decided that blue and and and if you've decided that blue is your favorite color is your favorite color is your favorite color nothing can change your mind nothing can change your mind nothing can change your mind but but you you know a favorite color but but you you know a favorite color but but you you know a favorite color is is not you know um is is not you know um is is not you know um that's not real that's just a decision that's not real that's just a decision that's not real that's just a decision you've made it's not something you've made it's not something you've made it's not something that's actual and so isn't it should i never decide on and so isn't it should i never decide on anything anything anything like what's the balance there you know like what's the balance there you know like what's the balance there you know how do you have to decide on some things how do you have to decide on some things how do you have to decide on some things right right right so how do you balance that you balance so how do you balance that you balance so how do you balance that you balance that that that by deciding something today but by deciding something today but by deciding something today but realizing that wake up tomorrow realizing that wake up tomorrow realizing that wake up tomorrow that decision might be wrong and and that decision might be wrong and and that decision might be wrong and and that goes especially for growing a that goes especially for growing a that goes especially for growing a startup so right now on meld startup so right now on meld startup so right now on meld the way we grow new subscribers is the way we grow new subscribers is the way we grow new subscribers is reaching out reaching out reaching out manually personally to each and everyone

manually personally to each and everyone manually personally to each and everyone and that's the right thing to do today and that's the right thing to do today and that's the right thing to do today we we have an assumption about it we we we have an assumption about it we we we have an assumption about it we tested a lot of things and this tested a lot of things and this tested a lot of things and this assumption assumption assumption still is holding up but if we decide still is holding up but if we decide still is holding up but if we decide that that's the only way we can grow that that's the only way we can grow that that's the only way we can grow we're we're we're never gonna grow a lot ah never gonna grow a lot ah never gonna grow a lot ah oh rub left oh rub left oh rub left rock giant cool there we are yep i i was having my video there we are yep i i was having my video so refreshed yeah keep going though you so refreshed yeah keep going though you so refreshed yeah keep going though you were on a roll now were on a roll now were on a roll now yeah so so the important thing is to yeah so so the important thing is to yeah so so the important thing is to realize realize realize that every decision you make on an that every decision you make on an that every decision you make on an assumption assumption assumption the the facts that led you to the the facts that led you to the the facts that led you to make that decision might be changed make that decision might be changed make that decision might be changed tomorrow you know gravity don't change tomorrow you know gravity don't change tomorrow you know gravity don't change well well well actually change whether on where you are actually change whether on where you are actually change whether on where you are on the earth so even gravity change on the earth so even gravity change on the earth so even gravity change but you know today but you know today but you know today it is best for us to do direct messaging it is best for us to do direct messaging it is best for us to do direct messaging to people on instagram and slowly tell to people on instagram and slowly tell to people on instagram and slowly tell them our story and sign them up but we them our story and sign them up but we them our story and sign them up but we know that someday that will not be the know that someday that will not be the know that someday that will not be the best way to grow the business best way to grow the business best way to grow the business but if you decide that that's the best but if you decide that that's the best but if you decide that that's the best way to grow the business business it's way to grow the business business it's way to grow the business business it's very hard to learn something new very hard to learn something new very hard to learn something new so it's to make decisions but to hold so it's to make decisions but to hold so it's to make decisions but to hold them them them looser than most people do is that looser than most people do is that looser than most people do is that essentially what you're saying like be essentially what you're saying like be essentially what you're saying like be open to changing your mind because there open to changing your mind because there open to changing your mind because there are so so very are so so very are so so very few absolutes not only in life but in

few absolutes not only in life but in few absolutes not only in life but in startup land or in growing a company in startup land or in growing a company in startup land or in growing a company in in everything yeah in everything yeah in everything yeah so it sucks it's exactly holding it very so it sucks it's exactly holding it very so it sucks it's exactly holding it very lightly yeah lightly yeah lightly yeah yeah okay that makes sense um all right yeah okay that makes sense um all right yeah okay that makes sense um all right we have a question we have a question we have a question from the audience okay interesting question so you know okay interesting question so you know whether you want to answer this directly whether you want to answer this directly whether you want to answer this directly or want to answer with how you would go or want to answer with how you would go or want to answer with how you would go about about about you know validating this or thinking you know validating this or thinking you know validating this or thinking about it i'm going to ask him it's from about it i'm going to ask him it's from about it i'm going to ask him it's from adam adam adam at response rack he says i'm considering at response rack he says i'm considering at response rack he says i'm considering creating communities creating communities creating communities exam for example in other words a group exam for example in other words a group exam for example in other words a group on linkedin on linkedin on linkedin or facebook outside and independent from or facebook outside and independent from or facebook outside and independent from my sas product i think the industry my sas product i think the industry my sas product i think the industry would benefit from these groups so would benefit from these groups so would benefit from these groups so linkedin linkedin linkedin group facebook group does that make group facebook group does that make group facebook group does that make sense versus limiting