My 3-Step Method to Start a Million-Dollar Business

You got to quit your day job and go You got to quit your day job and go allin. It's the dumbest startup advice allin. It's the dumbest startup advice allin. It's the dumbest startup advice I've ever heard, and I'm begging you to I've ever heard, and I'm begging you to I've ever heard, and I'm begging you to ignore it. It sounds brave. It sounds ignore it. It sounds brave. It sounds ignore it. It sounds brave. It sounds romantic. It sounds like something a romantic. It sounds like something a romantic. It sounds like something a real entrepreneur would say. It's also real entrepreneur would say. It's also real entrepreneur would say. It's also survivorship bias that destroys survivorship bias that destroys survivorship bias that destroys first-time founders. I'm Rob Walling. first-time founders. I'm Rob Walling. first-time founders. I'm Rob Walling. I've spent 20 years building and I've spent 20 years building and I've spent 20 years building and investing in startups. I've watched investing in startups. I've watched investing in startups. I've watched thousands of founders launch businesses. thousands of founders launch businesses. thousands of founders launch businesses. And the ones who quit their jobs too And the ones who quit their jobs too And the ones who quit their jobs too early, they fail a lot. Not because early, they fail a lot. Not because early, they fail a lot. Not because their idea was bad, but because they ran their idea was bad, but because they ran their idea was bad, but because they ran out of runway before they figured out of runway before they figured out of runway before they figured anything out. The ones who do survive, anything out. The ones who do survive, anything out. The ones who do survive, they don't [music] leap, they climb. I they don't [music] leap, they climb. I they don't [music] leap, they climb. I call it the stairstep method. It's how I call it the stairstep method. It's how I call it the stairstep method. It's how I built a business that I grew and sold built a business that I grew and sold built a business that I grew and sold for life-changing money. By the end of for life-changing money. By the end of for life-changing money. By the end of this video, you'll have the exact this video, you'll have the exact this video, you'll have the exact framework to build your way out of your framework to build your way out of your framework to build your way out of your job without ever betting everything on a job without ever betting everything on a job without ever betting everything on a dream that isn't ready yet. But before dream that isn't ready yet. But before dream that isn't ready yet. But before we get to step one, let's talk about why we get to step one, let's talk about why we get to step one, let's talk about why quitting your job to start a business is quitting your job to start a business is quitting your job to start a business is a really, really bad idea. Quitting your a really, really bad idea. Quitting your a really, really bad idea. Quitting your job sounds brave, but let me show you job sounds brave, but let me show you job sounds brave, but let me show you how it usually pans out. Quitting your how it usually pans out. Quitting your how it usually pans out. Quitting your job makes a great story. You know, you job makes a great story. You know, you job makes a great story. You know, you hear people say, "Yeah, I quit the day hear people say, "Yeah, I quit the day hear people say, "Yeah, I quit the day job and then I built this multi-million job and then I built this multi-million job and then I built this multi-million dollar company." The press loves to dollar company." The press loves to dollar company." The press loves to quote that. You see it in movies and quote that. You see it in movies and quote that. You see it in movies and biopics all the time that the the biopics all the time that the the biopics all the time that the the entrepreneur made the big bet and put entrepreneur made the big bet and put entrepreneur made the big bet and put all the chips on the table. It feels all the chips on the table. It feels all the chips on the table. It feels like commitment, right? If you're not like commitment, right? If you're not like commitment, right? If you're not allin, maybe you don't want it enough.

