If I Had To Start Over, Here's 3 Steps I'd Take to $1M+ Revenue
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if I had to start over today here are if I had to start over today here are three steps I'd take to reach 1 million three steps I'd take to reach 1 million three steps I'd take to reach 1 million in annual recurring revenue and if you in annual recurring revenue and if you in annual recurring revenue and if you stick around till the end of this video stick around till the end of this video stick around till the end of this video I'm going to tell you the biggest I'm going to tell you the biggest I'm going to tell you the biggest disadvantage to the approach I'm about disadvantage to the approach I'm about disadvantage to the approach I'm about to outline I'm Rob Walling I've started to outline I'm Rob Walling I've started to outline I'm Rob Walling I've started six companies invested in more than 100 six companies invested in more than 100 six companies invested in more than 100 startups and I've written three books startups and I've written three books startups and I've written three books about entrepreneurship today I'm going about entrepreneurship today I'm going about entrepreneurship today I'm going to be diving into the stair step method to be diving into the stair step method to be diving into the stair step method of Entrepreneurship you may have heard of Entrepreneurship you may have heard of Entrepreneurship you may have heard me refer to it as a stair-step approach me refer to it as a stair-step approach me refer to it as a stair-step approach to bootstrapping but what I've realized to bootstrapping but what I've realized to bootstrapping but what I've realized is that it isn't necessarily about is that it isn't necessarily about is that it isn't necessarily about bootstrapping and it's more of a method bootstrapping and it's more of a method bootstrapping and it's more of a method than an approach anyway and so today I than an approach anyway and so today I than an approach anyway and so today I want to look at these three steps of the want to look at these three steps of the want to look at these three steps of the stair step method of Entrepreneurship stair step method of Entrepreneurship stair step method of Entrepreneurship I'm going to run through the three steps I'm going to run through the three steps I'm going to run through the three steps quickly and then I'm going to circle quickly and then I'm going to circle quickly and then I'm going to circle back and dive into each one step one is back and dive into each one step one is back and dive into each one step one is your first product it's a simple product your first product it's a simple product your first product it's a simple product I'll talk more about what that means I'll talk more about what that means I'll talk more about what that means step two is rinse and repeat and step step two is rinse and repeat and step step two is rinse and repeat and step three is to go full force into a three is to go full force into a three is to go full force into a full-blown SAS app so let's Circle back full-blown SAS app so let's Circle back full-blown SAS app so let's Circle back to step one this is your first product to step one this is your first product to step one this is your first product this is where you choose to build a this is where you choose to build a this is where you choose to build a relatively simple product often this relatively simple product often this relatively simple product often this could be a single feature of another could be a single feature of another could be a single feature of another larger product often this is within the larger product often this is within the larger product often this is within the single traffic channel like the examples single traffic channel like the examples single traffic channel like the examples of this are a WordPress plugin a Shopify of this are a WordPress plugin a Shopify of this are a WordPress plugin a Shopify add-on a Heroku add-on basically add-on a Heroku add-on basically add-on a Heroku add-on basically something that allows you to start something that allows you to start something that allows you to start generating revenue and learn the ropes generating revenue and learn the ropes generating revenue and learn the ropes without having to build a full-blown SAS without having to build a full-blown SAS without having to build a full-blown SAS app because building SAS applications is app because building SAS applications is app because building SAS applications is it takes a long time it's complicated it takes a long time it's complicated it takes a long time it's complicated there is so much more to just building there is so much more to just building there is so much more to just building it there's the marketing the sales the it there's the marketing the sales the it there's the marketing the sales the copywriting the support the internal copywriting the support the internal copywriting the support the internal operations there's there's so much even operations there's there's so much even operations there's there's so much even just keeping servers stood up you know just keeping servers stood up you know just keeping servers stood up you know if you're not a devops expert there's a if you're not a devops expert there's a if you're not a devops expert there's a lot to it and so the idea of basically