it to a community sense versus limiting it to a community sense versus limiting it to a community of my customers of my customers of my customers only so i think i get what he's saying only so i think i get what he's saying only so i think i get what he's saying here right let's say i ran an email here right let's say i ran an email here right let's say i ran an email service provider service provider service provider i could start a group that was like the i could start a group that was like the i could start a group that was like the drip facebook group and the drip you drip facebook group and the drip you drip facebook group and the drip you know the drip user group on know the drip user group on know the drip user group on facebook and linkedin or i could start facebook and linkedin or i could start facebook and linkedin or i could start the email marketing the email marketing the email marketing facebook and linkedin group and so it's facebook and linkedin group and so it's facebook and linkedin group and so it's a specific question i don't know if you a specific question i don't know if you a specific question i don't know if you have thoughts on it i'm happy to weigh have thoughts on it i'm happy to weigh have thoughts on it i'm happy to weigh in but in but in but this is perhaps once you do one of these this is perhaps once you do one of these this is perhaps once you do one of these things you've made an assumption right things you've made an assumption right things you've made an assumption right how do you how would you how do you how would you how do you how would you go about uh i would rather go you know go about uh i would rather go you know go about uh i would rather go you know i'd rather go with i'd rather go with i'd rather go with the way i think about those kind of the way i think about those kind of the way i think about those kind of issues because we have those involved issues because we have those involved issues because we have those involved too too too and whenever ander comes with like i and whenever ander comes with like i and whenever ander comes with like i think we should create this group i think we should create this group i think we should create this group i i came with you know i think we should

i came with you know i think we should i came with you know i think we should create a forum for our create a forum for our create a forum for our users to have a video about what they're users to have a video about what they're users to have a video about what they're doing and stuff like that like doing and stuff like that like doing and stuff like that like this or like the podcast this or like the podcast this or like the podcast that you have and and he and his his that you have and and he and his his that you have and and he and his his response was response was response was what are your assumption behind that so what are your assumption behind that so what are your assumption behind that so adam has a reason he has some assumption adam has a reason he has some assumption adam has a reason he has some assumption for creating those groups but and that's good if it's assumption but and that's good if it's assumption it's good because assumption we need to it's good because assumption we need to it's good because assumption we need to test test test but if his if he has decided or trying but if his if he has decided or trying but if his if he has decided or trying to decide which one is best he's trying to decide which one is best he's trying to decide which one is best he's trying to to to log into something so my answer to adam log into something so my answer to adam log into something so my answer to adam would be would be would be could you test both could you make both and curate both and could you make both and curate both and see which one converts best see which one converts best see which one converts best or what are your assumption why are you or what are your assumption why are you or what are your assumption why are you assuming that you should do this assuming that you should do this assuming that you should do this you know so me and anders start you know so me and anders start you know so me and anders start not every sentence but a lot of not every sentence but a lot of not every sentence but a lot of sentences will so you assume what or sentences will so you assume what or sentences will so you assume what or oh i am assuming that we could get more oh i am assuming that we could get more oh i am assuming that we could get more customers doing this customers doing this customers doing this so i'm thinking we should do that just so i'm thinking we should do that just so i'm thinking we should do that just to keep that in mind all the time to keep that in mind all the time to keep that in mind all the time because it's always because it's always because it's always those hidden assumptions that drive us those hidden assumptions that drive us those hidden assumptions that drive us into decision into decision into decision or turning assumptions into fact and as or turning assumptions into fact and as or turning assumptions into fact and as soon as the facts you know soon as the facts you know soon as the facts you know it's never gonna change we don't have to it's never gonna change we don't have to it's never gonna change we don't have to change it anymore change it anymore change it anymore right yeah i like that i mean i think of right yeah i like that i mean i think of right yeah i like that i mean i think of it as like what is the goal that adam's it as like what is the goal that adam's it as like what is the goal that adam's after that's really what you've gotten after that's really what you've gotten after that's really what you've gotten to of like to of like to of like is the goal that you want more customers is the goal that you want more customers is the goal that you want more customers then then then you're you probably should think about you're you probably should think about you're you probably should think about doing it broadly but realize that

doing it broadly but realize that doing it broadly but realize that that may or may not work and without that may or may not work and without that may or may not work and without trying it it's pretty hard to know or trying it it's pretty hard to know or trying it it's pretty hard to know or here's another way instead of trying it here's another way instead of trying it here's another way instead of trying it could you go out and find a crm could you go out and find a crm could you go out and find a crm application or just a separate sas app application or just a separate sas app application or just a separate sas app and go to microcom connect and go to microcom connect and go to microcom connect post in there who has started a facebook post in there who has started a facebook post in there who has started a facebook group did you start a users only group group did you start a users only group group did you start a users only group of customers only or did you start a of customers only or did you start a of customers only or did you start a broader one and see what other people's broader one