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Rob Walling July 7, 2021 32m

Moving from An Agency Model to SaaS to Expand Your Bandwidth with Molly Wolchansky

Read full transcript 21 segments
  1. and we're live and we're live welcome to today's episode of microcomp welcome to today's episode of microcomp welcome to today's episode of microcomp on air as always on air as always on air as always i'm rob welling i'm going to be your i'm rob welling i'm going to be your i'm rob welling i'm going to be your host today every other wednesday at 1 pm host today every other wednesday at 1 pm host today every other wednesday at 1 pm eastern 10 a.m pacific we live stream eastern 10 a.m pacific we live stream eastern 10 a.m pacific we live stream for for for 30 minutes and we cover topics related 30 minutes and we cover topics related 30 minutes and we cover topics related to building and growing ambitious sas to building and growing ambitious sas to building and growing ambitious sas startups that bring us freedom and startups that bring us freedom and startups that bring us freedom and purpose and allow us to maintain healthy purpose and allow us to maintain healthy purpose and allow us to maintain healthy relationships relationships relationships we don't ask for permission to start we don't ask for permission to start we don't ask for permission to start companies we build and ship real companies we build and ship real companies we build and ship real products products products sell to real customers who pay us real sell to real customers who pay us real sell to real customers who pay us real money and today we have a real product money and today we have a real product money and today we have a real product and a real founder who's selling that and a real founder who's selling that and a real founder who's selling that product to real customers for real money product to real customers for real money product to real customers for real money i'm going to welcome molly wolchansky to i'm going to welcome molly wolchansky to i'm going to welcome molly wolchansky to the show in just a second i want to the show in just a second i want to the show in just a second i want to read a little bit about her so you have read a little bit about her so you have read a little bit about her so you have some background some background some background topic today is moving from an agency topic today is moving from an agency topic today is moving from an agency model to sas model to sas model to sas 14 months to 8 kmrr 14 months to 8 kmrr 14 months to 8 kmrr bootstrap sas so molly will chance gay bootstrap sas so molly will chance gay bootstrap sas so molly will chance gay is the founder co-founder is the founder co-founder is the founder co-founder of the agent nest and that is at the of the agent nest and that is at the of the agent nest and that is at the agentnest on twitter or i believe it's agentnest on twitter or i believe it's agentnest on twitter or i believe it's theagentnest.com theagentnest.com theagentnest.com molly um it has started the agent nest molly um it has started the agent nest molly um it has started the agent nest it's a sas that provides print it's a sas that provides print it's a sas that provides print and social media marketing content for and social media marketing content for and social media marketing content for real estate agents as well as social real estate agents as well as social real estate agents as well as social media scheduling media scheduling media scheduling before she started the agentness she ran before she started the agentness she ran before she started the agentness she ran a marketing company a marketing company a marketing company published multiple poetry books through published multiple poetry books through published multiple poetry books through her publishing company wrote plays her publishing company wrote plays her publishing company wrote plays that were produced around dallas that's that were produced around dallas that's that were produced around dallas that's pretty cool created handmade gifts for pretty cool created handmade gifts for pretty cool created handmade gifts for her etsy shop her etsy shop her etsy shop copy edited novels for a publisher oh i copy edited novels for a publisher oh i copy edited novels for a publisher oh i love this i love the word um word um and let's see freelance for texas

  2. and let's see freelance for texas and let's see freelance for texas magazines read incoming news scripts at magazines read incoming news scripts at magazines read incoming news scripts at a production company and even a production company and even a production company and even wrote a children's book called the wrote a children's book called the wrote a children's book called the cactus and the balloon cactus and the balloon cactus and the balloon the agent nest debut was in 2020 the agent nest debut was in 2020 the agent nest debut was in 2020 and ever since its opening her company's and ever since its opening her company's and ever since its opening her company's monthly recurring revenue has continued monthly recurring revenue has continued monthly recurring revenue has continued to climb to climb to climb at this trajectory she will become the at this trajectory she will become the at this trajectory she will become the number one real estate marketing tool number one real estate marketing tool number one real estate marketing tool in the industry within a year she has um in the industry within a year she has um in the industry within a year she has um her goal is 10k a month i don't know if her goal is 10k a month i don't know if her goal is 10k a month i don't know if you heard her on uh indie hackers a you heard her on uh indie hackers a you heard her on uh indie hackers a little while ago but little while ago but little while ago but she's almost there if you have questions she's almost there if you have questions she's almost there if you have questions for molly someone who has bootstrapped a for molly someone who has bootstrapped a for molly someone who has bootstrapped a sass app to you know the level that most sass app to you know the level that most sass app to you know the level that most folks could quit their job folks could quit their job folks could quit their job please post them in the micro comp on please post them in the micro comp on please post them in the micro comp on air channel and micro conf connect air channel and micro conf connect air channel and micro conf connect or i guess you can maybe put them in the or i guess you can maybe put them in the or i guess you can maybe put them in the youtube chat i forget producer xander is youtube chat i forget producer xander is youtube chat i forget producer xander is monitoring these things and he will monitoring these things and he will monitoring these things and he will paste them into our our run of show paste them into our our run of show paste them into our our run of show as as we go through this so with that as as we go through this so with that as as we go through this so with that let me let me let me welcome molly wilchansky to microconf on welcome molly wilchansky to microconf on welcome molly wilchansky to microconf on air air air hello hey it's great to see you hey hey hello hey it's great to see you hey hey hello hey it's great to see you hey hey great to see you too been a long time great to see you too been a long time great to see you too been a long time i know thanks thanks for joining me i know thanks thanks for joining me i know thanks thanks for joining me today so thank you so much today so thank you so much today so thank you so much so i wanna i wanna ask a kind of an so i wanna i wanna ask a kind of an so i wanna i wanna ask a kind of an opening question as as opening question as as opening question as as we um as we get into this you you've we um as we get into this you you've we um as we get into this you you've started started started a uh essentially a marketing tool for a uh essentially a marketing tool for a uh essentially a marketing tool for real estate agents now real estate agents now real estate agents now i have this concept i talk about where i have this concept i talk about where i have this concept i talk about where it's you can choose customer pain or you it's you can choose customer pain or you it's you can choose customer pain or you can choose competitor pain because these can choose competitor pain because these can choose competitor pain because these days sas days sas days sas is mature enough that most big is mature enough that most big is mature enough that most big spaces where it's going to be easy to spaces where it's going to be easy to spaces where it's going to be easy to find customers

