Automating Your Cold Outreach Sales Process with No Code

this is from andy cabazo and it's this is from andy cabazo and it's automating your cold outreach sales automating your cold outreach sales automating your cold outreach sales process with no code process with no code process with no code and you know as a reminder all of these and you know as a reminder all of these and you know as a reminder all of these talks focus on talks focus on talks focus on b2b sas use of no code and so andy is b2b sas use of no code and so andy is b2b sas use of no code and so andy is the co-founder of postdaga which is a the co-founder of postdaga which is a the co-founder of postdaga which is a sas company sas company sas company funded by a tiny seed he's actually in funded by a tiny seed he's actually in funded by a tiny seed he's actually in tiny seed batch three andy is a digital tiny seed batch three andy is a digital tiny seed batch three andy is a digital marketer a speaker and a lawyer he is marketer a speaker and a lawyer he is marketer a speaker and a lawyer he is the co-f i knew that but it's just it the co-f i knew that but it's just it the co-f i knew that but it's just it always chuckle i was chuckling when i always chuckle i was chuckling when i always chuckle i was chuckling when i hear yeah i see that he's a co-founder hear yeah i see that he's a co-founder hear yeah i see that he's a co-founder pustaga an all-in-one platform for link pustaga an all-in-one platform for link pustaga an all-in-one platform for link building and email outreach prior to building and email outreach prior to building and email outreach prior to postaga he started grew and successfully postaga he started grew and successfully postaga he started grew and successfully sold a digital marketing agency and so sold a digital marketing agency and so sold a digital marketing agency and so he's gonna be talking about cold he's gonna be talking about cold he's gonna be talking about cold outreach obviously cold outreach for outreach obviously cold outreach for outreach obviously cold outreach for sales but also and i don't know if this sales but also and i don't know if this sales but also and i don't know if this talk's going to cover this and a lot of talk's going to cover this and a lot of talk's going to cover this and a lot of the stuff that um their tool does is the stuff that um their tool does is the stuff that um their tool does is you know you can do cold outreach to get you know you can do cold outreach to get you know you can do cold outreach to get on podcasts to do a podcast tour or cold on podcasts to do a podcast tour or cold on podcasts to do a podcast tour or cold outreach for other purposes outreach for other purposes outreach for other purposes uh not just sales so oh yeah getting uh not just sales so oh yeah getting uh not just sales so oh yeah getting press coverage here's the list reach new press coverage here's the list reach new press coverage here's the list reach new potential customers get press coverage potential customers get press coverage potential customers get press coverage for sas build links grow traffic for for sas build links grow traffic for for sas build links grow traffic for your website and he's going to share your website and he's going to share your website and he's going to share different tools he uses for prospecting different tools he uses for prospecting different tools he uses for prospecting sending out cold emails and linkedin sending out cold emails and linkedin sending out cold emails and linkedin messages messages messages messages messages messages and how he manages that entire process and how he manages that entire process and how he manages that entire process so let's give a warm microconf welcome so let's give a warm microconf welcome so let's give a warm microconf welcome to mr andy cabazo to mr andy cabazo to mr andy cabazo hey hey hey how's it going cue the applause so you how's it going cue the applause so you how's it going cue the applause so you know if you're in person we don't be know if you're in person we don't be know if you're in person we don't be clapping but uh oh okay clapping but uh oh okay clapping but uh oh okay we're in remote so with that sir i'm we're in remote so with that sir i'm we're in remote so with that sir i'm gonna i'm gonna dip backstage and i'ma gonna i'm gonna dip backstage and i'ma gonna i'm gonna dip backstage and i'ma let you take it away all right thanks so let you take it away all right thanks so let you take it away all right thanks so much rob much rob much rob um um um thanks

thanks thanks hey everybody uh thanks for joining hey everybody uh thanks for joining hey everybody uh thanks for joining today i'm excited to share with you uh today i'm excited to share with you uh today i'm excited to share with you uh basically all my tools and processes basically all my tools and processes basically all my tools and processes that i use for no for no code outreach that i use for no for no code outreach that i use for no for no code outreach for email for linkedin outreach um and for email for linkedin outreach um and for email for linkedin outreach um and i'm not going to just be sharing uh i'm not going to just be sharing uh i'm not going to just be sharing uh about sales i'm also gonna be sharing uh about sales i'm also gonna be sharing uh about sales i'm also gonna be sharing uh what i'm doing for outreach for a few what i'm doing for outreach for a few what i'm doing for outreach for a few other things as well like pr other things as well like pr other things as well like pr and um and um and um link building as well um link building as well um link building as well um so so so real quick uh you know rob did a great real quick uh you know rob did a great real quick uh you know rob did a great great intro for me my name is andy great intro for me my name is andy great intro for me my name is andy cabaso i'm a co-founder at postdagga cabaso i'm a co-founder at postdagga cabaso i'm a co-founder at postdagga with the current uh with the spring 2021 with the current uh with the spring 2021 with the current uh with the spring 2021 tiny seed batch and before i founded tiny seed batch and before i founded tiny seed batch and before i founded bostoga i started an agency that bostoga i started an agency that bostoga i started an agency that grew and sold and was acquired um so grew and sold and was acquired um so grew and sold and was acquired um so today today today i'm gonna be talking about a few i'm gonna be talking about a few i'm gonna be talking about a few different things and i wanted to kind of different things and i wanted to kind of different things and i wanted to kind of break down what you should all be break down what you should all be break down what you should all be expecting so first i'm going to talk expecting so first i'm going to talk expecting so first i'm going to talk about about about what our what our what our workflow is like when we're doing workflow is like when we're doing workflow is like when we're doing outreach so that we can all be on the outreach so that we can all be on the outreach so that we can all be on the same page and kind of see where we're same page and kind of see where we're same page and kind of see where we're going with this i'm also going to be going with this i'm also going to be going with this i'm also going to be sharing uh some of the tools that we're sharing uh some of the tools that we're sharing uh some of the tools that we're using uh when we're doing this i'm also using uh when we're doing this i'm also using uh when we're doing this i'm also going to share a cheat sheet at the end going to share a cheat sheet at the end going to share a cheat sheet at the end so you don't need to write make sure you so you don't need to write make sure you so you don't need to write make sure you write all of it down as soon as you see write all of it down as soon as you see write all of it down as soon as you see that slide that slide that slide i'm going to talk about prospecting and i'm going to talk about prospecting and i'm going to talk about prospecting and different methods that i'm using for different methods that i'm using for different methods that i'm using for prospecting i'm gonna be talking about prospecting i'm gonna be talking about prospecting i'm gonna be talking about uh outreach via email as well as uh outreach via email as well as uh outreach via email as well as linkedin and then linkedin and then linkedin and then what do we do what do we do what do we do after we we're doing our outreach and after we we're doing our outreach and after we we're doing our outreach and people are responding to us how do we people are responding to us how do we people are responding to us how do we keep track of that

keep track of that keep track of that and i've got a few no code solutions for and i've got a few no code solutions for and i've got a few no code solutions for that as well i also want to share kind that as well i also want to share kind that as well i also want to share kind of some tips and best practices from the of some tips and best practices from the of some tips and best practices from the trenches and then at the end we'll do a trenches and then at the end we'll do a trenches and then at the end we'll do a q q q a so a bit about the outreach workflow a so a bit about the outreach workflow a so a bit about the outreach workflow and so when i'm doing and so when i'm doing and so when i'm doing cold outreach um cold outreach um cold outreach um there's basically a few steps to the there's basically a few steps to the there's basically a few steps to the process the first is prospecting i need process the first is prospecting i need process the first is prospecting i need to find people that i want to connect to find people that i want to connect to find people that i want to connect with and whether it's sales or pr or with and whether it's sales or pr or with and whether it's sales or pr or link building i need to find link building i need to find link building i need to find people that are relevant to what my goal people that are relevant to what my goal people that are relevant to what my goal is so if i'm looking for sales i need to is so if i'm looking for sales i need to is so if i'm looking for sales i need to find potential customers if i'm looking find potential customers if i'm looking find potential customers if i'm looking for link building i need to find for link building i need to find for link building i need to find websites that are relevant to uh websites that are relevant to uh websites that are relevant to uh mine relevant to my pitch and if it's pr mine relevant to my pitch and if it's pr mine relevant to my pitch and if it's pr i want to look for i want to look for i want to look for podcasters and journalists that podcasters and journalists that podcasters and journalists that are covering topics that my ideal are covering topics that my ideal are covering topics that my ideal audience is interested in audience is interested in audience is interested in after that there is the outreach itself after that there is the outreach itself after that there is the outreach itself once we've got our prospects we need to once we've got our prospects we need to once we've got our prospects we need to connect with them either via email or connect with them either via email or connect with them either via email or linkedin and i'll share both linkedin and i'll share both linkedin and i'll share both and tools i'm using for that as well as and tools i'm using for that as well as and tools i'm using for that as well as the close so after someone responds to the close so after someone responds to the close so after someone responds to you and if you're sending a lot of you and if you're sending a lot of you and if you're sending a lot of outreach especially if you're doing outreach especially if you're doing outreach especially if you're doing sales outreach some teams are doing sales outreach some teams are doing sales outreach some teams are doing thousands of emails a week or even a day thousands of emails a week or even a day thousands of emails a week or even a day for really high volume stuff and you for really high volume stuff and you for really high volume stuff and you need a way to manage need a way to manage need a way to manage all of that all of that all of that so so so this next slide is all about the tools i this next slide is all about the tools i this next slide is all about the tools i use and use and use and i'm going to be the ones that are bolded

