Turn Your SaaS Side Hustle into a Full-Time Gig in 2023

in this video I'm going to talk about in this video I'm going to talk about how to turn your side hustle into a how to turn your side hustle into a how to turn your side hustle into a full-time gig in 2023 and if you stick full-time gig in 2023 and if you stick full-time gig in 2023 and if you stick around to the end of the episode I'm around to the end of the episode I'm around to the end of the episode I'm going to tell you something you probably going to tell you something you probably going to tell you something you probably won't think of on your own that's super won't think of on your own that's super won't think of on your own that's super important to do after you've made the important to do after you've made the important to do after you've made the transition to working full time on your transition to working full time on your transition to working full time on your product I'm Rob Walling I'm a Serial product I'm Rob Walling I'm a Serial product I'm Rob Walling I'm a Serial entrepreneur I've invested in more than entrepreneur I've invested in more than entrepreneur I've invested in more than 125 startups and now I've written four 125 startups and now I've written four 125 startups and now I've written four books on entrepreneurship the fourth one books on entrepreneurship the fourth one books on entrepreneurship the fourth one is called the SAS Playbook and it's is called the SAS Playbook and it's is called the SAS Playbook and it's coming out later this year so in this coming out later this year so in this coming out later this year so in this video I'm going to focus on product side video I'm going to focus on product side video I'm going to focus on product side hustles it is harder to transition to hustles it is harder to transition to hustles it is harder to transition to full-time working on products the full-time working on products the full-time working on products the revenue is not as easy to generate and revenue is not as easy to generate and revenue is not as easy to generate and so we might look at SAS products maybe so we might look at SAS products maybe so we might look at SAS products maybe we'll talk about ebooks and courses we'll talk about ebooks and courses we'll talk about ebooks and courses honestly the path is pretty much the honestly the path is pretty much the honestly the path is pretty much the same there's very little difference same there's very little difference same there's very little difference between a software product an between a software product an between a software product an information product or another kind of information product or another kind of information product or another kind of product and today I'm going to cover product and today I'm going to cover product and today I'm going to cover three topics I'm going to start with three topics I'm going to start with three topics I'm going to start with talking about how to be effective when talking about how to be effective when talking about how to be effective when working around your day job the second working around your day job the second working around your day job the second one is how to grow your company to the one is how to grow your company to the one is how to grow your company to the point where it supports You full time point where it supports You full time point where it supports You full time and the third is how to make that and the third is how to make that and the third is how to make that transition from being part-time nights transition from being part-time nights transition from being part-time nights and weekends to full time so first let's and weekends to full time so first let's and weekends to full time so first let's talk about how to be effective while talk about how to be effective while talk about how to be effective while fitting your hours around your day job fitting your hours around your day job fitting your hours around your day job common phrase you'll hear used in this common phrase you'll hear used in this common phrase you'll hear used in this context is nights and weekends that context is nights and weekends that context is nights and weekends that implies that you work a day job eight to implies that you work a day job eight to implies that you work a day job eight to five nine to five I realize that you may five nine to five I realize that you may five nine to five I realize that you may be watching this and maybe you work the be watching this and maybe you work the be watching this and maybe you work the night shift and so nights and weekends night shift and so nights and weekends night shift and so nights and weekends is is a term I'll use it just means is is a term I'll use it just means is is a term I'll use it just means fitting those hours around your fitting those hours around your fitting those hours around your full-time job something that I found full-time job something that I found full-time job something that I found helpful as I was going through this helpful as I was going through this helpful as I was going through this journey I would carve out what I called journey I would carve out what I called journey I would carve out what I called founder time and I would go into founder founder time and I would go into founder founder time and I would go into founder mode you can call it whatever you'd like mode you can call it whatever you'd like mode you can call it whatever you'd like but I was able to mentally switch into a but I was able to mentally switch into a but I was able to mentally switch into a mode that turned my brain off from mode that turned my brain off from mode that turned my brain off from social media I didn't watch movies I