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lot to it and so the idea of basically lot to it and so the idea of basically building an add-on to an existing building an add-on to an existing building an add-on to an existing ecosystem simplifies a lot of this with ecosystem simplifies a lot of this with ecosystem simplifies a lot of this with WordPress you don't need to keep servers WordPress you don't need to keep servers WordPress you don't need to keep servers stood up you just need to learn some PHP stood up you just need to learn some PHP stood up you just need to learn some PHP or hire someone to write a plugin for or hire someone to write a plugin for or hire someone to write a plugin for you and if you can just rank well in the you and if you can just rank well in the you and if you can just rank well in the WordPress plugin repository you can get WordPress plugin repository you can get WordPress plugin repository you can get a steady flow of visitors this is not a steady flow of visitors this is not a steady flow of visitors this is not the case with a full-blown SAS app if the case with a full-blown SAS app if the case with a full-blown SAS app if you register your SAS appsdomain.com no you register your SAS appsdomain.com no you register your SAS appsdomain.com no one will find it unless you go out and one will find it unless you go out and one will find it unless you go out and are actively marketing and driving leads are actively marketing and driving leads are actively marketing and driving leads versus your appear number three in the versus your appear number three in the versus your appear number three in the Shopify App Store when someone searches Shopify App Store when someone searches Shopify App Store when someone searches for abandoned cart emails suddenly for abandoned cart emails suddenly for abandoned cart emails suddenly you're getting a steady flow of new you're getting a steady flow of new you're getting a steady flow of new customers and so this is a simplified customers and so this is a simplified customers and so this is a simplified way of launching an app and learning the way of launching an app and learning the way of launching an app and learning the ropes I like to equate this to baseball ropes I like to equate this to baseball ropes I like to equate this to baseball where some people see someone playing in where some people see someone playing in where some people see someone playing in the major leagues and they want to also the major leagues and they want to also the major leagues and they want to also be a professional the thing is is it be a professional the thing is is it be a professional the thing is is it serves you so much better to play junior serves you so much better to play junior serves you so much better to play junior high ball to play high school ball then high ball to play high school ball then high ball to play high school ball then to play college then to play in the to play college then to play in the to play college then to play in the minor leagues and to work your way up minor leagues and to work your way up minor leagues and to work your way up and you during that time you develop and you during that time you develop and you during that time you develop experience you develop skills you experience you develop skills you experience you develop skills you develop confidence you make some money develop confidence you make some money develop confidence you make some money you build a network maybe you build an you build a network maybe you build an you build a network maybe you build an audience same thing with stair stepping audience same thing with stair stepping audience same thing with stair stepping the whole point of this is to build the the whole point of this is to build the the whole point of this is to build the experience skills confidence money and experience skills confidence money and experience skills confidence money and network such that by the time you get to network such that by the time you get to network such that by the time you get to step three it is so much easier and so step three it is so much easier and so step three it is so much easier and so much more likely that you're going to much more likely that you're going to much more likely that you're going to succeed so you might be wondering what succeed so you might be wondering what succeed so you might be wondering what app stores are in existence and there app stores are in existence and there app stores are in existence and there are 69 of them at least 69 B2B SAS are 69 of them at least 69 B2B SAS are 69 of them at least 69 B2B SAS marketplaces with opportunities for marketplaces with opportunities for marketplaces with opportunities for bootstrappers I'm going to link up a
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bootstrappers I'm going to link up a bootstrappers I'm going to link up a post from rocket gems where the author post from rocket gems where the author post from rocket gems where the author has been kind enough to put together has been kind enough to put together has been kind enough to put together this list Salesforce HubSpot pipedrive this list Salesforce HubSpot pipedrive this list Salesforce HubSpot pipedrive Zoho CRM zendesk freshdesk intercom help Zoho CRM zendesk freshdesk intercom help Zoho CRM zendesk freshdesk intercom help Scout I'm gonna stop there I'm not gonna Scout I'm gonna stop there I'm not gonna Scout I'm gonna stop there I'm not gonna read all 69 but you get the idea there read all 69 but you get the idea there read all 69 but you get the idea there are a lot of these out there and there are a lot of these out there and there are a lot of these out there and there