i'm going to be the ones that are bolded i'm going to be the ones that are bolded here are the ones that i am going to be here are the ones that i am going to be here are the ones that i am going to be showing examples of and i'm going to showing examples of and i'm going to showing examples of and i'm going to repeat this slide at the very end so you repeat this slide at the very end so you repeat this slide at the very end so you don't need to uh furiously write down don't need to uh furiously write down don't need to uh furiously write down all of these um i have different tools all of these um i have different tools all of these um i have different tools that i'm using for prospecting from that i'm using for prospecting from that i'm using for prospecting from scrapers to directories seo tools and scrapers to directories seo tools and scrapers to directories seo tools and other platforms uh tools that i'm using other platforms uh tools that i'm using other platforms uh tools that i'm using for uh for uh for uh email outreach and linkedin outreach uh email outreach and linkedin outreach uh email outreach and linkedin outreach uh as well as uh integrations and as well as uh integrations and as well as uh integrations and automations that i'm using for automations that i'm using for automations that i'm using for uh uh uh for managing my conversations and in my for managing my conversations and in my for managing my conversations and in my preferred crm so so next up i want to talk about next up i want to talk about next up i want to talk about uh prospecting and in particular uh prospecting and in particular uh prospecting and in particular a few different tools that i'm using in a few different tools that i'm using in a few different tools that i'm using in the process and so the process and so the process and so for prospecting for sales for prospecting for sales for prospecting for sales i want to find i want to find i want to find people that could be potential customers people that could be potential customers people that could be potential customers for my business and there are a few for my business and there are a few for my business and there are a few different tools that i use for this different tools that i use for this different tools that i use for this prospecting uh the first uh prospecting uh the first uh prospecting uh the first uh are like directories like lead fuse um are like directories like lead fuse um are like directories like lead fuse um or zoom info or clear bit or zoom info or clear bit or zoom info or clear bit and these platforms basically are just and these platforms basically are just and these platforms basically are just giant directories of giant directories of giant directories of uh that uh have lists of businesses and uh that uh have lists of businesses and uh that uh have lists of businesses and then uh you can export them to a csv and then uh you can export them to a csv and then uh you can export them to a csv and some of these directories do have email some of these directories do have email some of these directories do have email addresses with them um that's nice other addresses with them um that's nice other addresses with them um that's nice other directories might not have email

directories might not have email directories might not have email addresses for these contacts and then addresses for these contacts and then addresses for these contacts and then there's another step that you can take there's another step that you can take there's another step that you can take to to to find working email addresses for those find working email addresses for those find working email addresses for those businesses businesses businesses other tools i use scrapers so if i've other tools i use scrapers so if i've other tools i use scrapers so if i've got a directory that has a list of got a directory that has a list of got a directory that has a list of businesses businesses businesses i can use a no code scraping tool to i can use a no code scraping tool to i can use a no code scraping tool to grab all the info from that directory grab all the info from that directory grab all the info from that directory and then bring into my other tools and and then bring into my other tools and and then bring into my other tools and then another tool is linkedin whether then another tool is linkedin whether then another tool is linkedin whether it's this you know just like the search it's this you know just like the search it's this you know just like the search or the sales navigator and i'm going to or the sales navigator and i'm going to or the sales navigator and i'm going to show you how i'm doing this for show you how i'm doing this for show you how i'm doing this for a later with linkedin outreach uh if i'm a later with linkedin outreach uh if i'm a later with linkedin outreach uh if i'm doing prospecting for link building doing prospecting for link building doing prospecting for link building i can use a keyword research tool or seo i can use a keyword research tool or seo i can use a keyword research tool or seo tool like ahrefs or scm rush um and for tool like ahrefs or scm rush um and for tool like ahrefs or scm rush um and for pr i'll show you about this i use spark pr i'll show you about this i use spark pr i'll show you about this i use spark toro um and also uh my platform postaga toro um and also uh my platform postaga toro um and also uh my platform postaga does have prospecting uh elements for does have prospecting uh elements for does have prospecting uh elements for for all for a bunch of these different for all for a bunch of these different for all for a bunch of these different strategies as well strategies as well strategies as well so next up uh i want to show you some so next up uh i want to show you some so next up uh i want to show you some examples of how i'm prospecting uh for examples of how i'm prospecting uh for examples of how i'm prospecting uh for uh for things like sales and so let me uh for things like sales and so let me uh for things like sales and so let me i'm gonna share with you a few different i'm gonna share with you a few different i'm gonna share with you a few different examples for sales i'm going to show examples for sales i'm going to show examples for sales i'm going to show hexamatic for hexamatic for hexamatic for link building outreach i'm going to show link building outreach i'm going to show link building outreach i'm going to show hrefs and for pr i'm going to show hrefs and for pr i'm going to show hrefs and for pr i'm going to show sparktoro sparktoro sparktoro so so so um um um let's let's just take a look now at let's let's just take a look now at let's let's just take a look now at um um um how i'm going to find how i'm going to find how i'm going to find uh a particular type of business and so uh a particular type of business and so uh a particular type of business and so let's say i want to prospect marketing let's say i want to prospect marketing let's say i want to prospect marketing agencies and so if i do like a google

agencies and so if i do like a google agencies and so if i do like a google search for example for marketing search for example for marketing search for example for marketing agencies i can get a bunch of results agencies i can get a bunch of results agencies i can get a bunch of results here uh in google but there are some here uh in google but there are some here uh in google but there are some directory sites like uh clutch for directory sites like uh clutch for directory sites like uh clutch for example is a good one um example is a good one um example is a good one um that has a list here of that has a list here of that has a list here of 37 000 37 000 37 000 seo agencies wouldn't it be great if i seo agencies wouldn't it be great if i seo agencies wouldn't it be great if i could grab all of these sites um could grab all of these sites um could grab all of these sites um and with a tool like hexamatic and with a tool like hexamatic and with a tool like hexamatic i can i can i can and so and so and so i'm just gonna copy this real quick so i'm just gonna copy this real quick so i'm just gonna copy this real quick so if i jump into if i jump into if i jump into hexomatic here um hexomatic is a hexomatic here um hexomatic is a hexomatic here um hexomatic is a scraping tool basically what i'm what scraping tool basically what i'm what scraping tool basically what i'm what i'm doing here is for their scraping i'm doing here is for their scraping i'm doing here is for their scraping recipe i put in the url of the page i recipe i put in the url of the page i recipe i put in the url of the page i want to grab and now hexamatic is going want to grab and now hexamatic is going want to grab and now hexamatic is going to render this here to render this here to render this here and and and it's going to show me all right so it's going to show me all right so it's going to show me all right so here's what the page looks like what here's what the page looks like what here's what the page looks like what elements from this page do you want to elements from this page do you want to elements from this page do you want to grab grab grab so if i so if i so if i click on this i want to grab like the click on this i want to grab like the click on this i want to grab like the name of this business name of this business name of this business um i'm going to select not just this one um i'm going to select not just this one um i'm going to select not just this one but all of the items on the page that but all of the items on the page that but all of the items on the page that match this like div or match this like div or match this like div or a section and so that grabs for me a section and so that grabs for me a section and so that grabs for me all of these elements that are similar all of these elements that are similar all of these elements that are similar and so those are all and so those are all and so those are all business names so now i've got the names business names so now i've got the names business names so now i've got the names of of of all of the businesses on this page all of the businesses on this page all of the businesses on this page that's great that's great that's great um next i also want to grab the website um next i also want to grab the website um next i also want to grab the website addresses for all of these businesses