allin, maybe you don't want it enough. allin, maybe you don't want it enough. Successful founders love telling this Successful founders love telling this Successful founders love telling this story cuz it's more interesting than ah story cuz it's more interesting than ah story cuz it's more interesting than ah I worked nights and weekends while I had I worked nights and weekends while I had I worked nights and weekends while I had a day job for 3 years. It just sounds a day job for 3 years. It just sounds a day job for 3 years. It just sounds more interesting. It sounds like weren't more interesting. It sounds like weren't more interesting. It sounds like weren't they brave and super interesting and they brave and super interesting and they brave and super interesting and took a big risk. You've probably heard took a big risk. You've probably heard took a big risk. You've probably heard the story of Cortez burning his ships the story of Cortez burning his ships the story of Cortez burning his ships when he landed in Mexico. No retreat, no when he landed in Mexico. No retreat, no when he landed in Mexico. No retreat, no plan B. You either conquer or you die. plan B. You either conquer or you die. plan B. You either conquer or you die. And that's the energy people are And that's the energy people are And that's the energy people are channeling when they tell you to quit channeling when they tell you to quit channeling when they tell you to quit your job and go allin. Sounds brave and your job and go allin. Sounds brave and your job and go allin. Sounds brave and it sounds committed. But here's the it sounds committed. But here's the it sounds committed. But here's the thing. You're not a 16th century thing. You're not a 16th century thing. You're not a 16th century concungistador with an army. You're a concungistador with an army. You're a concungistador with an army. You're a firsttime founder trying to figure out firsttime founder trying to figure out firsttime founder trying to figure out if anyone will even pay for your idea. if anyone will even pay for your idea. if anyone will even pay for your idea. And if you quit your day job, you're And if you quit your day job, you're And if you quit your day job, you're going to have the runway problem. This going to have the runway problem. This going to have the runway problem. This is the moment that you quit and a clock is the moment that you quit and a clock is the moment that you quit and a clock starts because you have limited starts because you have limited starts because you have limited financial runway. Your savings divided financial runway. Your savings divided financial runway. Your savings divided by your monthly burn rate. First-time by your monthly burn rate. First-time by your monthly burn rate. First-time founders underestimate how long it takes founders underestimate how long it takes founders underestimate how long it takes to get to real traction, which is often to get to real traction, which is often to get to real traction, which is often 1, 2, even 3 years. So unless you're 1, 2, even 3 years. So unless you're 1, 2, even 3 years. So unless you're sitting on a pile of cash, you don't sitting on a pile of cash, you don't sitting on a pile of cash, you don't have 2 to 3 years when you quit. You have 2 to 3 years when you quit. You have 2 to 3 years when you quit. You probably have months plus anxiety making probably have months plus anxiety making probably have months plus anxiety making you desperate. And desperation often you desperate. And desperation often you desperate. And desperation often leads to poor decision-making. This leads to poor decision-making. This leads to poor decision-making. This leads to things like launching too leads to things like launching too leads to things like launching too early, chasing customers who aren't a early, chasing customers who aren't a early, chasing customers who aren't a good fit. Pivoting too much, not enough.

good fit. Pivoting too much, not enough. good fit. Pivoting too much, not enough. You don't have enough time to learn and You don't have enough time to learn and You don't have enough time to learn and you're forced to give up before you can you're forced to give up before you can you're forced to give up before you can find that breakthrough, before you can find that breakthrough, before you can find that breakthrough, before you can find out what's working. And the find out what's working. And the find out what's working. And the challenge is that every I quit and made challenge is that every I quit and made challenge is that every I quit and made it story. and their survivorship bias. it story. and their survivorship bias. it story. and their survivorship bias. So for every I quit and made it story, So for every I quit and made it story, So for every I quit and made it story, what do we think we have? 99 that quit what do we think we have? 99 that quit what do we think we have? 99 that quit and failed, 999. I mean, it's probably and failed, 999. I mean, it's probably and failed, 999. I mean, it's probably somewhere in there. You don't hear from somewhere in there. You don't hear from somewhere in there. You don't hear from the thousands who quietly went back to the thousands who quietly went back to the thousands who quietly went back to their jobs depleted and sad and their jobs depleted and sad and their jobs depleted and sad and disappointed. These people don't write disappointed. These people don't write disappointed. These people don't write blog posts or give conference talks. So, blog posts or give conference talks. So, blog posts or give conference talks. So, if quitting isn't the answer, what is? if quitting isn't the answer, what is? if quitting isn't the answer, what is? I'm going to show you how I actually did I'm going to show you how I actually did I'm going to show you how I actually did this by talking about step one, the this by talking about step one, the this by talking about step one, the small win. Step one isn't about building small