  3. find customers find customers is uh very competitive so you can go is uh very competitive so you can go is uh very competitive so you can go into smaller niches like real estate into smaller niches like real estate into smaller niches like real estate like serving attorneys like serving hair like serving attorneys like serving hair like serving attorneys like serving hair salons salons salons and then you don't have as many and then you don't have as many and then you don't have as many competitors and competitors and competitors and you know building a great product as you know building a great product as you know building a great product as you've done is i say you've done is i say you've done is i say perhaps easier there's less competition perhaps easier there's less competition perhaps easier there's less competition but then you get but then you get but then you get customer pain which is when you have customer pain which is when you have customer pain which is when you have let's say a lot of non-technical users let's say a lot of non-technical users let's say a lot of non-technical users or you have folks who don't really or you have folks who don't really or you have folks who don't really understand software or understand software or understand software or users who expect who need a lot of users who expect who need a lot of users who expect who need a lot of support or maybe they expect everything support or maybe they expect everything support or maybe they expect everything to be free and that kind of thing so i to be free and that kind of thing so i to be free and that kind of thing so i in my mind real estate is exactly that in my mind real estate is exactly that in my mind real estate is exactly that it's it's a kind of a customer pain it's it's a kind of a customer pain it's it's a kind of a customer pain space do you agree with that as someone space do you agree with that as someone space do you agree with that as someone who's on the inside and i'm totally cool who's on the inside and i'm totally cool who's on the inside and i'm totally cool if you don't i just if you don't i just if you don't i just want i like to have my beliefs want i like to have my beliefs want i like to have my beliefs challenged you know challenged you know challenged you know um yeah i mean yes and no we've um yeah i mean yes and no we've um yeah i mean yes and no we've definitely definitely definitely um it's it's definitely been a challenge um it's it's definitely been a challenge um it's it's definitely been a challenge sometimes sometimes sometimes with real estate agents and teaching with real estate agents and teaching with real estate agents and teaching them how to use my product them how to use my product them how to use my product because you know the median age of a because you know the median age of a because you know the median age of a real estate agent real estate agent real estate agent is between like 45 and 55 so some people is between like 45 and 55 so some people is between like 45 and 55 so some people are not even sure um how to schedule are not even sure um how to schedule are not even sure um how to schedule posts posts posts or i used to teach classes at keller or i used to teach classes at keller or i used to teach classes at keller williams williams williams and it's a big real estate firm in the and it's a big real estate firm in the and it's a big real estate firm in the u.s for folks who don't know u.s for folks who don't know u.s for folks who don't know oh uh yeah it's uh yeah exactly oh uh yeah it's uh yeah exactly oh uh yeah it's uh yeah exactly and um so i used to teach classes there and um so i used to teach classes there and um so i used to teach classes there about about about marketing for their real estate business marketing for their real estate business marketing for their real estate business i would get a lot of questions i would get a lot of questions i would get a lot of questions one person actually asked me how to find one person actually asked me how to find one person actually asked me how to find internet explorer on their computer internet explorer on their computer internet explorer on their computer um as a question so yes um it does

  4. um as a question so yes um it does um as a question so yes um it does kind of uh it does kind of get in the kind of uh it does kind of get in the kind of uh it does kind of get in the way but at the same time way but at the same time way but at the same time how we've kind of alleviated this issue how we've kind of alleviated this issue how we've kind of alleviated this issue is whenever they sign up they get a is whenever they sign up they get a is whenever they sign up they get a multitude of videos multitude of videos multitude of videos sent to their email just to kind of help sent to their email just to kind of help sent to their email just to kind of help them them them get a lay of the land if you want to put get a lay of the land if you want to put get a lay of the land if you want to put it that way and it that way and it that way and uh so far because i'm very specific uh so far because i'm very specific uh so far because i'm very specific in my videos and i i want to make sure in my videos and i i want to make sure in my videos and i i want to make sure that i take time to go through every that i take time to go through every that i take time to go through every little detail little detail little detail in my vid in my intro videos we haven't in my vid in my intro videos we haven't in my vid in my intro videos we haven't had too many issues with people reaching had too many issues with people reaching had too many issues with people reaching out out out not wondering how to use it i think the not wondering how to use it i think the not wondering how to use it i think the biggest biggest biggest um the biggest one is the scheduled um the biggest one is the scheduled um the biggest one is the scheduled posting when people posting when people posting when people um we do have a video for that but um we do have a video for that but um we do have a video for that but sometimes people sometimes people sometimes people are unsure how to connect their social are unsure how to connect their social are unsure how to connect their social profiles or they get stuck profiles or they get stuck profiles or they get stuck um and that's when i have to kind of um and that's when i have to kind of um and that's when i have to kind of jump in and help them jump in and help them jump in and help them um otherwise it's not it's not too bad um otherwise it's not it's not too bad um otherwise it's not it's not too bad you know and and as far as competitors you know and and as far as competitors you know and and as far as competitors go i actually go i actually go i actually there are there are some competitors in there are there are some competitors in there are there are some competitors in um um um in the industry and there are a few in the industry and there are a few in the industry and there are a few other companies other companies other companies that are kind of popping up that are that are kind of popping up that are that are kind of popping up that are kind of similar to mine which um kind of similar to mine which um kind of similar to mine which um has uh i don't know i has uh i don't know i has uh i don't know i i'm kind of i'm kind of hard on myself i'm kind of i'm kind of hard on myself i'm kind of i'm kind of hard on myself you know you know you know so whenever i see new companies popping so whenever i see new companies popping so whenever i see new companies popping up i'm always like oh are they doing up i'm always like oh are they doing up i'm always like oh are they doing better than me better than me better than me are they making more money than me and i are they making more money than me and i are they making more money than me and i i probably should stop doing that

  5. i probably should stop doing that i probably should stop doing that because because because it seems like that's more of a deterrent it seems like that's more of a deterrent it seems like that's more of a deterrent than uh than uh than uh a deterrent for success i think right a deterrent for success i think right a deterrent for success i think right well it's definitely preparing yourself well it's definitely preparing yourself well it's definitely preparing yourself yeah doctor military mental health it's yeah doctor military mental health it's yeah doctor military mental health it's it's a it's a it's a it's a cycle i think a lot of us get it's a cycle i think a lot of us get it's a cycle i think a lot of us get into that's natural for as founders for into that's natural for as founders for into that's natural for as founders for us to us to us to a either really despise our competition a either really despise our competition a either really despise our competition or to or to or to be envious of them or you know what i be envious of them or you know what i be envious of them or you know what i mean it because it's a tough yeah and so mean it because it's a tough yeah and so mean it because it's a tough yeah and so much of this is the mental game much of this is the mental game much of this is the mental game so that makes a lot of sense you before so that makes a lot of sense you before so that makes a lot of sense you before the agent nest you had um the agent nest you had um the agent nest you had um essentially it was a marketing agency essentially it was a marketing agency essentially it was a marketing agency right when you had like 10 to 15 right when you had like 10 to 15 right when you had like 10 to 15 high-touch customers and i heard you say high-touch customers and i heard you say high-touch customers and i heard you say in another in another in another interview that you um you were just interview that you um you were just interview that you um you were just working a lot working a lot working a lot i think weren't enjoying it you were i think weren't enjoying it you were i think weren't enjoying it you were over overwhelmed at what point did you over overwhelmed at what point did you over overwhelmed at what point did you realize that creating realize that creating realize that creating a self-service sas tool like the agent a self-service sas tool like the agent a self-service sas tool like the agent nest could nest could nest could you know increase your bandwidth and you know increase your bandwidth and you know increase your bandwidth and your revenue opportunities like when was your revenue opportunities like when was your revenue opportunities like when was that magic that magic that magic moment of insight of like i gotta take a moment of insight of like i gotta take a moment of insight of like i gotta take a different tact different tact different tact and do this self-service that was a and do this self-service that was a and do this self-service that was a really good question really good question really good question so i think um so i think um so i think um i think it became too overwhelming i think it became too overwhelming i think it became too overwhelming i was helping individual um real estate i was helping individual um real estate i was helping individual um real estate agents agents agents with their digital marketing and their with their digital marketing and their with their digital marketing and their print marketing print marketing print marketing and a lot of times um i would say okay and a lot of times um i would say okay and a lot of times um i would say okay you know this is what i'm gonna do for you know this is what i'm gonna do for you know this is what i'm gonna do for you you you i will post your social media every i will post your social media every i will post your social media every other day other day other day and that's it and then i would have and that's it and then i would have and that's it and then i would have people reach out to me people reach out to me people reach out to me and ask for more things and i