are a lot of opportunities to build are a lot of opportunities to build are a lot of opportunities to build something simple that still teaches you something simple that still teaches you something simple that still teaches you a lot and still makes you money in this a lot and still makes you money in this a lot and still makes you money in this video I'm going to focus on building video I'm going to focus on building video I'm going to focus on building software and ultimately building SAS but software and ultimately building SAS but software and ultimately building SAS but realistically the stair step method of realistically the stair step method of realistically the stair step method of Entrepreneurship applies even if you Entrepreneurship applies even if you Entrepreneurship applies even if you don't want to build software in the don't want to build software in the don't want to build software in the early days of my career I built info early days of my career I built info early days of my career I built info products I wrote a couple of books I did products I wrote a couple of books I did products I wrote a couple of books I did some online courses I had an e-commerce some online courses I had an e-commerce some online courses I had an e-commerce website I had downloadable software and website I had downloadable software and website I had downloadable software and I had SAS any of those can work it can I had SAS any of those can work it can I had SAS any of those can work it can be recurring revenue or not it can be in be recurring revenue or not it can be in be recurring revenue or not it can be in an ecosystem or not one of my early an ecosystem or not one of my early an ecosystem or not one of my early information products was an ebook about information products was an ebook about information products was an ebook about growing bonsai trees and folks would growing bonsai trees and folks would growing bonsai trees and folks would find it via SEO it was organic search find it via SEO it was organic search find it via SEO it was organic search and there were enough purchases that it and there were enough purchases that it and there were enough purchases that it would have made a car payment at the would have made a car payment at the would have made a car payment at the time then I built an online course about time then I built an online course about time then I built an online course about hiring VA is for startups and push that hiring VA is for startups and push that hiring VA is for startups and push that out there and so I was part of the out there and so I was part of the out there and so I was part of the ecosystem and their existing traffic you ecosystem and their existing traffic you ecosystem and their existing traffic you know again it made enough money that it know again it made enough money that it know again it made enough money that it made it worthwhile and it was a nice made it worthwhile and it was a nice made it worthwhile and it was a nice little augmentation to the other longer little augmentation to the other longer little augmentation to the other longer term things I was focused on at the time term things I was focused on at the time term things I was focused on at the time so don't feel like this has to be so don't feel like this has to be so don't feel like this has to be reserved for software but I do tend to reserved for software but I do tend to reserved for software but I do tend to focus on that because this channel is focus on that because this channel is focus on that because this channel is all about building SAS products and most all about building SAS products and most all about building SAS products and most folks who are watching this are looking folks who are watching this are looking folks who are watching this are looking to build software with step one you have to build software with step one you have to build software with step one you have a nice little side income and you don't a nice little side income and you don't a nice little side income and you don't need to compete against the Giants who need to compete against the Giants who need to compete against the Giants who are competing in these big spaces if you are competing in these big spaces if you are competing in these big spaces if you want to build a million dollar SAS app want to build a million dollar SAS app want to build a million dollar SAS app I'm saying take these three steps and in I'm saying take these three steps and in I'm saying take these three steps and in fact this is what I did I'll talk a
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fact this is what I did I'll talk a fact this is what I did I'll talk a little about my story in a bit but the little about my story in a bit but the little about my story in a bit but the idea of building a step one business and idea of building a step one business and idea of building a step one business and then jumping to step two which is to then jumping to step two which is to then jumping to step two which is to rinse and repeat it's to double down on rinse and repeat it's to double down on rinse and repeat it's to double down on the model that worked in step one and the model that worked in step one and the model that worked in step one and repeat that until you own your time repeat that until you own your time repeat that until you own your time sometimes folks find success with the sometimes folks find success with the sometimes folks find success with the first Shopify add-on Heroku plugin and first Shopify add-on Heroku plugin