Using No Code to Build Your Audience

so in a minute i'm gonna welcome jake so in a minute i'm gonna welcome jake klaus to the stage he's a writer he's a klaus to the stage he's a writer he's a klaus to the stage he's a writer he's a podcaster and a community builder he podcaster and a community builder he podcaster and a community builder he hosts creative elements which is a hosts creative elements which is a hosts creative elements which is a narrative interview podcast exploring narrative interview podcast exploring narrative interview podcast exploring how your favorite creators make a living how your favorite creators make a living how your favorite creators make a living with their art and creativity he created with their art and creativity he created with their art and creativity he created the tweet 100 which is a hashtag hashtag the tweet 100 which is a hashtag hashtag the tweet 100 which is a hashtag hashtag tweet100 as a side project to help tweet100 as a side project to help tweet100 as a side project to help people build their audience on twitter people build their audience on twitter people build their audience on twitter and in his talk today he's going to be and in his talk today he's going to be and in his talk today he's going to be talking about using no code to build an talking about using no code to build an talking about using no code to build an audience who's going to share how we audience who's going to share how we audience who's going to share how we built a free challenge that led to more built a free challenge that led to more built a free challenge that led to more than a thousand new subscribers in a than a thousand new subscribers in a than a thousand new subscribers in a matter of weeks so let's give a warm matter of weeks so let's give a warm matter of weeks so let's give a warm microconf welcome to jay class microconf welcome to jay class microconf welcome to jay class hey thanks for having me rob excited to hey thanks for having me rob excited to hey thanks for having me rob excited to be here i'm it's great to have you man be here i'm it's great to have you man be here i'm it's great to have you man thank you so much for doing it and i'm thank you so much for doing it and i'm thank you so much for doing it and i'm gonna duck backstage and let you take it gonna duck backstage and let you take it gonna duck backstage and let you take it from here sounds great sounds great from here sounds great sounds great from here sounds great sounds great hello everybody uh thrilled to be here hello everybody uh thrilled to be here hello everybody uh thrilled to be here at microconf and i know i'm the last at microconf and i know i'm the last at microconf and i know i'm the last thing sitting between you and feeling thing sitting between you and feeling thing sitting between you and feeling like you completed this conference so i like you completed this conference so i like you completed this conference so i hope to make this worthwhile um and and hope to make this worthwhile um and and hope to make this worthwhile um and and really share with you some of the things really share with you some of the things really share with you some of the things i've learned using no code this year and i've learned using no code this year and i've learned using no code this year and how it's helped me to build a little bit how it's helped me to build a little bit how it's helped me to build a little bit more of an online audience as rob said more of an online audience as rob said more of an online audience as rob said my name is jay i host a podcast called my name is jay i host a podcast called my name is jay i host a podcast called creative elements talking to high pr creative elements talking to high pr creative elements talking to high pr high profile creators about how they high profile creators about how they high profile creators about how they make a living from their art and make a living from their art and make a living from their art and creativity creativity creativity i write a newsletter i created this i write a newsletter i created this i write a newsletter i created this challenge which has taken on a life of challenge which has taken on a life of challenge which has taken on a life of its own and was really intended to be a its own and was really intended to be a its own and was really intended to be a true side project true side project true side project this tweet 100 idea this tweet 100 idea this tweet 100 idea it's really simple it's really simple it's really simple the idea is you just come in i help you the idea is you just come in i help you the idea is you just come in i help you stay accountable and tweet more stay accountable and tweet more stay accountable and tweet more consistently because the more you tweet