  6. and ask for more things and i and ask for more things and i wouldn't say no i would always say yes wouldn't say no i would always say yes wouldn't say no i would always say yes because i always wanted people to be because i always wanted people to be because i always wanted people to be happy with me happy with me happy with me and i ended up saying yes to so many and i ended up saying yes to so many and i ended up saying yes to so many different things different things different things with my clients that i was i can't even with my clients that i was i can't even with my clients that i was i can't even explain to you how overwhelmed explain to you how overwhelmed explain to you how overwhelmed i became and with that i became and with that i became and with that you know when i have a max of you know when i have a max of you know when i have a max of 15 clients i can't you know i couldn't 15 clients i can't you know i couldn't 15 clients i can't you know i couldn't handle any more than that handle any more than that handle any more than that it was not possible so i it was not possible so i it was not possible so i i thought you know first of all this is i thought you know first of all this is i thought you know first of all this is a lot of work a lot of work a lot of work i am posting myself on everybody's i am posting myself on everybody's i am posting myself on everybody's social media accounts i'm creating the social media accounts i'm creating the social media accounts i'm creating the flyers myself flyers myself flyers myself and emailing to them um and for their and emailing to them um and for their and emailing to them um and for their open houses open houses open houses for their new listings just just for their new listings just just for their new listings just just everything and everything and everything and i i just i i think i kind of broke i i just i i think i kind of broke i i just i i think i kind of broke i don't know who else to put it you know i don't know who else to put it you know i don't know who else to put it you know i i just i i just i i just got so tired of doing it and got so tired of doing it and got so tired of doing it and at the same time i was also thinking at the same time i was also thinking at the same time i was also thinking about about about the pricing structure because we have the pricing structure because we have the pricing structure because we have a lot of real estate agents who cannot a lot of real estate agents who cannot a lot of real estate agents who cannot afford afford afford to pay for individual marketing like to pay for individual marketing like to pay for individual marketing like that that that so if you're looking at other real so if you're looking at other real so if you're looking at other real estate marketing companies some people estate marketing companies some people estate marketing companies some people charge upwards of fifteen hundred charge upwards of fifteen hundred charge upwards of fifteen hundred dollars a month dollars a month dollars a month just to manage social media now i was just to manage social media now i was just to manage social media now i was not charging that much i was charging not charging that much i was charging not charging that much i was charging between between between 300 and 450 dollars per customer

  7. 300 and 450 dollars per customer 300 and 450 dollars per customer sometimes less depending on what they sometimes less depending on what they sometimes less depending on what they needed and needed and needed and um so that that became an issue too um so that that became an issue too um so that that became an issue too because because because a lot of people said they can't afford a lot of people said they can't afford a lot of people said they can't afford my services my services my services and uh i don't know i that just kind of and uh i don't know i that just kind of and uh i don't know i that just kind of got me a little upset there because got me a little upset there because got me a little upset there because i i want everybody to be able to have i i want everybody to be able to have i i want everybody to be able to have access access access to marketing because it is so expensive to marketing because it is so expensive to marketing because it is so expensive so i had to kind of think about so i had to kind of think about so i had to kind of think about my issues what my problems were my my issues what my problems were my my issues what my problems were my problems were problems were problems were number one i did not have enough time number one i did not have enough time number one i did not have enough time and i could not take on a lot of clients and i could not take on a lot of clients and i could not take on a lot of clients number two a lot of people could not number two a lot of people could not number two a lot of people could not afford what i was offering afford what i was offering afford what i was offering so in order to alleviate those issues i so in order to alleviate those issues i so in order to alleviate those issues i had to kind of go had to kind of go had to kind of go deep inside myself and think you know deep inside myself and think you know deep inside myself and think you know how can i how can i how can i um how can i service more people and how um how can i service more people and how um how can i service more people and how can i make it more affordable can i make it more affordable can i make it more affordable for more real estate agents especially for more real estate agents especially for more real estate agents especially the new ones the new ones the new ones who who can't pay 400 a month for their who who can't pay 400 a month for their who who can't pay 400 a month for their marketing marketing marketing oops i made myself sorry yeah so that oops i made myself sorry yeah so that oops i made myself sorry yeah so that makes sense so makes sense so makes sense so not only so you didn't want to go up not only so you didn't want to go up not only so you didn't want to go up market because naturally you know as you market because naturally you know as you market because naturally you know as you describe i'm overworked and i have all describe i'm overworked and i have all describe i'm overworked and i have all these clients i would think will these clients i would think will these clients i would think will raise your prices right if you have so raise your prices right if you have so raise your prices right if you have so many clients normally you want to go a many clients normally you want to go a many clients normally you want to go a market market market but it sounds like you had some type of but it sounds like you had some type of but it sounds like you had some type of internal compass an internal desire to internal compass an internal desire to internal compass an internal desire to democratize democratize democratize marketing for for real estate agents so marketing for for real estate agents so marketing for for real estate agents so then let's jump ahead the agent nest as then let's jump ahead the agent nest as then let's jump ahead the agent nest as from what i've heard you describe is it

  8. from what i've heard you describe is it from what i've heard you describe is it it it it it's almost a no code tool is that it's almost a no code tool is that it's almost a no code tool is that accurate like it uses canva accurate like it uses canva accurate like it uses canva you white label the scheduling tool and you white label the scheduling tool and you white label the scheduling tool and something else i mean is there a lot something else i mean is there a lot something else i mean is there a lot because you're not a developer yourself because you're not a developer yourself because you're not a developer yourself right so did you just copy this together right so did you just copy this together right so did you just copy this together like it's super impressive like it's super impressive like it's super impressive thank you so we actually started out as thank you so we actually started out as thank you so we actually started out as a no code solution a no code solution a no code solution company and uh so my co-founder company and uh so my co-founder company and uh so my co-founder um he has his own sas as well and he's um he has his own sas as well and he's um he has his own sas as well and he's been been been um he's had his own company for eight um he's had his own company for eight um he's had his own company for eight years and so he was able to years and so he was able to years and so he was able to um help me out in creation he's a um help me out in creation he's a um help me out in creation he's a computer computer computer uh programmer so he helped me with that uh programmer so he helped me with that uh programmer so he helped me with that i know how to create websites i kind of i know how to create websites i kind of i know how to create websites i kind of taught myself how to create websites taught myself how to create websites taught myself how to create websites um so he helped me out with the back end um so he helped me out with the back end um so he helped me out with the back end but yeah we didn't do any kind of coding but yeah we didn't do any kind of coding but yeah we didn't do any kind of coding or anything or anything or anything to start the company um i think we spent to start the company um i think we spent to start the company um i think we spent maybe 500 total just to start it maybe 500 total just to start it maybe 500 total just to start it um was that for design work design work um was that for design work design work um was that for design work design work and domain yeah just yeah a domain name and domain yeah just yeah a domain name and domain yeah just yeah a domain name and then we wanted to make it into an and then we wanted to make it into an and then we wanted to make it into an llc so we also llc so we also llc so we also paid for that so um uh paid for that so um uh paid for that so um uh yeah so it didn't it didn't cost that yeah so it didn't it didn't cost that yeah so it didn't it didn't cost that much to start it up much to start it up much to start it up and um yeah so we and um yeah so we and um yeah so we now we are we went we started doing more now we are we went we started doing more now we are we went we started doing more coding now that we grew coding now that we grew coding now that we grew uh we're able to you know have the uh we're able to you know have the uh we're able to you know have the resources to be able to do that so now resources to be able to do that so now resources to be able to do that so now we use vue and c-sharp we use vue and c-sharp we use vue and c-sharp but for the most part um yeah we we but for the most part um yeah we we but for the most part um yeah we we didn't do any coding at the beginning we didn't do any coding at the beginning we didn't do any coding at the beginning we just just just uh you know for me i just created the

