Connect Founder Spotlight on Brendan McAdams, Founder, Expertscape – MicroConf On Air

and we're live welcome to this week's and we're live welcome to this week's episode of microconf on air episode of microconf on air episode of microconf on air every week we live stream for about 30 every week we live stream for about 30 every week we live stream for about 30 minutes and we cover topics minutes and we cover topics minutes and we cover topics related to building and growing related to building and growing related to building and growing ambitious sas startups ambitious sas startups ambitious sas startups that don't require us to work 80 hour that don't require us to work 80 hour that don't require us to work 80 hour weeks raise outside venture capital weeks raise outside venture capital weeks raise outside venture capital or drive us to the brink of burnout we or drive us to the brink of burnout we or drive us to the brink of burnout we believe in a long-term mindset and we believe in a long-term mindset and we believe in a long-term mindset and we think in terms of years think in terms of years think in terms of years not months such we don't burn ourselves not months such we don't burn ourselves not months such we don't burn ourselves out by working crazy hours sacrificing out by working crazy hours sacrificing out by working crazy hours sacrificing our mental health our mental health our mental health or our relationships welcome to uh or our relationships welcome to uh or our relationships welcome to uh microcompound air it's a good week this microcompound air it's a good week this microcompound air it's a good week this week week week um a couple weeks ago we took a week off um a couple weeks ago we took a week off um a couple weeks ago we took a week off for microconf remote for microconf remote for microconf remote if you uh you know would like to see a if you uh you know would like to see a if you uh you know would like to see a replay of that replay of that replay of that we're selling those for 25 dollars for we're selling those for 25 dollars for we're selling those for 25 dollars for access to five hours four or five hours access to five hours four or five hours access to five hours four or five hours of live streaming so microcompremote.com of live streaming so microcompremote.com of live streaming so microcompremote.com if you're interested in that if you're interested in that if you're interested in that i'm excited about today's show doing i'm excited about today's show doing i'm excited about today's show doing what's called a microconf connect what's called a microconf connect what's called a microconf connect founder spotlight and so microcomp founder spotlight and so microcomp founder spotlight and so microcomp connect connect connect is our always on slack channel it's the is our always on slack channel it's the is our always on slack channel it's the you know the online hub of the microconf you know the online hub of the microconf you know the online hub of the microconf community community community we have just under 1 500 bootstrapped we have just under 1 500 bootstrapped we have just under 1 500 bootstrapped and mostly bootstrapped founders and mostly bootstrapped founders and mostly bootstrapped founders who are you know in their building who are you know in their building who are you know in their building community community community talking about things i mean today they talking about things i mean today they talking about things i mean today they were i don't know this morning i woke up were i don't know this morning i woke up were i don't know this morning i woke up and there's 12 15 conversations and there's 12 15 conversations and there's 12 15 conversations happening and i like to chime in on a happening and i like to chime in on a happening and i like to chime in on a few of them and other ones it's amazing few of them and other ones it's amazing few of them and other ones it's amazing to see the community interact to see the community interact to see the community interact and and you know help one another out so and and you know help one another out so and and you know help one another out so microcompconnect.com if you want to be microcompconnect.com if you want to be microcompconnect.com if you want to be part of that that's a totally free part of that that's a totally free part of that that's a totally free thing if you're a founder or an aspiring thing if you're a founder or an aspiring thing if you're a founder or an aspiring founder and what we like to do founder and what we like to do founder and what we like to do periodically periodically periodically is pull folks out of microconf connect is pull folks out of microconf connect is pull folks out of microconf connect and find out and find out and find out if they have you know an awesome startup

if they have you know an awesome startup if they have you know an awesome startup going on that can be inspirational or going on that can be inspirational or going on that can be inspirational or you know have some strategies or tactics you know have some strategies or tactics you know have some strategies or tactics and learnings that would help others in and learnings that would help others in and learnings that would help others in the community the community the community and so that's what we're doing today and so that's what we're doing today and so that's what we're doing today it's called the founder spotlight and it's called the founder spotlight and it's called the founder spotlight and today i'm going to be talking to today i'm going to be talking to today i'm going to be talking to brendan mcadams he's a sales and brendan mcadams he's a sales and brendan mcadams he's a sales and marketing expert focused on healthcare marketing expert focused on healthcare marketing expert focused on healthcare and he's the co-founder of and he's the co-founder of and he's the co-founder of expertscape.com expertscape.com expertscape.com expertscape.com which the h1 there is expertscape.com which the h1 there is expertscape.com which the h1 there is find the world's top experts for any find the world's top experts for any find the world's top experts for any medical problem medical problem medical problem and i talked to him a little beforehand and i talked to him a little beforehand and i talked to him a little beforehand to get an idea i like to give folks an to get an idea i like to give folks an to get an idea i like to give folks an idea of idea of idea of scale and stage of the business so as scale and stage of the business so as scale and stage of the business so as you're watching this you can think oh you're watching this you can think oh you're watching this you can think oh you know someone's doing someone's doing you know someone's doing someone's doing you know someone's doing someone's doing 1000 a month or they're doing a million 1000 a month or they're doing a million 1000 a month or they're doing a million a month or whatever it is it helps you a month or whatever it is it helps you a month or whatever it is it helps you just have an idea of that um just have an idea of that um just have an idea of that um and he said they're on the cusp of six and he said they're on the cusp of six and he said they're on the cusp of six figures in annual revenue they've been figures in annual revenue they've been figures in annual revenue they've been running it for several years running it for several years running it for several years but one of the questions i will have for but one of the questions i will have for but one of the questions i will have for them as we chat is them as we chat is them as we chat is about you know them holding off on about you know them holding off on about you know them holding off on generating revenue for quite some time generating revenue for quite some time generating revenue for quite some time um and we're going to hear why they did um and we're going to hear why they did um and we're going to hear why they did that so if you have that so if you have that so if you have questions for myself or brendan during questions for myself or brendan during questions for myself or brendan during this this this broadcast please we have you know 25 broadcast please we have you know 25 broadcast please we have you know 25 more minutes um more minutes um more minutes um i have a complete outline of questions i have a complete outline of questions i have a complete outline of questions but certainly would love to hear from but certainly would love to hear from but certainly would love to hear from you you you if you're live in the audience so with if you're live in the audience so with if you're live in the audience so with that that that let me welcome mr brennan mcadams to the let me welcome mr brennan mcadams to the let me welcome mr brennan mcadams to the show thanks for joining me sir show thanks for joining me sir show thanks for joining me sir thanks rob good to be here yeah yeah thanks rob good to be here yeah yeah thanks rob good to be here yeah yeah so i want to talk you know the a so i want to talk you know the a so i want to talk you know the a listener out there or uh listener out there or uh listener out there or uh you know listener if this is the podcast you know listener if this is the podcast you know listener if this is the podcast or you know a viewer if this is a live or you know a viewer if this is a live or you know a viewer if this is a live stream stream stream might be wondering expertscape.com find might be wondering expertscape.com find might be wondering expertscape.com find the world's top experts for any medical the world's top experts for any medical the world's top experts for any medical problems so i went to the site