consistently because the more you tweet consistently because the more you tweet the more your following grows on twitter the more your following grows on twitter the more your following grows on twitter so it's really just a simple landing so it's really just a simple landing so it's really just a simple landing page at least that's how it started page at least that's how it started page at least that's how it started where you can opt in with your email where you can opt in with your email where you can opt in with your email address you tweet using the hashtag address you tweet using the hashtag address you tweet using the hashtag hashtag tweet100 hashtag tweet100 hashtag tweet100 it counts it counts it counts your progress and scores you on this your progress and scores you on this your progress and scores you on this leaderboard which is public it's all leaderboard which is public it's all leaderboard which is public it's all automated it happens in real time and it automated it happens in real time and it automated it happens in real time and it calculates how many days have you been calculates how many days have you been calculates how many days have you been in the challenge how many days how many in the challenge how many days how many in the challenge how many days how many days have you tweeted and what is your days have you tweeted and what is your days have you tweeted and what is your success rate success rate success rate it even shows some fun things like the it even shows some fun things like the it even shows some fun things like the number of followers that you've gained number of followers that you've gained number of followers that you've gained over time over time over time what that is as a growth percentage it's what that is as a growth percentage it's what that is as a growth percentage it's really fun and it's a totally free thing really fun and it's a totally free thing really fun and it's a totally free thing for people to participate in in just a couple of months there's over in just a couple of months there's over a thousand members i checked this a thousand members i checked this a thousand members i checked this morning there's actually more than 30 morning there's actually more than 30 morning there's actually more than 30 000 tweets sent now and just shy of a 000 tweets sent now and just shy of a 000 tweets sent now and just shy of a hundred thousand followers gained as of hundred thousand followers gained as of hundred thousand followers gained as of this morning so huge results for a lot this morning so huge results for a lot this morning so huge results for a lot of people it grew really quickly of people it grew really quickly of people it grew really quickly and really just came from me and really just came from me and really just came from me sharing the challenge on twitter i don't sharing the challenge on twitter i don't sharing the challenge on twitter i don't push it all that hard but there's kind push it all that hard but there's kind push it all that hard but there's kind of a natural virality to it when people of a natural virality to it when people of a natural virality to it when people see the hashtag see the hashtag see the hashtag they find their way to it they join it they find their way to it they join it they find their way to it they join it it's been really really crazy to see it's been really really crazy to see it's been really really crazy to see we have a hall of fame of people who we have a hall of fame of people who we have a hall of fame of people who have finished the challenge so if you have finished the challenge so if you have finished the challenge so if you have a perfect 100 out of 100 score here have a perfect 100 out of 100 score here have a perfect 100 out of 100 score here in the leaderboard which is built in air in the leaderboard which is built in air in the leaderboard which is built in air table you get added to the hall of fame table you get added to the hall of fame table you get added to the hall of fame page and you can see here there's some page and you can see here there's some page and you can see here there's some crazy results uh people have grown as crazy results uh people have grown as crazy results uh people have grown as many as 4 000 followers in their 100 many as 4 000 followers in their 100 many as 4 000 followers in their 100 days some of them are growing at like days some of them are growing at like days some of them are growing at like hundreds or thousands of percent growth

hundreds or thousands of percent growth hundreds or thousands of percent growth uh which is easier obviously if you have uh which is easier obviously if you have uh which is easier obviously if you have a smaller number to start with but it's a smaller number to start with but it's a smaller number to start with but it's been really really impactful for a lot been really really impactful for a lot been really really impactful for a lot of people of people of people and there's been just a lot of love a and there's been just a lot of love a and there's been just a lot of love a lot of people saying this has been lot of people saying this has been lot of people saying this has been incredible this is how it changed my my incredible this is how it changed my my incredible this is how it changed my my life my twitter following crazy life my twitter following crazy life my twitter following crazy but why did i make this in the first but why did i make this in the first but why did i make this in the first place place place so i have this podcast creative elements so i have this podcast creative elements so i have this podcast creative elements that i was telling you about that i was telling you about that i was telling you about it's been featured on stitcher in it's been featured on stitcher in it's been featured on stitcher in pocketcast and castro and apple podcasts pocketcast and castro and apple podcasts pocketcast and castro and apple podcasts i've been able to talk to really cool i've been able to talk to really cool i've been able to talk to really cool people like seth godin and james clear people like seth godin and james clear people like seth godin and james clear uh ollie abdul vanessa van edwards pat uh ollie abdul vanessa van edwards pat uh ollie abdul vanessa van edwards pat flynn flynn flynn it's the best thing that i've ever made it's the best thing that i've ever made it's the best thing that i've ever made like i'm more proud of this podcast than like i'm more proud of this podcast than like i'm more proud of this podcast than anything else that i've ever made but anything else that i've ever made but anything else that i've ever made but podcasting has a discovery problem podcasting has a discovery problem podcasting has a discovery problem it is so hard to figure out how to get it is so hard to figure out how to get it is so hard to figure out how to get people to find your podcast because people to find your podcast because people to find your podcast because there is not there is not there is not the user behavior of search the way we the user behavior of search the way we the user behavior of search the way we see on google or youtube platforms like see on google or youtube platforms like see on google or youtube platforms like that that that so i had this problem i have a podcast i so i had this problem i have a podcast i so i had this problem i have a podcast i have a funnel that i want people to have a funnel that i want people to have a funnel that i want people to enter so they can discover the podcast enter so they can discover the podcast enter so they can discover the podcast like how do i get people to figure out like how do i get people to figure out like how do i get people to figure out that this thing exists and to give it a that this thing exists and to give it a that this thing exists and to give it a shot shot shot i thought about this for a while and i thought about this for a while and i thought about this for a while and tried a bunch of stuff tried paid ads tried a bunch of stuff tried paid ads tried a bunch of stuff tried paid ads tried guesting tried cross promos some tried guesting tried cross promos some tried guesting tried cross promos some of that work to different degrees of that work to different degrees of that work to different degrees but where i've landed is but where i've landed is but where i've landed is i've added a step on top of the podcast i've added a step on top of the podcast i've added a step on top of the podcast funnel which funnel which funnel which i'm calling for the sake of this i'm calling for the sake of this i'm calling for the sake of this presentation the jfunnel presentation the jfunnel presentation the jfunnel if people discover you