  9. uh you know for me i just created the uh you know for me i just created the platform platform platform i created all of the social media posts i created all of the social media posts i created all of the social media posts for it for it for it and the flyers and the videos we put it and the flyers and the videos we put it and the flyers and the videos we put it in the back end of the website in the back end of the website in the back end of the website and people just click on the download and people just click on the download and people just click on the download button and they can have it go to their button and they can have it go to their button and they can have it go to their computer computer computer and do with it what they what they will and do with it what they what they will and do with it what they what they will you know you know you know and so so now you have software behind and so so now you have software behind and so so now you have software behind it but because i really want to drive it but because i really want to drive it but because i really want to drive this point home this point home this point home because i have enough folks reach out to because i have enough folks reach out to because i have enough folks reach out to me in any given month who say me in any given month who say me in any given month who say how do i raise a bunch of money or how how do i raise a bunch of money or how how do i raise a bunch of money or how do i find a developer co-founder because do i find a developer co-founder because do i find a developer co-founder because i need to spend i need to spend i need to spend all this money on software and that is all this money on software and that is all this money on software and that is and every time i say don't do that you and every time i say don't do that you and every time i say don't do that you can can can get and an mvp can be a bunch of get and an mvp can be a bunch of get and an mvp can be a bunch of spreadsheets and a zapier hook spreadsheets and a zapier hook spreadsheets and a zapier hook you know it's like this isn't that hard you know it's like this isn't that hard you know it's like this isn't that hard i mean yes if you want to go build the i mean yes if you want to go build the i mean yes if you want to go build the next esp next esp next esp then you need to write some code there's then you need to write some code there's then you need to write some code there's no way to fake that but if you're a no way to fake that but if you're a no way to fake that but if you're a first-time founder without a success first-time founder without a success first-time founder without a success under bill i would say don't go build under bill i would say don't go build under bill i would say don't go build the next esp it's too damn competitive the next esp it's too damn competitive the next esp it's too damn competitive go into a smaller space you have this go into a smaller space you have this go into a smaller space you have this stair-step approach to bootstrapping stair-step approach to bootstrapping stair-step approach to bootstrapping blah blah blah's heard it before but blah blah blah's heard it before but blah blah blah's heard it before but i want to drive home that like you don't i want to drive home that like you don't i want to drive home that like you don't an mvp an mvp an mvp does not require code and even a working does not require code and even a working does not require code and even a working app app app does not require um code i say app in does not require um code i say app in does not require um code i say app in quotes right it's a functioning thing quotes right it's a functioning thing quotes right it's a functioning thing that provides value and can be done via that provides value and can be done via that provides value and can be done via email and like i said spreadsheets and email and like i said spreadsheets and email and like i said spreadsheets and and and zapier or bubble or you know and and zapier or bubble or you know and and zapier or bubble or you know you use canvas so i'm curious then you you use canvas so i'm curious then you you use canvas so i'm curious then you know eight months ago or know eight months ago or know eight months ago or 10 months ago if i came to the agent 10 months ago if i came to the agent 10 months ago if i came to the agent nest and i saw your pricing and i nest and i saw your pricing and i nest and i saw your pricing and i clicked clicked clicked sign up what happened did i go to like sign up what happened did i go to like sign up what happened did i go to like a type form to to sign up

  10. a type form to to sign up a type form to to sign up or did it send an email to you and then or did it send an email to you and then or did it send an email to you and then it was all kind of manual from there or it was all kind of manual from there or it was all kind of manual from there or how how how how was that flow done with essentially how was that flow done with essentially how was that flow done with essentially no code no code no code yeah so we actually um we actually use yeah so we actually um we actually use yeah so we actually um we actually use off zero off zero off zero for our signups so whenever somebody for our signups so whenever somebody for our signups so whenever somebody clicks on that sign up button and clicks on that sign up button and clicks on that sign up button and they put their information in it's they put their information in it's they put their information in it's redirected to an all zero redirected to an all zero redirected to an all zero checkout page and then um they just checkout page and then um they just checkout page and then um they just uh put in their information and then uh put in their information and then uh put in their information and then from there it's redirected into the back from there it's redirected into the back from there it's redirected into the back end of the website end of the website end of the website so um but at first they get uh so um but at first they get uh so um but at first they get uh and then they get the email you know the and then they get the email you know the and then they get the email you know the videos and how to use everything videos and how to use everything videos and how to use everything um but yeah the whole system is pretty um but yeah the whole system is pretty um but yeah the whole system is pretty much just uh much just uh much just uh yeah sign up it takes you here it takes yeah sign up it takes you here it takes yeah sign up it takes you here it takes you here and then you're done you here and then you're done you here and then you're done so we used other programs to be able to so we used other programs to be able to so we used other programs to be able to make this work like we're using make this work like we're using make this work like we're using uh um for our storage uh um for our storage uh um for our storage we're using um we're using um we're using um uh oh my gosh i'm totally blinking out uh oh my gosh i'm totally blinking out uh oh my gosh i'm totally blinking out here but i know we use convertkit for here but i know we use convertkit for here but i know we use convertkit for our emails um and then um our emails um and then um our emails um and then um oh my gosh i i'll remember probably like oh my gosh i i'll remember probably like oh my gosh i i'll remember probably like later tonight later tonight later tonight yeah is it like amazon using like amazon yeah is it like amazon using like amazon yeah is it like amazon using like amazon s3 or something that that s3 or something that that s3 or something that that is is over that that's a no code oh i'm is is over that that's a no code oh i'm is is over that that's a no code oh i'm sorry butter cms is what we're using oh sorry butter cms is what we're using oh sorry butter cms is what we're using oh yeah yeah yeah okay okay we're using we're using butter okay okay we're using we're using butter okay okay we're using we're using butter for um for for um for for um for to hold all of our um uh content to hold all of our um uh content to hold all of our um uh content so do you have a prom a prompter on the so do you have a prom a prompter on the so do you have a prom a prompter on the site you know when have you ever been to site you know when have you ever been to site you know when have you ever been to a play a play a play and they forget and they go line and and they forget and they go line and and they forget and they go line and someone reads them a line it seems like someone reads them a line it seems like someone reads them a line it seems like that's what you just did you're like that's what you just did you're like that's what you just did you're like mine and the butter cms came out of