problems so i went to the site problems so i went to the site and i clicked on something on the it's and i clicked on something on the it's and i clicked on something on the it's nice you have search but then you have nice you have search but then you have nice you have search but then you have popular topics so i clicked on popular topics so i clicked on popular topics so i clicked on a migraine headache which i don't get a migraine headache which i don't get a migraine headache which i don't get luckily but i have friends who've had luckily but i have friends who've had luckily but i have friends who've had them them them and then i can click on a city boston and then i can click on a city boston and then i can click on a city boston and then i can either i can either pick and then i can either i can either pick and then i can either i can either pick an institution or i can pick uh you know an institution or i can pick uh you know an institution or i can pick uh you know someone's name so there's kirth tea someone's name so there's kirth tea someone's name so there's kirth tea and then it brings me to an individual and then it brings me to an individual and then it brings me to an individual who you've kind you have essentially a who you've kind you have essentially a who you've kind you have essentially a ranking ranking ranking or or a kind of record like they're in or or a kind of record like they're in or or a kind of record like they're in the top x percent in this the top x percent in this the top x percent in this in this space right so that's the point in this space right so that's the point in this space right so that's the point of this is that of this is that of this is that as someone who if i suffered from this i as someone who if i suffered from this i as someone who if i suffered from this i could find could find could find an expert uh medical practitioner who an expert uh medical practitioner who an expert uh medical practitioner who could help me could help me could help me if i have a really difficult case or if i have a really difficult case or if i have a really difficult case or something that i can't something that i can't something that i can't get solved locally exactly yeah uh get solved locally exactly yeah uh get solved locally exactly yeah uh it's it's and it's based on uh it's it's and it's based on uh it's it's and it's based on uh peer-reviewed published research so it peer-reviewed published research so it peer-reviewed published research so it it's objective and um and it's updated it's objective and um and it's updated it's objective and um and it's updated on a monthly basis and on a monthly basis and on a monthly basis and it covers the globe it uh it includes it covers the globe it uh it includes it covers the globe it uh it includes people that are not necessarily people that are not necessarily people that are not necessarily physicians uh clinical you know physicians uh clinical you know physicians uh clinical you know clinicians so it'll have it'll have clinicians so it'll have it'll have clinicians so it'll have it'll have scientists and scientists and scientists and and uh it'll have um you know people and uh it'll have um you know people and uh it'll have um you know people with with with phds and so forth so it'll so it's phds and so forth so it'll so it's phds and so forth so it'll so it's it's not perfect in that sense but if it's not perfect in that sense but if it's not perfect in that sense but if you if you're if you've got a clinical you if you're if you've got a clinical you if you're if you've got a clinical condition you can quickly drill down on condition you can quickly drill down on condition you can quickly drill down on on experts in that field yeah and figure on experts in that field yeah and figure on experts in that field yeah and figure and then from there and then from there and then from there you pick the one you like right and so i you pick the one you like right and so i you pick the one you like right and so i think that kind of begs the question if think that kind of begs the question if think that kind of begs the question if i can click through and find this person i can click through and find this person i can click through and find this person and contact them i mean i'm not signed

and contact them i mean i'm not signed and contact them i mean i'm not signed in i'm not paying anything in i'm not paying anything in i'm not paying anything how do you make money yeah that's a good how do you make money yeah that's a good how do you make money yeah that's a good question question question so um we held off for a long time which so um we held off for a long time which so um we held off for a long time which we'll talk about that you know and we we'll talk about that you know and we we'll talk about that you know and we can talk about that in more detail we can talk about that in more detail we can talk about that in more detail we we held off for a long time trying to we held off for a long time trying to we held off for a long time trying to make sure we figured out the business make sure we figured out the business make sure we figured out the business model i'm not sure this is exactly the model i'm not sure this is exactly the model i'm not sure this is exactly the right way to go about starting a right way to go about starting a right way to go about starting a a business but uh we saw the need for a business but uh we saw the need for a business but uh we saw the need for solution navigating health care is solution navigating health care is solution navigating health care is really tough if you get a serious really tough if you get a serious really tough if you get a serious diagnosis diagnosis diagnosis and my partner is a super smart guy and and my partner is a super smart guy and and my partner is a super smart guy and uh a physician hopkins trained uh a physician hopkins trained uh a physician hopkins trained cardiologist cardiologist cardiologist and he had a hard time navigating the and he had a hard time navigating the and he had a hard time navigating the healthcare system to find an expert in a healthcare system to find an expert in a healthcare system to find an expert in a particular area particular area particular area and so came up with this solution um and so came up with this solution um and so came up with this solution um uh so so it's um uh so so it's um uh so so it's um so we make it free to the end user so we make it free to the end user so we make it free to the end user because we think it's the right thing to because we think it's the right thing to because we think it's the right thing to do number one do number one do number one where we've landed on in terms of where we've landed on in terms of where we've landed on in terms of revenue is revenue is revenue is academic medical centers need to be able academic medical centers need to be able academic medical centers need to be able to market and need to be able to make to market and need to be able to make to market and need to be able to make people aware of their centers of people aware of their centers of people aware of their centers of excellence excellence excellence and there are lots and lots of you know and there are lots and lots of you know and there are lots and lots of you know centers of excellence inside all these centers of excellence inside all these centers of excellence inside all these hospitals throughout the country and hospitals throughout the country and hospitals throughout the country and throughout the world throughout the world throughout the world and and we work with them with academic and and we work with them with academic and and we work with them with academic medical centers to promote that and medical centers to promote that and medical centers to promote that and that's so that's our primary business that's so that's our primary business that's so that's our primary business model model model and then we've now entered into a and then we've now entered into a and then we've now entered into a partnership with a large partnership with a large partnership with a large healthcare media company and so we're healthcare media company and so we're healthcare media company and so we're adding to that model the ability to do adding to that model the ability to do adding to that model the ability to do ad revenue so we're ad revenue so we're ad revenue so we're we're doing advertising as a second form we're doing advertising as a second form we're doing advertising as a second form of revenue