social media I didn't watch movies I social media I didn't watch movies I didn't hang out with friends I knew that didn't hang out with friends I knew that didn't hang out with friends I knew that if I had two hours tonight for example if I had two hours tonight for example if I had two hours tonight for example to focus on my product that I wasn't to focus on my product that I wasn't to focus on my product that I wasn't gonna get distracted by all the gonna get distracted by all the gonna get distracted by all the distractions that can commonly get in distractions that can commonly get in distractions that can commonly get in your way and when you're in founder mode your way and when you're in founder mode your way and when you're in founder mode you're not thinking about the laundry you're not thinking about the laundry you're not thinking about the laundry you're not thinking about what's on TV you're not thinking about what's on TV you're not thinking about what's on TV and you're not thinking about checking and you're not thinking about checking and you're not thinking about checking Twitter or Facebook the key to getting Twitter or Facebook the key to getting Twitter or Facebook the key to getting into this mode is to be disciplined and into this mode is to be disciplined and into this mode is to be disciplined and then to strive to be effective to then to strive to be effective to then to strive to be effective to actually work on the things that move actually work on the things that move actually work on the things that move the needle and in the early days it's the needle and in the early days it's the needle and in the early days it's hard to know what's going to move the hard to know what's going to move the hard to know what's going to move the needle so you have to use your Founders needle so you have to use your Founders needle so you have to use your Founders gut instinct and take your best guess gut instinct and take your best guess gut instinct and take your best guess but the key thing is if you only have but the key thing is if you only have but the key thing is if you only have two hours to work you don't have the two hours to work you don't have the two hours to work you don't have the luxury of wasting time or luxury of wasting time or luxury of wasting time or procrastinating so while watching a procrastinating so while watching a procrastinating so while watching a YouTube video about how Metallica wrote YouTube video about how Metallica wrote YouTube video about how Metallica wrote Enter Sandman is awesome and it's Enter Sandman is awesome and it's Enter Sandman is awesome and it's something I do in my free time founder something I do in my free time founder something I do in my free time founder time is not free time this is not the time is not free time this is not the time is not free time this is not the time to be seeking videos of Paul time to be seeking videos of Paul time to be seeking videos of Paul McCartney playing his epic bass lines McCartney playing his epic bass lines McCartney playing his epic bass lines it's a time where you have to it's a time where you have to it's a time where you have to relentlessly execute I've used this relentlessly execute I've used this relentlessly execute I've used this phrase in the past Relentless execution phrase in the past Relentless execution phrase in the past Relentless execution relentlessly executing just means when I relentlessly executing just means when I relentlessly executing just means when I sit down to work on my product my goal sit down to work on my product my goal sit down to work on my product my goal is to get to working on it full time is to get to working on it full time is to get to working on it full time it's to grow this to the point where it it's to grow this to the point where it it's to grow this to the point where it pays my salary or it covers my living pays my salary or it covers my living pays my salary or it covers my living expenses you don't get there by accident expenses you don't get there by accident expenses you don't get there by accident be prepared that you're going to have to be prepared that you're going to have to be prepared that you're going to have to sacrifice some things maybe like going sacrifice some things maybe like going sacrifice some things maybe like going out with friends or not doing your hobby out with friends or not doing your hobby out with friends or not doing your hobby for a year or two I would say don't for a year or two I would say don't for a year or two I would say don't sacrifice your time with your kids or sacrifice your time with your kids or sacrifice your time with your kids or your spouse because that has long-term your spouse because that has long-term your spouse because that has long-term ramifications everything else is gonna ramifications everything else is gonna ramifications everything else is gonna have to have Flex around your founder have to have Flex around your founder have to have Flex around your founder time I have many hobbies I play the time I have many hobbies I play the time I have many hobbies I play the guitar I love playing tabletop games I guitar I love playing tabletop games I guitar I love playing tabletop games I love playing gun and Dragons I stopped love playing gun and Dragons I stopped love playing gun and Dragons I stopped to those hobbies for about a decade and to those hobbies for about a decade and to those hobbies for about a decade and I wouldn't recommend everyone do it for

