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Rob Walling December 8, 2022 13m

Supporting Our Team in Ukraine While Building 4 Startups and 5 Client Projects with Andrew Amann

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  1. he replied get some sleep we're gonna he replied get some sleep we're gonna need it tomorrow need it tomorrow need it tomorrow there is no way we're going to get any there is no way we're going to get any there is no way we're going to get any sleep sleep sleep we spent the next six hours sending we spent the next six hours sending we spent the next six hours sending direct messages to everyone on our team direct messages to everyone on our team direct messages to everyone on our team in Ukraine asking three simple questions in Ukraine asking three simple questions in Ukraine asking three simple questions are you okay where are you and where are are you okay where are you and where are are you okay where are you and where are you going you going you going the story I'm about to tell you it's the story I'm about to tell you it's the story I'm about to tell you it's about a startup Studio that has 50 about a startup Studio that has 50 about a startup Studio that has 50 brilliant Engineers marketing managers brilliant Engineers marketing managers brilliant Engineers marketing managers project Engineers project managers sales project Engineers project managers sales project Engineers project managers sales and HR reps our team is fully remote all and HR reps our team is fully remote all and HR reps our team is fully remote all around the world but this is a story around the world but this is a story around the world but this is a story about the 25 teammates we have from about the 25 teammates we have from about the 25 teammates we have from Ukraine and how on February 24th all of Ukraine and how on February 24th all of Ukraine and how on February 24th all of our lives changed dramatically our lives changed dramatically our lives changed dramatically 923 Venture studio is a software agency 923 Venture studio is a software agency 923 Venture studio is a software agency that builds mobile and web apps for that builds mobile and web apps for that builds mobile and web apps for startups and established Brands we've startups and established Brands we've startups and established Brands we've been around for 10 years and we build been around for 10 years and we build been around for 10 years and we build about 50 products for the clients and 14 about 50 products for the clients and 14 about 50 products for the clients and 14 startups startups startups over the past month I've learned over the past month I've learned over the past month I've learned firsthand how startups can have an firsthand how startups can have an firsthand how startups can have an impact on a crisis such as the Ukrainian impact on a crisis such as the Ukrainian impact on a crisis such as the Ukrainian War War War I've also learned that being I've also learned that being I've also learned that being entrepreneur means that it's up to us to entrepreneur means that it's up to us to entrepreneur means that it's up to us to solve our team's problems not a solve our team's problems not a solve our team's problems not a government not another company but us government not another company but us government not another company but us and us alone and us alone and us alone the night of February 23 third in the night of February 23 third in the night of February 23 third in America was the morning of February 24th America was the morning of February 24th America was the morning of February 24th in Ukraine I sent a message to my in Ukraine I sent a message to my in Ukraine I sent a message to my co-founder that simply said I feel so co-founder that simply said I feel so co-founder that simply said I feel so helpless helpless helpless keeps getting hit what do we do keeps getting hit what do we do keeps getting hit what do we do he replied get some sleep we're going to he replied get some sleep we're going to he replied get some sleep we're going to need it tomorrow need it tomorrow need it tomorrow there is no way we're going to get any there is no way we're going to get any there is no way we're going to get any sleep sleep sleep we spent the next six hours sending we spent the next six hours sending we spent the next six hours sending direct messages to everyone on our team direct messages to everyone on our team direct messages to everyone on our team in Ukraine asking three simple questions in Ukraine asking three simple questions in Ukraine asking three simple questions are you okay where are you and where are are you okay where are you and where are are you okay where are you and where are you going you going you going by 6 a.m there were three of us in the