of revenue of revenue as a second revenue stream yeah that as a second revenue stream yeah that as a second revenue stream yeah that makes sense and then makes sense and then makes sense and then so if if i'm with a big center and i so if if i'm with a big center and i so if if i'm with a big center and i want to promote want to promote want to promote my expertise and i pay you does that my expertise and i pay you does that my expertise and i pay you does that mean i ain't mean i ain't mean i ain't my doctor's increase in your rankings or my doctor's increase in your rankings or my doctor's increase in your rankings or do i get like an ad do i get like an ad do i get like an ad i get like an ad on the side yeah we we i get like an ad on the side yeah we we i get like an ad on the side yeah we we the the the the the the the results are non-fungible you can't the results are non-fungible you can't the results are non-fungible you can't you can't do anything you you can't do anything you you can't do anything you as i say from time to time you can give as i say from time to time you can give as i say from time to time you can give us a huge envelope of money and it won't us a huge envelope of money and it won't us a huge envelope of money and it won't change how you change how you change how you how you rank in the in the system how you rank in the in the system how you rank in the in the system because it's just it's entirely data because it's just it's entirely data because it's just it's entirely data driven every month it updates based on driven every month it updates based on driven every month it updates based on pubmed pubmed pubmed and so where we're able to do is and and so where we're able to do is and and so where we're able to do is and this is where the media relationship this is where the media relationship this is where the media relationship comes in handy comes in handy comes in handy has been really helpful is is has been really helpful is is has been really helpful is is we're able to drive awareness in we're able to drive awareness in we're able to drive awareness in conjunction with the work that the conjunction with the work that the conjunction with the work that the academic medical center does academic medical center does academic medical center does and and to kind of make people aware and and to kind of make people aware and and to kind of make people aware that they've got that they've got that they've got they've got really world-class they've got really world-class they've got really world-class physicians and physicians and physicians and scientists on staff yeah very cool so you know we're talking yeah very cool so you know we're talking about revenue i'm curious about revenue i'm curious about revenue i'm curious um what year did you start working on um what year did you start working on um what year did you start working on this and then this and then this and then when did you land your first paying when did you land your first paying when did you land your first paying customer customer customer my uh we we've kind of both been doing my uh we we've kind of both been doing my uh we we've kind of both been doing other things other things other things you know in parallel with this so it was you know in parallel with this so it was you know in parallel with this so it was sort of a something we worked on uh for for a something we worked on uh for for a number of years for probably six or number of years for probably six or number of years for probably six or seven years we've been kind of working seven years we've been kind of working seven years we've been kind of working on this on this on this and and then really last year start and and then really last year start and and then really last year start january of last year we decided you know january of last year we decided you know january of last year we decided you know it's time to start generating revenue it's time to start generating revenue it's time to start generating revenue and by then we

and by then we and by then we had had driven we've created a fair had had driven we've created a fair had had driven we've created a fair amount of a customer ex awareness and we've got some early awareness and we've got some early adopters and so adopters and so adopters and so then we made the decision last year to then we made the decision last year to then we made the decision last year to start really generating revenue and start really generating revenue and start really generating revenue and signing up customers so signing up customers so signing up customers so and and that that went that's been going and and that that went that's been going and and that that went that's been going very well so far very well so far very well so far got it and so it sounds like you held got it and so it sounds like you held got it and so it sounds like you held off on generating revenue for quite some off on generating revenue for quite some off on generating revenue for quite some time you want to talk me through that time you want to talk me through that time you want to talk me through that decision decision decision and why you know why you guys waited so and why you know why you guys waited so and why you know why you guys waited so long to do so long to do so long to do so uh well partly we wanted to make sure uh well partly we wanted to make sure uh well partly we wanted to make sure that that that we had to vet the the results uh the the we had to vet the the results uh the the we had to vet the the results uh the the system system system analyzes and ranks expertise by analyzes and ranks expertise by analyzes and ranks expertise by 29 000 different topics so 29 000 different topics so 29 000 different topics so physicians and researchers and physicians and researchers and physicians and researchers and scientists are incredibly scientists are incredibly scientists are incredibly uh rigorous when it comes to looking at uh rigorous when it comes to looking at uh rigorous when it comes to looking at at these sorts of at these sorts of at these sorts of rankings and so we had to make sure we rankings and so we had to make sure we rankings and so we had to make sure we wanted a we want to make sure that wanted a we want to make sure that wanted a we want to make sure that that they made sense to them that they that they made sense to them that they that they made sense to them that they were were were that they were defensible and then in that they were defensible and then in that they were defensible and then in addition that we addition that we addition that we we want to understand what was going to we want to understand what was going to we want to understand what was going to what was going to motivate someone to what was going to motivate someone to what was going to motivate someone to pay us something to pay us something to pay us something to to use this to use the service and so to use this to use the service and so to use this to use the service and so so it took us a little while to land on so it took us a little while to land on so it took us a little while to land on what the sales model was what the sales model was what the sales model was and who the who the customer was and and who the who the customer was and and who the who the customer was and and and what the kind of the offering and and what the kind of the offering and and what the kind of the offering was and and we kind of figured that out was and and we kind of figured that out was and and we kind of figured that out in in in in uh 20 uh in uh 20 uh in uh 20 uh 2018 you know 2017 2018 and then 2018 you know 2017 2018 and then 2018 you know 2017 2018 and then my my business partner was um that was

my my business partner was um that was my my business partner was um that was the the the chief medical officer for intel so he chief medical officer for intel so he chief medical officer for intel so he he was doing that job and quit that job he was doing that job and quit that job he was doing that job and quit that job finally and then finally and then finally and then and then we both decided to hunt her and then we both decided to hunt her and then we both decided to hunt her down and work on this full time down and work on this full time down and work on this full time nice and so you guys went full time last nice and so you guys went full time last nice and so you guys went full time last year yeah year yeah year yeah well actually the just the like the well actually the just the like the well actually the just the like the october prior october prior october prior so 20 2018 2018 yeah so 20 2018 2018 yeah so 20 2018 2018 yeah and you know you you had mentioned that and you know you you had mentioned that and you know you you had mentioned that you just recently landed you just recently landed you just recently landed a really big customer and i know their a really big customer and i know their a really big customer and i know their name because you put in the application name because you put in the application name because you put in the application but i wasn't 100 sure if you if you but i wasn't 100 sure if you if you but i wasn't 100 sure if you if you could say it on the air could say it on the air could say it on the air um well they're they're we have so we um well they're they're we have so we um well they're they're we have so we have this this have this this have this this media relationship so that that was kind media relationship so that that was kind media relationship so that that was kind of a big of a big of a big that's strategically that's a haymarket that's strategically that's a haymarket that's strategically that's a haymarket media they're a british media they're a british media they're a british healthcare whether they're a media healthcare whether they're a media healthcare whether they're a media company in a number of different company in a number of different company in a number of different verticals but in the us verticals but in the us verticals but in the us they're they have a a big healthcare they're they have a a big healthcare they're they have a a big healthcare media presence and they media presence and they media presence and they and they they do publishing to and they they do publishing to and they they do publishing to physicians physicians physicians and clinicians and and and uh and so and clinicians and and and uh and so and clinicians and and and uh and so that's a kind of an ideal partner for us that's a kind of an ideal partner for us that's a kind of an ideal partner for us and so and so and so that that was the big that was the big that that was the big that was the big that that was the big that was the big deal and then we've signed several deal and then we've signed several deal and then we've signed several academic medical centers academic medical centers academic medical centers um uh which really kind of um uh which really kind of um uh which really kind of gives us some some clout and gives us some some clout and gives us some some clout and and credibility because they're all they and credibility because they're all they and credibility because they're all they you know they you know they you know they look to others to see who's using it and look to others to see who's using it and look to others to see who's using it and and and now that we've got several big and and now that we've got several big and and now that we've got several big ones we're ones we're ones we're we're starting to get some real uh we're starting to get some real uh we're starting to get some real uh legitimacy legitimacy legitimacy right right because you get the logos right right because you get the logos right right because you get the logos and then you can say these folks already and then you can say these folks already and then you can say these folks already are customers right yeah so talk to me are customers right yeah so talk to me are customers right yeah so talk to me then about landing i mean maybe