and see what other people's broader one and see what other people's experiences have been right ahead of you experiences have been right ahead of you experiences have been right ahead of you not that it's going to map one hundred not that it's going to map one hundred not that it's going to map one hundred percent percent percent but you can do research there's two you but you can do research there's two you but you can do research there's two you know almost 2100 founders know almost 2100 founders know almost 2100 founders in in connect certainly some other in in connect certainly some other in in connect certainly some other people have done this and so people have done this and so people have done this and so i like that he has to follow oh uh pablo i like that he has to follow oh uh pablo i like that he has to follow oh uh pablo asked a question um pablo from asked a question um pablo from asked a question um pablo from besties.care besties.care besties.care he says do you have a recommendation on he says do you have a recommendation on he says do you have a recommendation on how to identify how to identify how to identify unconscious assumptions oof that's a unconscious assumptions oof that's a unconscious assumptions oof that's a tough one tough one tough one what do you think about that yeah what do you think about that yeah what do you think about that yeah so the first so the first so the first way you know you have an unconscious way you know you have an unconscious way you know you have an unconscious assumption or you're stuck basically assumption or you're stuck basically assumption or you're stuck basically right is you know to know your red flags right is you know to know your red flags right is you know to know your red flags to know what to know what to know what does being stuck for you look like um does being stuck for you look like um does being stuck for you look like um my most uh my easiest way to know i'm my most uh my easiest way to know i'm my most uh my easiest way to know i'm stuck is like i have stuck is like i have stuck is like i have like something is pressing on my chest like something is pressing on my chest like something is pressing on my chest when i think about my bathroom or my when i think about my bathroom or my when i think about my bathroom or my sink i sink i sink i did it took me eight months to get a did it took me eight months to get a did it took me eight months to get a sink for my new bathroom because it was sink for my new bathroom because it was sink for my new bathroom because it was stuck you know it's not i knew which one stuck you know it's not i knew which one stuck you know it's not i knew which one i should buy i i should buy i i should buy i knew where to buy i knew everything i knew where to buy i knew everything i knew where to buy i knew everything i had the money and i was stuck had the money and i was stuck had the money and i was stuck and it was such an interesting and it was such an interesting and it was such an interesting experiment experiment experiment to understand the stuckness before i

to understand the stuckness before i to understand the stuckness before i bought it bought it bought it instead of just forcing myself to be instead of just forcing myself to be instead of just forcing myself to be stuck so so we all have you know stuck so so we all have you know stuck so so we all have you know telltale times signs of being stuck off telltale times signs of being stuck off telltale times signs of being stuck off of having made decisions of having made decisions of having made decisions out of assumptions and and basically all out of assumptions and and basically all out of assumptions and and basically all thing we have decided on is based on an thing we have decided on is based on an thing we have decided on is based on an assumption assumption assumption that's very very very little that are that's very very very little that are that's very very very little that are actual facts it's like actual facts it's like actual facts it's like i don't like this well you didn't like i don't like this well you didn't like i don't like this well you didn't like it 10 years ago you might like it now it 10 years ago you might like it now it 10 years ago you might like it now you might learn to like it i didn't like you might learn to like it i didn't like you might learn to like it i didn't like olive for many years but now i olive for many years but now i olive for many years but now i actually like them because i've trained actually like them because i've trained actually like them because i've trained myself for that so myself for that so myself for that so it's more a general way of being in the it's more a general way of being in the it's more a general way of being in the world where you world where you world where you you just expect that you have you just expect that you have you just expect that you have assumptions you've made into facts and assumptions you've made into facts and assumptions you've made into facts and you hold them as you said you hold them as you said you hold them as you said very very fine you just hold everything very very fine you just hold everything very very fine you just hold everything lightly just be curious just be gel lightly just be curious just be gel lightly just be curious just be gel so much more curious is this so much more curious is this so much more curious is this is this really a fact or is it is this really a fact or is it is this really a fact or is it an assumption i've turned into a fact an assumption i've turned into a fact an assumption i've turned into a fact and you could you know the easiest way and you could you know the easiest way and you could you know the easiest way is to start to listening to other people is to start to listening to other people is to start to listening to other people because because because people are talking about facts all the people are talking about facts all the people are talking about facts all the time that i like no i don't think so time that i like no i don't think so time that i like no i don't think so right right and it you can see other right right and it you can see other right right and it you can see other people's blind spots pretty people's blind spots pretty people's blind spots pretty pretty easily it always seems so here's pretty easily it always seems so here's pretty easily it always seems so here's a comment from justin jackson i'm a comment from justin jackson i'm a comment from justin jackson i'm curious if you curious if you curious if you uh agree disagree or otherwise he said i uh agree disagree or otherwise he said i uh agree disagree or otherwise he said i think our biggest blind spots are a think our biggest blind spots are a think our biggest blind spots are a result of not having a diverse set of result of not having a diverse set of result of not having a diverse set of peers who question your peers who question your peers who question your assumptions what do you think about that assumptions what do you think about that assumptions what do you think about that i i've come to believe that our blind