  2. by 6 a.m there were three of us in the by 6 a.m there were three of us in the United States monitoring the whereabouts United States monitoring the whereabouts United States monitoring the whereabouts of our 25 teammates in Ukraine of our 25 teammates in Ukraine of our 25 teammates in Ukraine worried scared and misinformed the team worried scared and misinformed the team worried scared and misinformed the team started moving about their country started moving about their country started moving about their country our entrepreneurial Spirit kicked in and our entrepreneurial Spirit kicked in and our entrepreneurial Spirit kicked in and we created a spreadsheet that started we created a spreadsheet that started we created a spreadsheet that started tracking the movements of the team in tracking the movements of the team in tracking the movements of the team in real time real time real time by mid-morning we realized we were not by mid-morning we realized we were not by mid-morning we realized we were not just tracking the team but we were also just tracking the team but we were also just tracking the team but we were also tracking their families you see a lot of tracking their families you see a lot of tracking their families you see a lot of our team members were in the cities and our team members were in the cities and our team members were in the cities and they were trying to get out to see their they were trying to get out to see their they were trying to get out to see their families or their families were trying families or their families were trying families or their families were trying to get to them to get to them to get to them one of the next things we did was set up one of the next things we did was set up one of the next things we did was set up a Communication channel in Telegram a Communication channel in Telegram a Communication channel in Telegram the team used its channel to talk about the team used its channel to talk about the team used its channel to talk about what was really going on in their what was really going on in their what was really going on in their country country country it's incredible to witness the Stark it's incredible to witness the Stark it's incredible to witness the Stark differences between the news and reality differences between the news and reality differences between the news and reality the information that was being passed the information that was being passed the information that was being passed back and forth between the team was far back and forth between the team was far back and forth between the team was far was days ahead of the news and far more was days ahead of the news and far more was days ahead of the news and far more accurate accurate accurate it was also far more frightening and it was also far more frightening and it was also far more frightening and real real real watching a war from a cell phone is not watching a war from a cell phone is not watching a war from a cell phone is not easy knowing that people are holding easy knowing that people are holding easy knowing that people are holding those cell phones is even harder those cell phones is even harder those cell phones is even harder on day two we communicated to the team on day two we communicated to the team on day two we communicated to the team that we needed that they needed to focus that we needed that they needed to focus that we needed that they needed to focus on their safety and that we were going on their safety and that we were going on their safety and that we were going to make a commitment to pay their to make a commitment to pay their to make a commitment to pay their salaries regardless of work contribution salaries regardless of work contribution salaries regardless of work contribution within hours of making this promise Bank within hours of making this promise Bank within hours of making this promise Bank of America sent an email saying they of America sent an email saying they of America sent an email saying they were going to shut down all transfers were going to shut down all transfers were going to shut down all transfers block all transfers to Ukraine block all transfers to Ukraine block all transfers to Ukraine but I jumped to my car and I traveled to but I jumped to my car and I traveled to but I jumped to my car and I traveled to the bank the bank the bank I remember thinking how lucky we are to I remember thinking how lucky we are to I remember thinking how lucky we are to live in America we live in a country live in America we live in a country live in America we live in a country where we feel safe and secure all the where we feel safe and secure all the where we feel safe and secure all the time time time when that's removed from anyone that you when that's removed from anyone that you when that's removed from anyone that you communicate with it's got wrenching communicate with it's got wrenching communicate with it's got wrenching at the bank we secured an additional at the bank we secured an additional at the bank we secured an additional hundred thousand dollars of working hundred thousand dollars of working hundred thousand dollars of working capital