win. Step one isn't about building small win. Step one isn't about building your dream business. It's about proving your dream business. It's about proving your dream business. It's about proving you can sell anything at all. So in step you can sell anything at all. So in step you can sell anything at all. So in step one, you pick a product that is one, you pick a product that is one, you pick a product that is intentionally small. Maybe it's an intentionally small. Maybe it's an intentionally small. Maybe it's an ebook. Maybe it's a plug-in for an app ebook. Maybe it's a plug-in for an app ebook. Maybe it's a plug-in for an app marketplace like Shopify or Heroku. marketplace like Shopify or Heroku. marketplace like Shopify or Heroku. Maybe it's a template, a WordPress Maybe it's a template, a WordPress Maybe it's a template, a WordPress plug-in template, a WordPress landing plug-in template, a WordPress landing plug-in template, a WordPress landing page template, a course, a simple tool, page template, a course, a simple tool, page template, a course, a simple tool, or maybe you start selling on a platform or maybe you start selling on a platform or maybe you start selling on a platform like Etsy or eBay. Something you can like Etsy or eBay. Something you can like Etsy or eBay. Something you can build nights and weekends that has a build nights and weekends that has a build nights and weekends that has a clear existing audience. You're not clear existing audience. You're not clear existing audience. You're not inventing a market. You're not trying to inventing a market. You're not trying to inventing a market. You're not trying to get rich. What you're actually learning get rich. What you're actually learning get rich. What you're actually learning are a handful of skills that you didn't are a handful of skills that you didn't are a handful of skills that you didn't have yesterday. You're going to learn have yesterday. You're going to learn have yesterday. You're going to learn how to ship code into production or ship how to ship code into production or ship how to ship code into production or ship an ebook into production, how to do an ebook into production, how to do an ebook into production, how to do things in public. You're going to get things in public. You're going to get things in public. You're going to get over that initial fear. You're going to over that initial fear. You're going to over that initial fear. You're going to learn how to market. Now, maybe you only learn how to market. Now, maybe you only learn how to market. Now, maybe you only need a single marketing channel if need a single marketing channel if need a single marketing channel if you're in a plug-in marketplace, but you're in a plug-in marketplace, but you're in a plug-in marketplace, but maybe you learn to run ads. Maybe you

maybe you learn to run ads. Maybe you maybe you learn to run ads. Maybe you learn to do SEO. You're definitely going learn to do SEO. You're definitely going learn to do SEO. You're definitely going to learn how to do some type of customer to learn how to do some type of customer to learn how to do some type of customer support and interacting with people who support and interacting with people who support and interacting with people who buy from you. Maybe the lessons are just buy from you. Maybe the lessons are just buy from you. Maybe the lessons are just shipping and getting paid. The idea is shipping and getting paid. The idea is shipping and getting paid. The idea is that this is low stakes and you're that this is low stakes and you're that this is low stakes and you're learning real things. So, you're getting learning real things. So, you're getting learning real things. So, you're getting paid to learn while keeping your day paid to learn while keeping your day paid to learn while keeping your day job, your insurance, your runway, and job, your insurance, your runway, and job, your insurance, your runway, and your sanity. Success in step one does your sanity. Success in step one does your sanity. Success in step one does not look like six figures or seven not look like six figures or seven not look like six figures or seven figures of annual revenue. It might be a figures of annual revenue. It might be a figures of annual revenue. It might be a few hundred. It might be a few thousand few hundred. It might be a few thousand few hundred. It might be a few thousand a month, but it's proof that you can do a month, but it's proof that you can do a month, but it's proof that you can do this. You've built confidence. You've this. You've built confidence. You've this. You've built confidence. You've built skills. And you've built a little built skills. And you've built a little built skills. And you've built a little bit of a financial engine. This is a bit of a financial engine. This is a bit of a financial engine. This is a foundation that you can then go build foundation that you can then go build foundation that you can then go build from. But here's the thing. Your first from. But here's the thing. Your first from. But here's the thing. Your first business probably isn't going to be the business probably isn't going to be the business probably isn't going to be the one. And that's the point. Step two is one. And that's the point. Step two is one. And that's the point. Step two is where you start stacking cuz one small where you start stacking cuz one small where you start stacking cuz one small win probably isn't enough to buy your win probably isn't enough to buy your win probably isn't enough to buy your freedom. So the stacking strategy freedom. So the stacking strategy freedom. So the stacking strategy involves having multiple products in a involves having multiple products in a involves having multiple products in a small portfolio. There's a lot of small portfolio. There's a lot of small portfolio. There's a lot of products or plugins or ebooks that they products or plugins or ebooks that they products or plugins or ebooks that they just plateau at 500 or $5,000 a month.