i i've come to believe that our blind i i've come to believe that our blind spots spots spots are always driven by shame are always driven by shame are always driven by shame so we are shame about something we so we are shame about something we so we are shame about something we betray our values betray our values betray our values and that betrayal needs justification and that betrayal needs justification and that betrayal needs justification and the justification makes us blind and the justification makes us blind and the justification makes us blind because we start to because we start to because we start to convert assumptions into fact note convert assumptions into fact note convert assumptions into fact note nobody likes blue buttons we have to do nobody likes blue buttons we have to do nobody likes blue buttons we have to do them green and you just become blinds to them green and you just become blinds to them green and you just become blinds to more more stuff and it's something that more more stuff and it's something that more more stuff and it's something that builds up over time builds up over time builds up over time so you can you know you practice either so you can you know you practice either so you can you know you practice either being blind or you practice to see being blind or you practice to see being blind or you practice to see and you practice to follow your values and you practice to follow your values and you practice to follow your values your ethic immoral and never betray your ethic immoral and never betray your ethic immoral and never betray yourself or you you yourself or you you yourself or you you practice trying to keep your shame away practice trying to keep your shame away practice trying to keep your shame away hide your shame and hide your shame and hide your shame and and not be vulnerable and that makes you and not be vulnerable and that makes you and not be vulnerable and that makes you blind blind blind so it's it's it's more a question of so it's it's it's more a question of so it's it's it's more a question of of of are you busy of of are you busy of of are you busy are you cognitive busy trying to hide are you cognitive busy trying to hide are you cognitive busy trying to hide something something something and then you stop being able to see or and then you stop being able to see or and then you stop being able to see or are you not trying to hide anything are you not trying to hide anything are you not trying to hide anything and just be who you are and see what and just be who you are and see what and just be who you are and see what happens happens happens got it and so how this whole line of got it and so how this whole line of got it and so how this whole line of thinking of of thinking of of thinking of of getting unstuck not having blind spots getting unstuck not having blind spots getting unstuck not having blind spots learning faster because learning faster because learning faster because if you have blind spots you're going to if you have blind spots you're going to if you have blind spots you're going to slow your own learning down because slow your own learning down because slow your own learning down because you're hiding things or you're not you're hiding things or you're not you're hiding things or you're not making making making you know you're not questioning you know you're not questioning you know you're not questioning assumptions it sounds like you have assumptions it sounds like you have assumptions it sounds like you have quite a bit of knowledge and quite a bit quite a bit of knowledge and quite a bit quite a bit of knowledge and quite a bit of learning on that of learning on that of learning on that how are you applying that to melt like how are you applying that to melt like how are you applying that to melt like how has that manifested do you have how has that manifested do you have how has that manifested do you have maybe an example or just you know some

maybe an example or just you know some maybe an example or just you know some some example that maybe shows us how some example that maybe shows us how some example that maybe shows us how how you're doing better with melt than how you're doing better with melt than how you're doing better with melt than you know taking two three years with you know taking two three years with you know taking two three years with time block to learn things time block to learn things time block to learn things yeah so well first of all um we've tried well first of all um we've tried a lot of things that we wouldn't have a lot of things that we wouldn't have a lot of things that we wouldn't have tried and we've tried and we've tried and we've i've started building things where and i i've started building things where and i i've started building things where and i said what are you assuming and i said what are you assuming and i said what are you assuming and i realized that i shouldn't build it realized that i shouldn't build it realized that i shouldn't build it so there's a lot of hours not spent on so there's a lot of hours not spent on so there's a lot of hours not spent on stuff because she keeps asking that stuff because she keeps asking that stuff because she keeps asking that question question question and we keep going back to well we have a and we keep going back to well we have a and we keep going back to well we have a tool that's working now tool that's working now tool that's working now let's learn more about acquiring let's learn more about acquiring let's learn more about acquiring customers getting customers because customers getting customers because customers getting customers because that's the most important thing right that's the most important thing right that's the most important thing right now now now um and let's focus on learning faster um and let's focus on learning faster um and let's focus on learning faster and not building anything um and not building anything um and not building anything um and we've been at it for a very short and we've been at it for a very short and we've been at it for a very short time time time and when we apply all these learning and when we apply all these learning and when we apply all these learning faster tools we grow faster tools we grow faster tools we grow 20 a week and when life catches up and 20 a week and when life catches up and 20 a week and when life catches up and we don't do what we don't do what we don't do what we have to do cold outreach we grow less we have to do cold outreach we grow less we have to do cold outreach we grow less but so it's very easy to measure that but so it's very easy to measure that but so it's very easy to measure that our growth our growth our growth holds whenever we have other stuff to do holds whenever we have other stuff to do holds whenever we have other stuff to do and it accelerates when we and it accelerates when we and it accelerates when we actually are trying new stuff writing actually are trying new stuff writing actually are trying new stuff writing new emails new emails new emails changing the script all the time changing the script all the time changing the script all the time got it and how is mel going so far got it and how is mel going so far got it and how is mel going so far like any anything you can share with us like any anything you can share with us like any anything you can share with us in terms of uptake i don't know if you in terms of uptake i don't know if you in terms of uptake i don't know if you want to share revenue or users or just