  11. mine and the butter cms came out of mine and the butter cms came out of nowhere there's nobody in here nowhere there's nobody in here nowhere there's nobody in here i do that all the time like i'll have a i do that all the time like i'll have a i do that all the time like i'll have a conversation with somebody conversation with somebody conversation with somebody and then i'll forget a name and then 10 and then i'll forget a name and then 10 and then i'll forget a name and then 10 minutes later i'll shout it out and minutes later i'll shout it out and minutes later i'll shout it out and we'll be like we'll be like we'll be like what are you talking about yeah but yeah what are you talking about yeah but yeah what are you talking about yeah but yeah i have one of those minds where i can't i have one of those minds where i can't i have one of those minds where i can't let it go so let it go so let it go so right that's it yeah good right that's it yeah good right that's it yeah good yeah it's pretty i'm the agent it's cool yeah it's pretty i'm the agent it's cool yeah it's pretty i'm the agent it's cool that you were able to get it that you were able to get it that you were able to get it so far to thousands in revenue so far to thousands in revenue so far to thousands in revenue out writing code and i think more people out writing code and i think more people out writing code and i think more people should should tackle should should tackle should should tackle that approach i think a big reason that that approach i think a big reason that that approach i think a big reason that you could do that is because you could do that is because you could do that is because while it is it is you know it is a sas while it is it is you know it is a sas while it is it is you know it is a sas app it's a app it's a app it's a subscription model and all that a big subscription model and all that a big subscription model and all that a big piece of it is this content library piece of it is this content library piece of it is this content library that you created for um for realtors that you created for um for realtors that you created for um for realtors right it's marketing uh right it's marketing uh right it's marketing uh it's it's tweets it's social media tweet it's it's tweets it's social media tweet it's it's tweets it's social media tweet uh specific uh specific uh specific um posts thank you is the word i'm um posts thank you is the word i'm um posts thank you is the word i'm looking for so social media posts looking for so social media posts looking for so social media posts and even there's a lot of print stuff and even there's a lot of print stuff and even there's a lot of print stuff there's listing templates there's all there's listing templates there's all there's listing templates there's all this stuff this stuff this stuff did you create you said you created that did you create you said you created that did you create you said you created that all yourself that seems like a ton of all yourself that seems like a ton of all yourself that seems like a ton of work work work um there's like 750 different pieces and um there's like 750 different pieces and um there's like 750 different pieces and did you have that from your prior did you have that from your prior did you have that from your prior um prior you know uh agency um prior you know uh agency um prior you know uh agency um no i i did create everything myself um no i i did create everything myself um no i i did create everything myself but i did not i did not pull anything but i did not i did not pull anything but i did not i did not pull anything from my former clients from my former clients from my former clients uh because i wanted their i didn't want uh because i wanted their i didn't want uh because i wanted their i didn't want them to feel like i took from their them to feel like i took from their them to feel like i took from their um social media posts so yes i started um social media posts so yes i started um social media posts so yes i started um i started creating the content for

  12. um i started creating the content for um i started creating the content for the agent f so we opened january 2020 i the agent f so we opened january 2020 i the agent f so we opened january 2020 i started creating the content started creating the content started creating the content uh religiously in november of 2019 uh religiously in november of 2019 uh religiously in november of 2019 and just didn't stop so i mean i would and just didn't stop so i mean i would and just didn't stop so i mean i would be on the computer be on the computer be on the computer all day long just creating social posts all day long just creating social posts all day long just creating social posts flyers flyers flyers and then i did have a freelancer help me and then i did have a freelancer help me and then i did have a freelancer help me out out out um with uh listing posts um with uh listing posts um with uh listing posts and open house posts and everything and and open house posts and everything and and open house posts and everything and then i ended up then i ended up then i ended up doing it myself because i didn't like doing it myself because i didn't like doing it myself because i didn't like the style but the style but the style but so um so yes ever all every so um so yes ever all every so um so yes ever all every pretty much everything that you see on pretty much everything that you see on pretty much everything that you see on the agent nest i designed myself the agent nest i designed myself the agent nest i designed myself and um yeah it definitely did take a lot and um yeah it definitely did take a lot and um yeah it definitely did take a lot of time so right now we have about of time so right now we have about of time so right now we have about i think about 1600 pieces of content on i think about 1600 pieces of content on i think about 1600 pieces of content on air air air um so there's you know also like a stock um so there's you know also like a stock um so there's you know also like a stock photo library photo library photo library and then we have blog posts so i'm an and then we have blog posts so i'm an and then we have blog posts so i'm an english major english major english major um went to college for that so i enjoy um went to college for that so i enjoy um went to college for that so i enjoy writing writing writing so all of our social media posts come so all of our social media posts come so all of our social media posts come with captions and hashtags with captions and hashtags with captions and hashtags and then the blog posts that i created and then the blog posts that i created and then the blog posts that i created are also are also are also i wrote myself as well and they're i wrote myself as well and they're i wrote myself as well and they're just centered around the real estate just centered around the real estate just centered around the real estate business or they are business or they are business or they are kind of fun ones like the best airbnbs kind of fun ones like the best airbnbs kind of fun ones like the best airbnbs in the united states you know in the united states you know in the united states you know stuff like that so that they can that stuff like that so that they can that stuff like that so that they can that the the the my customers can use for whatever they my customers can use for whatever they my customers can use for whatever they would like to use it for would like to use it for would like to use it for yeah a lot of the value or what are the yeah a lot of the value or what are the yeah a lot of the value or what are the value is that you know the content value is that you know the content value is that you know the content essentially you have in the site have

  13. essentially you have in the site have essentially you have in the site have you had any issues i mean i would be you had any issues i mean i would be you had any issues i mean i would be secretly uh scared i think that someone secretly uh scared i think that someone secretly uh scared i think that someone comes along comes along comes along signs up downloads all your content and signs up downloads all your content and signs up downloads all your content and either then gets to use it for free or either then gets to use it for free or either then gets to use it for free or that they start a competitor oh have you that they start a competitor oh have you that they start a competitor oh have you had any issues with that had any issues with that had any issues with that yes um so when i first started the yes um so when i first started the yes um so when i first started the company company company um i you i used the hashtag um i you i used the hashtag um i you i used the hashtag theagentnest on embedded into my theagentnest on embedded into my theagentnest on embedded into my hashtags um on my website so whenever hashtags um on my website so whenever hashtags um on my website so whenever somebody used my social media post somebody used my social media post somebody used my social media post copy the caption the agentness hashtag copy the caption the agentness hashtag copy the caption the agentness hashtag will be under there will be under there will be under there so one day i was looking through my so one day i was looking through my so one day i was looking through my agentnest agentnest agentnest hashtag and i noticed that hashtag and i noticed that hashtag and i noticed that there were about 60 posts of the same there were about 60 posts of the same there were about 60 posts of the same post post post all posted at the same time um all posted at the same time um all posted at the same time um and i had to do some digging and yes and i had to do some digging and yes and i had to do some digging and yes somebody somebody somebody who was charging real estate agents for who was charging real estate agents for who was charging real estate agents for marketing marketing marketing used my company um for the content used my company um for the content used my company um for the content and i was so upset um so i ended up and i was so upset um so i ended up and i was so upset um so i ended up finding how finding how finding how finding out who it was and emailing them finding out who it was and emailing them finding out who it was and emailing them and asking them to pay me for all of the and asking them to pay me for all of the and asking them to pay me for all of the content content content that they used um they did not so that they used um they did not so that they used um they did not so um you know there's not much you can um you know there's not much you can um you know there's not much you can really do about it at that point you really do about it at that point you really do about it at that point you know they alright they've already put it know they alright they've already put it know they alright they've already put it out there i told them to stop doing it out there i told them to stop doing it out there i told them to stop doing it or i'm going to have to actually or i'm going to have to actually or i'm going to have to actually well it's legal action right that's what well it's legal action right that's what well it's legal action right that's what you're threatening you're threatening you're threatening i mean i i did say that but i didn't