and first Shopify add-on Heroku plugin and actually acquire one I've seen several actually acquire one I've seen several actually acquire one I've seen several people do this where they now have people do this where they now have people do this where they now have understood the ropes and they start to understood the ropes and they start to understood the ropes and they start to network with other folks who have these network with other folks who have these network with other folks who have these add-ons and they buy the next one add-ons and they buy the next one add-ons and they buy the next one instead of building it because it saves instead of building it because it saves instead of building it because it saves them so much time but realistically you them so much time but realistically you them so much time but realistically you could also just build another one and could also just build another one and could also just build another one and what I found with step one businesses is what I found with step one businesses is what I found with step one businesses is they typically have a natural Plateau they typically have a natural Plateau they typically have a natural Plateau maybe they Plateau at 2K a month maybe maybe they Plateau at 2K a month maybe maybe they Plateau at 2K a month maybe they Plateau at 5 8K a month therefore they Plateau at 5 8K a month therefore they Plateau at 5 8K a month therefore it's not a business that's going to get it's not a business that's going to get it's not a business that's going to get you to seven or eight figures there's you to seven or eight figures there's you to seven or eight figures there's also platform risk you don't have also platform risk you don't have also platform risk you don't have diversification of your Revenue there's diversification of your Revenue there's diversification of your Revenue there's a lot of things that could go wrong with a lot of things that could go wrong with a lot of things that could go wrong with the step one business so the idea with the step one business so the idea with the step one business so the idea with step two is not only to increase that step two is not only to increase that step two is not only to increase that Revenue increase that income such that Revenue increase that income such that Revenue increase that income such that it pays for your full-time income and it pays for your full-time income and it pays for your full-time income and you can quit your day job but it allows you can quit your day job but it allows you can quit your day job but it allows you some income diversification as well you some income diversification as well you some income diversification as well and the idea is that you're using skills and the idea is that you're using skills and the idea is that you're using skills you have already developed you're you have already developed you're you have already developed you're getting good at this essentially free or getting good at this essentially free or getting good at this essentially free or low cost traffic channel and you're low cost traffic channel and you're low cost traffic channel and you're learning the ropes of how to support learning the ropes of how to support learning the ropes of how to support software and how to ship it and interact software and how to ship it and interact software and how to ship it and interact with customers one example of that is with customers one example of that is with customers one example of that is Dave rodenbot someone you may have heard Dave rodenbot someone you may have heard Dave rodenbot someone you may have heard on startups for the rest of us I've on startups for the rest of us I've on startups for the rest of us I've interviewed them over there Dave had one interviewed them over there Dave had one interviewed them over there Dave had one WordPress plugin it was not paying his WordPress plugin it was not paying his WordPress plugin it was not paying his full-time bills so he went out and he full-time bills so he went out and he full-time bills so he went out and he acquired two more WordPress plugins so acquired two more WordPress plugins so acquired two more WordPress plugins so by the time he got to step two he had by the time he got to step two he had by the time he got to step two he had three WordPress plugins he later sold three WordPress plugins he later sold three WordPress plugins he later sold those after he moved to step three step those after he moved to step three step those after he moved to step three step three is recurring Revenue step three is
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three is recurring Revenue step three is three is recurring Revenue step three is the full-blown SAS app and he had the full-blown SAS app and he had the full-blown SAS app and he had acquired an app called recapture and he acquired an app called recapture and he acquired an app called recapture and he sold off his step two businesses and now sold off his step two businesses and now sold off his step two businesses and now he's focused on recapture at he's focused on recapture at he's focused on recapture at recapture.io another friend of mine is recapture.io another friend of mine is recapture.io another friend of mine is Phil Dirksen he did this with a couple Phil Dirksen he did this with a couple Phil Dirksen he did this with a couple of Wordpress plugins he launched these of Wordpress plugins he launched these of Wordpress plugins he launched these all on his own he didn't buy them all on his own he didn't buy them all on his own