if people discover you if people discover you they can discover your product and they can discover your product and they can discover your product and that's what i want you to take away here that's what i want you to take away here that's what i want you to take away here if you have a product where you feel if you have a product where you feel if you have a product where you feel like i want more people to know that like i want more people to know that like i want more people to know that this thing exists how do i get it in this thing exists how do i get it in this thing exists how do i get it in front of more people you can use front of more people you can use front of more people you can use yourself as the top of the funnel for yourself as the top of the funnel for yourself as the top of the funnel for product discovery product discovery product discovery so now so now so now you know i have all these ways into the you know i have all these ways into the you know i have all these ways into the the j funnel the me funnel i have my the j funnel the me funnel i have my the j funnel the me funnel i have my writing i have communities i'm a part of writing i have communities i'm a part of writing i have communities i'm a part of i have podcasts that i can go be a guest i have podcasts that i can go be a guest i have podcasts that i can go be a guest on i have my social media accounts like on i have my social media accounts like on i have my social media accounts like instagram and twitter uh youtube instagram and twitter uh youtube instagram and twitter uh youtube channels if i want to go guest on channels if i want to go guest on channels if i want to go guest on someone's youtube channel someone's youtube channel someone's youtube channel i've chosen to focus a lot on twitter i've chosen to focus a lot on twitter i've chosen to focus a lot on twitter because in my opinion there's still more because in my opinion there's still more because in my opinion there's still more opportunity on twitter than just about opportunity on twitter than just about opportunity on twitter than just about any other platform unless you want to do any other platform unless you want to do any other platform unless you want to do short form video but that kind of creates this new but that kind of creates this new problem of problem of problem of okay i'm feeling like top top top of the okay i'm feeling like top top top of the okay i'm feeling like top top top of the funnel with social followers people who funnel with social followers people who funnel with social followers people who know that i exist people who are looking know that i exist people who are looking know that i exist people who are looking at at at my writing on twitter but how do i move my writing on twitter but how do i move my writing on twitter but how do i move them into email subscribers how do i them into email subscribers how do i them into email subscribers how do i move them into the podcast funnel these move them into the podcast funnel these move them into the podcast funnel these these areas of these areas of these areas of my world as a creator where i can my world as a creator where i can my world as a creator where i can reliably communicate with them so it kind of brought me to thinking so it kind of brought me to thinking about okay about okay about okay what are the opt-ins that i can create what are the opt-ins that i can create what are the opt-ins that i can create what are the lead magnets that i can what are the lead magnets that i can what are the lead magnets that i can create to get people to sign up for my create to get people to sign up for my create to get people to sign up for my email list email list email list and traditionally the advice for lead and traditionally the advice for lead and traditionally the advice for lead magnets are things like checklists magnets are things like checklists magnets are things like checklists resource guides case studies ebooks

resource guides case studies ebooks resource guides case studies ebooks none of that stuff works anymore none of that stuff works anymore none of that stuff works anymore it worked once upon a time and it was it worked once upon a time and it was it worked once upon a time and it was great it was a golden age but just about great it was a golden age but just about great it was a golden age but just about none of those kind of like quick hit none of those kind of like quick hit none of those kind of like quick hit downloadable pdf type things work downloadable pdf type things work downloadable pdf type things work anymore anymore anymore consumers know the game consumers know the game consumers know the game we expect more in return for our email we expect more in return for our email we expect more in return for our email list list list there are some lead magnets that still there are some lead magnets that still there are some lead magnets that still do work do work do work notably email courses notably email courses notably email courses challenges challenges challenges quizzes quizzes quizzes free community membership i've tried and free community membership i've tried and free community membership i've tried and utilized all of these things um this is utilized all of these things um this is utilized all of these things um this is where i see opportunity right now and of where i see opportunity right now and of where i see opportunity right now and of course tweet 100 falls into the course tweet 100 falls into the course tweet 100 falls into the challenge category but let me talk about challenge category but let me talk about challenge category but let me talk about all of these as an example and if we take a step further and if we take a step further you see examples of people like neil you see examples of people like neil you see examples of people like neil patel patel patel who you know he is all about audience who you know he is all about audience who you know he is all about audience growth all about marketing what he does growth all about marketing what he does growth all about marketing what he does is he actually creates full-on software is he actually creates full-on software is he actually creates full-on software platforms as lead generation for his platforms as lead generation for his platforms as lead generation for his paid products he knows that if he paid products he knows that if he paid products he knows that if he creates a free software platform that is creates a free software platform that is creates a free software platform that is a competitor to a paid software platform a competitor to a paid software platform a competitor to a paid software platform he will get a lot of people who will he will get a lot of people who will he will get a lot of people who will trade their email address to use that trade their email address to use that trade their email address to use that platform seo analyzer is one ubersuggest platform seo analyzer is one ubersuggest platform seo analyzer is one ubersuggest is one ubersuggest is a competitor of is one ubersuggest is a competitor of is one ubersuggest is a competitor of hrefs and uh semrush hrefs and uh semrush hrefs and uh semrush and when you search your domain and when you search your domain and when you search your domain he puts you know right in your face he puts you know right in your face he puts you know right in your face create a free account you get these create a free account you get these create a free account you get these things it's a lot more compelling than