then about landing i mean maybe then about landing i mean maybe a recent deal because these are these a recent deal because these are these a recent deal because these are these are these are considered enterprise are these are considered enterprise are these are considered enterprise deals in our space right this this is deals in our space right this this is deals in our space right this this is not not not someone's going to pay us 200 a month someone's going to pay us 200 a month someone's going to pay us 200 a month it's you know i i'm gonna guess people it's you know i i'm gonna guess people it's you know i i'm gonna guess people are paying you are paying you are paying you five ten tens of thousands of dollars a five ten tens of thousands of dollars a five ten tens of thousands of dollars a year is probably what you're charging year is probably what you're charging year is probably what you're charging so so that's gonna be and it's big orgs so so that's gonna be and it's big orgs so so that's gonna be and it's big orgs right and so you're gonna go through a right and so you're gonna go through a right and so you're gonna go through a procurement process and you're gonna go procurement process and you're gonna go procurement process and you're gonna go through contracts and they're to read through contracts and they're to read through contracts and they're to read your terms of service and all this stuff your terms of service and all this stuff your terms of service and all this stuff so maybe can you talk me through a so maybe can you talk me through a so maybe can you talk me through a recent deal um maybe how long it took recent deal um maybe how long it took recent deal um maybe how long it took what some you know what some of the what some you know what some of the what some you know what some of the hurdles were hurdles were hurdles were and and just that to give folks an idea and and just that to give folks an idea and and just that to give folks an idea of how you're how yourself yeah of how you're how yourself yeah of how you're how yourself yeah so so um and and and healthcare is so so um and and and healthcare is so so um and and and healthcare is probably a little bit probably a little bit probably a little bit different from other uh industries different from other uh industries different from other uh industries they're they're not they're they're not they're they're not they're not on the cutting edge in terms they're not on the cutting edge in terms they're not on the cutting edge in terms of the marketing necessarily the of the marketing necessarily the of the marketing necessarily the uh uh relative to say software companies uh uh relative to say software companies uh uh relative to say software companies or or or or or finance maybe but but or or finance maybe but but or or finance maybe but but um so so there's a little bit of you um so so there's a little bit of you um so so there's a little bit of you you're you're you're you're dealing with uh uh institutions you're dealing with uh uh institutions you're dealing with uh uh institutions that are that are that are that are focused on care and uh and that are focused on care and uh and that are focused on care and uh and and medicine and first and marketing and medicine and first and marketing and medicine and first and marketing second so second so second so that's part of the that's part of the that's part of the that's part of the that's part of the that's part of the challenge um challenge um challenge um i think i think for us one of things i think i think for us one of things i think i think for us one of things that we were able to figure out over that we were able to figure out over that we were able to figure out over time was time was time was our best customer is the is the our best customer is the is the our best customer is the is the physician physician physician and the physicians don't get enough and the physicians don't get enough and the physicians don't get enough they do a lot of work they're really they do a lot of work they're really they do a lot of work they're really tremendous people i get to talk with tremendous people i get to talk with tremendous people i get to talk with them all the time and it's been just them all the time and it's been just them all the time and it's been just fascinating to fascinating to fascinating to learn from them and and work with them learn from them and and work with them learn from them and and work with them so it's been great uh so it's been great uh so it's been great uh and so what we found that the best way

and so what we found that the best way and so what we found that the best way is is is is to have if the physicians are in your is to have if the physicians are in your is to have if the physicians are in your corner corner corner and are motivated they are they're your and are motivated they are they're your and are motivated they are they're your advocate they're you're kind of your advocate they're you're kind of your advocate they're you're kind of your champion inside the organization champion inside the organization champion inside the organization we ultimately sell to the marketing we ultimately sell to the marketing we ultimately sell to the marketing department inside the academic medical department inside the academic medical department inside the academic medical center center center and so the big challenges are uh and so the big challenges are uh and so the big challenges are uh initially were getting some legitimacy initially were getting some legitimacy initially were getting some legitimacy making them understand that it was making them understand that it was making them understand that it was important to market to important to market to important to market to about their their centers of expertise about their their centers of expertise about their their centers of expertise as opposed to just as opposed to just as opposed to just marketing about the hospital itself and marketing about the hospital itself and marketing about the hospital itself and so so so that there's some resistance to that that there's some resistance to that that there's some resistance to that because hospitals want to brag about the because hospitals want to brag about the because hospitals want to brag about the hospital and not necessarily about hospital and not necessarily about hospital and not necessarily about the individuals in the hospital so the individuals in the hospital so the individuals in the hospital so that's been an issue but i think the that's been an issue but i think the that's been an issue but i think the other thing for us other thing for us other thing for us is and we've kind of started to solve is and we've kind of started to solve is and we've kind of started to solve this and this relationship with this this and this relationship with this this and this relationship with this media company media company media company has helped a lot and that is is has helped a lot and that is is has helped a lot and that is is you have to we have to we figured we you have to we have to we figured we you have to we have to we figured we really have to make it turnkey so they really have to make it turnkey so they really have to make it turnkey so they don't have to do anything don't have to do anything don't have to do anything and as we've been back gotten better at and as we've been back gotten better at and as we've been back gotten better at doing that doing that doing that being able to basically flip a switch we being able to basically flip a switch we being able to basically flip a switch we we take their we take their we take their their uh their ross their physician their uh their ross their physician their uh their ross their physician roster and we roster and we roster and we and we map it up against our database uh and we map it up against our database uh and we map it up against our database uh we create the tweets and the and the we create the tweets and the and the we create the tweets and the and the social media output and now we're going social media output and now we're going social media output and now we're going to be able to post to be able to post to be able to post ads and do email campaigns on their ads and do email campaigns on their ads and do email campaigns on their behalf and they basically don't have to behalf and they basically don't have to behalf and they basically don't have to do do do they do essentially nothing except they do essentially nothing except they do essentially nothing except approve some of the content and the approve some of the content and the approve some of the content and the and the uh the artwork and those sorts and the uh the artwork and those sorts and the uh the artwork and those sorts of things but otherwise of things but otherwise of things but otherwise most of this is just you know i think most of this is just you know i think most of this is just you know i think that's one of the big lessons for us is that's one of the big lessons for us is that's one of the big lessons for us is to make it automatic because to make it automatic because to make it automatic because once the sale gets done there's still