  3. capital capital and then we asked them continually if and then we asked them continually if and then we asked them continually if there's anything we can do to transfer there's anything we can do to transfer there's anything we can do to transfer money to Ukraine the answer was no money to Ukraine the answer was no money to Ukraine the answer was no but all of us are entrepreneurs in this but all of us are entrepreneurs in this but all of us are entrepreneurs in this room and we always find another way room and we always find another way room and we always find another way we started working with a company called we started working with a company called we started working with a company called deal there's a customer service rep deal there's a customer service rep deal there's a customer service rep there Jordan who will forever be the there Jordan who will forever be the there Jordan who will forever be the greatest customer service rep I have greatest customer service rep I have greatest customer service rep I have ever worked with ever worked with ever worked with between the two of us we were able to between the two of us we were able to between the two of us we were able to adjust deals policies procedures and adjust deals policies procedures and adjust deals policies procedures and limitations to get 25 virtual credit limitations to get 25 virtual credit limitations to get 25 virtual credit cards to everybody in Ukraine cards to everybody in Ukraine cards to everybody in Ukraine this followed out by allowing them to this followed out by allowing them to this followed out by allowing them to access their money in an American access their money in an American access their money in an American currency so that they when they needed currency so that they when they needed currency so that they when they needed it it was the American dollar it it was the American dollar it it was the American dollar by Monday morning we transferred the by Monday morning we transferred the by Monday morning we transferred the salaries to everybody in Ukraine salaries to everybody in Ukraine salaries to everybody in Ukraine at this point things get pretty chaotic at this point things get pretty chaotic at this point things get pretty chaotic we knew our clients would eventually we knew our clients would eventually we knew our clients would eventually start asking about the support of their start asking about the support of their start asking about the support of their projects and we had to figure out how to projects and we had to figure out how to projects and we had to figure out how to supplement 50 percent of our team and supplement 50 percent of our team and supplement 50 percent of our team and fast fast fast as you can see in the start the build as you can see in the start the build as you can see in the start the build hours represent you know we do about 190 hours represent you know we do about 190 hours represent you know we do about 190 hours of build work per day it dropped hours of build work per day it dropped hours of build work per day it dropped to 60 hours on the day of the war there to 60 hours on the day of the war there to 60 hours on the day of the war there is no way we were going to be able to is no way we were going to be able to is no way we were going to be able to support our clients in this environment support our clients in this environment support our clients in this environment if we wanted to continue to pay the if we wanted to continue to pay the if we wanted to continue to pay the ukrainians during the war we needed to ukrainians during the war we needed to ukrainians during the war we needed to figure something out figure something out figure something out we started EOS this year from a book we started EOS this year from a book we started EOS this year from a book called traction and we called our called traction and we called our called traction and we called our instructor and said what can we do he instructor and said what can we do he instructor and said what can we do he recommended we do a crisis Consulting recommended we do a crisis Consulting recommended we do a crisis Consulting IDs and for those of you who do not know IDs and for those of you who do not know IDs and for those of you who do not know IDs is the issue solving track that IDs is the issue solving track that IDs is the issue solving track that focuses your time on solving problems focuses your time on solving problems focuses your time on solving problems instead of dealing with issues instead of dealing with issues instead of dealing with issues it's used in times of Crisis and it's used in times of Crisis and it's used in times of Crisis and conflict and it focuses you on the top