things it's a lot more compelling than things it's a lot more compelling than hey get a 11 point checklist of how to hey get a 11 point checklist of how to hey get a 11 point checklist of how to do this type of thing that you want to do this type of thing that you want to do this type of thing that you want to do do do brian harris is someone else who also brian harris is someone else who also brian harris is someone else who also does this really well he has a company does this really well he has a company does this really well he has a company called growth tools and they offer called growth tools and they offer called growth tools and they offer mostly mostly mostly high ticket coaching actually it's like high ticket coaching actually it's like high ticket coaching actually it's like 10 000 a year or something to work with 10 000 a year or something to work with 10 000 a year or something to work with his team his team his team to help you build a digital products to help you build a digital products to help you build a digital products business but he actually has this suite business but he actually has this suite business but he actually has this suite of software products that are free that of software products that are free that of software products that are free that again to get access to it you just have again to get access to it you just have again to get access to it you just have to sign up with your email to sign up with your email to sign up with your email he has he has he has looks like nine looks like nine looks like nine drip scripts attract go viral list goal drip scripts attract go viral list goal drip scripts attract go viral list goal and they're all actually really really and they're all actually really really and they're all actually really really good and really useful good and really useful good and really useful you can kind of do this you can build you can kind of do this you can build you can kind of do this you can build your own products that people trade your own products that people trade your own products that people trade their email address for using no code their email address for using no code their email address for using no code it doesn't have to be super super it doesn't have to be super super it doesn't have to be super super in-depth you guys are all sas people so in-depth you guys are all sas people so in-depth you guys are all sas people so you get it you get the the value prop of you get it you get the the value prop of you get it you get the the value prop of all of this but you can build kind of a all of this but you can build kind of a all of this but you can build kind of a scaled back product or experience using scaled back product or experience using scaled back product or experience using no code that people are more likely to no code that people are more likely to no code that people are more likely to trade their email address for trade their email address for trade their email address for than you know a simple pdf than you know a simple pdf than you know a simple pdf this is the stack that i used to build this is the stack that i used to build this is the stack that i used to build the tweet 100 challenge the tweet 100 challenge the tweet 100 challenge you subscribe you opt in using you subscribe you opt in using you subscribe you opt in using convertkit convertkit convertkit we add you to an airtable database we add you to an airtable database we add you to an airtable database using integromat we track your tweets using integromat we track your tweets using integromat we track your tweets and we add you to that database and we add you to that database and we add you to that database the whole website is built on wordpress the whole website is built on wordpress the whole website is built on wordpress and we have a community built on circle and we have a community built on circle and we have a community built on circle all of it 100 of it is no code it's all all of it 100 of it is no code it's all all of it 100 of it is no code it's all stuff that i built out with a little bit stuff that i built out with a little bit stuff that i built out with a little bit of help from a couple of consultants um

of help from a couple of consultants um of help from a couple of consultants um notably integromat was new to me i used notably integromat was new to me i used notably integromat was new to me i used to use zapier to use zapier to use zapier sorry zapier but zapier got really sorry zapier but zapier got really sorry zapier but zapier got really expensive really quickly we can talk expensive really quickly we can talk expensive really quickly we can talk about that in the q a if you want about that in the q a if you want about that in the q a if you want integromat was much more cost effective integromat was much more cost effective integromat was much more cost effective for the number of for the number of for the number of automations that i was running so i want to share a couple of examples so i want to share a couple of examples for each of these things that still do for each of these things that still do for each of these things that still do work work work just to get your ideas just to get your ideas just to get your ideas kind of rolling your brains flowing kind of rolling your brains flowing kind of rolling your brains flowing email courses this has been email courses this has been email courses this has been very easy to implement it's a huge very easy to implement it's a huge very easy to implement it's a huge unlock and you really only need one tool unlock and you really only need one tool unlock and you really only need one tool you can just use whatever ems you prefer you can just use whatever ems you prefer you can just use whatever ems you prefer convertkit drip mailchimp whatever you convertkit drip mailchimp whatever you convertkit drip mailchimp whatever you prefer you can create a sequence that prefer you can create a sequence that prefer you can create a sequence that can be really high impact really high can be really high impact really high can be really high impact really high value and the great thing is if you're value and the great thing is if you're value and the great thing is if you're delivering information via email to delivering information via email to delivering information via email to start the relationship with somebody start the relationship with somebody start the relationship with somebody and they're opening those emails it's and they're opening those emails it's and they're opening those emails it's training their inbox that they want to training their inbox that they want to training their inbox that they want to hear from you which is just really great hear from you which is just really great hear from you which is just really great for the ongoing communication that you for the ongoing communication that you for the ongoing communication that you want to have with these people i do this on my freelancing school i do this on my freelancing school website super easy super simple it's website super easy super simple it's website super easy super simple it's just a convertkit form on the web page just a convertkit form on the web page just a convertkit form on the web page it's the most it's the most it's the most active and highly performing active and highly performing active and highly performing landing page and form that i have in my landing page and form that i have in my landing page and form that i have in my business business business every day dozens of people go through every day dozens of people go through every day dozens of people go through this enter their email get put into a this enter their email get put into a this enter their email get put into a sequence at the end of the sequence it sequence at the end of the sequence it sequence at the end of the sequence it upsells them on upsells them on upsells them on a paid course and that converts at a a paid course and that converts at a a paid course and that converts at a certain rate similarly literally this morning before similarly literally this morning before i came here uh i got an email from