once the sale gets done there's still once the sale gets done there's still plenty of opportunity to plenty of opportunity to plenty of opportunity to for things to just not happen and for things to just not happen and for things to just not happen and we don't want customers that sign up and we don't want customers that sign up and we don't want customers that sign up and give us a check give us a check give us a check and then don't and then don't benefit and then don't and then don't benefit and then don't and then don't benefit that that doesn't respond right that that doesn't respond right that that doesn't respond right it's not satisfying us it's not it it's not satisfying us it's not it it's not satisfying us it's not it doesn't help us advance our case and doesn't help us advance our case and doesn't help us advance our case and so yeah yeah we have uh two so yeah yeah we have uh two so yeah yeah we have uh two good questions coming in from the chat good questions coming in from the chat good questions coming in from the chat from microconf connect from microconf connect from microconf connect first is uh from pablo fernandez and he first is uh from pablo fernandez and he first is uh from pablo fernandez and he says what's your source of says what's your source of says what's your source of medical including market and industry medical including market and industry medical including market and industry medical domain knowledge medical domain knowledge medical domain knowledge to build such a product to build such a product to build such a product well i've been that's a great great well i've been that's a great great well i've been that's a great great question i've been in healthcare for a question i've been in healthcare for a question i've been in healthcare for a long time i long time i long time i i was part of healthyon which became i was part of healthyon which became i was part of healthyon which became webmd and webmd and webmd and and so i've i've spent a lot the last 15 and so i've i've spent a lot the last 15 and so i've i've spent a lot the last 15 or 20 years in healthcare sales and or 20 years in healthcare sales and or 20 years in healthcare sales and marketing marketing marketing a lot of it to enterprise companies uh a lot of it to enterprise companies uh a lot of it to enterprise companies uh enterprise enterprise enterprise you know even pharma and to uh you know you know even pharma and to uh you know you know even pharma and to uh you know hospital systems and to insurance hospital systems and to insurance hospital systems and to insurance companies companies companies and then and then my counterpart uh and then and then my counterpart uh and then and then my counterpart uh has is not a salesperson he is a has is not a salesperson he is a has is not a salesperson he is a an engineer and physician uh dr john an engineer and physician uh dr john an engineer and physician uh dr john sotos sotos sotos and is incredibly talented in both and is incredibly talented in both and is incredibly talented in both computer science and medicine as well uh computer science and medicine as well uh computer science and medicine as well uh and so that combination really puts us and so that combination really puts us and so that combination really puts us in kind of a nice position i mean in kind of a nice position i mean in kind of a nice position i mean john really understands medicine he john really understands medicine he john really understands medicine he understands understands understands engineering he built the site and then engineering he built the site and then engineering he built the site and then and then i understand and then i understand and then i understand uh you know marketing and sales and and

uh you know marketing and sales and and uh you know marketing and sales and and we kind of have a nice handoff between we kind of have a nice handoff between we kind of have a nice handoff between the two of us the two of us the two of us yeah it sounds like that's a crazy yeah it sounds like that's a crazy yeah it sounds like that's a crazy combination of skills being a combination of skills being a combination of skills being a a developer and a fit and a phd um a a developer and a fit and a phd um a a developer and a fit and a phd um a doctor doctor doctor is a practicing physician no not well is a practicing physician no not well is a practicing physician no not well yeah in a minute mayor speaking he was yeah in a minute mayor speaking he was yeah in a minute mayor speaking he was he's uh he was in the uh air national he's uh he was in the uh air national he's uh he was in the uh air national guard for guard for guard for um until i think just literally recently um until i think just literally recently um until i think just literally recently so he was a so he was a so he was a flight surgeon um but he as a flight surgeon um but he as a flight surgeon um but he as a when he was younger he aspired to be an when he was younger he aspired to be an when he was younger he aspired to be an astronaut astronaut astronaut and so his way to become an astronaut and so his way to become an astronaut and so his way to become an astronaut was was was uh was to go to med school and then uh was to go to med school and then uh was to go to med school and then know computer science and figured that know computer science and figured that know computer science and figured that that was the best avenue to become that was the best avenue to become that was the best avenue to become qualified so he could he could handle qualified so he could he could handle qualified so he could he could handle both medicine and both medicine and both medicine and computer science and all the things that computer science and all the things that computer science and all the things that go in with being a second go in with being a second go in with being a second tier or third tier astronaut and then tier or third tier astronaut and then tier or third tier astronaut and then and then and then and then just and then it was discovered that he just and then it was discovered that he just and then it was discovered that he had uh had uh had uh colorblindness and you can't be colorblindness and you can't be colorblindness and you can't be evidently you can't be a evidently you can't be a evidently you can't be a astronaut if you're colorblind and and astronaut if you're colorblind and and astronaut if you're colorblind and and uh nasa figured that out uh nasa figured that out uh nasa figured that out yeah that's a heck of a yeah that's a heck of a yeah that's a heck of a heck of a combination of experience i heck of a combination of experience i heck of a combination of experience i really have very few people really have very few people really have very few people yeah yeah we uh second question yeah yeah we uh second question yeah yeah we uh second question also from pablo he says if the rankings also from pablo he says if the rankings also from pablo he says if the rankings on the site are on the site are on the site are based on research could you be missing based on research could you be missing based on research could you be missing great practitioners great practitioners great practitioners that don't do research absolutely and in that don't do research absolutely and in that don't do research absolutely and in fact there's a fact there's a fact there's a there's a we actually have a section in there's a we actually have a section in there's a we actually have a section in the in the site the site is the in the site the site is the in the site the site is i'm sure people are going to understand i'm sure people are going to understand i'm sure people are going to understand that it's not the easiest site to

that it's not the easiest site to that it's not the easiest site to navigate we need to navigate we need to navigate we need to do some work on the site but there's a do some work on the site but there's a do some work on the site but there's a page in there that talks about page in there that talks about page in there that talks about limitations and we list all the reasons limitations and we list all the reasons limitations and we list all the reasons all the things the shortcomings of not all the things the shortcomings of not all the things the shortcomings of not shortcomings in the right term but shortcomings in the right term but shortcomings in the right term but the the limitations of the site and yes the the limitations of the site and yes the the limitations of the site and yes there are a number of areas where if there are a number of areas where if there are a number of areas where if you're getting knee replacement you're getting knee replacement you're getting knee replacement uh for example you don't need to go to uh for example you don't need to go to uh for example you don't need to go to the site necessarily the site necessarily the site necessarily to find a good surgeon because you want to find a good surgeon because you want to find a good surgeon because you want in the case of knee replacement or hip in the case of knee replacement or hip in the case of knee replacement or hip replacement replacement replacement you want someone who does a lot of them you want someone who does a lot of them you want someone who does a lot of them but but but where it may come in handy is if someone where it may come in handy is if someone where it may come in handy is if someone has had a knee replacement has had a knee replacement has had a knee replacement and is having difficulty and and is having difficulty and and is having difficulty and complications and needs to have a knee complications and needs to have a knee complications and needs to have a knee replacement replacement replacement replacement replacement replacement then you kind of then it may come in then you kind of then it may come in then you kind of then it may come in handy but yes it's an excellent point handy but yes it's an excellent point handy but yes it's an excellent point and we we tell people all the time and we we tell people all the time and we we tell people all the time the only what this gets you is experts the only what this gets you is experts the only what this gets you is experts who publish who publish who publish and teach and they tend to be at and teach and they tend to be at and teach and they tend to be at academic medical centers so they see a academic medical centers so they see a academic medical centers so they see a lot of tough cases lot of tough cases lot of tough cases and truthfully you know it'd be really and truthfully you know it'd be really and truthfully you know it'd be really nice if no one needed the site nice if no one needed the site nice if no one needed the site but if you do you know it's nice to be but if you do you know it's nice to be but if you do you know it's nice to be there because there because there because and one of the things that we'll see we and one of the things that we'll see we and one of the things that we'll see we see a lot is someone learns about the see a lot is someone learns about the see a lot is someone learns about the site for the first time site for the first time site for the first time they go to it they pick a condition they go to it they pick a condition they go to it they pick a condition because it's something familiar to them because it's something familiar to them because it's something familiar to them and then they see oh yeah i know those and then they see oh yeah i know those and then they see oh yeah i know those people they're they're the same people people they're they're the same people people they're they're the same people i'm going to see i'm going to see i'm going to see and so it does kind of self-validate and so it does kind of self-validate and so it does kind of self-validate yeah but but you miss a lot i'm yeah but but you miss a lot i'm yeah but but you miss a lot i'm curious then like behind the scenes curious then like behind the scenes curious then like behind the scenes how are you finding new customers and in how are you finding new customers and in how are you finding new customers and in essence your cut essence your cut essence your cut the paying customers are you know large