want to share revenue or users or just want to share revenue or users or just you know no no you know no no you know no no we want to have a totally open business we want to have a totally open business we want to have a totally open business so so we have so so we have so so we have uh at the last count we had 19 paying uh at the last count we had 19 paying uh at the last count we had 19 paying users users users uh doing a little under 100 uh doing a little under 100 uh doing a little under 100 a month planting a little under 103 a month planting a little under 103 a month planting a little under 103 someone someone someone and we're gonna have a we're going to and we're gonna have a we're going to and we're gonna have a we're going to have an open page with all the stats and have an open page with all the stats and have an open page with all the stats and stuff stuff stuff on and we're growing 10 to 20 on and we're growing 10 to 20 on and we're growing 10 to 20 a week when we both uh put the time into a week when we both uh put the time into a week when we both uh put the time into growing and doing outreach and posting growing and doing outreach and posting growing and doing outreach and posting on instagram on instagram on instagram and we grow less i don't have the and we grow less i don't have the and we grow less i don't have the numbers for the last one numbers for the last one numbers for the last one when we are doing other stuff that isn't when we are doing other stuff that isn't when we are doing other stuff that isn't you know you know you know building an audience so so yeah building an audience so so yeah building an audience so so yeah so it's still it's still early days tell so it's still it's still early days tell so it's still it's still early days tell me about the product me about the product me about the product itself if it's you know it's very itself if it's you know it's very itself if it's you know it's very similar to let's say similar to let's say similar to let's say link tree or the other link in bio tools link tree or the other link in bio tools link tree or the other link in bio tools um um um do you have it like a main do you have it like a main do you have it like a main differentiator aside from the fact that differentiator aside from the fact that differentiator aside from the fact that you plant trees which you plant trees which you plant trees which is a very cool differentiator i'll admit is a very cool differentiator i'll admit is a very cool differentiator i'll admit no no that's the main one no no that's the main one no no that's the main one yeah so the layout is different we have yeah so the layout is different we have yeah so the layout is different we have some image link that side scrolls some image link that side scrolls some image link that side scrolls instead of up and down and but instead of up and down and but instead of up and down and but but the main differentiator the one that but the main differentiator the one that but the main differentiator the one that link tree can copy link tree can copy link tree can copy is the trees you know it's it's hard to is the trees you know it's it's hard to is the trees you know it's it's hard to copy that it's easy to copy copy that it's easy to copy copy that it's easy to copy functionality functionality functionality um but we're looking into um but we're looking into um but we're looking into you know expanding into building some you know expanding into building some you know expanding into building some cms system into it cms system into it cms system into it and looking on how can we connect and looking on how can we connect and looking on how can we connect advertisers advertisers advertisers and and influencers and stuff like that

and and influencers and stuff like that and and influencers and stuff like that and and and and and and doing to do that i i interview a lot of doing to do that i i interview a lot of doing to do that i i interview a lot of people on on people on on people on on on instagram a lot of influencers and on instagram a lot of influencers and on instagram a lot of influencers and that's also just trying to learn that's also just trying to learn that's also just trying to learn is there a hole in the market what is there a hole in the market what is there a hole in the market what what are they what am i what are we what are they what am i what are we what are they what am i what are we missing you know what what is missing missing you know what what is missing missing you know what what is missing out there and trying to understand that out there and trying to understand that out there and trying to understand that um trying to learn that fast um trying to learn that fast um trying to learn that fast it makes sense how do you handle the it makes sense how do you handle the it makes sense how do you handle the tree planting and tree planting and tree planting and and is the company um like and is the company um like and is the company um like even at scale let's say you had 10 000 even at scale let's say you had 10 000 even at scale let's say you had 10 000 people using it are you people using it are you people using it are you profitable um given the cost of planting profitable um given the cost of planting profitable um given the cost of planting the trees the trees the trees well not now well we are now because we well not now well we are now because we well not now well we are now because we don't take a salary but it's don't take a salary but it's don't take a salary but it's it's ten percent of the profit that goes it's ten percent of the profit that goes it's ten percent of the profit that goes to the tree planting and since to the tree planting and since to the tree planting and since both me and ander lives in small both me and ander lives in small both me and ander lives in small apartments we we don't need a big salary apartments we we don't need a big salary apartments we we don't need a big salary so so so it it'll be profitable at around 500 it it'll be profitable at around 500 it it'll be profitable at around 500 paying users paying users paying users and then pay endless salary and i have a and then pay endless salary and i have a and then pay endless salary and i have a real job real job real job i merge my my consultancy into a larger i merge my my consultancy into a larger i merge my my consultancy into a larger company so i have a company so i have a company so i have a i'm a business unit manager four days a i'm a business unit manager four days a i'm a business unit manager four days a week and use the fifth one week and use the fifth one week and use the fifth one on this and the weekends and so i don't on this and the weekends and so i don't on this and the weekends and so i don't need to have a need to have a need to have a get a salary out of video ever i can get a salary out of video ever i can get a salary out of video ever i can just keep on helping on the side just keep on helping on the side just keep on helping on the side right so around 500 users we're right so around 500 users we're right so around 500 users we're profitable and profitable and profitable and the rest is is just a bonus very cool so another question here you very cool so another question here you know someone listening know someone listening know someone listening might be thinking to themselves like i might be thinking to themselves like i might be thinking to themselves like i might have might have might have false assumptions what can you say to