  4. conflict and it focuses you on the top conflict and it focuses you on the top tasks each day tasks each day tasks each day and then it tells you how to complete and then it tells you how to complete and then it tells you how to complete those tasks no matter what those tasks no matter what those tasks no matter what so let's see what this looks like so let's see what this looks like so let's see what this looks like our first issue in IDs was to keep the our first issue in IDs was to keep the our first issue in IDs was to keep the team safe team safe team safe we thought this meant trying to get our we thought this meant trying to get our we thought this meant trying to get our team out of Ukraine team out of Ukraine team out of Ukraine within hours of working on this task the within hours of working on this task the within hours of working on this task the Ukrainian government blocked men between Ukrainian government blocked men between Ukrainian government blocked men between the ages of 18 and 60 from leaving their the ages of 18 and 60 from leaving their the ages of 18 and 60 from leaving their country country country even though our company was about 40 even though our company was about 40 even though our company was about 40 female nobody wanted to leave their female nobody wanted to leave their female nobody wanted to leave their loved ones behind loved ones behind loved ones behind so we did the best we could by trying to so we did the best we could by trying to so we did the best we could by trying to understand which cities were safer than understand which cities were safer than understand which cities were safer than others and then we tried to look for others and then we tried to look for others and then we tried to look for apartments in those cities for our apartments in those cities for our apartments in those cities for our teammates to move to teammates to move to teammates to move to it was also amazing that the teammates it was also amazing that the teammates it was also amazing that the teammates that we had would open their doors to that we had would open their doors to that we had would open their doors to co-workers that they've only met once or co-workers that they've only met once or co-workers that they've only met once or twice before our second issue was that we needed to our second issue was that we needed to complete the client work without putting complete the client work without putting complete the client work without putting the demand on the team in Ukraine the demand on the team in Ukraine the demand on the team in Ukraine we have customers that count on us to we have customers that count on us to we have customers that count on us to deliver our products on time but we also deliver our products on time but we also deliver our products on time but we also have those startups that really don't have those startups that really don't have those startups that really don't have any critical releases have any critical releases have any critical releases about 60 percent of our engineering team about 60 percent of our engineering team about 60 percent of our engineering team was under attack so the first obvious was under attack so the first obvious was under attack so the first obvious answer was to take anyone that was answer was to take anyone that was answer was to take anyone that was working on the startups and move them working on the startups and move them working on the startups and move them immediately to the client projects immediately to the client projects immediately to the client projects but there still wasn't enough to support but there still wasn't enough to support but there still wasn't enough to support the clients the clients the clients so we decided what we decided to do next so we decided what we decided to do next so we decided what we decided to do next was hire one developer outside of was hire one developer outside of was hire one developer outside of Ukraine for every two developers inside Ukraine for every two developers inside Ukraine for every two developers inside of Ukraine of Ukraine of Ukraine this would ensure that we could get all this would ensure that we could get all this would ensure that we could get all the necessary hours to support the the necessary hours to support the the necessary hours to support the client client client we needed to hire established Engineers we needed to hire established Engineers we needed to hire established Engineers that had known how to work in an agency that had known how to work in an agency that had known how to work in an agency before and we could we needed to do this before and we could we needed to do this before and we could we needed to do this without even interviewing them

  5. without even interviewing them without even interviewing them we also needed to learn how to hire in a we also needed to learn how to hire in a we also needed to learn how to hire in a country we've never hired before the way that I decided to do this was to the way that I decided to do this was to go to the 10 largest development go to the 10 largest development go to the 10 largest development companies in Poland get the email of the companies in Poland get the email of the companies in Poland get the email of the CEO and then contact them and basically CEO and then contact them and basically CEO and then contact them and basically cold email them cold email them cold email them so what I would do is I would craft the so what I would do is I would craft the so what I would do is I would craft the email and I would use HubSpot so I'd email and I would use HubSpot so I'd email and I would use HubSpot so I'd send it in a HubSpot email with the send it in a HubSpot email with the send it in a HubSpot email with the tracker on I then immediately connect tracker on I then immediately connect tracker on I then immediately connect with them on LinkedIn if the HubSpot with them on LinkedIn if the HubSpot with them on LinkedIn if the HubSpot email was opened I tend to follow up email was opened I tend to follow up email was opened I tend to follow up email right that second if the LinkedIn email right that second if the LinkedIn email right that second if the LinkedIn light turned on that they were green light turned on that they were green light turned on that they were green that they were using LinkedIn I'd send that they were using LinkedIn I'd send that they were using LinkedIn I'd send them a DM them a DM them a DM I was able to speak with eight of the 10 I was able to speak with eight of the 10 I was able to speak with eight of the 10 CEOs in the first 24 hours CEOs in the first 24 hours CEOs in the first 24 hours each CEO of Poland would show immediate each CEO of Poland would show immediate each CEO of Poland would show immediate Sympathy for the team they asked if our Sympathy for the team they asked if our Sympathy for the team they asked if our team needed visas and they told us that team needed visas and they told us that team needed visas and they told us that we could use their offices we could use their offices we could use their offices Humanity lives and we were all starting Humanity lives and we were all starting Humanity lives and we were all starting to band together to protect the innocent at 4 a.m Saturday morning we had a call at 4 a.m Saturday morning we had a call with a Polish company that does team with a Polish company that does team with a Polish company that does team augmentation and agency work they were augmentation and agency work they were augmentation and agency work they were able to supply us with enough developers able to supply us with enough developers able to supply us with enough developers on Monday morning to start to support on Monday morning to start to support on Monday morning to start to support our company we signed the contract on our company we signed the contract on our company we signed the contract on Sunday and we started moving forward Sunday and we started moving forward Sunday and we started moving forward to graphically show our progress through to graphically show our progress through to graphically show our progress through each day of the war it helps to look at each day of the war it helps to look at each day of the war it helps to look at a thing called utilization rate a thing called utilization rate a thing called utilization rate a utilization rate is the percentage of a utilization rate is the percentage of a utilization rate is the percentage of your company that's being charged your company that's being charged your company that's being charged billable time like development versus billable time like development versus billable time like development versus marketing time I mean first non-billable marketing time I mean first non-billable marketing time I mean first non-billable time like marketing on February 24th our utilization dropped on February 24th our utilization dropped from 65 to 24 percent from 65 to 24 percent from 65 to 24 percent now 65 is about industry average for an