I wouldn't recommend everyone do it for I wouldn't recommend everyone do it for that long but while I was building my that long but while I was building my that long but while I was building my companies I needed to be focused and I companies I needed to be focused and I companies I needed to be focused and I needed to execute and then once I hit needed to execute and then once I hit needed to execute and then once I hit points where I was able to sell or I was points where I was able to sell or I was points where I was able to sell or I was able to take breaks then I would resume able to take breaks then I would resume able to take breaks then I would resume those Hobbies now a decade's a long time those Hobbies now a decade's a long time those Hobbies now a decade's a long time to do it I would hope you don't have to to do it I would hope you don't have to to do it I would hope you don't have to do it for that long there's more do it for that long there's more do it for that long there's more information out there about how to information out there about how to information out there about how to succeed with side projects like this succeed with side projects like this succeed with side projects like this YouTube channel and there are just YouTube channel and there are just YouTube channel and there are just easier and faster ways to get there than easier and faster ways to get there than easier and faster ways to get there than there were when I was coming up I there were when I was coming up I there were when I was coming up I started working on stuff two decades ago started working on stuff two decades ago started working on stuff two decades ago there wasn't social media there weren't there wasn't social media there weren't there wasn't social media there weren't as many ways to kind of move fast and as many ways to kind of move fast and as many ways to kind of move fast and get to the full-time income so hopefully get to the full-time income so hopefully get to the full-time income so hopefully you can get there faster now if you you can get there faster now if you you can get there faster now if you don't have a significant other or kids don't have a significant other or kids don't have a significant other or kids it's an easy trap to just work all the it's an easy trap to just work all the it's an easy trap to just work all the time to come home from work at five or time to come home from work at five or time to come home from work at five or six and then work till midnight and then six and then work till midnight and then six and then work till midnight and then work the weekends you can do that but work the weekends you can do that but work the weekends you can do that but honestly I would try to be smart about honestly I would try to be smart about honestly I would try to be smart about focusing on the things that matter and focusing on the things that matter and focusing on the things that matter and ignoring everything else and if you do ignoring everything else and if you do ignoring everything else and if you do wind up with a significant other or you wind up with a significant other or you wind up with a significant other or you do have children you're gonna need to do have children you're gonna need to do have children you're gonna need to learn it so I would focus on being learn it so I would focus on being learn it so I would focus on being effective rather than looking at the the effective rather than looking at the the effective rather than looking at the the vast sea of time that you have ahead of vast sea of time that you have ahead of vast sea of time that you have ahead of you because I think if you feel like you you because I think if you feel like you you because I think if you feel like you have amazing time abundance it can lead have amazing time abundance it can lead have amazing time abundance it can lead you to either procrastinate or just to you to either procrastinate or just to you to either procrastinate or just to work on things that don't move the work on things that don't move the work on things that don't move the needle I had my first entrepreneurial needle I had my first entrepreneurial needle I had my first entrepreneurial success online my wife and I had a six success online my wife and I had a six success online my wife and I had a six month old baby at the time and I had to month old baby at the time and I had to month old baby at the time and I had to be extremely productive in a handful of be extremely productive in a handful of be extremely productive in a handful of hours I got to work on my side projects hours I got to work on my side projects hours I got to work on my side projects and usually we would put the baby to bed and usually we would put the baby to bed and usually we would put the baby to bed at seven o'clock say and I had two to at seven o'clock say and I had two to at seven o'clock say and I had two to four hours depending on the night four hours depending on the night four hours depending on the night sometimes no hours if friends were sometimes no hours if friends were sometimes no hours if friends were coming over and so you have to be coming over and so you have to be coming over and so you have to be relatively meticulous about planning out relatively meticulous about planning out relatively meticulous about planning out in advance what am I going to work on in advance what am I going to work on in advance what am I going to work on tonight because what you don't want to tonight because what you don't want to tonight because what you don't want to do is sit down and not know what to do

do is sit down and not know what to do do is sit down and not know what to do next not know what makes you effective next not know what makes you effective next not know what makes you effective and so I would separate planning from and so I would separate planning from and so I would separate planning from execution and for planning I would get execution and for planning I would get execution and for planning I would get in planning mode put stuff in an Excel in planning mode put stuff in an Excel in planning mode put stuff in an Excel spreadsheet and basically just work down spreadsheet and basically just work down spreadsheet and basically just work down those tasks when I was in execution I those tasks when I was in execution I those tasks when I was in execution I didn't have to think about what to do didn't have to think about what to do didn't have to think about what to do next I just worked down the tasks with