false assumptions what can you say to false assumptions what can you say to them to help them them to help them them to help them learn to recognize or unearth false learn to recognize or unearth false learn to recognize or unearth false assumptions in themselves assumptions in themselves assumptions in themselves because as we said they're kind of blind because as we said they're kind of blind because as we said they're kind of blind spots and so by definition they're spots and so by definition they're spots and so by definition they're pretty hard to they're pretty hard to pretty hard to they're pretty hard to pretty hard to they're pretty hard to find find find not impossible but hard no but it's not impossible but hard no but it's not impossible but hard no but it's you know you start by looking at what you know you start by looking at what you know you start by looking at what you're stuck at you're stuck at you're stuck at is it you know ironing your shirt is it is it you know ironing your shirt is it is it you know ironing your shirt is it losing weight is it taking doing the dishes whatever it is taking doing the dishes whatever it is you're stuck at something you're stuck at something you're stuck at something most people are stuck at something and most people are stuck at something and most people are stuck at something and then you get curious about then you get curious about then you get curious about how that feels besides it sucks because how that feels besides it sucks because how that feels besides it sucks because it does it does it does being stuck and then you start you know being stuck and then you start you know being stuck and then you start you know if you if you if you if you've try to understand the energy if you've try to understand the energy if you've try to understand the energy shift in you shift in you shift in you you you can you can just feel the energy you you can you can just feel the energy you you can you can just feel the energy shifting when you're shifting when you're shifting when you're getting close to something where you're getting close to something where you're getting close to something where you're stuck and when you practice and this stuck and when you practice and this stuck and when you practice and this takes practice takes practice takes practice as i say to my coaching client this is a as i say to my coaching client this is a as i say to my coaching client this is a practice not a not a pill practice not a not a pill practice not a not a pill but if you practice that you start but if you practice that you start but if you practice that you start noticing noticing noticing very early when you're starting to get very early when you're starting to get very early when you're starting to get stuck and for me it's that you know stuck and for me it's that you know stuck and for me it's that you know pressure at the chest i when i get that pressure at the chest i when i get that pressure at the chest i when i get that i'm like okay where am i stuck what what i'm like okay where am i stuck what what i'm like okay where am i stuck what what i'm stuck in i'm stuck in i'm stuck in when i talk to ander i can feel the when i talk to ander i can feel the when i talk to ander i can feel the resistance in me when he asks me about resistance in me when he asks me about resistance in me when he asks me about something where i start something where i start something where i start where i'm blind when he asks questions where i'm blind when he asks questions where i'm blind when he asks questions and i want to go into defense and i want to go into defense and i want to go into defense right have resistance against what he's right have resistance against what he's right have resistance against what he's saying no no that's not how it is i'm saying no no that's not how it is i'm saying no no that's not how it is i'm like like like oh something is going on um oh something is going on um oh something is going on um and that's just you know trying to stop

and that's just you know trying to stop and that's just you know trying to stop yourself every time you feel that yourself every time you feel that yourself every time you feel that resistance rise up and you resistance rise up and you resistance rise up and you feel the need to defend something you feel the need to defend something you feel the need to defend something you need to justify something need to justify something need to justify something that's it there's a high probability that's it there's a high probability that's it there's a high probability that you're blind to something that you're blind to something that you're blind to something and there's a balance here right there's and there's a balance here right there's and there's a balance here right there's a comment from chris willow a comment from chris willow a comment from chris willow in the microconf on air chat and he says in the microconf on air chat and he says in the microconf on air chat and he says i feel like on the other end of the i feel like on the other end of the i feel like on the other end of the spectrum it's switching for instead of spectrum it's switching for instead of spectrum it's switching for instead of of questioning assumptions all the time of questioning assumptions all the time of questioning assumptions all the time right and and not sticking with right and and not sticking with right and and not sticking with assumptions but on the other end of the assumptions but on the other end of the assumptions but on the other end of the spectrum it's switching from one thing spectrum it's switching from one thing spectrum it's switching from one thing to the other and never to the other and never to the other and never really committing fully to an idea really committing fully to an idea really committing fully to an idea do you agree with that yeah so it's a do you agree with that yeah so it's a do you agree with that yeah so it's a balance yeah but balance yeah but balance yeah but but if you start to look at it but if you start to look at it but if you start to look at it look at it as assumptions you also start look at it as assumptions you also start look at it as assumptions you also start to decide i'm gonna try this one and to decide i'm gonna try this one and to decide i'm gonna try this one and test this one test this one test this one um and then you you're testing it and um and then you you're testing