i came here uh i got an email from i came here uh i got an email from fabrizio who is a founder of typefully fabrizio who is a founder of typefully fabrizio who is a founder of typefully really great tool for twitter and he was really great tool for twitter and he was really great tool for twitter and he was just saying hey we have this new email just saying hey we have this new email just saying hey we have this new email course for how you can get better on course for how you can get better on course for how you can get better on twitter and i opted in right away i'm twitter and i opted in right away i'm twitter and i opted in right away i'm pretty stingy with my email address to pretty stingy with my email address to pretty stingy with my email address to be honest be honest be honest obviously he already has my email obviously he already has my email obviously he already has my email because i'm on this list but even if i because i'm on this list but even if i because i'm on this list but even if i saw this on you know in a tweet or on saw this on you know in a tweet or on saw this on you know in a tweet or on product hunt this is a very clear value product hunt this is a very clear value product hunt this is a very clear value proposition proposition proposition it feels like something i can complete it feels like something i can complete it feels like something i can complete and get value from immediately so i and get value from immediately so i and get value from immediately so i opted in challenges work really well i've done challenges work really well i've done this within the uh freelancing school this within the uh freelancing school this within the uh freelancing school community this is obviously the tweet community this is obviously the tweet community this is obviously the tweet 100 inspiration you can do this also 100 inspiration you can do this also 100 inspiration you can do this also very very simply with very very simply with very very simply with just your ems uh you can add on circle just your ems uh you can add on circle just your ems uh you can add on circle if you want to have kind of like a if you want to have kind of like a if you want to have kind of like a community component or any community community component or any community community component or any community tool tool tool but challenges often work better in a but challenges often work better in a but challenges often work better in a group so if you can have some sort of group so if you can have some sort of group so if you can have some sort of way to have people interact or maybe you way to have people interact or maybe you way to have people interact or maybe you do like a weekly zoom call so people can do like a weekly zoom call so people can do like a weekly zoom call so people can chat with each other that type of thing chat with each other that type of thing chat with each other that type of thing performs really well too this is what we have now built on the this is what we have now built on the back of the tweet 100 challenge if you back of the tweet 100 challenge if you back of the tweet 100 challenge if you go through the free challenge and you go through the free challenge and you go through the free challenge and you want to have some extra accountability want to have some extra accountability want to have some extra accountability you can join our community the tweet 100 you can join our community the tweet 100 you can join our community the tweet 100 social club to get a little bit of an social club to get a little bit of an social club to get a little bit of an extra push and that is built totally on extra push and that is built totally on extra push and that is built totally on circle quizzes are something that i'm really quizzes are something that i'm really really bullish on haven't had a chance really bullish on haven't had a chance really bullish on haven't had a chance to like really put one together to like really put one together to like really put one together that i'm happy with yet

that i'm happy with yet that i'm happy with yet but there are several tools that help but there are several tools that help but there are several tools that help you do this really well several no code you do this really well several no code you do this really well several no code tools outgrow interact even write tools outgrow interact even write tools outgrow interact even write message can be used as a tool software message can be used as a tool software message can be used as a tool software if i was going to make a choice i would if i was going to make a choice i would if i was going to make a choice i would probably start with interact probably start with interact probably start with interact right now right now right now that's what uh people like tori tori that's what uh people like tori tori that's what uh people like tori tori dunlap use she built her her content dunlap use she built her her content dunlap use she built her her content business her first 100 sorry her first business her first 100 sorry her first business her first 100 sorry her first 100k just this past you know few years 100k just this past you know few years 100k just this past you know few years and i had her on creative elements it and i had her on creative elements it and i had her on creative elements it hasn't aired yet but she was telling me hasn't aired yet but she was telling me hasn't aired yet but she was telling me that her quiz that her quiz that her quiz literally drives like literally drives like literally drives like a huge percentage of her business a huge percentage of her business a huge percentage of her business because when she has some sort of media because when she has some sort of media because when she has some sort of media opportunity or she has some sort of opportunity or she has some sort of opportunity or she has some sort of piece of content go viral the clear call piece of content go viral the clear call piece of content go viral the clear call to action is hey go take this quiz and a to action is hey go take this quiz and a to action is hey go take this quiz and a large number of people do that because large number of people do that because large number of people do that because it tells them something about themselves it tells them something about themselves it tells them something about themselves if they want to if they want to if they want to self-diagnose self-diagnose self-diagnose hey here is the pathway that you should hey here is the pathway that you should hey here is the pathway that you should take forward here's what you should do take forward here's what you should do take forward here's what you should do next a quiz is a really great way to next a quiz is a really great way to next a quiz is a really great way to assist that we've seen it with buzzfeed assist that we've seen it with buzzfeed assist that we've seen it with buzzfeed for a really long time people love to for a really long time people love to for a really long time people love to take a quiz get results know something take a quiz get results know something take a quiz get results know something about themselves and not only that but about themselves and not only that but about themselves and not only that but then share those results as well and then share those results as well and then share those results as well and that can create a really great that can create a really great that can create a really great social social social viral component to your content so viral component to your content so viral component to your content so quizzes are something that i really quizzes are something that i really quizzes are something that i really really recommend looking into really recommend looking into really recommend looking into and these tools once again outgrow and these tools once again outgrow and these tools once again outgrow interact and write message help you do interact and write message help you do interact and write message help you do that really easily right out of the box