just plateau at 500 or $5,000 a month. just plateau at 500 or $5,000 a month. But depending on how much you need to But depending on how much you need to But depending on how much you need to live in a given month, having a handful live in a given month, having a handful live in a given month, having a handful of these two to 10 can stack up to of these two to 10 can stack up to of these two to 10 can stack up to thousands or even in some cases tens of thousands or even in some cases tens of thousands or even in some cases tens of thousands of dollars. And so the idea is thousands of dollars. And so the idea is thousands of dollars. And so the idea is that you take your first win, you get that you take your first win, you get that you take your first win, you get the second win, you get the third win, the second win, you get the third win, the second win, you get the third win, and you slowly buy out your time with and you slowly buy out your time with and you slowly buy out your time with the money that you're making from these the money that you're making from these the money that you're making from these products. And along the way, of course, products. And along the way, of course, products. And along the way, of course, you're learning new skills. You're you're learning new skills. You're you're learning new skills. You're swinging a little harder, maybe looking swinging a little harder, maybe looking swinging a little harder, maybe looking at slightly bigger or more ambitious at slightly bigger or more ambitious at slightly bigger or more ambitious opportunities and learning things that opportunities and learning things that opportunities and learning things that are just a touch more complicated. And are just a touch more complicated. And are just a touch more complicated. And you apply everything you learn from you apply everything you learn from you apply everything you learn from round one to round two or three or four. round one to round two or three or four. round one to round two or three or four. And so your skills compound, right? By And so your skills compound, right? By And so your skills compound, right? By product three or four, you're a product three or four, you're a product three or four, you're a different founder. And your confidence different founder. And your confidence different founder. And your confidence also compounds by the time you have two, also compounds by the time you have two, also compounds by the time you have two, three, four products. You start to just three, four products. You start to just three, four products. You start to just become more confident in your own become more confident in your own become more confident in your own ability. And the goal, of course, is to ability. And the goal, of course, is to ability. And the goal, of course, is to own your own time, to buy your time out own your own time, to buy your time out own your own time, to buy your time out so you're not relying on an employer. so you're not relying on an employer. so you're not relying on an employer. Multiple small products that together Multiple small products that together Multiple small products that together replace your salary, allow you to walk replace your salary, allow you to walk replace your salary, allow you to walk away from your day job. Pretty powerful.