addresses for all of these businesses addresses for all of these businesses and so if i click this button now and and so if i click this button now and and so if i click this button now and select all select all select all the type of what type of content is this the type of what type of content is this the type of what type of content is this well this is a link url a link to these well this is a link url a link to these well this is a link url a link to these sites and now as you'll see here's an sites and now as you'll see here's an sites and now as you'll see here's an example of value i've got this example of value i've got this example of value i've got this business's business's business's website address and so it's going to website address and so it's going to website address and so it's going to repeat that for all of these now on this repeat that for all of these now on this repeat that for all of these now on this so so so with this action here i can grab all of with this action here i can grab all of with this action here i can grab all of the the the business names and grab all of their uh business names and grab all of their uh business names and grab all of their uh website urls but in addition to that website urls but in addition to that website urls but in addition to that this is a big directory i want to grab this is a big directory i want to grab this is a big directory i want to grab information from all of these pages and information from all of these pages and information from all of these pages and so the next thing i can do if i click so the next thing i can do if i click so the next thing i can do if i click this button this button this button basically having the scraper basically having the scraper basically having the scraper move across multiple pages i've got move across multiple pages i've got move across multiple pages i've got pagination and so um it wants to know a pagination and so um it wants to know a pagination and so um it wants to know a bit more information like what's the url bit more information like what's the url bit more information like what's the url here and what's the kind of code for here and what's the kind of code for here and what's the kind of code for what a different page number is and so what a different page number is and so what a different page number is and so here i've got the url for this here i've got the url for this here i've got the url for this particular page particular page particular page um and this item i'm going to be um and this item i'm going to be um and this item i'm going to be replacing here is the page number replacing here is the page number replacing here is the page number and so i can go to from pages one to and so i can go to from pages one to and so i can go to from pages one to like 900 or whatever it is like 900 or whatever it is like 900 or whatever it is and now as i see here and now as i see here and now as i see here it's gonna grab it's gonna grab it's gonna grab all of these pages and then repeat this all of these pages and then repeat this all of these pages and then repeat this process and i can process and i can process and i can run this in this scraper and run this in this scraper and run this in this scraper and basically and basically and basically and get all this information into a get all this information into a get all this information into a csv or spreadsheet and so here is what csv or spreadsheet and so here is what csv or spreadsheet and so here is what that ends up looking like

that ends up looking like that ends up looking like so i've got now all of these sites so i've got now all of these sites so i've got now all of these sites with uh all of their domains and if i'm with uh all of their domains and if i'm with uh all of their domains and if i'm using another tool like an email finding using another tool like an email finding using another tool like an email finding tool i can find email addresses for for tool i can find email addresses for for tool i can find email addresses for for all of these all of these all of these and and and that's basically how i'm doing that that's basically how i'm doing that that's basically how i'm doing that in addition to to that i want to talk in addition to to that i want to talk in addition to to that i want to talk quick about like link building outreach quick about like link building outreach quick about like link building outreach and so i want to do outreach to build and so i want to do outreach to build and so i want to do outreach to build links to my blog article because i want links to my blog article because i want links to my blog article because i want to help it get more traffic so let's say to help it get more traffic so let's say to help it get more traffic so let's say i've got this article about how to find i've got this article about how to find i've got this article about how to find affiliates if i go into a tool like affiliates if i go into a tool like affiliates if i go into a tool like ahrefs here ahrefs here ahrefs here and i search for a particular keyword in and i search for a particular keyword in and i search for a particular keyword in this keyword explorer and something find this keyword explorer and something find this keyword explorer and something find affiliates affiliates affiliates it will then give me it will then give me it will then give me information about the keyword itself uh information about the keyword itself uh information about the keyword itself uh relevant keywords but it'll also tell me relevant keywords but it'll also tell me relevant keywords but it'll also tell me who are the top ranking articles on this who are the top ranking articles on this who are the top ranking articles on this term term term and who is linking to them now this in and who is linking to them now this in and who is linking to them now this in particular is interesting to me now particular is interesting to me now particular is interesting to me now there are a lot of different link there are a lot of different link there are a lot of different link building tactics tactics and strategies building tactics tactics and strategies building tactics tactics and strategies out there uh but this one that i'm kind out there uh but this one that i'm kind out there uh but this one that i'm kind of going to show you right here is of going to show you right here is of going to show you right here is called the skyscraper technique called the skyscraper technique called the skyscraper technique and how it works basically and how it works basically and how it works basically i'm i can find all of these sites i'm i can find all of these sites i'm i can find all of these sites that are linking to that are linking to that are linking to these other articles on the topic these other articles on the topic these other articles on the topic and since i know that they're linking to and since i know that they're linking to and since i know that they're linking to this other article this other article this other article i'm going to want to reach out to them i'm going to want to reach out to them i'm going to want to reach out to them to say to say to say hey i saw that uh you've got this

hey i saw that uh you've got this hey i saw that uh you've got this article which mentions how to find uh article which mentions how to find uh article which mentions how to find uh affiliates affiliates affiliates i've got a great article and video on i've got a great article and video on i've got a great article and video on the topic you should definitely link to the topic you should definitely link to the topic you should definitely link to at my at my at my article as a resource in your article so article as a resource in your article so article as a resource in your article so it provides more value for your audience it provides more value for your audience it provides more value for your audience and i can export this to a csv file and i can export this to a csv file and i can export this to a csv file and then bring that into my and then bring that into my and then bring that into my email outreach platform email outreach platform email outreach platform sparktor is another tool that i use for sparktor is another tool that i use for sparktor is another tool that i use for um pr outreach and it's a business um pr outreach and it's a business um pr outreach and it's a business intelligence tool and basically how it intelligence tool and basically how it intelligence tool and basically how it works is it can tell you what websites works is it can tell you what websites works is it can tell you what websites or podcasts or or social media platforms or podcasts or or social media platforms or podcasts or or social media platforms are people interacting with who are are people interacting with who are are people interacting with who are interested in this other interested in this other interested in this other topic topic topic so if i for example am saying like all so if i for example am saying like all so if i for example am saying like all right so my i i'm curious about who is right so my i i'm curious about who is right so my i i'm curious about who is the people that are reading articles on the people that are reading articles on the people that are reading articles on ahrefs.com for example what else are ahrefs.com for example what else are ahrefs.com for example what else are they following what else are they they following what else are they they following what else are they interested in and so if i if i search interested in and so if i if i search interested in and so if i if i search for that um for that um for that um this tool will tell me all right well this tool will tell me all right well this tool will tell me all right well people who read ahrefs or people who read ahrefs or people who read ahrefs or and visit that website are also and visit that website are also and visit that website are also following following following these blogs and so i might want to reach these blogs and so i might want to reach these blogs and so i might want to reach out to these blogs to pitch them to out to these blogs to pitch them to out to these blogs to pitch them to uh do some either co-marketing or have uh do some either co-marketing or have uh do some either co-marketing or have me write a guest blog post or me write a guest blog post or me write a guest blog post or uh or something like that uh or something like that uh or something like that and so um that is and so um that is and so um that is that so that's what and then once i do that so that's what and then once i do that so that's what and then once i do that i can export that all to a csv and