and then community community can even be and then community community can even be used as a top of funnel or opt-in sort used as a top of funnel or opt-in sort used as a top of funnel or opt-in sort of lead magnet exercise i have that with of lead magnet exercise i have that with of lead magnet exercise i have that with circle i use circle but you can use circle i use circle but you can use circle i use circle but you can use discord you can use mighty networks discord you can use mighty networks discord you can use mighty networks getting access to a community of people getting access to a community of people getting access to a community of people where i can build relationships where i where i can build relationships where i where i can build relationships where i can get support ask questions to offer can get support ask questions to offer can get support ask questions to offer that for free is also very high value that for free is also very high value that for free is also very high value i've been doing that with freelancing i've been doing that with freelancing i've been doing that with freelancing school for a few years now school for a few years now school for a few years now and it's been and it's been and it's been really really really effective really really really effective really really really effective because freelancers come in they have because freelancers come in they have because freelancers come in they have questions they want support they want to questions they want support they want to questions they want support they want to learn from other freelancers learn from other freelancers learn from other freelancers but but but they also don't have a ton of disposable they also don't have a ton of disposable they also don't have a ton of disposable income so making the community free income so making the community free income so making the community free builds a relationship gets them on my builds a relationship gets them on my builds a relationship gets them on my email list i can offer them even a promo email list i can offer them even a promo email list i can offer them even a promo code for being a community member to go code for being a community member to go code for being a community member to go into one of the paid courses but you into one of the paid courses but you into one of the paid courses but you know it's high value and they can get know it's high value and they can get know it's high value and they can get that for free so the question that i think you should so the question that i think you should be asking yourself be asking yourself be asking yourself if you're trying to build your audience if you're trying to build your audience if you're trying to build your audience or get more people to discover your or get more people to discover your or get more people to discover your product or give you the opportunity to product or give you the opportunity to product or give you the opportunity to talk about your product talk about your product talk about your product what experience or outcome can you make what experience or outcome can you make what experience or outcome can you make that is worth paying for that is worth paying for that is worth paying for but then you make it available for free but then you make it available for free but then you make it available for free if you can do that that's going to if you can do that that's going to if you can do that that's going to outperform outperform outperform any of the old lead magnet or opt-in any of the old lead magnet or opt-in any of the old lead magnet or opt-in pieces of advice pieces of advice pieces of advice being able to create something that's being able to create something that's being able to create something that's worth paying for but then offering it worth paying for but then offering it worth paying for but then offering it for free is a huge opportunity people for free is a huge opportunity people for free is a huge opportunity people love that people share that they opt in love that people share that they opt in love that people share that they opt in for that

so in conclusion here when discovery for so in conclusion here when discovery for your product is hard consider using your product is hard consider using your product is hard consider using yourself as the top of the funnel use yourself as the top of the funnel use yourself as the top of the funnel use your voice use your social media your voice use your social media your voice use your social media platforms use your ideas get them into platforms use your ideas get them into platforms use your ideas get them into your sphere and then try to move them your sphere and then try to move them your sphere and then try to move them through the funnel down to your product i would recommend selecting a social i would recommend selecting a social media platform that you really like and media platform that you really like and media platform that you really like and dedicate a disproportionate amount of dedicate a disproportionate amount of dedicate a disproportionate amount of your social energy to that one platform your social energy to that one platform your social energy to that one platform it's really hard to do a bunch at once it's really hard to do a bunch at once it's really hard to do a bunch at once so pick one get really good at it so pick one get really good at it so pick one get really good at it use that as your you know tippy top of use that as your you know tippy top of use that as your you know tippy top of funnel and then you can focus on funnel and then you can focus on funnel and then you can focus on converting those followers into converting those followers into converting those followers into subscribers or customers leverage stronger lead magnets for that leverage stronger lead magnets for that conversion stronger than the typical conversion stronger than the typical conversion stronger than the typical advice would tell you advice would tell you advice would tell you courses challenges quizzes communities courses challenges quizzes communities courses challenges quizzes communities that is what i would recommend that is what i would recommend that is what i would recommend and strive to create a product and strive to create a product and strive to create a product experience or outcome that you can experience or outcome that you can experience or outcome that you can provide for free even though you think provide for free even though you think provide for free even though you think it might be worth paying for that's it happy to do some q a here to that's it happy to do some q a here to answer some of your questions about this answer some of your questions about this answer some of your questions about this or dive deeper into any of these areas or dive deeper into any of these areas or dive deeper into any of these areas that you're interested in if you are on that you're interested in if you are on that you're interested in if you are on twitter and you want to get better or twitter and you want to get better or twitter and you want to get better or spend more time there you can join tweet spend more time there you can join tweet spend more time there you can join tweet 100 for free 100 for free 100 for free but otherwise connect with me there and but otherwise connect with me there and but otherwise connect with me there and i'm happy to chat about this further i'm happy to chat about this further i'm happy to chat about this further awesome thanks so much jay awesome thanks so much jay awesome thanks so much jay we do have a couple questions that uh we do have a couple questions that uh we do have a couple questions that uh have started coming in if you're have started coming in if you're have started coming in if you're watching this and you have more watching this and you have more watching this and you have more questions for jay please please weigh in questions for jay please please weigh in questions for jay please please weigh in so the first question so the first question so the first question actually the both of them are about