next I just worked down the tasks with next I just worked down the tasks with all of this in mind this is why this all of this in mind this is why this all of this in mind this is why this stair step method is so powerful and stair step method is so powerful and stair step method is so powerful and step one businesses are ideal for this step one businesses are ideal for this step one businesses are ideal for this phase because you don't have a lot of phase because you don't have a lot of phase because you don't have a lot of time and step one businesses remove an time and step one businesses remove an time and step one businesses remove an entire half for the business all the entire half for the business all the entire half for the business all the marketing stuff that you have to do it's marketing stuff that you have to do it's marketing stuff that you have to do it's just gone because you have this single just gone because you have this single just gone because you have this single traffic channel usually built in a traffic channel usually built in a traffic channel usually built in a Marketplace and you know with info Marketplace and you know with info Marketplace and you know with info products I mentioned at the top we might products I mentioned at the top we might products I mentioned at the top we might talk about info products you can still talk about info products you can still talk about info products you can still build in udemy and Udacity and these build in udemy and Udacity and these build in udemy and Udacity and these other marketplaces that actually bring other marketplaces that actually bring other marketplaces that actually bring customers to you and you don't keep all customers to you and you don't keep all customers to you and you don't keep all the money but a step one business is the money but a step one business is the money but a step one business is about gaining experience and revenue and about gaining experience and revenue and about gaining experience and revenue and confidence and skills and doing that on confidence and skills and doing that on confidence and skills and doing that on such a limited amount of time each week such a limited amount of time each week such a limited amount of time each week is why step one businesses are so is why step one businesses are so is why step one businesses are so awesome for this point in your awesome for this point in your awesome for this point in your entrepreneurial Journey the final piece entrepreneurial Journey the final piece entrepreneurial Journey the final piece of making this work around your day job of making this work around your day job of making this work around your day job is if you have an office in your house is if you have an office in your house is if you have an office in your house with a door that closes that's amazing I with a door that closes that's amazing I with a door that closes that's amazing I did not have that luxury and frankly I did not have that luxury and frankly I did not have that luxury and frankly I think a lot of you watching this don't I think a lot of you watching this don't I think a lot of you watching this don't I had a desk in our living room I put had a desk in our living room I put had a desk in our living room I put headphones on sometimes my wife would headphones on sometimes my wife would headphones on sometimes my wife would watch TV sometimes she would go to bed watch TV sometimes she would go to bed watch TV sometimes she would go to bed we talked about this being a shared goal we talked about this being a shared goal we talked about this being a shared goal for me to be an entrepreneur she and I for me to be an entrepreneur she and I for me to be an entrepreneur she and I were both all in on that and you can were both all in on that and you can were both all in on that and you can make this work as well if that's your make this work as well if that's your make this work as well if that's your situation lastly something that really situation lastly something that really situation lastly something that really helped me in the early days was I helped me in the early days was I helped me in the early days was I learned to delegate talk a lot about learned to delegate talk a lot about learned to delegate talk a lot about this when my first book starts small this when my first book starts small this when my first book starts small stay small but I started hiring virtual stay small but I started hiring virtual stay small but I started hiring virtual assistants or less expensive developers assistants or less expensive developers assistants or less expensive developers so I could hand off tasks and work would

so I could hand off tasks and work would so I could hand off tasks and work would get done while I was sleeping even if I get done while I was sleeping even if I get done while I was sleeping even if I wasn't making a tremendous amount of wasn't making a tremendous amount of wasn't making a tremendous amount of money by the time I was making a money by the time I was making a money by the time I was making a thousand dollars a month from my side thousand dollars a month from my side thousand dollars a month from my side project I was spending a thousand project I was spending a thousand project I was spending a thousand dollars on Outsourcing but work could dollars on Outsourcing but work could dollars on Outsourcing but work could get done while I was sleeping and that get done while I was sleeping and that get done while I was sleeping and that allowed me to move faster to get to that allowed me to move faster to get to that allowed me to move faster to get to that point where I transitioned to full time point where I transitioned to full time point where I transitioned to full time so topic number two is how to grow your so topic number two is how to grow your so topic number two is how to grow your product how to grow your side hustle