  14. i mean i i did say that but i didn't i mean i i did say that but i didn't want to sound like really scary but i want to sound like really scary but i want to sound like really scary but i did did did well sometimes being scary is what it well sometimes being scary is what it well sometimes being scary is what it takes you know yeah that's it takes you know yeah that's it takes you know yeah that's it that's a bummer you do you have it in that's a bummer you do you have it in that's a bummer you do you have it in your terms now that like you can't your terms now that like you can't your terms now that like you can't you can only use this for your own you can only use this for your own you can only use this for your own purposes or whatever and you can't like purposes or whatever and you can't like purposes or whatever and you can't like resell it resell it resell it yes and also we are currently working on yes and also we are currently working on yes and also we are currently working on uh yes to that question um and then uh yes to that question um and then uh yes to that question um and then we're currently working on team plans we're currently working on team plans we're currently working on team plans so another thing we've been running into so another thing we've been running into so another thing we've been running into is real estate agents is real estate agents is real estate agents a lot of times they are working on teams a lot of times they are working on teams a lot of times they are working on teams and then they end up sharing the account and then they end up sharing the account and then they end up sharing the account so we're working on first of all not so we're working on first of all not so we're working on first of all not having more than one person logged in at having more than one person logged in at having more than one person logged in at once once once and also having team accounts to where and also having team accounts to where and also having team accounts to where multiple multiple people can sign up um multiple multiple people can sign up um multiple multiple people can sign up um and they can just change the user sign and they can just change the user sign and they can just change the user sign up and the price per month up and the price per month up and the price per month changes like just a little discount um changes like just a little discount um changes like just a little discount um for more members on that so for more members on that so for more members on that so it's it's definitely been we've it's it's definitely been we've it's it's definitely been we've definitely run into that and we definitely run into that and we definitely run into that and we but we can see through all zero how many but we can see through all zero how many but we can see through all zero how many posts posts posts somebody um goes and downloads somebody um goes and downloads somebody um goes and downloads so if we noticed if we noticed someone so if we noticed if we noticed someone so if we noticed if we noticed someone sign up for a sign up for a sign up for a free trial and then they're starting to free trial and then they're starting to free trial and then they're starting to download like 50 posts i download like 50 posts i download like 50 posts i i i'm like sorry you can't be here it's i i'm like sorry you can't be here it's i i'm like sorry you can't be here it's too much too much too much yeah yeah yeah yeah you and i were yeah yeah yeah yeah you and i were yeah yeah yeah yeah you and i were chatting before we chatting before we chatting before we you know we started streaming and you you know we started streaming and you you know we started streaming and you had mentioned that that is an issue that had mentioned that that is an issue that had mentioned that that is an issue that you have a free trial and so someone you have a free trial and so someone you have a free trial and so someone could feasibly come in could feasibly come in could feasibly come in and get it um yeah and and get it um yeah and and get it um yeah and you know you're evaluating maybe not you know you're evaluating maybe not you know you're evaluating maybe not having a free trial right and i having a free trial right and i having a free trial right and i that was probably the direction i would

  15. that was probably the direction i would that was probably the direction i would i would lean towards because i would lean towards because i would lean towards because someone someone signs up for the agent someone someone signs up for the agent someone someone signs up for the agent nest immediately they get value they get nest immediately they get value they get nest immediately they get value they get value today value today value today because they can take that post and post because they can take that post and post because they can take that post and post it right away so what are they trying it right away so what are they trying it right away so what are they trying out exactly they're supposed to they're out exactly they're supposed to they're out exactly they're supposed to they're trying to trying to trying to see if the content's good or not i mean see if the content's good or not i mean see if the content's good or not i mean you know with 1600 pieces you know it's you know with 1600 pieces you know it's you know with 1600 pieces you know it's good so good so good so while you know i don't know i would be while you know i don't know i would be while you know i don't know i would be personally moving in that direction for personally moving in that direction for personally moving in that direction for sure sure sure okay rob walling said um i think my okay rob walling said um i think my okay rob walling said um i think my co-founder is watching this right now co-founder is watching this right now co-founder is watching this right now so uh rob walling said we need to take so uh rob walling said we need to take so uh rob walling said we need to take off free trial and take it off free off free trial and take it off free off free trial and take it off free trial trial trial not need to but i would be evaluating not need to but i would be evaluating not need to but i would be evaluating that as a thing that as a thing that as a thing i just think there are a lot of apps you i just think there are a lot of apps you i just think there are a lot of apps you know you think about an app like uh know you think about an app like uh know you think about an app like uh again i refer back to drip right it was again i refer back to drip right it was again i refer back to drip right it was email service provider and then became a email service provider and then became a email service provider and then became a marketing automation marketing automation marketing automation you sign up for that and you don't get you sign up for that and you don't get you sign up for that and you don't get value on day one because you have to value on day one because you have to value on day one because you have to import import import lists you have to write emails you often lists you have to write emails you often lists you have to write emails you often have these workflows you have to import have these workflows you have to import have these workflows you have to import like there is a time to kind of like there is a time to kind of like there is a time to kind of you want to check it out because it's you want to check it out because it's you want to check it out because it's really complicated you're moving your really complicated you're moving your really complicated you're moving your whole business over to it blah blah blah whole business over to it blah blah blah whole business over to it blah blah blah the agent nest is not that like you have the agent nest is not that like you have the agent nest is not that like you have the luxury of the luxury of the luxury of um it it to me it seems like it could be um it it to me it seems like it could be um it it to me it seems like it could be it's it's a content library it's really it's it's a content library it's really it's it's a content library it's really easy to get easy to get easy to get value from that very fast and if i have value from that very fast and if i have value from that very fast and if i have my i mean i would love the same thing i my i mean i would love the same thing i my i mean i would love the same thing i want um want um want um the agent that see producers and at the the agent that see producers and at the the agent that see producers and at the bottom bottom bottom but no i think i think people get value but no i think i think people get value but no i think i think people get value and they should they should pay on day and they should they should pay on day and they should they should pay on day one and you should have this amazing you one and you should have this amazing you one and you should have this amazing you know refund policy of like know refund policy of like know refund policy of like absolutely you know under any reason uh absolutely you know under any reason uh absolutely you know under any reason uh for the first 30 days for the first 30 days for the first 30 days you can get a refund of your first month you can get a refund of your first month you can get a refund of your first month okay like that's okay like that's okay like that's that is a really good idea so yes as we that is a really good idea so yes as we that is a really good idea so yes as we were talking about it i do want to get