that i can export that all to a csv and that i can export that all to a csv and all of this like research and stuff that all of this like research and stuff that all of this like research and stuff that prospecting that we're doing all comes prospecting that we're doing all comes prospecting that we're doing all comes down to csvs so next up down to csvs so next up down to csvs so next up i want to talk about the next stage in i want to talk about the next stage in i want to talk about the next stage in the process which is the process which is the process which is email outreach and so we've done our email outreach and so we've done our email outreach and so we've done our prospecting now we know prospecting now we know prospecting now we know what uh websites we what websites and what uh websites we what websites and what uh websites we what websites and businesses we want to connect with the businesses we want to connect with the businesses we want to connect with the next thing that we need to do next thing that we need to do next thing that we need to do is uh is uh is uh find or potentially find working email find or potentially find working email find or potentially find working email addresses for these people and addresses for these people and addresses for these people and email them so uh what i'm going to do is uh and so uh what i'm going to do is uh and there are there are there are aside from postdog which is the platform aside from postdog which is the platform aside from postdog which is the platform that i use and recommend there are other that i use and recommend there are other that i use and recommend there are other platforms out there and other tools out platforms out there and other tools out platforms out there and other tools out there that can help you find email there that can help you find email there that can help you find email addresses or build and send personalized addresses or build and send personalized addresses or build and send personalized emails but um for this example i'm going emails but um for this example i'm going emails but um for this example i'm going to be to be to be using kostaga and i'll show you kind of using kostaga and i'll show you kind of using kostaga and i'll show you kind of what i do for my prospecting basically what i do for my prospecting basically what i do for my prospecting basically so so so basically postaga is a kind of an basically postaga is a kind of an basically postaga is a kind of an all-in-one uh outreach email outreach all-in-one uh outreach email outreach all-in-one uh outreach email outreach specific platform and what it can do is specific platform and what it can do is specific platform and what it can do is it'll find uh it can do some prospecting it'll find uh it can do some prospecting it'll find uh it can do some prospecting find relevant businesses to connect with find relevant businesses to connect with find relevant businesses to connect with then find the right contact people and then find the right contact people and then find the right contact people and email addresses for them and then build email addresses for them and then build email addresses for them and then build and send and send and send personalized email sequences and i'll personalized email sequences and i'll personalized email sequences and i'll now show you a quick run-through of now show you a quick run-through of now show you a quick run-through of of what that looks like so i'm gonna just quickly jump into

so i'm gonna just quickly jump into uh my postaga account and i'm gonna just uh my postaga account and i'm gonna just uh my postaga account and i'm gonna just show you kind of like a quick campaign show you kind of like a quick campaign show you kind of like a quick campaign that i've created and so i've taken i am that i've created and so i've taken i am that i've created and so i've taken i am importing a csv from my prospecting um importing a csv from my prospecting um importing a csv from my prospecting um and uh from that csv and uh from that csv and uh from that csv um postaga will find um postaga will find um postaga will find contact people for these different contact people for these different contact people for these different websites and it does this automatically websites and it does this automatically websites and it does this automatically um it's trying to find who is the most um it's trying to find who is the most um it's trying to find who is the most relevant person and that you can do this relevant person and that you can do this relevant person and that you can do this manually it's a pain and takes a lot of manually it's a pain and takes a lot of manually it's a pain and takes a lot of time but our tool also time but our tool also time but our tool also find what will automatically try and find what will automatically try and find what will automatically try and find uh those people uh through an find uh those people uh through an find uh those people uh through an integration we have here with linkedin integration we have here with linkedin integration we have here with linkedin so after we find the right contact so after we find the right contact so after we find the right contact people we need to find working email people we need to find working email people we need to find working email addresses for them and so next up addresses for them and so next up addresses for them and so next up postage will find find uh working email postage will find find uh working email postage will find find uh working email addresses for these people making sure addresses for these people making sure addresses for these people making sure that these email addresses are validated that these email addresses are validated that these email addresses are validated so when we email them so when we email them so when we email them we know that those emails won't bounce we know that those emails won't bounce we know that those emails won't bounce um that's very important um there are um that's very important um there are um that's very important um there are some tools out there that'll find you some tools out there that'll find you some tools out there that'll find you email addresses based or it's like a email addresses based or it's like a email addresses based or it's like a directory of email addresses but there's directory of email addresses but there's directory of email addresses but there's no guarantee that those email addresses no guarantee that those email addresses no guarantee that those email addresses are validated and if they're not and you are validated and if they're not and you are validated and if they're not and you have too many emails that bounce because have too many emails that bounce because have too many emails that bounce because those aren't real working email those aren't real working email those aren't real working email addresses you can get into trouble with addresses you can get into trouble with addresses you can get into trouble with your sending domain where your email can your sending domain where your email can your sending domain where your email can end up end up end up emails can end up in spam folders emails can end up in spam folders emails can end up in spam folders so so so um next up what i'm doing in my process um next up what i'm doing in my process um next up what i'm doing in my process i've got an email sequence that i'm i've got an email sequence that i'm i've got an email sequence that i'm going to be sending to these contacts

going to be sending to these contacts going to be sending to these contacts and and and automatically the platform will automatically the platform will automatically the platform will personalize these emails for each of personalize these emails for each of personalize these emails for each of these contacts and this is a template these contacts and this is a template these contacts and this is a template that i've that i've that i've been using and so been using and so been using and so i might reach out to these uh different i might reach out to these uh different i might reach out to these uh different agencies pitching them to check out my agencies pitching them to check out my agencies pitching them to check out my software software software and and and basically now i can see like all of basically now i can see like all of basically now i can see like all of these emails are personalized for every these emails are personalized for every these emails are personalized for every one of these contacts and that saves me one of these contacts and that saves me one of these contacts and that saves me a ton of time from having to do that a ton of time from having to do that a ton of time from having to do that manually myself it just automatically manually myself it just automatically manually myself it just automatically uh uh uh personalize these for these contacts and personalize these for these contacts and personalize these for these contacts and if i want i can spend time in if i want i can spend time in if i want i can spend time in personalizing these emails further but personalizing these emails further but personalizing these emails further but if i don't want to if i just want to if i don't want to if i just want to if i don't want to if i just want to email all email all email all uh in a sequence all of these 32 uh in a sequence all of these 32 uh in a sequence all of these 32 thousand agencies uh postage will will thousand agencies uh postage will will thousand agencies uh postage will will help me do that uh really easily and help me do that uh really easily and help me do that uh really easily and quickly quickly quickly so so so uh that's a quick run through of what i uh that's a quick run through of what i uh that's a quick run through of what i do for email outreach uh the next thing do for email outreach uh the next thing do for email outreach uh the next thing i wanna talk about is linkedin outreach i wanna talk about is linkedin outreach i wanna talk about is linkedin outreach now with linkedin outreach um now with linkedin outreach um now with linkedin outreach um basically what i'm going to be doing is basically what i'm going to be doing is basically what i'm going to be doing is i want to use a tool that can help me i want to use a tool that can help me i want to use a tool that can help me find uh find uh find uh find uh people that are relevant for me find uh people that are relevant for me find uh people that are relevant for me to connect with and then to connect with and then to connect with and then build a sequence of connecting with build a sequence of connecting with build a sequence of connecting with these people these people these people and then messaging them and uh there are and then messaging them and uh there are and then messaging them and uh there are two different tools that are two different tools that are two different tools that are uh popular for this or there are a lot uh popular for this or there are a lot uh popular for this or there are a lot of tools that do stuff like this one of of tools that do stuff like this one of of tools that do stuff like this one of them is called octopus the other is them is called octopus the other is them is called octopus the other is called prospectin and i'm going to be

called prospectin and i'm going to be called prospectin and i'm going to be using prospect in as the example here using prospect in as the example here using prospect in as the example here and so with prospectin and so with prospectin and so with prospectin what i'm doing is i can build basically what i'm doing is i can build basically what i'm doing is i can build basically a scenario a sequence where a scenario a sequence where a scenario a sequence where multiple steps happen so for example multiple steps happen so for example multiple steps happen so for example step one being um step one being um step one being um i i'm going to view someone's profile i i'm going to view someone's profile i i'm going to view someone's profile step two being the next day step two being the next day step two being the next day i reach out to them to connect and i've i reach out to them to connect and i've i reach out to them to connect and i've got a message got a message got a message that's somewhat personalized for them that's somewhat personalized for them that's somewhat personalized for them and then if they connect with me then and then if they connect with me then and then if they connect with me then they're going to get a follow-up message they're going to get a follow-up message they're going to get a follow-up message saying like thanks for connecting i saying like thanks for connecting i saying like thanks for connecting i wanted to share with you this wanted to share with you this wanted to share with you this and so uh like tools like this can help and so uh like tools like this can help and so uh like tools like this can help with that and you can like build your with that and you can like build your with that and you can like build your own scenario like your workflow of own scenario like your workflow of own scenario like your workflow of of whatever you want it to be and so it of whatever you want it to be and so it of whatever you want it to be and so it could be something like uh if you really could be something like uh if you really could be something like uh if you really want to play the long game want to play the long game want to play the long game day one i'm going to view their profile day one i'm going to view their profile day one i'm going to view their profile and so if they're checking their and so if they're checking their and so if they're checking their linkedin they might get a notification linkedin they might get a notification linkedin they might get a notification your profile has been viewed by this your profile has been viewed by this your profile has been viewed by this person on day two i follow this person person on day two i follow this person person on day two i follow this person and day three i connect with this person and day three i connect with this person and day three i connect with this person um and you can do it however you like um and you can do it however you like um and you can do it however you like whatever you want in your process um but whatever you want in your process um but whatever you want in your process um but we also need to not just build this we also need to not just build this we also need to not just build this workflow but find people on linkedin and workflow but find people on linkedin and workflow but find people on linkedin and add them to our workflow and so how we add them to our workflow and so how we add them to our workflow and so how we do that do that do that is i'm going to go in linkedin and i'm is i'm going to go in linkedin and i'm is i'm going to go in linkedin and i'm going to do a search here for the type going to do a search here for the type going to do a search here for the type of business that i want to connect with of business that i want to connect with of business that i want to connect with and let's say i'm i want to reach out to and let's say i'm i want to reach out to and let's say i'm i want to reach out to lawyers prospectin and octopus also they lawyers prospectin and octopus also they lawyers prospectin and octopus also they have uh chrome extensions and chrome