to product how to grow your side hustle to product how to grow your side hustle to the point where it covers the monthly the point where it covers the monthly the point where it covers the monthly amount you need to be bringing in to amount you need to be bringing in to amount you need to be bringing in to handle your budget basically you have handle your budget basically you have handle your budget basically you have two choices to double down on what's two choices to double down on what's two choices to double down on what's working or to find New Growth channels working or to find New Growth channels working or to find New Growth channels doubling down on what's working implies doubling down on what's working implies doubling down on what's working implies if you're doing some SEO and that's if you're doing some SEO and that's if you're doing some SEO and that's where most of your traffic comes from where most of your traffic comes from where most of your traffic comes from you figure out how to get more SEO you figure out how to get more SEO you figure out how to get more SEO traffic you go up the funnel down the traffic you go up the funnel down the traffic you go up the funnel down the funnel you invest and you go deep if for funnel you invest and you go deep if for funnel you invest and you go deep if for some reason you can't double down on some reason you can't double down on some reason you can't double down on what's working if there's just no more what's working if there's just no more what's working if there's just no more water to be rung out of that sponge so water to be rung out of that sponge so water to be rung out of that sponge so to speak then you might have to look for to speak then you might have to look for to speak then you might have to look for new marketing channels and of course new marketing channels and of course new marketing channels and of course when it comes to SAS I have my big five when it comes to SAS I have my big five when it comes to SAS I have my big five marketing channels SEO pay-per-click marketing channels SEO pay-per-click marketing channels SEO pay-per-click cold Outreach integration is a cold Outreach integration is a cold Outreach integration is a partnership chips and content marketing partnership chips and content marketing partnership chips and content marketing these are just the five most common B2B these are just the five most common B2B these are just the five most common B2B SAS marketing approaches then there's SAS marketing approaches then there's SAS marketing approaches then there's others that are still super important others that are still super important others that are still super important Affiliates in-person events engineering Affiliates in-person events engineering Affiliates in-person events engineering is marketing I have a full list of the is marketing I have a full list of the is marketing I have a full list of the 20 B2B SAS marketing approaches in my 20 B2B SAS marketing approaches in my 20 B2B SAS marketing approaches in my new book which is at sasplaybook.com now new book which is at sasplaybook.com now new book which is at sasplaybook.com now those are the SAS approaches what if you those are the SAS approaches what if you those are the SAS approaches what if you have info products and courses usually have info products and courses usually have info products and courses usually it's about growing your audience right it's about growing your audience right it's about growing your audience right it's about diving into social media it's about diving into social media it's about diving into social media guest posting SEO branching out to a guest posting SEO branching out to a guest posting SEO branching out to a podcast or YouTube or Tick Tock podcast podcast or YouTube or Tick Tock podcast podcast or YouTube or Tick Tock podcast guest appearances these are all ideas guest appearances these are all ideas guest appearances these are all ideas that you can Branch into growth doesn't that you can Branch into growth doesn't that you can Branch into growth doesn't happen by accident right you have to be happen by accident right you have to be happen by accident right you have to be disciplined and you have to focus on it disciplined and you have to focus on it disciplined and you have to focus on it and don't try a bunch of things at once

and don't try a bunch of things at once and don't try a bunch of things at once if you have a channel that's working if you have a channel that's working if you have a channel that's working Double Down triple down keep going until Double Down triple down keep going until Double Down triple down keep going until you have all the traffic that you think you have all the traffic that you think you have all the traffic that you think you can get from it once you Branch out you can get from it once you Branch out you can get from it once you Branch out into other traffic channels it becomes a into other traffic channels it becomes a into other traffic channels it becomes a big experiment a lot of stuff doesn't big experiment a lot of stuff doesn't big experiment a lot of stuff doesn't work and that can be demotivating if work and that can be demotivating if work and that can be demotivating if you're working nights and weekends and you're working nights and weekends and you're working nights and weekends and sometimes realize that your product may sometimes realize that your product may sometimes realize that your product may just have a natural Plateau at two just have a natural Plateau at two just have a natural Plateau at two thousand dollars or three thousand thousand dollars or three thousand thousand dollars or three thousand dollars a month and it might never equal dollars a month and it might never equal dollars a month and it might never equal your full-time salary or the amount you your full-time salary or the amount you your full-time salary or the amount