it and um and then you you're testing it and you do you do you do 100 emails and see how they go instead 100 emails and see how they go instead 100 emails and see how they go instead of of of deciding this is the way to do this is deciding this is the way to do this is deciding this is the way to do this is the way and then you're just the way and then you're just the way and then you're just pumping out emails um and losing a lot pumping out emails um and losing a lot pumping out emails um and losing a lot of of of of traction so it's a balance but it's a of traction so it's a balance but it's a of traction so it's a balance but it's a balance about testing it's about you balance about testing it's about you balance about testing it's about you know how do you set up testing know how do you set up testing know how do you set up testing you know um could you ask in the slack you know um could you ask in the slack you know um could you ask in the slack channel could you ask in in microcom channel could you ask in in microcom channel could you ask in in microcom connect could you ask somewhere connect could you ask somewhere connect could you ask somewhere other people what are their thoughts other people what are their thoughts other people what are their thoughts could you actually do something as crazy could you actually do something as crazy could you actually do something as crazy as as as calling a user calling a user calling a user just ask them but if you've decided just ask them but if you've decided just ask them but if you've decided there's no reason to ask them and then there's no reason to ask them and then there's no reason to ask them and then you know the next thing is that it's you know the next thing is that it's you know the next thing is that it's really hard call them useless really hard call them useless really hard call them useless so your justification will go no no you

so your justification will go no no you so your justification will go no no you don't need to do that don't need to do that don't need to do that this is gonna work and then you're not this is gonna work and then you're not this is gonna work and then you're not gonna then you could gonna then you could gonna then you could that helps you turn it into a decision that helps you turn it into a decision that helps you turn it into a decision and a fact instead of being an and a fact instead of being an and a fact instead of being an assumption assumption assumption right right that makes sense right right that makes sense right right that makes sense all right producer xander is uh all all right producer xander is uh all all right producer xander is uh all right i'm checking out the outline here right i'm checking out the outline here right i'm checking out the outline here let's see we are wrapping up in two let's see we are wrapping up in two let's see we are wrapping up in two minutes but um minutes but um minutes but um i guess do you have any parting words i guess do you have any parting words i guess do you have any parting words for someone who for someone who for someone who maybe is in the spot of they're in the maybe is in the spot of they're in the maybe is in the spot of they're in the early days and they have early days and they have early days and they have a hypothesis and they've maybe written a hypothesis and they've maybe written a hypothesis and they've maybe written some code or some no code some code or some no code some code or some no code and they've you know they have a few and they've you know they have a few and they've you know they have a few early users but no real traction they early users but no real traction they early users but no real traction they don't think they have product market fit don't think they have product market fit don't think they have product market fit but they have an assumption that what but they have an assumption that what but they have an assumption that what you know their idea you know their idea you know their idea is going to solve a problem for a group is going to solve a problem for a group is going to solve a problem for a group of people um of people um of people um like they're probably stuck in like they're probably stuck in like they're probably stuck in indecision indecision indecision right because that's the problem in the right because that's the problem in the right because that's the problem in the early days is like you early days is like you early days is like you a lot of there's some people who go in a lot of there's some people who go in a lot of there's some people who go in and say this like you did with time and say this like you did with time and say this like you did with time block this is gonna work this gonna work block this is gonna work this gonna work block this is gonna work this gonna work that's gonna work and then there's other that's gonna work and then there's other that's gonna work and then there's other people who are like i don't people who are like i don't people who are like i don't think this is gonna work so i don't think this is gonna work so i don't think this is gonna work so i don't really wanna invest a bunch of time into really wanna invest a bunch of time into really wanna invest a bunch of time into it you know but if someone's more in it you know but if someone's more in it you know but if someone's more in that boat where they that boat where they that boat where they they almost can't get enough confidence they almost can't get enough confidence they almost can't get enough confidence in any of their ideas they have 20 ideas in any of their ideas they have 20 ideas in any of their ideas they have 20 ideas in a in a notebook and they're like i in a in a notebook and they're like i in a in a notebook and they're like i just just just i don't know i don't really know you i don't know i don't really know you i don't know i don't really know you know they're waffling right they're not know they're waffling right they're not know they're waffling right they're not committing what committing what committing what what maybe some closing thoughts for how what maybe some closing thoughts for how what maybe some closing thoughts for how those people can get over their own those people can get over their own those people can get over their own because because because they're stuck in a different way right they're stuck in a different way right they're stuck in a different way right they're stuck about just picking they're stuck about just picking they're stuck about just picking something so what something so what something so what what are your thoughts for them what what are your thoughts for them what what are your thoughts for them what basically is basically is basically is they being stuck is being stuck