  6. now 65 is about industry average for an now 65 is about industry average for an agency so dropping to 24 was agency so dropping to 24 was agency so dropping to 24 was unsustainable unsustainable unsustainable after we moved the 25 non-ukrainians to after we moved the 25 non-ukrainians to after we moved the 25 non-ukrainians to the client project we achieved a 40 the client project we achieved a 40 the client project we achieved a 40 utilization score now this made sense utilization score now this made sense utilization score now this made sense because about 50 of our team was from because about 50 of our team was from because about 50 of our team was from Ukraine and we had some overhead so 40 Ukraine and we had some overhead so 40 Ukraine and we had some overhead so 40 was was a good Improvement was was a good Improvement was was a good Improvement we continued this process of training we continued this process of training we continued this process of training cross-training and hiring throughout the cross-training and hiring throughout the cross-training and hiring throughout the week and then the most unbelievable week and then the most unbelievable week and then the most unbelievable things started to happen things started to happen things started to happen by Tuesday the green lights of the by Tuesday the green lights of the by Tuesday the green lights of the Ukrainian started turning on Ukrainian started turning on Ukrainian started turning on hours started getting tracked hours started getting tracked hours started getting tracked we had not asked and we had not imagined we had not asked and we had not imagined we had not asked and we had not imagined but from basement parking garages in but from basement parking garages in but from basement parking garages in apartments with nine people in them the apartments with nine people in them the apartments with nine people in them the strength of the team started supporting strength of the team started supporting strength of the team started supporting the company by Thursday afternoon we recovered the by Thursday afternoon we recovered the utilization of the company to the exact utilization of the company to the exact utilization of the company to the exact rate we had Thursday before the war rate we had Thursday before the war rate we had Thursday before the war even with the Limited hours coming from even with the Limited hours coming from even with the Limited hours coming from Ukraine we were able to support the Ukraine we were able to support the Ukraine we were able to support the clients clients clients as we increase the team size by hiring as we increase the team size by hiring as we increase the team size by hiring by the new developers billing 100 of by the new developers billing 100 of by the new developers billing 100 of their time to client projects we were their time to client projects we were their time to client projects we were able to cover the developers that were able to cover the developers that were able to cover the developers that were unable to get to a computer or if they unable to get to a computer or if they unable to get to a computer or if they felt unsafe at the moment felt unsafe at the moment felt unsafe at the moment but our costs were outrageous but our costs were outrageous but our costs were outrageous the pink bars here show are costs month the pink bars here show are costs month the pink bars here show are costs month to month to month to month the purple area is our Revenue our the purple area is our Revenue our the purple area is our Revenue our current revenue and our future revenue current revenue and our future revenue current revenue and our future revenue and as you can see by April we're going and as you can see by April we're going and as you can see by April we're going to start to lose money this leads us to our third issue we this leads us to our third issue we needed to find new sources of revenue