you need to live and that's where you think need to live and that's where you think need to live and that's where you think about moving to step two in the stair about moving to step two in the stair about moving to step two in the stair step get multiple products you either step get multiple products you either step get multiple products you either start another one or you acquire another start another one or you acquire another start another one or you acquire another one often you can do it in the same one often you can do it in the same one often you can do it in the same Marketplace or App Store that you're Marketplace or App Store that you're Marketplace or App Store that you're already operating in and then you stack already operating in and then you stack already operating in and then you stack those to get to that point of full-time those to get to that point of full-time those to get to that point of full-time income I've talked a lot about growth in income I've talked a lot about growth in income I've talked a lot about growth in other videos on this channel too that I other videos on this channel too that I other videos on this channel too that I can recommend are about how to find your can recommend are about how to find your can recommend are about how to find your first hundred customers and another one first hundred customers and another one first hundred customers and another one is about moving from 100 to 1 000 is about moving from 100 to 1 000 is about moving from 100 to 1 000 customers finally let's talk about how customers finally let's talk about how customers finally let's talk about how to make that transition to working to make that transition to working to make that transition to working full-time on your product I remember full-time on your product I remember full-time on your product I remember vividly the first day that I didn't have vividly the first day that I didn't have vividly the first day that I didn't have to report to anyone else no full-time to report to anyone else no full-time to report to anyone else no full-time job no Consulting clients and I knew job no Consulting clients and I knew job no Consulting clients and I knew that I was going to do that for the rest that I was going to do that for the rest that I was going to do that for the rest of my life I could never go back I had of my life I could never go back I had of my life I could never go back I had become unemployable in the middle of the become unemployable in the middle of the become unemployable in the middle of the day I sipped coffee while looking at day I sipped coffee while looking at day I sipped coffee while looking at books in a Barnes Noble and I was in books in a Barnes Noble and I was in books in a Barnes Noble and I was in heaven but how do you get to that point heaven but how do you get to that point heaven but how do you get to that point there's a big question around this it's there's a big question around this it's there's a big question around this it's when do you make this transition and it when do you make this transition and it when do you make this transition and it really depends on your risk tolerance so really depends on your risk tolerance so really depends on your risk tolerance so for me it was about 15 years ago and I for me it was about 15 years ago and I for me it was about 15 years ago and I needed eight thousand dollars a month to needed eight thousand dollars a month to needed eight thousand dollars a month to pay the house payment we were living in pay the house payment we were living in pay the house payment we were living in Boston at the time which is pretty Boston at the time which is pretty Boston at the time which is pretty expensive my wife was a post doc so she expensive my wife was a post doc so she expensive my wife was a post doc so she made a stipend but didn't have large

made a stipend but didn't have large made a stipend but didn't have large full-time income so I was the the full-time income so I was the the full-time income so I was the the majority Breadwinner you might say and majority Breadwinner you might say and majority Breadwinner you might say and so I needed 8 000 a month to make my so I needed 8 000 a month to make my so I needed 8 000 a month to make my expenses now as a consultant I had been expenses now as a consultant I had been expenses now as a consultant I had been making 20K a month and as a full-timer I making 20K a month and as a full-timer I making 20K a month and as a full-timer I was making about a hundred and ten was making about a hundred and ten was making about a hundred and ten hundred and twenty thousand dollars that hundred and twenty thousand dollars that hundred and twenty thousand dollars that was years prior but I didn't need to was years prior but I didn't need to was years prior but I didn't need to make that much money to quit the day job make that much money to quit the day job make that much money to quit the day job because our expenses were less than what because our expenses were less than what because our expenses were less than what we needed and so I looked at it as the we needed and so I looked at it as the we needed and so I looked at it as the moment that I hit 8K a month in product moment that I hit 8K a month in product moment that I hit 8K a month in product Revenue I can quit my day job now keep Revenue I can quit my day job now keep Revenue I can quit my day job now keep in mind as you have revenue from your in mind as you have revenue from your in mind as you have revenue from your side project you should be stockpiling side project you should be stockpiling side project you should be stockpiling that income not spending it on cars or that income not spending it on cars or that income not spending it on cars or Vacations or whatever but you stockpile Vacations or whatever but you stockpile Vacations or whatever but you stockpile that because you can quit