have uh chrome extensions and chrome have uh chrome extensions and chrome tools and um tools and um tools and um how it works it looks like it's not how it works it looks like it's not how it works it looks like it's not shown on this screen share but basically shown on this screen share but basically shown on this screen share but basically if i uh click on if i uh click on if i uh click on this this this prospecting tool here i can prospecting tool here i can prospecting tool here i can import all of the contacts from this import all of the contacts from this import all of the contacts from this search into my prospect in crm search into my prospect in crm search into my prospect in crm and then add them to a sequence and so and then add them to a sequence and so and then add them to a sequence and so then it'll happen automatically and then it'll happen automatically and then it'll happen automatically and that's how i can easily and quickly uh that's how i can easily and quickly uh that's how i can easily and quickly uh find a bunch of relevant find a bunch of relevant find a bunch of relevant businesses businesses businesses or people in certain job roles however i or people in certain job roles however i or people in certain job roles however i want to want to want to break that down break that down break that down um and reach out to them and so um and reach out to them and so um and reach out to them and so um um um i i prospecting is really easy octopus i i prospecting is really easy octopus i i prospecting is really easy octopus crm uh is also a good option as well crm uh is also a good option as well crm uh is also a good option as well um um um and and and next up i want to show a little bit next up i want to show a little bit next up i want to show a little bit about crm and email automation so about crm and email automation so about crm and email automation so for my crm so let's say you're getting for my crm so let's say you're getting for my crm so let's say you're getting you get replies to your outreach emails you get replies to your outreach emails you get replies to your outreach emails um you can generally either manage them um you can generally either manage them um you can generally either manage them all in your outreach software or if you all in your outreach software or if you all in your outreach software or if you have another crm that you're using for have another crm that you're using for have another crm that you're using for sales like uh pipedrive or salesforce sales like uh pipedrive or salesforce sales like uh pipedrive or salesforce you might want to bring those into you you might want to bring those into you you might want to bring those into you might want to bring these out these cold might want to bring these out these cold might want to bring these out these cold outreach leads to your crm and so for outreach leads to your crm and so for outreach leads to your crm and so for that uh what i've done is i use a zapier that uh what i've done is i use a zapier that uh what i've done is i use a zapier integration and integration and integration and i use it with my uh uh is that with my

i use it with my uh uh is that with my i use it with my uh uh is that with my gmail so basically how i do it is if i gmail so basically how i do it is if i gmail so basically how i do it is if i get a response to my cold outreach email get a response to my cold outreach email get a response to my cold outreach email that response will go to my my g suite that response will go to my my g suite that response will go to my my g suite my regular gmail inbox but it will i'll my regular gmail inbox but it will i'll my regular gmail inbox but it will i'll also set a rule in my gmail so that also set a rule in my gmail so that also set a rule in my gmail so that outreach response gets a label outreach response gets a label outreach response gets a label and so i can make a trigger in zapier so and so i can make a trigger in zapier so and so i can make a trigger in zapier so that when i get when i have an email that when i get when i have an email that when i get when i have an email that uh that uh that uh has a label has a label has a label um um um uh uh uh or has it has a label then i can add or has it has a label then i can add or has it has a label then i can add that uh basically add that contact to my that uh basically add that contact to my that uh basically add that contact to my crm and i use activecampaign for my crm crm and i use activecampaign for my crm crm and i use activecampaign for my crm whatever you use whatever you use whatever you use should be fine um and i'll automatically should be fine um and i'll automatically should be fine um and i'll automatically create like a new deal in my in my create like a new deal in my in my create like a new deal in my in my pipeline and so yeah whether you're pipeline and so yeah whether you're pipeline and so yeah whether you're using using using pipedrive or salesforce or anything else pipedrive or salesforce or anything else pipedrive or salesforce or anything else um the zapier workflow can easily work um the zapier workflow can easily work um the zapier workflow can easily work for that and so for that and so for that and so the effect of this the effect of this the effect of this um let's i just created this a few days um let's i just created this a few days um let's i just created this a few days ago and so i'm getting replies from my ago and so i'm getting replies from my ago and so i'm getting replies from my uh and just kind of built this uh and just kind of built this uh and just kind of built this pipeline so all right so whenever i get pipeline so all right so whenever i get pipeline so all right so whenever i get a new uh new response from my outreach a new uh new response from my outreach a new uh new response from my outreach emails i then get a new deal created in emails i then get a new deal created in emails i then get a new deal created in this crm and uh yeah basically uh that's this crm and uh yeah basically uh that's this crm and uh yeah basically uh that's that is uh how that works and so i can that is uh how that works and so i can that is uh how that works and so i can keep track of keep track of keep track of all of that all of that all of that next up i want to share some tips and next up i want to share some tips and next up i want to share some tips and kind of best practices for all of this i kind of best practices for all of this i kind of best practices for all of this i know we kind of covered a lot about

know we kind of covered a lot about know we kind of covered a lot about workflow but i also want to be kind of workflow but i also want to be kind of workflow but i also want to be kind of mindful of some things to be thinking mindful of some things to be thinking mindful of some things to be thinking about if you haven't really done about if you haven't really done about if you haven't really done outreach before outreach before outreach before um so one thing is um so one thing is um so one thing is outreach is a numbers game um if you're outreach is a numbers game um if you're outreach is a numbers game um if you're reaching out to five or ten people and reaching out to five or ten people and reaching out to five or ten people and you get no replies you get no replies you get no replies that sounds like it could be right that sounds like it could be right that sounds like it could be right because you might be getting because you might be getting because you might be getting uh a response rate of five percent or uh a response rate of five percent or uh a response rate of five percent or ten percent uh and not all the replies ten percent uh and not all the replies ten percent uh and not all the replies are going to be positive so we wanna be are going to be positive so we wanna be are going to be positive so we wanna be mindful that the more people that we're mindful that the more people that we're mindful that the more people that we're reaching out to the more wins we can be reaching out to the more wins we can be reaching out to the more wins we can be getting also getting also getting also just speaking from experience your first just speaking from experience your first just speaking from experience your first outreach campaigns will probably be bad outreach campaigns will probably be bad outreach campaigns will probably be bad uh but they will get better over time as uh but they will get better over time as uh but they will get better over time as you're figuring as you're seeing what you're figuring as you're seeing what you're figuring as you're seeing what people are responding to people are responding to people are responding to um and um and um and kind of seeing how that's all all kind of seeing how that's all all kind of seeing how that's all all shaking out but they will get better um shaking out but they will get better um shaking out but they will get better um and i like and one important thing that and i like and one important thing that and i like and one important thing that helps with this is testing helps with this is testing helps with this is testing um and so um and so um and so like you want to see what's working and like you want to see what's working and like you want to see what's working and what's not working like if people aren't what's not working like if people aren't what's not working like if people aren't opening your emails and just like a opening your emails and just like a opening your emails and just like a benchmark on our platform we're seeing benchmark on our platform we're seeing benchmark on our platform we're seeing on average just average in an open rate on average just average in an open rate on average just average in an open rate of emails around 40 for cold emails now of emails around 40 for cold emails now of emails around 40 for cold emails now um if you're seeing a lot less than that um if you're seeing a lot less than that um if you're seeing a lot less than that it could be an issue of either it could be an issue of either it could be an issue of either deliverability uh your emails are going deliverability uh your emails are going deliverability uh your emails are going to spam folders so there might be to spam folders so there might be to spam folders so there might be something to check out there or it might something to check out there or it might something to check out there or it might be that your subject line is just not be that your subject line is just not be that your subject line is just not compelling for the people that you're compelling for the people that you're compelling for the people that you're reaching out to um if you're not getting reaching out to um if you're not getting reaching out to um if you're not getting good replies um or you're not or seeing