he didn't buy them Pinterest pin it pro and stripe checkout Pinterest pin it pro and stripe checkout Pinterest pin it pro and stripe checkout Pro for WordPress allowed him to quit Pro for WordPress allowed him to quit Pro for WordPress allowed him to quit his day job several years ago and he his day job several years ago and he his day job several years ago and he basically stacked their revenue into a basically stacked their revenue into a basically stacked their revenue into a full-time income and was later acquired full-time income and was later acquired full-time income and was later acquired by a larger player in the WordPress by a larger player in the WordPress by a larger player in the WordPress space and it's not just about WordPress space and it's not just about WordPress space and it's not just about WordPress Richard Chen of PHP grid moved from one Richard Chen of PHP grid moved from one Richard Chen of PHP grid moved from one time sales to SAS so he stepped one step time sales to SAS so he stepped one step time sales to SAS so he stepped one step two step three and he now has the two step three and he now has the two step three and he now has the freedom of being a full-time freedom of being a full-time freedom of being a full-time entrepreneur and I can't tell you the entrepreneur and I can't tell you the entrepreneur and I can't tell you the number of folks who applied to tinyseat number of folks who applied to tinyseat number of folks who applied to tinyseat or who come to microcomp who have these or who come to microcomp who have these or who come to microcomp who have these amazing Shopify add-ons there's notion amazing Shopify add-ons there's notion amazing Shopify add-ons there's notion and there's air table you know there's and there's air table you know there's and there's air table you know there's all these ecosystems now that didn't all these ecosystems now that didn't all these ecosystems now that didn't exist 10 or 15 years ago and they not exist 10 or 15 years ago and they not exist 10 or 15 years ago and they not only allow you to have a great step one only allow you to have a great step one only allow you to have a great step one business that is relatively simple business that is relatively simple business that is relatively simple compared to a full-blown SAS hat but compared to a full-blown SAS hat but compared to a full-blown SAS hat but they allow you you to have recurring they allow you you to have recurring they allow you you to have recurring Revenue which is something that the step Revenue which is something that the step Revenue which is something that the step one businesses I had it was a lot harder one businesses I had it was a lot harder one businesses I had it was a lot harder to get recurring Revenue in a step one to get recurring Revenue in a step one to get recurring Revenue in a step one business so my stair-step journey business so my stair-step journey business so my stair-step journey involved an app called.net invoice that involved an app called.net invoice that involved an app called.net invoice that I acquired when it was in Alpha it was I acquired when it was in Alpha it was I acquired when it was in Alpha it was one-time sales and I marketed it mostly one-time sales and I marketed it mostly one-time sales and I marketed it mostly through SEO so that was my channel but through SEO so that was my channel but through SEO so that was my channel but when I got it it was making 500 700 a when I got it it was making 500 700 a when I got it it was making 500 700 a month I grew it up to be about three to month I grew it up to be about three to month I grew it up to be about three to four thousand a month and I was never four thousand a month and I was never four thousand a month and I was never able to get it past that it had a able to get it past that it had a able to get it past that it had a natural plateau and that was okay natural plateau and that was okay natural plateau and that was okay because then what I did is I built and because then what I did is I built and because then what I did is I built and bought other products as I mentioned bought other products as I mentioned bought other products as I mentioned earlier the info products e-commerce
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earlier the info products e-commerce earlier the info products e-commerce sites SAS and I just kept stacking those sites SAS and I just kept stacking those sites SAS and I just kept stacking those on top of each other and then I was able on top of each other and then I was able on top of each other and then I was able to move on to step three but by that to move on to step three but by that to move on to step three but by that time I had so much experience I had time I had so much experience I had time I had so much experience I had built a lot of marketing skills product built a lot of marketing skills product built a lot of marketing skills product development skills I had Revenue I had development skills I had Revenue I had development skills I had Revenue I had confidence I had even built myself a confidence I had even built myself a confidence I had even built myself a network and an audience along the way by network and an audience along the way by network and an audience along the way by talking about what I was doing and so by talking about what I was doing and so by talking about what I was doing and so by the time I did dive deep into the more the time I did dive deep into the more the time I did dive deep into the more complex and challenging