the day job that because you can quit the day job that because you can quit the day job even before your product Revenue exceeds even before your product Revenue exceeds even before your product Revenue exceeds your expenses if you have enough cash in your expenses if you have enough cash in your expenses if you have enough cash in the bank so let's say you need eight the bank so let's say you need eight the bank so let's say you need eight thousand dollars a month and let's say thousand dollars a month and let's say thousand dollars a month and let's say your product income is at four thousand your product income is at four thousand your product income is at four thousand dollars a month so you have a deficit or dollars a month so you have a deficit or dollars a month so you have a deficit or a burn of four thousand but let's say a burn of four thousand but let's say a burn of four thousand but let's say you've saved up forty thousand dollars you've saved up forty thousand dollars you've saved up forty thousand dollars from product income and it's sitting in from product income and it's sitting in from product income and it's sitting in a bank account 10 months of Runway it's a bank account 10 months of Runway it's a bank account 10 months of Runway it's maybe not a bad gamble do you think you maybe not a bad gamble do you think you maybe not a bad gamble do you think you can grow your product up to 8 000 a can grow your product up to 8 000 a can grow your product up to 8 000 a month to cover that deficit over the month to cover that deficit over the month to cover that deficit over the next 10 months before your cash runs out next 10 months before your cash runs out next 10 months before your cash runs out for me that's a pretty safe bet and what for me that's a pretty safe bet and what for me that's a pretty safe bet and what I ended up doing is when my products hit I ended up doing is when my products hit I ended up doing is when my products hit 6 000 they were growing pretty steadily 6 000 they were growing pretty steadily 6 000 they were growing pretty steadily and I figured within three or four and I figured within three or four and I figured within three or four months I'd be at 8 000 and it turns out months I'd be at 8 000 and it turns out months I'd be at 8 000 and it turns out I was one thing I'll note is if you're I was one thing I'll note is if you're I was one thing I'll note is if you're in the United States Health Care is in the United States Health Care is in the United States Health Care is definitely more of a concern than you definitely more of a concern than you definitely more of a concern than you want it to be because it's very want it to be because it's very want it to be because it's very expensive ideally if you have a spouse expensive ideally if you have a spouse expensive ideally if you have a spouse that still works you can use the health that still works you can use the health that still works you can use the health care provided by their job or you go to care provided by their job or you go to care provided by their job or you go to healthcare.gov it's not ideal you're healthcare.gov it's not ideal you're healthcare.gov it's not ideal you're probably going to pay more for a plan probably going to pay more for a plan probably going to pay more for a plan that isn't as good as what you'd get that isn't as good as what you'd get that isn't as good as what you'd get from your employer but these are the from your employer but these are the from your employer but these are the trade-offs unfortunately we're forced to

trade-offs unfortunately we're forced to trade-offs unfortunately we're forced to make in the United States something else make in the United States something else make in the United States something else I want to add a lot of people don't I want to add a lot of people don't I want to add a lot of people don't think about is don't burn Bridges think about is don't burn Bridges think about is don't burn Bridges whether it's at your day job or with whether it's at your day job or with whether it's at your day job or with Consulting clients there's a chance you Consulting clients there's a chance you Consulting clients there's a chance you might need to go back and work for them might need to go back and work for them might need to go back and work for them again or maybe they'll hire you as a again or maybe they'll hire you as a again or maybe they'll hire you as a freelancer if you need a little bit of freelancer if you need a little bit of freelancer if you need a little bit of extra income to kind of make things work extra income to kind of make things work extra income to kind of make things work in the meantime the nicer you are here in the meantime the nicer you are here in the meantime the nicer you are here and the better you make that transition and the better you make that transition and the better you make that transition for them the more likelihood that down for them the more likelihood that down for them the more likelihood that down the line maybe you work together again the line maybe you work together again the line maybe you work together again if that's something that you need when I if that's something that you need when I if that's something that you need when I transition to working on my products transition to working on my products transition to working on my products full time I actually went from five days full time I actually went from five days full time I actually went from five days a week of work to four days and then a week of work to four days and then a week of work to four days and then down to three days and it worked super down to three days and it worked super down to three days and it worked super well because it cut down on my stress of well because it cut down on my stress of well because it cut down on my stress of having reduced earnings and it also having reduced earnings and it