the paying customers are you know large the paying customers are you know large medical media medical media medical media companies and then obviously these big companies and then obviously these big companies and then obviously these big research centers so are you doing cold research centers so are you doing cold research centers so are you doing cold cold outreach right now or how else cold outreach right now or how else cold outreach right now or how else would you be attracting them would you be attracting them would you be attracting them um mostly it's cold outreach so i i um mostly it's cold outreach so i i um mostly it's cold outreach so i i i email i pick up the phone and call i email i pick up the phone and call i email i pick up the phone and call them um them um them um we public we do this clever thing where we public we do this clever thing where we public we do this clever thing where we tweet about we tweet about we tweet about experts every day and then what i will experts every day and then what i will experts every day and then what i will do is i will reach out to do is i will reach out to do is i will reach out to and we tell the experts beforehand hey and we tell the experts beforehand hey and we tell the experts beforehand hey we're going to tweet about you we're going to tweet about you we're going to tweet about you all over the world and uh so i get all over the world and uh so i get all over the world and uh so i get emails back all every day emails back all every day emails back all every day from docs scientists oh thanks this is from docs scientists oh thanks this is from docs scientists oh thanks this is great great great here's my twitter handle etc etc it's here's my twitter handle etc etc it's here's my twitter handle etc etc it's really cool and then what i do is i will really cool and then what i do is i will really cool and then what i do is i will contact the contact the contact the the the medical center marketing the the medical center marketing the the medical center marketing department say hey we're tweeting about department say hey we're tweeting about department say hey we're tweeting about your your your person you know or people by the way do person you know or people by the way do person you know or people by the way do you know you've got you know you've got you know you've got several you might have hundreds of several you might have hundreds of several you might have hundreds of people that are people that are people that are you know world ranked you want to talk you know world ranked you want to talk you know world ranked you want to talk about it and then that gets a lot of about it and then that gets a lot of about it and then that gets a lot of attention attention attention yeah yeah that's the bottom up you know yeah yeah that's the bottom up you know yeah yeah that's the bottom up you know the bottom-up approach of what slack the bottom-up approach of what slack the bottom-up approach of what slack does does does um and there are several other companies um and there are several other companies um and there are several other companies like you know dropbox lose that where like you know dropbox lose that where like you know dropbox lose that where they have just they have just they have just certain departments start using slack certain departments start using slack certain departments start using slack you know and then and then you know and then and then you know and then and then but yeah there's uh then then people but yeah there's uh then then people but yeah there's uh then then people start you know start you know start you know they go to the it department basically they go to the it department basically they go to the it department basically in a similar way um in a similar way um in a similar way um i'm curious you know one of the things i'm curious you know one of the things i'm curious you know one of the things we one of the questions we ask in the we one of the questions we ask in the we one of the questions we ask in the founder spotlight questionnaire when you founder spotlight questionnaire when you founder spotlight questionnaire when you fill out a form is fill out a form is fill out a form is what has been one of your biggest what has been one of your biggest what has been one of your biggest mistakes that you've made as you've been mistakes that you've made as you've been mistakes that you've made as you've been building this company and you mentioned building this company and you mentioned building this company and you mentioned something about uh something about uh something about uh email addresses about not collecting

email addresses about not collecting email addresses about not collecting emails first you want to talk us through emails first you want to talk us through emails first you want to talk us through that a little bit that a little bit that a little bit oh yeah yeah we uh oh yeah yeah we uh oh yeah yeah we uh we've got advice on this several times we've got advice on this several times we've got advice on this several times and it's one of and it's one of and it's one of it yeah we we have not it yeah we we have not it yeah we we have not made a concerted effort and to this day made a concerted effort and to this day made a concerted effort and to this day we have made a concerted effort although we have made a concerted effort although we have made a concerted effort although i think that's going to change i think that's going to change i think that's going to change and this again this media relationship and this again this media relationship and this again this media relationship kind of helps us in that regard kind of helps us in that regard kind of helps us in that regard uh yeah we yeah we we uh yeah we yeah we we uh yeah we yeah we we we're uh we've um we're uh we've um we're uh we've um we just haven't done it we haven't we just haven't done it we haven't we just haven't done it we haven't executed on it we and and the executed on it we and and the executed on it we and and the part of the problem is and i would love part of the problem is and i would love part of the problem is and i would love advice on this uh advice on this uh advice on this uh i don't when people come to the site um i don't when people come to the site um i don't when people come to the site um they come to visit they have an issue they come to visit they have an issue they come to visit they have an issue and and and and and and so what kind of content would we share so what kind of content would we share so what kind of content would we share with them well what if we were to with them well what if we were to with them well what if we were to collect collect collect emails and then we don't want to spam emails and then we don't want to spam emails and then we don't want to spam them with them with them with stuff that you know so it's not you know stuff that you know so it's not you know stuff that you know so it's not you know i'm not exactly we're still i'm not exactly we're still i'm not exactly we're still struggling with um with how we might how struggling with um with how we might how struggling with um with how we might how we could tackle that we could tackle that we could tackle that yeah well i mean so here's how i think yeah well i mean so here's how i think yeah well i mean so here's how i think about it um if we let's go into a little about it um if we let's go into a little about it um if we let's go into a little advice session instead of uh advice session instead of uh advice session instead of uh we'll pause the question for a minute so we'll pause the question for a minute so we'll pause the question for a minute so i would think of a couple things one is i would think of a couple things one is i would think of a couple things one is how can i build a list over time of how can i build a list over time of how can i build a list over time of um of of people who have um of of people who have um of of people who have who have some trust in this site right who have some trust in this site right who have some trust in this site right so if they and i wouldn't force people so if they and i wouldn't force people so if they and i wouldn't force people to to to enter their email in order to get a enter their email in order to get a enter their email in order to get a recommendation right you already have recommendation right you already have recommendation right you already have the whole flow there's zero friction i the whole flow there's zero friction i the whole flow there's zero friction i think that's that's think that's that's think that's that's really valuable but at the end of that