  16. were talking about it i do want to get were talking about it i do want to get rid of the free trial because rid of the free trial because rid of the free trial because we are having issues of people signing we are having issues of people signing we are having issues of people signing up and then downloading posts and then up and then downloading posts and then up and then downloading posts and then leaving leaving leaving yeah um one way we did kind of alleviate yeah um one way we did kind of alleviate yeah um one way we did kind of alleviate that is that is that is if they do cancel during the free trial if they do cancel during the free trial if they do cancel during the free trial then they then they then they they're done like they don't they don't they're done like they don't they don't they're done like they don't they don't get to keep going on until the end of get to keep going on until the end of get to keep going on until the end of the free trial the free trial the free trial but they can't you know if they sign up but they can't you know if they sign up but they can't you know if they sign up and then decide to cancel 30 minutes and then decide to cancel 30 minutes and then decide to cancel 30 minutes later later later they can't have access anymore like they can't have access anymore like they can't have access anymore like that's just not cool so um that's just not cool so um that's just not cool so um but i think the reason why we started but i think the reason why we started but i think the reason why we started the free trial to begin with um the free trial to begin with um the free trial to begin with um and i'm scared to let it go is because and i'm scared to let it go is because and i'm scared to let it go is because that is how we grew so much so that is how we grew so much so that is how we grew so much so in in march of 2020 my mrr in in march of 2020 my mrr in in march of 2020 my mrr was around four hundred dollars we added was around four hundred dollars we added was around four hundred dollars we added a free trial a free trial a free trial and then in april of 2020 my mrr was and then in april of 2020 my mrr was and then in april of 2020 my mrr was 2500 2500 2500 so uh back then it was a two-week free so uh back then it was a two-week free so uh back then it was a two-week free trial trial trial so uh we had people sign up and then pay so uh we had people sign up and then pay so uh we had people sign up and then pay and um that's why i'm scared yeah no and um that's why i'm scared yeah no and um that's why i'm scared yeah no that makes sense that makes sense that makes sense yeah it's okay to do things that you're yeah it's okay to do things that you're yeah it's okay to do things that you're scared of though you gotta try it scared of though you gotta try it scared of though you gotta try it you know and see if it works view it as you know and see if it works view it as you know and see if it works view it as an experiment as well an experiment as well an experiment as well it's not you're not relating to this for it's not you're not relating to this for it's not you're not relating to this for the rest of your life you're committing the rest of your life you're committing the rest of your life you're committing to this yeah for the next two weeks and to this yeah for the next two weeks and to this yeah for the next two weeks and if it's a train wreck then you stop if it's a train wreck then you stop if it's a train wreck then you stop doing it that's the first thing doing it that's the first thing doing it that's the first thing second thing is if you go back to a second thing is if you go back to a second thing is if you go back to a trial i mean trial i mean trial i mean does someone need more than like two does someone need more than like two does someone need more than like two days like i would make it a really short days like i would make it a really short days like i would make it a really short trial like a two or a three day trial trial like a two or a three day trial trial like a two or a three day trial yeah before i did that so if you try if yeah before i did that so if you try if yeah before i did that so if you try if you cut off the trial you do the refund you cut off the trial you do the refund you cut off the trial you do the refund they pay up front and and and it doesn't

  17. they pay up front and and and it doesn't they pay up front and and and it doesn't work work work i would you could still have i would you could still have i would you could still have let's change that free trial button to let's change that free trial button to let's change that free trial button to like browse our content or or see a demo like browse our content or or see a demo like browse our content or or see a demo of our content where of our content where of our content where they can't download anything but they they can't download anything but they they can't download anything but they can view and kind of a read-only view can view and kind of a read-only view can view and kind of a read-only view of exact like some really solid examples of exact like some really solid examples of exact like some really solid examples of what you have and i'm guessing you of what you have and i'm guessing you of what you have and i'm guessing you already already already have that i mean i don't know i don't have that i mean i don't know i don't have that i mean i don't know i don't know what you already have on the side know what you already have on the side know what you already have on the side i'm kind of thumbing through it but i'm kind of thumbing through it but i'm kind of thumbing through it but um something something similar yeah to um something something similar yeah to um something something similar yeah to where they can see some where they can see some where they can see some post examples and there's like a post examples and there's like a post examples and there's like a slideshow slideshow slideshow of the post that they can look at but i of the post that they can look at but i of the post that they can look at but i really do like your idea really do like your idea really do like your idea i'm all about i'm all about buzz words i'm all about i'm all about buzz words i'm all about i'm all about buzz words too so um i really like you know too so um i really like you know too so um i really like you know that's why i'm i stuck to the free trial that's why i'm i stuck to the free trial that's why i'm i stuck to the free trial because everybody loves free trial because everybody loves free trial because everybody loves free trial um but i i really enjoy what you're um but i i really enjoy what you're um but i i really enjoy what you're saying saying saying when it comes to you know a demo or uh when it comes to you know a demo or uh when it comes to you know a demo or uh or even make it like 24 hours or or even make it like 24 hours or or even make it like 24 hours or something even if i did keep it i think something even if i did keep it i think something even if i did keep it i think that's a great idea and a really great that's a great idea and a really great that's a great idea and a really great suggestion suggestion suggestion and um it would be great if i could just and um it would be great if i could just and um it would be great if i could just talk to you every day so talk to you every day so talk to you every day so let me know if you're up for that i have tons of time that would be great i have tons of time that would be great me too me too me too perfect i would like to uh perfect i would like to uh perfect i would like to uh invite you back on onto a microconfigure invite you back on onto a microconfigure invite you back on onto a microconfigure in the future though um in the future though um in the future though um after the experiment because i always after the experiment because i always after the experiment because i always love hearing you know what works and love hearing you know what works and love hearing you know what works and what oh what oh what oh okay yeah perfect yeah i would love to i

  18. okay yeah perfect yeah i would love to i okay yeah perfect yeah i would love to i would love to yeah would love to yeah would love to yeah okay great last call for questions i okay great last call for questions i okay great last call for questions i think i have one more question for you think i have one more question for you think i have one more question for you and uh if anyone in the audience wants and uh if anyone in the audience wants and uh if anyone in the audience wants to ask they know how to do it to ask they know how to do it to ask they know how to do it big question for me is how big question for me is how big question for me is how one of the big advantages or one of the one of the big advantages or one of the one of the big advantages or one of the ways that you're going to outrun ways that you're going to outrun ways that you're going to outrun competitors from competitors from competitors from you know stealing your content or you know stealing your content or you know stealing your content or whatever is to just keep the content whatever is to just keep the content whatever is to just keep the content fresh fresh fresh right to have new stuff coming out on a right to have new stuff coming out on a right to have new stuff coming out on a monthly or a quarterly basis monthly or a quarterly basis monthly or a quarterly basis are you doing that now and how are you are you doing that now and how are you are you doing that now and how are you doing that because if you're still doing that because if you're still doing that because if you're still writing it all yourself and you're at writing it all yourself and you're at writing it all yourself and you're at akmrr akmrr akmrr you probably need to get some help you probably need to get some help you probably need to get some help that'd be uh oh rob that'd be uh oh rob that'd be uh oh rob yeah you with all your suggestions fancy yeah you with all your suggestions fancy yeah you with all your suggestions fancy fancy ways of making it more efficient fancy ways of making it more efficient fancy ways of making it more efficient yeah so i i'm curious how are you yeah so i i'm curious how are you yeah so i i'm curious how are you keeping it fresh keeping it fresh keeping it fresh yeah um hold on one second my yeah um hold on one second my yeah um hold on one second my uh did your headphones stop working uh did your headphones stop working uh did your headphones stop working huh oh did your headphones stop working huh oh did your headphones stop working huh oh did your headphones stop working my headphone just started being weird my headphone just started being weird my headphone just started being weird sorry about that sorry about that sorry about that okay um so as far as your question goes okay um so as far as your question goes okay um so as far as your question goes so yes so yes so yes i do a monthly content calendar and i do a monthly content calendar and i do a monthly content calendar and um i update the content every single um i update the content every single um i update the content every single month so month so month so around the 27th of the month i around the 27th of the month i around the 27th of the month i upload um i upload about upload um i upload about upload um i upload about 45-ish social posts onto there 45-ish social posts onto there 45-ish social posts onto there and um i'm always trying to add new and um i'm always trying to add new and um i'm always trying to add new content content content and i how i find time for that is um and i how i find time for that is um and i how i find time for that is um i don't know i just i just do i have the i don't know i just i just do i have the i don't know i just i just do i have the weirdest hours though i'm a night owl so