  7. needed to find new sources of revenue needed to find new sources of revenue I have the privilege of working for a I have the privilege of working for a I have the privilege of working for a company that comes up with ideas all the company that comes up with ideas all the company that comes up with ideas all the time and we get to build them just for time and we get to build them just for time and we get to build them just for fun fun fun we've created 14 startups two have been we've created 14 startups two have been we've created 14 startups two have been acquired and another one is now at a acquired and another one is now at a acquired and another one is now at a hundred thousand dollars ARR it's really hundred thousand dollars ARR it's really hundred thousand dollars ARR it's really fun but it is very distracting fun but it is very distracting fun but it is very distracting what I needed to do now was to stay what I needed to do now was to stay what I needed to do now was to stay laser focused on the mission of Revenue laser focused on the mission of Revenue laser focused on the mission of Revenue we made a decision to support the team we made a decision to support the team we made a decision to support the team financially financially financially and we don't have a sales team it's and we don't have a sales team it's and we don't have a sales team it's really hard to sell agency agency client really hard to sell agency agency client really hard to sell agency agency client work and it's always up to me to find work and it's always up to me to find work and it's always up to me to find this revenue and we needed to find it in this revenue and we needed to find it in this revenue and we needed to find it in four weeks four weeks four weeks the goal was to find enough new client the goal was to find enough new client the goal was to find enough new client work in those four weeks to basically work in those four weeks to basically work in those four weeks to basically double our Revenue double our Revenue double our Revenue It seems impossible and it sounds It seems impossible and it sounds It seems impossible and it sounds impossible but I knew that it was 100 impossible but I knew that it was 100 impossible but I knew that it was 100 possible possible possible Apple calls us the Misfits The Crazy Apple calls us the Misfits The Crazy Apple calls us the Misfits The Crazy Ones the rebels and the dreamers because Ones the rebels and the dreamers because Ones the rebels and the dreamers because what we all do in this room sounds what we all do in this room sounds what we all do in this room sounds absolutely crazy to people absolutely crazy to people absolutely crazy to people but we know in our heads when we say it but we know in our heads when we say it but we know in our heads when we say it and we we go to accomplish these goals and we we go to accomplish these goals and we we go to accomplish these goals that not only are we up for the that not only are we up for the that not only are we up for the challenge but we know in our headset challenge but we know in our headset challenge but we know in our headset we're going to complete those those we're going to complete those those we're going to complete those those goals we set for ourselves goals we set for ourselves goals we set for ourselves so I picked up the phone and I saved the so I picked up the phone and I saved the so I picked up the phone and I saved the company company company I called everyone that mentioned they I called everyone that mentioned they I called everyone that mentioned they needed an app from us in the last year needed an app from us in the last year needed an app from us in the last year the result of this Focus was that in the the result of this Focus was that in the the result of this Focus was that in the span of five weeks 923 doubled its span of five weeks 923 doubled its span of five weeks 923 doubled its Revenue Revenue Revenue we created enough margin to support the we created enough margin to support the we created enough margin to support the Ukrainian team for at least five months Ukrainian team for at least five months Ukrainian team for at least five months before the universe calls and calls on before the universe calls and calls on before the universe calls and calls on us again to take action us again to take action us again to take action what Pablo and I did with our company what Pablo and I did with our company what Pablo and I did with our company didn't feel special at the time