good replies um or you're not or seeing good replies um or you're not or seeing it you're seeing a low reply rate it it you're seeing a low reply rate it it you're seeing a low reply rate it might be either due to your prospecting might be either due to your prospecting might be either due to your prospecting is not good you're not finding the right is not good you're not finding the right is not good you're not finding the right people to connect with or it could very people to connect with or it could very people to connect with or it could very well be the email copy i'd probably put well be the email copy i'd probably put well be the email copy i'd probably put it more likely as the issue being the it more likely as the issue being the it more likely as the issue being the copy rather than prospecting um also copy rather than prospecting um also copy rather than prospecting um also it's important that with this as you're it's important that with this as you're it's important that with this as you're looking to scale it up to be very looking to scale it up to be very looking to scale it up to be very organized about this because when we get organized about this because when we get organized about this because when we get good leads we don't want them to fall good leads we don't want them to fall good leads we don't want them to fall through the cracks and that can happen through the cracks and that can happen through the cracks and that can happen um if you don't have like a plan in um if you don't have like a plan in um if you don't have like a plan in place for who on the team is going to be place for who on the team is going to be place for who on the team is going to be responding to our our leads here and responding to our our leads here and responding to our our leads here and who's me taking care of them and the who's me taking care of them and the who's me taking care of them and the last thing is follow-up last thing is follow-up last thing is follow-up a lot of people will craft an email and a lot of people will craft an email and a lot of people will craft an email and not be thinking about the follow-up so not be thinking about the follow-up so not be thinking about the follow-up so much but having an email sequence or a much but having an email sequence or a much but having an email sequence or a linkedin outreach sequence where that linkedin outreach sequence where that linkedin outreach sequence where that includes follow-ups is important because includes follow-ups is important because includes follow-ups is important because let's say you get a your response rate let's say you get a your response rate let's say you get a your response rate is like 10 is like 10 is like 10 and if you have one email that's ten and if you have one email that's ten and if you have one email that's ten percent but if you have two emails three percent but if you have two emails three percent but if you have two emails three emails four emails even if the follow-up emails four emails even if the follow-up emails four emails even if the follow-up emails are just something like hey just emails are just something like hey just emails are just something like hey just wanted to follow up and see what you wanted to follow up and see what you wanted to follow up and see what you thought that uh thought that uh thought that uh keeps the keeps the potential keeps the keeps the potential keeps the keeps the potential conversation going and gets it makes it conversation going and gets it makes it conversation going and gets it makes it much more likely that you get a reply much more likely that you get a reply much more likely that you get a reply so so so lastly to recap some tools that i lastly to recap some tools that i lastly to recap some tools that i mentioned that i use um mentioned that i use um mentioned that i use um for prospecting i showed you hexamatic for prospecting i showed you hexamatic for prospecting i showed you hexamatic um um um i showed you hrefs for seo and for like i showed you hrefs for seo and for like i showed you hrefs for seo and for like platforms i showed sparktoro and i platforms i showed sparktoro and i platforms i showed sparktoro and i showed postdaga for email outreach for showed postdaga for email outreach for showed postdaga for email outreach for linkedin i showed prospect in and for

linkedin i showed prospect in and for linkedin i showed prospect in and for the integrations uh with the crm i the integrations uh with the crm i the integrations uh with the crm i shared zapier shared zapier shared zapier um last thing semi shameless self um last thing semi shameless self um last thing semi shameless self promotion if you're looking to check out promotion if you're looking to check out promotion if you're looking to check out something like postdogga for your email something like postdogga for your email something like postdogga for your email outreach um just email us at support outreach um just email us at support outreach um just email us at support postdoga.com and say you're from postdoga.com and say you're from postdoga.com and say you're from microcon for moat uh and i'll hook you microcon for moat uh and i'll hook you microcon for moat uh and i'll hook you up up up so so so um that is basically um that is basically um that is basically all i got um hell i'm happy to do uh qna all i got um hell i'm happy to do uh qna all i got um hell i'm happy to do uh qna all right sir yeah we have questions all right sir yeah we have questions all right sir yeah we have questions pouring in so that that tells us the pouring in so that that tells us the pouring in so that that tells us the session was a good one so our first session was a good one so our first session was a good one so our first question is from esprit and she asks why question is from esprit and she asks why question is from esprit and she asks why not use hexamatic to source linkedin not use hexamatic to source linkedin not use hexamatic to source linkedin leads leads leads um um um i personally have not done that um i personally have not done that um i personally have not done that um uh if you uh if you uh if you if it's if it works for you to do that if it's if it works for you to do that if it's if it works for you to do that you can do that um but from i guess from you can do that um but from i guess from you can do that um but from i guess from what i've found just if i'm using what i've found just if i'm using what i've found just if i'm using something specifically for linkedin like something specifically for linkedin like something specifically for linkedin like prospectin it has it built in so it's prospectin it has it built in so it's prospectin it has it built in so it's just easy enough for me to just easy enough for me to just easy enough for me to uh use their chrome extension and do a uh use their chrome extension and do a uh use their chrome extension and do a search and then click the button and search and then click the button and search and then click the button and prospecting will automatically add them prospecting will automatically add them prospecting will automatically add them to the crm and so that just makes it to the crm and so that just makes it to the crm and so that just makes it easy enough makes it easy for your easy enough makes it easy for your easy enough makes it easy for your process but it sounds like you you process but it sounds like you you process but it sounds like you you wouldn't be opposed to it if that was wouldn't be opposed to it if that was wouldn't be opposed to it if that was better better fit for for their workflow better better fit for for their workflow better better fit for for their workflow next question is i've done some cold next question is i've done some cold next question is i've done some cold email outreach before and wasn't getting email outreach before and wasn't getting email outreach before and wasn't getting any replies is cold outreach just not a any replies is cold outreach just not a any replies is cold outreach just not a good fit for some businesses so good fit for some businesses so good fit for some businesses so cold outreach um

cold outreach um cold outreach um in my experience it's generally it's in my experience it's generally it's in my experience it's generally it's good for so if it's if your business is good for so if it's if your business is good for so if it's if your business is b2b b2b b2b um um um it there it there it there generally should be opportunities for generally should be opportunities for generally should be opportunities for you um in particular if you're not you um in particular if you're not you um in particular if you're not getting replies um there are might on getting replies um there are might on getting replies um there are might on the top of my head there are a few the top of my head there are a few the top of my head there are a few things that it could be it could be your things that it could be it could be your things that it could be it could be your copy it's copy it's copy it's chances are my gut is it's probably the chances are my gut is it's probably the chances are my gut is it's probably the copy um i've copy um i've copy um i've i'm as i'm sure a lot of you have gotten i'm as i'm sure a lot of you have gotten i'm as i'm sure a lot of you have gotten cold sales emails that just cold sales emails that just cold sales emails that just you're like all right this isn't for me you're like all right this isn't for me you're like all right this isn't for me um um um it's mostly the issue is the copy and i it's mostly the issue is the copy and i it's mostly the issue is the copy and i would workshop the copy um in particular would workshop the copy um in particular would workshop the copy um in particular being short is better uh being being short is better uh being being short is better uh being more gear basically more gear basically more gear basically really using the copy of your cold email really using the copy of your cold email really using the copy of your cold email to start a conversation rather than to to start a conversation rather than to to start a conversation rather than to list list list all the services you provide um is all the services you provide um is all the services you provide um is better and um but it also could be your better and um but it also could be your better and um but it also could be your prospecting is an issue um and i might prospecting is an issue um and i might prospecting is an issue um and i might want to want to want to see what you're getting for like see what you're getting for like see what you're getting for like open rates because if your open rates open rates because if your open rates open rates because if your open rates are low that is a giveaway that you're are low that is a giveaway that you're are low that is a giveaway that you're possibly ending up in spam folders right possibly ending up in spam folders right possibly ending up in spam folders right either subject line is bad or you're either subject line is bad or you're either subject line is bad or you're ending up in spam or promotions even ending up in spam or promotions even ending up in spam or promotions even right yeah they're you know in in my right yeah they're you know in in my right yeah they're you know in in my experience both personally and also with experience both personally and also with experience both personally and also with uh all the tiny seed and just companies uh all the tiny seed and just companies uh all the tiny seed and just companies micro anybody anybody who i talk to it's micro anybody anybody who i talk to it's micro anybody anybody who i talk to it's like there are still spaces where there like there are still spaces where there like there are still spaces where there are spaces um where cold email is are spaces um where cold email is are spaces um where cold email is kind of uh kind of uh kind of uh you know getting people getting burned