away from your day job. Pretty powerful. away from your day job. Pretty powerful. And you stack the skills that you need And you stack the skills that you need And you stack the skills that you need in order to be successful. These are in order to be successful. These are in order to be successful. These are usually things like marketing, product usually things like marketing, product usually things like marketing, product decisions, support, operations, hiring decisions, support, operations, hiring decisions, support, operations, hiring and managing contractors, copywriting. and managing contractors, copywriting. and managing contractors, copywriting. Sometimes there's sales involved, but Sometimes there's sales involved, but Sometimes there's sales involved, but you are stacking these skills slowly you are stacking these skills slowly you are stacking these skills slowly instead of having to learn everything at instead of having to learn everything at instead of having to learn everything at once, like drinking from a fire hose. once, like drinking from a fire hose. once, like drinking from a fire hose. When I was at this stage, I wasn't When I was at this stage, I wasn't When I was at this stage, I wasn't working on anything that exciting. I had working on anything that exciting. I had working on anything that exciting. I had a few ebooks. I had a small app that a few ebooks. I had a small app that a few ebooks. I had a small app that wasn't even SAS. It was onetime wasn't even SAS. It was onetime wasn't even SAS. It was onetime purchase, downloadable invoicing purchase, downloadable invoicing purchase, downloadable invoicing software. But together, these all software. But together, these all software. But together, these all stacked up enough to pay my bills. And stacked up enough to pay my bills. And stacked up enough to pay my bills. And they allowed me to keep looking for real they allowed me to keep looking for real they allowed me to keep looking for real opportunity and to own all of my own opportunity and to own all of my own opportunity and to own all of my own time. And I remember that first day time. And I remember that first day time. And I remember that first day after quitting my last contract because after quitting my last contract because after quitting my last contract because I was a contractor at the time when I I was a contractor at the time when I I was a contractor at the time when I woke up and I thought to myself, I now woke up and I thought to myself, I now woke up and I thought to myself, I now have 40 hours a week that's all mine and have 40 hours a week that's all mine and have 40 hours a week that's all mine and if I need it another 10 to 20 hours a if I need it another 10 to 20 hours a if I need it another 10 to 20 hours a week that I've been working nights and week that I've been working nights and week that I've been working nights and weekends for years. It's an incredible weekends for years. It's an incredible weekends for years. It's an incredible feeling to have that freedom to be feeling to have that freedom to be feeling to have that freedom to be confident that you didn't just get lucky confident that you didn't just get lucky confident that you didn't just get lucky that you've done it once, you've done it that you've done it once, you've done it that you've done it once, you've done it twice, and you've built up this tool twice, and you've built up this tool twice, and you've built up this tool belt of skills that would allow you to belt of skills that would allow you to belt of skills that would allow you to do it again. Some of those early do it again. Some of those early do it again. Some of those early products that I was selling are still products that I was selling are still products that I was selling are still alive and kicking today. You can check alive and kicking today. You can check alive and kicking today. You can check out robwalling.com/books out robwalling.com/books out robwalling.com/books to see start small stay which is the to see start small stay which is the to see start small stay which is the first book that I ever sold. You can first book that I ever sold. You can first book that I ever sold. You can also download a free copy of Start also download a free copy of Start also download a free copy of Start Marketing the day you start coding from Marketing the day you start coding from Marketing the day you start coding from that page. So if you're into books you that page. So if you're into books you that page. So if you're into books you can buy any of those directly from me in can buy any of those directly from me in can buy any of those directly from me in PDF or audio formats or you can head PDF or audio formats or you can head PDF or audio formats or you can head over to Amazon, get a physical copy. So over to Amazon, get a physical copy. So over to Amazon, get a physical copy. So once you've built enough revenue that once you've built enough revenue that once you've built enough revenue that you can leave your day job, that's where you can leave your day job, that's where you can leave your day job, that's where step three becomes much more feasible,

step three becomes much more feasible, step three becomes much more feasible, becomes within reach. Step three is when becomes within reach. Step three is when becomes within reach. Step three is when you finally swing for the fences. This you finally swing for the fences. This you finally swing for the fences. This is where you go for something bigger, is where you go for something bigger, is where you go for something bigger, something that's going to scale, but now something that's going to scale, but now something that's going to scale, but now you're doing it from a completely you're doing it from a completely you're doing it from a completely different position than you would have different position than you would have different position than you would have been a year or two earlier before you been a year or two earlier before you been a year or two earlier before you stacked all these small wins. What's stacked all these small wins. What's stacked all these small wins. What's different now? Well, you've replaced different now? Well, you've replaced different now? Well, you've replaced your income, so you're not bleeding your income, so you're not bleeding your income, so you're not bleeding savings. You have a ton of skills, savings. You have a ton of skills, savings. You have a ton of skills, marketing, product, customers, maybe marketing, product, customers, maybe marketing, product, customers, maybe hiring and managing contractors, even hiring and managing contractors, even hiring and managing contractors, even just managing money and bookkeeping and just managing money and bookkeeping and just managing money and bookkeeping and you know all the stuff that goes into you know all the stuff that goes into you know all the stuff that goes into building a small business and you have building a small business and you have building a small business and you have the confidence from having done this the confidence from having