also having reduced earnings and it also helped my day job transition over a helped my day job transition over a helped my day job transition over a longer period of time to take all my longer period of time to take all my longer period of time to take all my responsibilities and give them to other responsibilities and give them to other responsibilities and give them to other people in a minute I'm going to talk people in a minute I'm going to talk people in a minute I'm going to talk about something super important to do about something super important to do about something super important to do after you've made this transition but after you've made this transition but after you've made this transition but before I do that I wanted to let you before I do that I wanted to let you before I do that I wanted to let you know about microcomp connect it's our know about microcomp connect it's our know about microcomp connect it's our online community of more than four online community of more than four online community of more than four thousand Founders bootstrapped mostly thousand Founders bootstrapped mostly thousand Founders bootstrapped mostly bootstrapped it's a great community that bootstrapped it's a great community that bootstrapped it's a great community that we heavily moderate and there's a ton of we heavily moderate and there's a ton of we heavily moderate and there's a ton of great conversations on all things SAS great conversations on all things SAS great conversations on all things SAS and growth and marketing and and growth and marketing and and growth and marketing and Entrepreneurship and there's even local Entrepreneurship and there's even local Entrepreneurship and there's even local channels for different cities it's a channels for different cities it's a channels for different cities it's a great place to hang out ask questions great place to hang out ask questions great place to hang out ask questions give some value and get some value back give some value and get some value back give some value and get some value back okay so once you've made this transition okay so once you've made this transition okay so once you've made this transition to working full-time on your own to working full-time on your own to working full-time on your own products it's a huge milestone something products it's a huge milestone something products it's a huge milestone something a lot of people forget to do is to a lot of people forget to do is to a lot of people forget to do is to celebrate it the road is hard the road celebrate it the road is hard the road celebrate it the road is hard the road is long and the Road has a lot of ups is long and the Road has a lot of ups is long and the Road has a lot of ups and downs celebrate these moments when and downs celebrate these moments when and downs celebrate these moments when you can and when you have them this is you can and when you have them this is you can and when you have them this is something I didn't used to do a great something I didn't used to do a great something I didn't used to do a great job of doing and at the encouragement of

job of doing and at the encouragement of job of doing and at the encouragement of my wife she would take notice that my wife she would take notice that my wife she would take notice that something amazing just happened whether something amazing just happened whether something amazing just happened whether it's launching a book launching a new it's launching a book launching a new it's launching a book launching a new conference launching a new batch of Tiny conference launching a new batch of Tiny conference launching a new batch of Tiny Seed startups each of these Milestones Seed startups each of these Milestones Seed startups each of these Milestones is a chance for me to celebrate a is a chance for me to celebrate a is a chance for me to celebrate a victory with myself with my team and if victory with myself with my team and if victory with myself with my team and if you forget to do this you can start to you forget to do this you can start to you forget to do this you can start to run out of steam over time because you run out of steam over time because you run out of steam over time because you don't remember the good times you don't remember the good times you don't remember the good times you remember the hard times but if you remember the hard times but if you remember the hard times but if you celebrate it can drive them home in your celebrate it can drive them home in your celebrate it can drive them home in your mind as being these amazing parts of the mind as being these amazing parts of the mind as being these amazing parts of the journey and keep in mind to celebrate it journey and keep in mind to celebrate it journey and keep in mind to celebrate it with those who contributed whether you with those who contributed whether you with those who contributed whether you have a team whether you have a have a team whether you have a have a team whether you have a significant other all of these people significant other all of these people significant other all of these people are involved in making this happen and are involved in making this happen and are involved in making this happen and moving from nights and weekends to moving from nights and weekends to moving from nights and weekends to working full time on your own side working full time on your own side working full time on your own side hustle is a pretty amazing Milestone and hustle is a pretty amazing Milestone and hustle is a pretty amazing Milestone and worth celebrating I hope you enjoyed worth celebrating I hope you enjoyed worth celebrating I hope you enjoyed this one on turning your side hustle this one on turning your side hustle this one on turning your side hustle into a full-time gig in 2023 I'll see into a full-time gig in 2023 I'll see into a full-time gig in 2023 I'll see you in next week's video