actually the both of them are about actually the both of them are about integromat and i'm actually curious integromat and i'm actually curious integromat and i'm actually curious about this too because i about this too because i about this too because i before last week i had never even before last week i had never even before last week i had never even heard of it you know and i've been using heard of it you know and i've been using heard of it you know and i've been using zapier since i don't know 2013 or zapier since i don't know 2013 or zapier since i don't know 2013 or something so um something so um something so um the first question what was the the first question what was the the first question what was the approximate price difference between approximate price difference between approximate price difference between integromat and zapier it was pretty huge integromat and zapier it was pretty huge integromat and zapier it was pretty huge um um um within a couple of weeks of launching within a couple of weeks of launching within a couple of weeks of launching the tweet 100 challenge and having it the tweet 100 challenge and having it the tweet 100 challenge and having it being completely zapier based being completely zapier based being completely zapier based my zapier bill was up to 300 per month my zapier bill was up to 300 per month my zapier bill was up to 300 per month uh trending towards 400 per month in uh trending towards 400 per month in uh trending towards 400 per month in previous to that it was like previous to that it was like previous to that it was like you know you know you know 40 or something like it was it was sub 40 or something like it was it was sub 40 or something like it was it was sub 50. so it was a drastic increase 50. so it was a drastic increase 50. so it was a drastic increase in tegramatt uh you pay for operations in tegramatt uh you pay for operations in tegramatt uh you pay for operations in bulk so i was basically moved to a 49 in bulk so i was basically moved to a 49 in bulk so i was basically moved to a 49 per month plan and taking care of the per month plan and taking care of the per month plan and taking care of the same volume same volume same volume um they have a 99 plan um they have a 99 plan um they have a 99 plan that's still more than i need right now that's still more than i need right now that's still more than i need right now what's great about integromat is what's great about integromat is what's great about integromat is if you if you if you are above the 49 plan but you don't need are above the 49 plan but you don't need are above the 49 plan but you don't need the 99 plan you can buy extra operations the 99 plan you can buy extra operations the 99 plan you can buy extra operations for eight dollars like all a cart so i'm for eight dollars like all a cart so i'm for eight dollars like all a cart so i'm paying about sixty dollars a month right paying about sixty dollars a month right paying about sixty dollars a month right now now now um um um on a tiger mat on a tiger mat on a tiger mat got it and i mean aside from price got it and i mean aside from price got it and i mean aside from price are there other reasons to use in ticker are there other reasons to use in ticker are there other reasons to use in ticker mad or is it kind of a lower cost zapier mad or is it kind of a lower cost zapier mad or is it kind of a lower cost zapier um it's a good question i haven't run um it's a good question i haven't run um it's a good question i haven't run into any issues of like into any issues of like into any issues of like not having a no code tool supported by not having a no code tool supported by not having a no code tool supported by integromat in total like if i'm a sas