done this the confidence from having done this multiple times at smaller scale. And if multiple times at smaller scale. And if multiple times at smaller scale. And if you have a spouse or significant other you have a spouse or significant other you have a spouse or significant other who is relying on you for income, your who is relying on you for income, your who is relying on you for income, your experience and successes have been experience and successes have been experience and successes have been building confidence in them as well that building confidence in them as well that building confidence in them as well that you can do this. So now you can take a you can do this. So now you can take a you can do this. So now you can take a real swing. Now, maybe it's SAS for you. real swing. Now, maybe it's SAS for you. real swing. Now, maybe it's SAS for you. Maybe it's a service business with a Maybe it's a service business with a Maybe it's a service business with a team. Something that scales. That's the team. Something that scales. That's the team. Something that scales. That's the idea here is that you now have the idea here is that you now have the idea here is that you now have the freedom and the 40 plus hours a week and freedom and the 40 plus hours a week and freedom and the 40 plus hours a week and you control your own income to do what you control your own income to do what you control your own income to do what you want to do and pursue the more you want to do and pursue the more you want to do and pursue the more ambitious project that you want to ambitious project that you want to ambitious project that you want to pursue. And there are many different pursue. And there are many different pursue. And there are many different ways that opportunities can reveal ways that opportunities can reveal ways that opportunities can reveal themselves at this point, right? So themselves at this point, right? So themselves at this point, right? So maybe you've built a small product in maybe you've built a small product in maybe you've built a small product in one area and you start seeing bigger one area and you start seeing bigger one area and you start seeing bigger problems and you want to kind of pivot problems and you want to kind of pivot problems and you want to kind of pivot into that. either take something into that. either take something into that. either take something existing, one of your step one or two existing, one of your step one or two existing, one of your step one or two businesses, and make them step three. Or businesses, and make them step three. Or businesses, and make them step three. Or maybe you see a brand new problem that maybe you see a brand new problem that maybe you see a brand new problem that you've encountered and you want to uh to you've encountered and you want to uh to you've encountered and you want to uh to enter that space. Maybe customers enter that space. Maybe customers enter that space. Maybe customers complain about the same things over and complain about the same things over and complain about the same things over and over and gaps appear. There are over and gaps appear. There are over and gaps appear. There are opportunities that are invisible to opportunities that are invisible to opportunities that are invisible to people who haven't been in the trenches people who haven't been in the trenches people who haven't been in the trenches like you have. And by this step, by step

like you have. And by this step, by step like you have. And by this step, by step three, you don't guess what to build. three, you don't guess what to build. three, you don't guess what to build. You've discovered it. In addition, you You've discovered it. In addition, you You've discovered it. In addition, you have the option to let go. Maybe sell have the option to let go. Maybe sell have the option to let go. Maybe sell some of your step one and step two some of your step one and step two some of your step one and step two products. That's what I did. They served products. That's what I did. They served products. That's what I did. They served their purpose. You can cash out, their purpose. You can cash out, their purpose. You can cash out, simplify, and focus more powder on the simplify, and focus more powder on the simplify, and focus more powder on the real thing if you want. Or you can keep real thing if you want. Or you can keep real thing if you want. Or you can keep running those small products, quote running those small products, quote running those small products, quote unquote, on the side as you build your unquote, on the side as you build your unquote, on the side as you build your bigger effort. You just have a ton of bigger effort. You just have a ton of bigger effort. You just have a ton of optionality and a ton of experience, optionality and a ton of experience, optionality and a ton of experience, confidence, and skills. At this point, confidence, and skills. At this point, confidence, and skills. At this point, it's a great place to be. All of this is it's a great place to be. All of this is it's a great place to be. All of this is exactly what I did. I built small for exactly what I did. I built small for exactly what I did. I built small for years. I stacked wins. I was working on years. I stacked wins. I was working on years. I stacked wins. I was working on one of these ideas, which was hit tail. one of these ideas, which was hit tail. one of these ideas, which was hit tail. It was doing 20 to $30,000 a month by It was doing 20 to $30,000 a month by It was doing 20 to $30,000 a month by this time. I'd stairstepped my way up this time. I'd stairstepped my way up this time. I'd stairstepped my way up that high and that's when the right that high and that's when the right that high and that's when the right opportunity showed up. That's when I opportunity showed up. That's when I opportunity showed up. That's when I decided to build a little email capture decided to build a little email capture decided to build a little email capture widget that could send email sequences widget that could send email sequences widget that could send email sequences to my website visitors that later became to my website visitors that later became to my website visitors that later became an email service provider called Drip an email service provider called Drip an email service provider called Drip that eventually became a marketing that eventually became a marketing that eventually became a marketing automation provider that competed with automation provider that competed with automation provider that competed with billiondoll companies. And there were 10 billiondoll companies. And there were 10 billiondoll companies. And there were 10 of us bootstrapped in a little closet in of us bootstrapped in a little closet in of us bootstrapped in a little closet in Fresno. And that is the product drip Fresno. And that is the product drip Fresno. And that is the product drip that I sold for life-changing money and that I sold for life-changing money and that I sold for life-changing money and allowed me to never have to work again.