really valuable but at the end of that really valuable but at the end of that or um so certainly at the end when or um so certainly at the end when or um so certainly at the end when someone picks it you could make it an someone picks it you could make it an someone picks it you could make it an optional thing of like optional thing of like optional thing of like hey want to you know stay up to date on hey want to you know stay up to date on hey want to you know stay up to date on this topic or you know want to be this topic or you know want to be this topic or you know want to be notified about notified about notified about changing in these rankings or you know changing in these rankings or you know changing in these rankings or you know they've you do know something about them they've you do know something about them they've you do know something about them obviously you have to be careful given obviously you have to be careful given obviously you have to be careful given that it's medical information but if i that it's medical information but if i that it's medical information but if i click migraine headaches and then i click migraine headaches and then i click migraine headaches and then i i pick an expert well you know that i pick an expert well you know that i pick an expert well you know that probably me or someone probably me or someone probably me or someone you know i i i like or know and love uh you know i i i like or know and love uh you know i i i like or know and love uh suffers from migraines i mean there's a suffers from migraines i mean there's a suffers from migraines i mean there's a reason i'm here and so reason i'm here and so reason i'm here and so i i feel like keeping up to date on that i i feel like keeping up to date on that i i feel like keeping up to date on that would actually be helpful for me as an would actually be helpful for me as an would actually be helpful for me as an end user end user end user and i'm on the set right now and there's and i'm on the set right now and there's and i'm on the set right now and there's a save this page button a save this page button a save this page button but i think it's just a bookmark so but i think it's just a bookmark so but i think it's just a bookmark so that's the kind of thing where save this that's the kind of thing where save this that's the kind of thing where save this page page page should probably say hey save this page should probably say hey save this page should probably say hey save this page and get alerts about this page and get alerts about this page and get alerts about this page and your email and a password or sign in and your email and a password or sign in and your email and a password or sign in with well again it's medical information with well again it's medical information with well again it's medical information so i don't know that you want them to so i don't know that you want them to so i don't know that you want them to sign in with sign in with sign in with twitter or facebook but whatever you twitter or facebook but whatever you twitter or facebook but whatever you give them a login and then give them a login and then give them a login and then you know they can stay up to date on on you know they can stay up to date on on you know they can stay up to date on on the stuff so i think that's one thing the stuff so i think that's one thing the stuff so i think that's one thing um yeah it is is just having that user um yeah it is is just having that user um yeah it is is just having that user base that you can notify because let's base that you can notify because let's base that you can notify because let's say you did a complete relaunch of the say you did a complete relaunch of the say you did a complete relaunch of the site like let's say you did a redesign site like let's say you did a redesign site like let's say you did a redesign or or you figured out that your or or you figured out that your or or you figured out that your algorithm could be improved by algorithm could be improved by algorithm could be improved by integrating another piece of data integrating another piece of data integrating another piece of data and you kind of did expert skate 2.0 it and you kind of did expert skate 2.0 it and you kind of did expert skate 2.0 it would be amazing to actually would be amazing to actually would be amazing to actually launch that and have an email list of launch that and have an email list of launch that and have an email list of five ten hundred thousand people five ten hundred thousand people five ten hundred thousand people to be like hey you you once and we're to be like hey you you once and we're to be like hey you you once and we're just letting you know that like the site just letting you know that like the site just letting you know that like the site is much better now it's much easier to is much better now it's much easier to is much better now it's much easier to use and it's much more interesting use and it's much more interesting use and it's much more interesting you know yeah so that's really where you know yeah so that's really where you know yeah so that's really where part of the value comes from part of the value comes from part of the value comes from i think that's the other thing is when

i think that's the other thing is when i think that's the other thing is when you are selling to you are selling to you are selling to these marketing departments of these you these marketing departments of these you these marketing departments of these you know um know um know um uh the big research centers uh the big research centers uh the big research centers i'm sure you're saying hey we have you i'm sure you're saying hey we have you i'm sure you're saying hey we have you know you have we have 89 of your know you have we have 89 of your know you have we have 89 of your you know physicians uh or researchers on you know physicians uh or researchers on you know physicians uh or researchers on this this this and we and we get you know we get um and we and we get you know we get um and we and we get you know we get um to the site we get i'm making up numbers to the site we get i'm making up numbers to the site we get i'm making up numbers but we get 100 000 uniques per month but we get 100 000 uniques per month but we get 100 000 uniques per month unique visits per month unique visits per month unique visits per month and then you could say and you know we and then you could say and you know we and then you could say and you know we we have 30 000 people on our email list we have 30 000 people on our email list we have 30 000 people on our email list um like that that's all just marketing um like that that's all just marketing um like that that's all just marketing assets for you or it's an asset for you assets for you or it's an asset for you assets for you or it's an asset for you to be able to to be able to to be able to to sell better you know yeah so i think to sell better you know yeah so i think to sell better you know yeah so i think the last part the question i'd ask is the last part the question i'd ask is the last part the question i'd ask is you have several things across the top you have several things across the top you have several things across the top navigation you have navigation you have navigation you have um a blog you have popular topics you um a blog you have popular topics you um a blog you have popular topics you have products and services have products and services have products and services are any of those getting new newish are any of those getting new newish are any of those getting new newish content relatively frequently content relatively frequently content relatively frequently because that may be that's another thing because that may be that's another thing because that may be that's another thing people could subscribe to people could subscribe to people could subscribe to you know again if you're building a you know again if you're building a you know again if you're building a brand and the brand is about trusted brand and the brand is about trusted brand and the brand is about trusted medical recommendation um medical recommendation um medical recommendation um i'm not sure why the theme plan hey i'm not sure why the theme plan hey i'm not sure why the theme plan hey xander producers and are just xander producers and are just xander producers and are just keeping me on my toes um but that keeping me on my toes um but that keeping me on my toes um but that that would be something i think people that would be something i think people that would be something i think people should be able to subscribe to and email should be able to subscribe to and email should be able to subscribe to and email by the way those are really two really by the way those are really two really by the way those are really two really good ideas right there and good ideas right there and good ideas right there and and and and probably um and and and probably um and and and probably um and and probably quite executable for us and and probably quite executable for us and and probably quite executable for us because yes there is because yes there is because yes there is there is new content in the blog we are there is new content in the blog we are there is new content in the blog we are now doing regular interviews with now doing regular interviews with now doing regular interviews with experts on different topics