  8. didn't feel special at the time didn't feel special at the time we're entrepreneurs we understand how to we're entrepreneurs we understand how to we're entrepreneurs we understand how to systematically accept risk and then we systematically accept risk and then we systematically accept risk and then we know how to take action one step at a know how to take action one step at a know how to take action one step at a time without worrying about the time without worrying about the time without worrying about the distractions and we knew I mean we 100 distractions and we knew I mean we 100 distractions and we knew I mean we 100 knew we were going to succeed knew we were going to succeed knew we were going to succeed what is special however is the 923 what is special however is the 923 what is special however is the 923 developer that wakes up every morning at developer that wakes up every morning at developer that wakes up every morning at 5am to get supplies sandbags boots and 5am to get supplies sandbags boots and 5am to get supplies sandbags boots and medicine to the soldiers and then he medicine to the soldiers and then he medicine to the soldiers and then he returns home to code for six hours in a returns home to code for six hours in a returns home to code for six hours in a basement because he feels responsible basement because he feels responsible basement because he feels responsible for the progress of the customer project what is special is that when one of our what is special is that when one of our Engineers had a missile shatter all of Engineers had a missile shatter all of Engineers had a missile shatter all of the windows in his apartment while he the windows in his apartment while he the windows in his apartment while he was inside was inside was inside he then spent 10 days unable to code he then spent 10 days unable to code he then spent 10 days unable to code because his hands were shaking because his hands were shaking because his hands were shaking without us asking and without us knowing without us asking and without us knowing without us asking and without us knowing he started coding for an app so that we he started coding for an app so that we he started coding for an app so that we can all get our packages delivered in can all get our packages delivered in can all get our packages delivered in two days what is special is that our CEO traveled what is special is that our CEO traveled thousands of miles with their entire thousands of miles with their entire thousands of miles with their entire family in two cars family in two cars family in two cars she got to the border and realized she she got to the border and realized she she got to the border and realized she could not continue without them with the could not continue without them with the could not continue without them with the men in her life men in her life men in her life she was forced to split up and continue she was forced to split up and continue she was forced to split up and continue on to Croatia while her family stayed in on to Croatia while her family stayed in on to Croatia while her family stayed in Ukraine Ukraine Ukraine she now works 12-hour work days to she now works 12-hour work days to she now works 12-hour work days to support all of the new customers support all of the new customers support all of the new customers and we just don't have enough PMS to and we just don't have enough PMS to and we just don't have enough PMS to support the new clients support the new clients support the new clients it is the responsibility of it is the responsibility of it is the responsibility of entrepreneurs to create products but entrepreneurs to create products but entrepreneurs to create products but when we create those products we cannot when we create those products we cannot when we create those products we cannot forget that there are humans behind the forget that there are humans behind the forget that there are humans behind the code behind the screens and behind the code behind the screens and behind the code behind the screens and behind the communication communication communication those humans can be anywhere in the those humans can be anywhere in the those humans can be anywhere in the world now we're a globalized society

  9. world now we're a globalized society world now we're a globalized society but more importantly we all know what is but more importantly we all know what is but more importantly we all know what is right and wrong right and wrong right and wrong what is happening in Ukraine is wrong what is happening in Ukraine is wrong what is happening in Ukraine is wrong privately and unknowingly to the news privately and unknowingly to the news privately and unknowingly to the news companies like 923 are supporting the companies like 923 are supporting the companies like 923 are supporting the economy economy economy we're providing money to the team so we're providing money to the team so we're providing money to the team so that they can buy groceries and supplies that they can buy groceries and supplies that they can buy groceries and supplies these these this money to the team then these these this money to the team then these these this money to the team then keeps the money inside of Ukraine so keeps the money inside of Ukraine so keeps the money inside of Ukraine so that they can fight that they can fight that they can fight by supporting the team the team started by supporting the team the team started by supporting the team the team started supporting us supporting us supporting us in the years of understanding risk as an in the years of understanding risk as an in the years of understanding risk as an entrepreneur has allowed us to be entrepreneur has allowed us to be entrepreneur has allowed us to be prepared for this impossible challenge prepared for this impossible challenge prepared for this impossible challenge we are all here in this room dreaming of we are all here in this room dreaming of we are all here in this room dreaming of the day that our product will change the the day that our product will change the the day that our product will change the world but I stand before you to remind world but I stand before you to remind world but I stand before you to remind you that you can still change the world you that you can still change the world you that you can still change the world for the people you call teammates and for the people you call teammates and for the people you call teammates and maybe that's enough maybe that's enough maybe that's enough thank you thank you thank you [Applause]

Summary

This story highlights how startups can actively respond to crises, as exemplified by a software studio tracking and supporting their Ukrainian team during the war. The practical takeaway is that entrepreneurs are responsible for solving their team's problems, necessitating proactive measures like creating real-time tracking spreadsheets and communication channels to ensure well-being.

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