you know getting people getting burned you know getting people getting burned out on it because they're hitting so out on it because they're hitting so out on it because they're hitting so much so i delete a lot of cold email um much so i delete a lot of cold email um much so i delete a lot of cold email um and and it because it has become more and and it because it has become more and and it because it has become more difficult there's still a bunch of difficult there's still a bunch of difficult there's still a bunch of spaces where that's not the case as well spaces where that's not the case as well spaces where that's not the case as well so i do think that it's it's industry to so i do think that it's it's industry to so i do think that it's it's industry to industry but also even within the industry but also even within the industry but also even within the industry it's is your subject line good industry it's is your subject line good industry it's is your subject line good and and are you making it to the inbox and and are you making it to the inbox and and are you making it to the inbox like i'm sure you probably get a lot of like i'm sure you probably get a lot of like i'm sure you probably get a lot of uh cold emails about like hey you're uh cold emails about like hey you're uh cold emails about like hey you're interested in b2b lead generation look interested in b2b lead generation look interested in b2b lead generation look at this we are doing b2b lead generation at this we are doing b2b lead generation at this we are doing b2b lead generation right now by reaching out to you to hire right now by reaching out to you to hire right now by reaching out to you to hire our company our company our company i get a lot of those where those emails i get a lot of those where those emails i get a lot of those where those emails are surprisingly bad are surprisingly bad are surprisingly bad which is like wait if that's bad why which is like wait if that's bad why which is like wait if that's bad why would i hire you no i totally get it would i hire you no i totally get it would i hire you no i totally get it um next question do you need sales um next question do you need sales um next question do you need sales navigator to use prospectin navigator to use prospectin navigator to use prospectin no no no um you do not um you do not um you do not all right all right all right um next question i've used other um next question i've used other um next question i've used other scrapers not hexamatic yet and they scrapers not hexamatic yet and they scrapers not hexamatic yet and they didn't work well for me do you recommend didn't work well for me do you recommend didn't work well for me do you recommend or know any no code tools for using or know any no code tools for using or know any no code tools for using those directory those directories apis those directory those directories apis those directory those directories apis instead instead instead um i i i guess i'm not sure about like i don't i guess i'm not sure about like i don't i guess i'm not sure about like i don't know what the scrapers are that that you know what the scrapers are that that you know what the scrapers are that that you have used and not found success with i have used and not found success with i have used and not found success with i i've tried a few different uh ones in i've tried a few different uh ones in i've tried a few different uh ones in particular like ones that are on like particular like ones that are on like particular like ones that are on like the absolute marketplace like i grabbed the absolute marketplace like i grabbed the absolute marketplace like i grabbed textile and hexamanic i got from uh textile and hexamanic i got from uh textile and hexamanic i got from uh from appsumo there was another one that from appsumo there was another one that from appsumo there was another one that i tried a while ago like connected i tried a while ago like connected i tried a while ago like connected actually no that wasn't a scraper but um actually no that wasn't a scraper but um actually no that wasn't a scraper but um yeah i've had

yeah i've had yeah i've had it's been for me hit or miss with it's been for me hit or miss with it's been for me hit or miss with different scraping tools hexamatic i different scraping tools hexamatic i different scraping tools hexamatic i like a lot and that's why yeah why it's like a lot and that's why yeah why it's like a lot and that's why yeah why it's the one that i showed in particular just the one that i showed in particular just the one that i showed in particular just because i found it was the easiest and because i found it was the easiest and because i found it was the easiest and it just grabbed the information that i it just grabbed the information that i it just grabbed the information that i was looking for um but yeah i definitely was looking for um but yeah i definitely was looking for um but yeah i definitely had frustration with some other scraping had frustration with some other scraping had frustration with some other scraping tools because i'm not a coder the whole tools because i'm not a coder the whole tools because i'm not a coder the whole point of this is no code um so point of this is no code um so point of this is no code um so yeah and and the tough part is once you yeah and and the tough part is once you yeah and and the tough part is once you find one that works like hexamatic works find one that works like hexamatic works find one that works like hexamatic works for you you stop looking so you often for you you stop looking so you often for you you stop looking so you often don't you know you have a bunch that don't you know you have a bunch that don't you know you have a bunch that don't work and then you find one that don't work and then you find one that don't work and then you find one that works then you stop so it's you may not works then you stop so it's you may not works then you stop so it's you may not know uh some others we have another know uh some others we have another know uh some others we have another question about hexamatic does hexamatic question about hexamatic does hexamatic question about hexamatic does hexamatic work with google search results possibly work with google search results possibly work with google search results possibly following through each result to gather following through each result to gather following through each result to gather data from a site data from a site data from a site um i haven't used it for that um um i haven't used it for that um um i haven't used it for that um i don't see why it wouldn't i don't see why it wouldn't i don't see why it wouldn't yeah i would yeah i would yeah i would it would i would think it would but uh it would i would think it would but uh it would i would think it would but uh you might want to go to the hexamatic you might want to go to the hexamatic you might want to go to the hexamatic site and even email support um with that site and even email support um with that site and even email support um with that question because they should know that question because they should know that question because they should know that does postaga send from our own from my does postaga send from our own from my does postaga send from our own from my smtp google apps in my case of the smtp google apps in my case of the smtp google apps in my case of the question asker uh yes uh we have a question asker uh yes uh we have a question asker uh yes uh we have a specifically a an smtp integration with specifically a an smtp integration with specifically a an smtp integration with google apps so that you can send from google apps so that you can send from google apps so that you can send from your own email and if it's like a new your own email and if it's like a new your own email and if it's like a new email address that you're created just email address that you're created just email address that you're created just specifically for outreach like specifically for outreach like specifically for outreach like outreach at your company.com or outreach at your company.com or outreach at your company.com or something like that one thing that we something like that one thing that we something like that one thing that we also offer is which is included is also offer is which is included is also offer is which is included is warming up the email so that basically warming up the email so that basically warming up the email so that basically it sends a few emails emails on day one

it sends a few emails emails on day one it sends a few emails emails on day one and then more emails over time to uh and then more emails over time to uh and then more emails over time to uh increase likelihood that you end up in increase likelihood that you end up in increase likelihood that you end up in the main inbox and not end up in spam the main inbox and not end up in spam the main inbox and not end up in spam because one thing that i've we've also because one thing that i've we've also because one thing that i've we've also seen some people do if they're starting seen some people do if they're starting seen some people do if they're starting out they're like all right great i've out they're like all right great i've out they're like all right great i've got a list of 10 000 sites let me just got a list of 10 000 sites let me just got a list of 10 000 sites let me just email all of them today and you just end email all of them today and you just end email all of them today and you just end up in spam permanently and on blacklist up in spam permanently and on blacklist up in spam permanently and on blacklist and stuff like that and so it's and stuff like that and so it's and stuff like that and so it's important when you're no matter what important when you're no matter what important when you're no matter what when you're doing outreach and if it's a when you're doing outreach and if it's a when you're doing outreach and if it's a fresh email address that you're warming fresh email address that you're warming fresh email address that you're warming it up so that it looks more natural and it up so that it looks more natural and it up so that it looks more natural and so that you won't get flagged a lot of so that you won't get flagged a lot of so that you won't get flagged a lot of people forget about that people forget about that people forget about that what are average results for outreach what are average results for outreach what are average results for outreach um um um it average results it average results it average results it very much depends on it very much depends on it very much depends on it it depends on a lot it depends on it it depends on a lot it depends on it it depends on a lot it depends on what you're looking to do if you're what you're looking to do if you're what you're looking to do if you're looking for sales um you might see looking for sales um you might see looking for sales um you might see results so like two to five percent um results so like two to five percent um results so like two to five percent um if you're doing outreach for link if you're doing outreach for link if you're doing outreach for link building it could be like five to ten building it could be like five to ten building it could be like five to ten percent for replies um percent for replies um percent for replies um for for for podcast outreach podcast outreach podcast outreach uh i'm getting 20 uh i'm getting 20 uh i'm getting 20 um and so like it can yeah it varies um and so like it can yeah it varies um and so like it can yeah it varies wild wildly different but um i would say wild wildly different but um i would say wild wildly different but um i would say if you're talking about sales i would be if you're talking about sales i would be if you're talking about sales i would be kind of like my what i'd be shooting for kind of like my what i'd be shooting for kind of like my what i'd be shooting for like baseline would be five five percent like baseline would be five five percent like baseline would be five five percent in terms of replies in terms of replies in terms of replies what are some examples of subject lines what are some examples of subject lines what are some examples of subject lines that work well putting you totally that work well putting you totally that work well putting you totally putting you on the spot here so sure uh