experts on different topics experts on different topics and so yeah that that that is and so yeah that that that is and so yeah that that that is that is um those are both actionable that is um those are both actionable that is um those are both actionable those are things we could do those are things we could do those are things we could do yeah cool so you can always experiment yeah cool so you can always experiment yeah cool so you can always experiment with them and again at your scale i'm with them and again at your scale i'm with them and again at your scale i'm guessing you have a pretty nice guessing you have a pretty nice guessing you have a pretty nice footprint in google footprint in google footprint in google um based on the amount and the quality um based on the amount and the quality um based on the amount and the quality of the content that you have of the content that you have of the content that you have and therefore you're probably getting a and therefore you're probably getting a and therefore you're probably getting a substantial um substantial um substantial um you know amount of organic traffic i you know amount of organic traffic i you know amount of organic traffic i don't know don't know don't know are are you public about those numbers are are you public about those numbers are are you public about those numbers because i am curious like what your because i am curious like what your because i am curious like what your traffic footprint's like traffic footprint's like traffic footprint's like we get we yeah uh we get about we get we yeah uh we get about we get we yeah uh we get about we've made really very little effort on we've made really very little effort on we've made really very little effort on terms of seo and this is something that terms of seo and this is something that terms of seo and this is something that we're now with this new relationship we're now with this new relationship we're now with this new relationship we're gonna we're gonna we're gonna we're doing a lot more with and we're we're doing a lot more with and we're we're doing a lot more with and we're going to see a lot going to see a lot going to see a lot more uplift in the next we're already more uplift in the next we're already more uplift in the next we're already seeing some new uplift seeing some new uplift seeing some new uplift in the in the traffic but we get about 2 in the in the traffic but we get about 2 in the in the traffic but we get about 2 000 000 000 visitors a day about 10 000 visitors a day about 10 000 visitors a day about 10 000 12 000 page views day 12 000 page views day 12 000 page views day and uh uh and they're on the site for and uh uh and they're on the site for and uh uh and they're on the site for three or four or five minutes and the three or four or five minutes and the three or four or five minutes and the drop the in the drop the in the drop the in the bounce rate is around 50 55 so that's bounce rate is around 50 55 so that's bounce rate is around 50 55 so that's for health care sites that's for health care sites that's for health care sites that's it's pretty respectable yeah yeah so 300 it's pretty respectable yeah yeah so 300 it's pretty respectable yeah yeah so 300 300 to 450 300 to 450 300 to 450 000 page views a month that's enough to 000 page views a month that's enough to 000 page views a month that's enough to you know start you know start you know start you could definitely carve off some you could definitely carve off some you could definitely carve off some folks uh you know into a deeper folks uh you know into a deeper folks uh you know into a deeper engagement i think engagement i think engagement i think yeah um yeah seo man that's the play yeah um yeah seo man that's the play yeah um yeah seo man that's the play here right you have all this content so here right you have all this content so here right you have all this content so hopefully you're talking or working with hopefully you're talking or working with hopefully you're talking or working with somebody who is super knowledgeable somebody who is super knowledgeable somebody who is super knowledgeable and and can really do some work on this and and can really do some work on this and and can really do some work on this because um yeah because um yeah because um yeah i haven't looked through your h1s and

i haven't looked through your h1s and i haven't looked through your h1s and all that or any of your site structure all that or any of your site structure all that or any of your site structure but but but there are some real strong do's and there are some real strong do's and there are some real strong do's and don'ts when you're trying to set up a don'ts when you're trying to set up a don'ts when you're trying to set up a site with this many site with this many site with this many pages um and then it can dramatically pages um and then it can dramatically pages um and then it can dramatically really really really yeah yeah and that's that's such a yeah yeah and that's that's such a yeah yeah and that's that's such a that's such a that's such a that's such a bonus such a benefit when you when you bonus such a benefit when you when you bonus such a benefit when you when you have this data because this have this data because this have this data because this is something that google knows site's is something that google knows site's is something that google knows site's been around for a very long time so you been around for a very long time so you been around for a very long time so you have domain age have domain age have domain age you have all this content you haven't you have all this content you haven't you have all this content you haven't been gaming the system you know so many been gaming the system you know so many been gaming the system you know so many people go to the gray hat people go to the gray hat people go to the gray hat and eventually piss google off to where and eventually piss google off to where and eventually piss google off to where they get they get dropped in the they get they get dropped in the they get they get dropped in the rankings but rankings but rankings but um is a substantial amount of traffic um is a substantial amount of traffic um is a substantial amount of traffic from search engines from search engines from search engines uh about about uh less uh about about uh less uh about about uh less but less than half oh wow about half but less than half oh wow about half but less than half oh wow about half about half about half about half i think that should be that should be i think that should be that should be i think that should be that should be more yeah i would guess two more yeah i would guess two more yeah i would guess two thirds to three quarters is pretty thirds to three quarters is pretty thirds to three quarters is pretty easily easily easily yeah i mean i'm i'm going off top of my yeah i mean i'm i'm going off top of my yeah i mean i'm i'm going off top of my head but yeah given the amount of head but yeah given the amount of head but yeah given the amount of information you have i think that yeah information you have i think that yeah information you have i think that yeah anyways anyways anyways well we get clobbered on mobile right well we get clobbered on mobile right well we get clobbered on mobile right now that's one of our now that's one of our now that's one of our oh yeah i could see that yeah so if you oh yeah i could see that yeah so if you oh yeah i could see that yeah so if you do a little do a little do a little little redesign that'll be that'll be little redesign that'll be that'll be little redesign that'll be that'll be tough i mean i know you have a lot of tough i mean i know you have a lot of tough i mean i know you have a lot of pages and probably a lot of templates pages and probably a lot of templates pages and probably a lot of templates and stuff but and stuff but and stuff but um yeah that would be yeah you're right um yeah that would be yeah you're right um yeah that would be yeah you're right mobile mobile is a big thing yeah well mobile mobile is a big thing yeah well mobile mobile is a big thing yeah well we are approaching time sir i want to we are approaching time sir i want to we are approaching time sir i want to thank you very much for taking the time thank you very much for taking the time thank you very much for taking the time to hang out with me today if folks want to hang out with me today if folks want to hang out with me today if folks want to follow you on twitter to follow you on twitter to follow you on twitter and they can see on screen here but and they can see on screen here but and they can see on screen here but you're at brendan mcadams you're at brendan mcadams you're at brendan mcadams and your let's see expert escape is at and your let's see expert escape is at and your let's see expert escape is at expertscape news yes that's right

expertscape news yes that's right expertscape news yes that's right yeah yeah sounds great it's been a lot yeah yeah sounds great it's been a lot yeah yeah sounds great it's been a lot of fun of fun of fun yeah yeah yeah thanks for uh thanks for yeah yeah yeah thanks for uh thanks for yeah yeah yeah thanks for uh thanks for hanging out with me for a few minutes hanging out with me for a few minutes hanging out with me for a few minutes um if folks uh you know if you're um if folks uh you know if you're um if folks uh you know if you're listening to this and you're interested listening to this and you're interested listening to this and you're interested in in in um being able to watch microconf remote um being able to watch microconf remote um being able to watch microconf remote which happened which happened which happened uh a couple tuesdays ago now we have a uh a couple tuesdays ago now we have a uh a couple tuesdays ago now we have a replay of that head to microphone remote replay of that head to microphone remote replay of that head to microphone remote dot com dot com dot com and you can purchase that video again and you can purchase that video again and you can purchase that video again it's like four plus hours of live stream it's like four plus hours of live stream it's like four plus hours of live stream and it's all broken down my session and it's all broken down my session and it's all broken down my session producer xander spent a ton of time producer xander spent a ton of time producer xander spent a ton of time making it really easy to consume as making it really easy to consume as making it really easy to consume as always thanks always thanks always thanks to hay and stripe their headline to hay and stripe their headline to hay and stripe their headline partners for the year partners for the year partners for the year i think everything we do just a little i think everything we do just a little i think everything we do just a little easier really appreciate working with easier really appreciate working with easier really appreciate working with them them them finally microcomp masterminds.com we're finally microcomp masterminds.com we're finally microcomp masterminds.com we're doing round doing round doing round two of our matching if you don't have a two of our matching if you don't have a two of our matching if you don't have a mastermind head there mastermind head there mastermind head there and get synced up with someone we'll be and get synced up with someone we'll be and get synced up with someone we'll be back next week back next week back next week next wednesday same time same place [Music] [Music] you