world of complex and challenging world of complex and challenging world of full-blown SAS I had all these assets at full-blown SAS I had all these assets at full-blown SAS I had all these assets at my back and for finally step three is my back and for finally step three is my back and for finally step three is that recurring Revenue SAS app it's the that recurring Revenue SAS app it's the that recurring Revenue SAS app it's the holy grail for bootstrappers everybody holy grail for bootstrappers everybody holy grail for bootstrappers everybody wants it but it is popular and therefore wants it but it is popular and therefore wants it but it is popular and therefore it's very competitive and I think it's very competitive and I think it's very competitive and I think jumping straight into the deep end jumping straight into the deep end jumping straight into the deep end trying to go straight to the major trying to go straight to the major trying to go straight to the major leagues without ever playing in the leagues without ever playing in the leagues without ever playing in the minor leagues leads to a lot of failure minor leagues leads to a lot of failure minor leagues leads to a lot of failure and a lot of frustration I see a lot of and a lot of frustration I see a lot of and a lot of frustration I see a lot of people you know you'll see them right people you know you'll see them right people you know you'll see them right into the podcast or comment on these into the podcast or comment on these into the podcast or comment on these YouTube channels about how hard it is YouTube channels about how hard it is YouTube channels about how hard it is you're right it is that's why I would you're right it is that's why I would you're right it is that's why I would take these three steps and not just jump take these three steps and not just jump take these three steps and not just jump in and try to compete with the likes of in and try to compete with the likes of in and try to compete with the likes of myself or of Jason Cohen or of heat and myself or of Jason Cohen or of heat and myself or of Jason Cohen or of heat and Shaw or of all these people who have so Shaw or of all these people who have so Shaw or of all these people who have so much more experience and money and much more experience and money and much more experience and money and skills and confidence than you do skills and confidence than you do skills and confidence than you do because they've been doing it for so because they've been doing it for so because they've been doing it for so many years right and that's what the many years right and that's what the many years right and that's what the stair step allows you to build as you stair step allows you to build as you stair step allows you to build as you climb the stairs in a minute I'm going climb the stairs in a minute I'm going climb the stairs in a minute I'm going to talk about the biggest disadvantage to talk about the biggest disadvantage to talk about the biggest disadvantage to the stair step method but first I to the stair step method but first I to the stair step method but first I want to talk about the biggest advantage want to talk about the biggest advantage want to talk about the biggest advantage and really it's predictability and and really it's predictability and and really it's predictability and repeatability this is a way that I have repeatability this is a way that I have repeatability this is a way that I have seen dozens if not hundreds of seen dozens if not hundreds of seen dozens if not hundreds of entrepreneurs climb the stairs you see entrepreneurs climb the stairs you see entrepreneurs climb the stairs you see it all the time now that I've said it it all the time now that I've said it it all the time now that I've said it you're going to start hearing stories of you're going to start hearing stories of you're going to start hearing stories of someone who freelanced and then started someone who freelanced and then started someone who freelanced and then started a product High service and then later a product High service and then later a product High service and then later parlayed that into a product and maybe
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parlayed that into a product and maybe parlayed that into a product and maybe into SAS you can do it through that into SAS you can do it through that into SAS you can do it through that that's a stair step method as well for that's a stair step method as well for that's a stair step method as well for someone who created some info products someone who created some info products someone who created some info products then some courses and then later started then some courses and then later started then some courses and then later started a software company and then you know up a software company and then you know up a software company and then you know up to SAS and frankly there's chance you to SAS and frankly there's chance you to SAS and frankly there's chance you could skip step two I do know some folks could skip step two I do know some folks could skip step two I do know some folks who built these step one businesses and who built these step one businesses and who built these step one businesses and they do go to 10 12 15K a month and now they do go to 10 12 15K a month and now they do go to 10 12 15K a month and now it is enough to quit your day job and it is enough to quit your day job and it is enough to quit your day job and focus on building you know that more focus on building you know that more