  19. weirdest hours though i'm a night owl so weirdest hours though i'm a night owl so sometimes i'm working at sometimes i'm working at sometimes i'm working at you know 10 p.m and then until like 3 you know 10 p.m and then until like 3 you know 10 p.m and then until like 3 a.m a.m a.m or something like that so um that's kind or something like that so um that's kind or something like that so um that's kind of of of that's kind of how i roll you know that's kind of how i roll you know that's kind of how i roll you know hustling yeah i try hustling yeah i try hustling yeah i try yeah i try to yeah so one last week we yeah i try to yeah so one last week we yeah i try to yeah so one last week we gotta wrap because we're at time but i gotta wrap because we're at time but i gotta wrap because we're at time but i have one other thought have one other thought have one other thought that you may you may not like it it that you may you may not like it it that you may you may not like it it you may like it you may not but it's a you may like it you may not but it's a you may like it you may not but it's a it's a suggestion of it's a suggestion of it's a suggestion of to get you off the perpetual content to get you off the perpetual content to get you off the perpetual content treadmill treadmill treadmill because right now you you have to ship because right now you you have to ship because right now you you have to ship that every month right because if you that every month right because if you that every month right because if you don't don't don't people are going to cancel because people are going to cancel because people are going to cancel because there's no new content what if there's no new content what if there's no new content what if starting you know a few months from now starting you know a few months from now starting you know a few months from now when people sign up for when people sign up for when people sign up for uh the agent nest they only get uh the agent nest they only get uh the agent nest they only get like you advertise hey we have 800 like you advertise hey we have 800 like you advertise hey we have 800 pieces of content pieces of content pieces of content on the site but new content comes out on the site but new content comes out on the site but new content comes out every month every month every month and then you have 50 pieces of content and then you have 50 pieces of content and then you have 50 pieces of content automatically publish each month automatically publish each month automatically publish each month for any individual so if literally for any individual so if literally for any individual so if literally literally if someone's on their first literally if someone's on their first literally if someone's on their first month they see 800 and if they're on month they see 800 and if they're on month they see 800 and if they're on their second month they see their second month they see their second month they see 8.50 and their third month you know it's 8.50 and their third month you know it's 8.50 and their third month you know it's it's it's like a forced um it's it's like a forced um it's it's like a forced um drip sequence in a way and then if drip sequence in a way and then if drip sequence in a way and then if someone's on their tenth month someone's on their tenth month someone's on their tenth month you know then they see you know what it you know then they see you know what it you know then they see you know what it is ten times is ten times is ten times fifty so they'd see like 1300 so and you fifty so they'd see like 1300 so and you fifty so they'd see like 1300 so and you could expand that over time i mean if could expand that over time i mean if could expand that over time i mean if you you could then take a break from you you could then take a break from you you could then take a break from creating new content for a while creating new content for a while creating new content for a while i guess not for your existing customers i guess not for your existing customers i guess not for your existing customers that would be the hardest part right is that would be the hardest part right is that would be the hardest part right is your current 8k expect there to be more your current 8k expect there to be more your current 8k expect there to be more on top of it each month right right yeah

  20. on top of it each month right right yeah on top of it each month right right yeah that'd be the challenge then that'd be the challenge then that'd be the challenge then yeah yeah for sure i mean there's a lot yeah yeah for sure i mean there's a lot yeah yeah for sure i mean there's a lot of um of um of um there's a lot of challenges that come there's a lot of challenges that come there's a lot of challenges that come with owning with owning with owning with owning this kind of company you with owning this kind of company you with owning this kind of company you know um but know um but know um but i'm always up for learning and i love i'm always up for learning and i love i'm always up for learning and i love all the all the all the i'll love all the um suggestions you're i'll love all the um suggestions you're i'll love all the um suggestions you're giving me giving me giving me and i feel like i feel like now my and i feel like i feel like now my and i feel like i feel like now my possibilities are endless now that i've possibilities are endless now that i've possibilities are endless now that i've been talking to you been talking to you been talking to you i'm just like i feel so great about this i'm just like i feel so great about this i'm just like i feel so great about this and and and um i've i've always i've um i've i've always i've um i've i've always i've always been kind of uh scared to move always been kind of uh scared to move always been kind of uh scared to move forward because i'm forward because i'm forward because i'm the person who is afraid of the person who is afraid of the person who is afraid of um failure like i've always been afraid um failure like i've always been afraid um failure like i've always been afraid of failure of failure of failure and um that's kind of held me back from and um that's kind of held me back from and um that's kind of held me back from meeting my goals sometimes so um meeting my goals sometimes so um meeting my goals sometimes so um whenever i'm able to have these kinds of whenever i'm able to have these kinds of whenever i'm able to have these kinds of conversations conversations conversations with people like you or with even my with people like you or with even my with people like you or with even my customers customers customers or um anybody else or um anybody else or um anybody else that is inspiring to me it really helps that is inspiring to me it really helps that is inspiring to me it really helps me me me to move forward and it just to move forward and it just to move forward and it just i don't know i just i feel really i don't know i just i feel really i don't know i just i feel really grateful right now i guess let's just grateful right now i guess let's just grateful right now i guess let's just sum it up with that sum it up with that sum it up with that yeah well i i'm grateful as well thanks yeah well i i'm grateful as well thanks yeah well i i'm grateful as well thanks for for for spending 30 minutes on the show today spending 30 minutes on the show today spending 30 minutes on the show today with us i'd love to have you back in the with us i'd love to have you back in the with us i'd love to have you back in the future once you're future once you're future once you're oh i'd love to be back thank you that's oh i'd love to be back thank you that's oh i'd love to be back thank you that's awesome so awesome so awesome so um with that uh um with that uh um with that uh you're oh you are at the agent nest on you're oh you are at the agent nest on you're oh you are at the agent nest on twitter in the description

  21. twitter in the description twitter in the description um on all of my social media channels um on all of my social media channels um on all of my social media channels whatever you guys use you can find me whatever you guys use you can find me whatever you guys use you can find me that way so that way so that way so yeah cool thank you so much bye yeah cool thank you so much bye yeah cool thank you so much bye bye bye all right special thanks bye bye all right special thanks bye bye all right special thanks go out to molly for joining me on the go out to molly for joining me on the go out to molly for joining me on the show today as well as to hey show today as well as to hey show today as well as to hey and stripe uh two weeks and stripe uh two weeks and stripe uh two weeks on july 21st um i'm going to be talking on july 21st um i'm going to be talking on july 21st um i'm going to be talking about bootstrapping veed with founder about bootstrapping veed with founder about bootstrapping veed with founder saba saba saba kinashad thank you so much for joining kinashad thank you so much for joining kinashad thank you so much for joining me see you in two weeks

Summary

This episode of MicroConf On Air discusses transitioning from an agency model to a bootstrapped SaaS business. The featured guest, Molly Wolchansky, founder of AgentNest, shares her journey of building a successful real estate marketing SaaS. The key takeaway is the practical advice on achieving significant recurring revenue growth in a bootstrapped SaaS, empowering founders to build businesses that provide freedom and purpose.

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