putting you on the spot here so sure uh putting you on the spot here so sure uh a general subject line that works well a general subject line that works well a general subject line that works well question followed by question mark question followed by question mark question followed by question mark that's the subject line um it it gets that's the subject line um it it gets that's the subject line um it it gets opens and provided that you're positing opens and provided that you're positing opens and provided that you're positing a question um whether it's you know a question um whether it's you know a question um whether it's you know sales or link building or anything like sales or link building or anything like sales or link building or anything like that um yeah it tends to work well um if that um yeah it tends to work well um if that um yeah it tends to work well um if it's sales also one thing i like is like it's sales also one thing i like is like it's sales also one thing i like is like for for for insert company name question mark or um insert company name question mark or um insert company name question mark or um or company name with those little like or company name with those little like or company name with those little like brackets or brackets or brackets or less than minus then and my company name less than minus then and my company name less than minus then and my company name question mark something like that like question mark something like that like question mark something like that like like suggesting a partnership or like suggesting a partnership or like suggesting a partnership or something like that um that uh something like that um that uh something like that um that uh also i i found works pretty well yeah so also i i found works pretty well yeah so also i i found works pretty well yeah so there's some personalization sometimes a there's some personalization sometimes a there's some personalization sometimes a question uh mark the questions i have question uh mark the questions i have question uh mark the questions i have found that found that found that the questions need to be on point the questions need to be on point the questions need to be on point because i get ones with questions like because i get ones with questions like because i get ones with questions like need more b2b sas leads question mark need more b2b sas leads question mark need more b2b sas leads question mark and my answer is no and my answer is no and my answer is no i guess i don't you know it's like i guess i don't you know it's like i guess i don't you know it's like you're not targeting me well versus if you're not targeting me well versus if you're not targeting me well versus if they i don't know well you know you can they i don't know well you know you can they i don't know well you know you can imagine for me it's like want more imagine for me it's like want more imagine for me it's like want more youtube visitors or conference attendee youtube visitors or conference attendee youtube visitors or conference attendee or something at least i'd be like all or something at least i'd be like all or something at least i'd be like all right i'm gonna see what you i would at right i'm gonna see what you i would at right i'm gonna see what you i would at least click through and be like what is least click through and be like what is least click through and be like what is this person selling you know this person selling you know this person selling you know um last question sir and then we're um last question sir and then we're um last question sir and then we're gonna wrap how do i pitch to potential gonna wrap how do i pitch to potential gonna wrap how do i pitch to potential customers without it coming off as customers without it coming off as customers without it coming off as spammy spammy spammy great question um so great question um so great question um so i guess kind of the first thing i would i guess kind of the first thing i would i guess kind of the first thing i would do is well one you want to make sure do is well one you want to make sure do is well one you want to make sure that you've done your research and that you've done your research and that you've done your research and you've done your prospecting right and you've done your prospecting right and you've done your prospecting right and so that you

so that you so that you know like so that your audience you're know like so that your audience you're know like so that your audience you're like all right i know what this what like all right i know what this what like all right i know what this what industry this person's in what space industry this person's in what space industry this person's in what space they're in and so i can have a pitch they're in and so i can have a pitch they're in and so i can have a pitch that's uh somewhat tailored to them um that's uh somewhat tailored to them um that's uh somewhat tailored to them um i'm sure you see like there are a lot of i'm sure you see like there are a lot of i'm sure you see like there are a lot of like cold sales pitches that are just like cold sales pitches that are just like cold sales pitches that are just like like i mentioned before just here like like i mentioned before just here like like i mentioned before just here are our services let us know if you need are our services let us know if you need are our services let us know if you need them and that's just not really engaging them and that's just not really engaging them and that's just not really engaging and and and not really going to instill any not really going to instill any not really going to instill any confidence and so um typically i like to confidence and so um typically i like to confidence and so um typically i like to keep my sales emails i try to keep them keep my sales emails i try to keep them keep my sales emails i try to keep them relatively short relatively short relatively short but but but an example of something i do would be an example of something i do would be an example of something i do would be like hey insert person's first name um like hey insert person's first name um like hey insert person's first name um uh andy from postdogga here uh i i saw uh andy from postdogga here uh i i saw uh andy from postdogga here uh i i saw that you're in this space and wanted to that you're in this space and wanted to that you're in this space and wanted to see if you have this particular problem see if you have this particular problem see if you have this particular problem like are you having uh like are you having uh like are you having uh are you having trouble with this specif are you having trouble with this specif are you having trouble with this specif like a very specific problem that i i like a very specific problem that i i like a very specific problem that i i would think might be an issue for people would think might be an issue for people would think might be an issue for people in this particular segment and then if in this particular segment and then if in this particular segment and then if so i might be able to help um so i might be able to help um so i might be able to help um insert line about like my uh my company insert line about like my uh my company insert line about like my uh my company does this does this does this um if that's not if that's not a problem um if that's not if that's not a problem um if that's not if that's not a problem that you have totally cool but if so do that you have totally cool but if so do that you have totally cool but if so do you have you have you have seven minutes to talk uh this week let seven minutes to talk uh this week let seven minutes to talk uh this week let me know um and so me know um and so me know um and so i'm not selling them on the entirety of i'm not selling them on the entirety of i'm not selling them on the entirety of my business in this one email because my business in this one email because my business in this one email because really my goal for the email is to start really my goal for the email is to start really my goal for the email is to start a conversation um if i peak their a conversation um if i peak their a conversation um if i peak their curiosity and it's something that curiosity and it's something that curiosity and it's something that they're looking for they will respond they're looking for they will respond they're looking for they will respond but if i'm but if i'm but if i'm spending my time in the email

spending my time in the email spending my time in the email just going through listing out my just going through listing out my just going through listing out my services services services that uh that uh that uh my eyes are as a recipient are just my eyes are as a recipient are just my eyes are as a recipient are just gonna glaze over and like uh no i've gonna glaze over and like uh no i've gonna glaze over and like uh no i've i've seen this before and it doesn't i've seen this before and it doesn't i've seen this before and it doesn't seem like it's coming from a human being seem like it's coming from a human being seem like it's coming from a human being it's coming from a robot and so the it's coming from a robot and so the it's coming from a robot and so the right if right like humans write emails right if right like humans write emails right if right like humans write emails um you'll you'll have much better luck um you'll you'll have much better luck um you'll you'll have much better luck and really like we're just looking to and really like we're just looking to and really like we're just looking to start a conversation if they reply start a conversation if they reply start a conversation if they reply that's when you can share more salesy that's when you can share more salesy that's when you can share more salesy information or schedule a call to information or schedule a call to information or schedule a call to potentially sell them on your product potentially sell them on your product potentially sell them on your product but that's like if the goal here is to but that's like if the goal here is to but that's like if the goal here is to get them on a sales call um yeah just get them on a sales call um yeah just get them on a sales call um yeah just having a a having a a having a a a a single email that's like here are a a single email that's like here are a a single email that's like here are the things that we can provide here is a the things that we can provide here is a the things that we can provide here is a schedule here's my calendar link that's schedule here's my calendar link that's schedule here's my calendar link that's that's not go like that's not how that's not go like that's not how that's not go like that's not how people people people interact with with emails with humans interact with with emails with humans interact with with emails with humans yeah because email is a human to human yeah because email is a human to human yeah because email is a human to human endeavor yeah andy cabazo thank you so endeavor yeah andy cabazo thank you so endeavor yeah andy cabazo thank you so much for joining us today [Music] [Music] you