focus on building you know that more challenging but probably that bigger challenging but probably that bigger challenging but probably that bigger opportunity before I talk about the opportunity before I talk about the opportunity before I talk about the biggest disadvantage of the stair step biggest disadvantage of the stair step biggest disadvantage of the stair step approach if you enjoy this video please approach if you enjoy this video please approach if you enjoy this video please hit the like and the Subscribe I'm hit the like and the Subscribe I'm hit the like and the Subscribe I'm releasing videos like this every week releasing videos like this every week releasing videos like this every week deep dives into topics about building deep dives into topics about building deep dives into topics about building launching and growing your SAS product launching and growing your SAS product launching and growing your SAS product and also if you're interested in reading and also if you're interested in reading and also if you're interested in reading an entire book about finding step one an entire book about finding step one an entire book about finding step one ideas and trying to grow them I wrote a ideas and trying to grow them I wrote a ideas and trying to grow them I wrote a book it's called start small stay small book it's called start small stay small book it's called start small stay small a developer's guide to launching a a developer's guide to launching a a developer's guide to launching a startup and I would recommend it for startup and I would recommend it for startup and I would recommend it for those looking for those step one and those looking for those step one and those looking for those step one and step two businesses in addition to step two businesses in addition to step two businesses in addition to videos like this and of course startups videos like this and of course startups videos like this and of course startups for the rest of us and now the biggest for the rest of us and now the biggest for the rest of us and now the biggest advantage of the stair step method is advantage of the stair step method is advantage of the stair step method is that it takes a long time it takes that it takes a long time it takes that it takes a long time it takes longer than if you're to try to do a SAS longer than if you're to try to do a SAS longer than if you're to try to do a SAS app right now and have success and app right now and have success and app right now and have success and that's the key is most people who go for that's the key is most people who go for that's the key is most people who go for the full-blown Major League SAS app they the full-blown Major League SAS app they the full-blown Major League SAS app they don't have success and so it does still don't have success and so it does still don't have success and so it does still take them two three four tries and take them two three four tries and take them two three four tries and someone who is stair stepping is so much someone who is stair stepping is so much someone who is stair stepping is so much more likely to have success at those more likely to have success at those more likely to have success at those early stages to be able to climb their early stages to be able to climb their early stages to be able to climb their way up to step three but with that said way up to step three but with that said way up to step three but with that said it often takes longer to get where you it often takes longer to get where you it often takes longer to get where you want to go and that's why I so often say want to go and that's why I so often say want to go and that's why I so often say about entrepreneurship is to think in about entrepreneurship is to think in about entrepreneurship is to think in years not months don't look for success years not months don't look for success years not months don't look for success in the next few weeks in the next few in the next few weeks in the next few in the next few weeks in the next few months think in terms of the long term
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months think in terms of the long term months think in terms of the long term and think about how you can get there and think about how you can get there and think about how you can get there predictably and repeatably even if maybe predictably and repeatably even if maybe predictably and repeatably even if maybe it takes you a little longer at least it takes you a little longer at least it takes you a little longer at least you have a lot of confidence that you're you have a lot of confidence that you're you have a lot of confidence that you're gonna make it there in the end thanks so gonna make it there in the end thanks so gonna make it there in the end thanks so much for joining me today and I'll see much for joining me today and I'll see much for joining me today and I'll see you in the next video you in the next video you in the next video [Music]
Summary
The transcript outlines Rob Walling's three-step "stair-step" method for achieving one million dollars in annual recurring revenue, starting with a simple first product like a plugin or add-on. The practical takeaway is to simplify the entrepreneurial journey by avoiding the immediate complexity of building a full-blown SaaS application, focusing instead on generating revenue and learning while building. The method emphasizes a phased approach to business growth and acknowledges the significant disadvantages of launching complex SaaS products without prior experience.