they being stuck is being stuck they being stuck is being stuck it's that's it's not stuck in a it's that's it's not stuck in a it's that's it's not stuck in a different way it just looked different different way it just looked different different way it just looked different and and you know test one of them and and you know test one of them and and you know test one of them spend one week on one of them and then spend one week on one of them and then spend one week on one of them and then spend another week on another one of spend another week on another one of spend another week on another one of them and if you have 20 ideas them and if you have 20 ideas them and if you have 20 ideas spend 20 weeks that's nothing compared spend 20 weeks that's nothing compared spend 20 weeks that's nothing compared to a lifetime to a lifetime to a lifetime and and but don't spend any more don't and and but don't spend any more don't and and but don't spend any more don't try to decide just try to decide just try to decide just spend some time on each other one of spend some time on each other one of spend some time on each other one of them or ten them or ten them or ten test ten at a time and see what works um test ten at a time and see what works um test ten at a time and see what works um but if you're trying to decide that the but if you're trying to decide that the but if you're trying to decide that the chances are when you go from chances are when you go from chances are when you go from the indecision you go into a really big the indecision you go into a really big the indecision you go into a really big decision right decision right decision right you really gonna choose something and you really gonna choose something and you really gonna choose something and say this is the way say this is the way say this is the way and then you can then you spend a and then you can then you spend a and then you can then you spend a thousand hours and thousand hours and thousand hours and too many money on time block right too many money on time block right too many money on time block right because you decided this is the because you decided this is the because you decided this is the this is the way everybody has to learn this is the way everybody has to learn this is the way everybody has to learn this and then when people agree with you this and then when people agree with you this and then when people agree with you then you're really getting stuck in that then you're really getting stuck in that then you're really getting stuck in that decision you know decision you know decision you know because other people other people want because other people other people want because other people other people want to validate your decisions to validate your decisions to validate your decisions my father was sick and demented and when my father was sick and demented and when my father was sick and demented and when i asked him did have you i asked him did have you i asked him did have you eaten anything he said yes and i was eaten anything he said yes and i was eaten anything he said yes and i was like like like no you haven't you just say yes because no you haven't you just say yes because no you haven't you just say yes because it's the right thing to say it's the right thing to say it's the right thing to say people really want to validate your people really want to validate your people really want to validate your ideas and your decisions ideas and your decisions ideas and your decisions very good sir thanks so much for joining very good sir thanks so much for joining very good sir thanks so much for joining me today your um me today your um me today your um twitter handle they can see it under twitter handle they can see it under twitter handle they can see it under your smiling face right now anders2 it's your smiling face right now anders2 it's your smiling face right now anders2 it's anders t-h-u-e anders t-h-u-e anders t-h-u-e and of course melt.com

and of course melt.com and of course melt.com dot co thanks so much for joining me dot co thanks so much for joining me dot co thanks so much for joining me today yes today yes today yes thank you all right and thank you to thank you all right and thank you to thank you all right and thank you to rewardful rewardful rewardful rewardful sponsoring this show today rewardful sponsoring this show today rewardful sponsoring this show today today's episode today's episode today's episode is brought to you by reward for is brought to you by reward for is brought to you by reward for rewardful is quickly becoming the go-to rewardful is quickly becoming the go-to rewardful is quickly becoming the go-to platform to set up affiliate referral platform to set up affiliate referral platform to set up affiliate referral and partner programs for your sas and partner programs for your sas and partner programs for your sas membership or subscription business membership or subscription business membership or subscription business reward full handles all subscription reward full handles all subscription reward full handles all subscription billing scenarios such as free trials billing scenarios such as free trials billing scenarios such as free trials upgrades downgrades cancellations upgrades downgrades cancellations upgrades downgrades cancellations refunds refunds refunds and yes prorated charges out of the box and yes prorated charges out of the box and yes prorated charges out of the box with their simple with their simple with their simple 15-minute setup they're the only 15-minute setup they're the only 15-minute setup they're the only platform that has a built-in affiliate platform that has a built-in affiliate platform that has a built-in affiliate finder that crawls the web and services finder that crawls the web and services finder that crawls the web and services high quality relevant affiliates for high quality relevant affiliates for high quality relevant affiliates for your program your program your program simply search by keyword competitor or simply search by keyword competitor or simply search by keyword competitor or alternative names and reach out to the alternative names and reach out to the alternative names and reach out to the best affiliates in your market best affiliates in your market best affiliates in your market to take your program to the next level to take your program to the next level to take your program to the next level check them out at getrewardful.com check them out at getrewardful.com check them out at getrewardful.com startups that's getrewardful.com startups that's getrewardful.com startups that's getrewardful.com startups and get 30 startups and get 30 startups and get 30 off your first three months offer off your first three months offer off your first three months offer expires may 31st thanks again to expires may 31st thanks again to expires may 31st thanks again to rewardful rewardful rewardful microconf europe is coming up in october microconf europe is coming up in october microconf europe is coming up in october save the dates october 3rd through 5th save the dates october 3rd through 5th save the dates october 3rd through 5th and as always thank you for joining me and as always thank you for joining me and as always thank you for joining me today today today been a pleasure i'll see you again in been a pleasure i'll see you again in been a pleasure i'll see you again in two weeks thanks to hay and stripe as two weeks thanks to hay and stripe as two weeks thanks to hay and stripe as well well well as we peace out two weeks same time same