allowed me to never have to work again. allowed me to never have to work again. And of course, I'm not the only one. If And of course, I'm not the only one. If And of course, I'm not the only one. If I was the only person to have done this, I was the only person to have done this, I was the only person to have done this, I wouldn't call this stairstep method. I I wouldn't call this stairstep method. I I wouldn't call this stairstep method. I would just call it my story. But I've would just call it my story. But I've would just call it my story. But I've seen dozens if not hundreds of other seen dozens if not hundreds of other seen dozens if not hundreds of other founders do almost exactly this same founders do almost exactly this same founders do almost exactly this same path. After watching this video, if path. After watching this video, if path. After watching this video, if you're looking to launch your first SAS, you're looking to launch your first SAS, you're looking to launch your first SAS, I put together the most comprehensive I put together the most comprehensive I put together the most comprehensive course out there at saslaunchpad.co. course out there at saslaunchpad.co. course out there at saslaunchpad.co. It's everything I've learned from two It's everything I've learned from two It's everything I've learned from two decades of building companies and decades of building companies and decades of building companies and helping founders. There's over 9 hours helping founders. There's over 9 hours helping founders. There's over 9 hours of videos walking you through of videos walking you through of videos walking you through validation, building your MVP, and validation, building your MVP, and validation, building your MVP, and launching strategically. Check it out at launching strategically. Check it out at launching strategically. Check it out at saslaunchpad.co. saslaunchpad.co. saslaunchpad.co. But here's the thing. Often the hardest But here's the thing. Often the hardest But here's the thing. Often the hardest part of all this isn't the building. part of all this isn't the building. part of all this isn't the building. It's finding a great idea. And great It's finding a great idea. And great It's finding a great idea. And great ideas don't just hit you in the shower. ideas don't just hit you in the shower. ideas don't just hit you in the shower. You're better off finding a real problem You're better off finding a real problem You're better off finding a real problem that someone is already trying to solve. that someone is already trying to solve. that someone is already trying to solve. I just put out this video where we I just put out this video where we I just put out this video where we surveyed hundreds of founders about surveyed hundreds of founders about surveyed hundreds of founders about where they actually found their ideas. where they actually found their ideas. where they actually found their ideas. Even if SAS or software isn't your Even if SAS or software isn't your Even if SAS or software isn't your thing, these patterns apply to any thing, these patterns apply to any thing, these patterns apply to any business. I'll link it on screen and in business. I'll link it on screen and in business. I'll link it on screen and in the description. And if this was the description. And if this was the description. And if this was helpful, I'd love it if you'd give it a helpful, I'd love it if you'd give it a helpful, I'd love it if you'd give it a thumbs up. Subscribe if you want more thumbs up. Subscribe if you want more thumbs up. Subscribe if you want more like this, and I'll see you in the next like this, and I'll see you in the next like this, and I'll see you in the next one.