integromat in total like if i'm a sas integromat in total like if i'm a sas company i'm probably going to support company i'm probably going to support company i'm probably going to support zapier first zapier first zapier first but but but the issues that i run into with the issues that i run into with the issues that i run into with integromat are sometimes they don't have integromat are sometimes they don't have integromat are sometimes they don't have a trigger a trigger a trigger so a lot of their their automations are so a lot of their their automations are so a lot of their their automations are based on based on based on i don't know if it's a polling but you i don't know if it's a polling but you i don't know if it's a polling but you basically say like run this automation basically say like run this automation basically say like run this automation every six minutes or however many every six minutes or however many every six minutes or however many minutes you want to set minutes you want to set minutes you want to set and there's some levers because then you and there's some levers because then you and there's some levers because then you have to set like a limit of how many have to set like a limit of how many have to set like a limit of how many records to comb through when i run this records to comb through when i run this records to comb through when i run this automation so we had a period of time in automation so we had a period of time in automation so we had a period of time in the beginning of the the migration from the beginning of the the migration from the beginning of the the migration from zapier to zapier to zapier to integromat where we had to pull these integromat where we had to pull these integromat where we had to pull these levers to see like what is the frequency levers to see like what is the frequency levers to see like what is the frequency we need to run this to make sure we're we need to run this to make sure we're we need to run this to make sure we're capturing everything but we're not capturing everything but we're not capturing everything but we're not you know paying for you know paying for you know paying for the same record to be operationalized the same record to be operationalized the same record to be operationalized multiple times over and over again got multiple times over and over again got multiple times over and over again got it now that's interesting yeah seems it now that's interesting yeah seems it now that's interesting yeah seems like a tool worth worth checking out at like a tool worth worth checking out at like a tool worth worth checking out at a minimum um there's a comment thank you a minimum um there's a comment thank you a minimum um there's a comment thank you for the presentation jay great for the presentation jay great for the presentation jay great background by the way your studio looks background by the way your studio looks background by the way your studio looks awesome it's like you're a professor awesome it's like you're a professor awesome it's like you're a professor like you're a professional yeah like you're a professional yeah like you're a professional yeah um there we have a question about the um there we have a question about the um there we have a question about the circle conversion circle conversion circle conversion would you say the circle conversion from would you say the circle conversion from would you say the circle conversion from free to paid is worth your time for the free to paid is worth your time for the free to paid is worth your time for the free offering free offering free offering does that make sense well does that make sense well does that make sense well so so so yeah the thing i love about circle is yeah the thing i love about circle is yeah the thing i love about circle is it's really modular so you can really it's really modular so you can really it's really modular so you can really set permissions to have free areas of set permissions to have free areas of set permissions to have free areas of circle and then have circle and then have circle and then have locked gated paid areas of circle locked gated paid areas of circle locked gated paid areas of circle i haven't done that configuration as i haven't done that configuration as i haven't done that configuration as purely a community product you know to

purely a community product you know to purely a community product you know to say like hey come experience the product say like hey come experience the product say like hey come experience the product for free the community for free for free the community for free for free the community for free but if you want to get access to the but if you want to get access to the but if you want to get access to the paid areas of circle here's the pa how paid areas of circle here's the pa how paid areas of circle here's the pa how to pay for that i've only done to pay for that i've only done to pay for that i've only done completely free circle instances or paid completely free circle instances or paid completely free circle instances or paid circle instances circle instances circle instances i i would say however that it's probably i i would say however that it's probably i i would say however that it's probably worth your time to go from free to paid worth your time to go from free to paid worth your time to go from free to paid if you're willing to do the work that is if you're willing to do the work that is if you're willing to do the work that is necessary to do community well which is necessary to do community well which is necessary to do community well which is like a huge amount of work it's it's like a huge amount of work it's it's like a huge amount of work it's it's very difficult to do community well and very difficult to do community well and very difficult to do community well and to build a community that's worth paying to build a community that's worth paying to build a community that's worth paying for over the long term and is i mean for over the long term and is i mean for over the long term and is i mean i've heard of circle and i heard you i've heard of circle and i heard you i've heard of circle and i heard you know i know know i know know i know the basics but the basics but the basics but um um um maybe i don't even know the basics i maybe i don't even know the basics i maybe i don't even know the basics i know it's a community platform is it know it's a community platform is it know it's a community platform is it like is it forums is it live chat like i like is it forums is it live chat like i like is it forums is it live chat like i think of slack and discord is one thing think of slack and discord is one thing think of slack and discord is one thing and then you know the old and then you know the old and then you know the old well not the old but like discourse i well not the old but like discourse i well not the old but like discourse i believe is the is the forums i mean believe is the is the forums i mean believe is the is the forums i mean where is it on that container yeah in my where is it on that container yeah in my where is it on that container yeah in my mind the continuum is chat based versus mind the continuum is chat based versus mind the continuum is chat based versus forum based and circle is definitely in forum based and circle is definitely in forum based and circle is definitely in the forum based camp the forum based camp the forum based camp it feels like a more modern discourse it feels like a more modern discourse it feels like a more modern discourse it has almost in the original version of it has almost in the original version of it has almost in the original version of it it felt kind of like a facebook group it it felt kind of like a facebook group it it felt kind of like a facebook group feed feel but you can have multiple feed feel but you can have multiple feed feel but you can have multiple spaces within it i'm really really spaces within it i'm really really spaces within it i'm really really bullish on that product in that team bullish on that product in that team bullish on that product in that team they need to continue to make strides to they need to continue to make strides to they need to continue to make strides to have more synchronous style have more synchronous style have more synchronous style communication feel natural and native to communication feel natural and native to communication feel natural and native to the platform but they have the use case the platform but they have the use case the platform but they have the use case of content creators of people like you of content creators of people like you of content creators of people like you and i rob in mind and it's the first and i rob in mind and it's the first and i rob in mind and it's the first platform that i felt like really platform that i felt like really platform that i felt like really confident is going to solve this issue

confident is going to solve this issue confident is going to solve this issue of online community spaces that support of online community spaces that support of online community spaces that support both chat based communication and forum both chat based communication and forum both chat based communication and forum based communication based communication based communication got it very good another question came got it very good another question came got it very good another question came in does twitter work for b2b marketing i in does twitter work for b2b marketing i in does twitter work for b2b marketing i think twitter works for anything um i think twitter works for anything um i think twitter works for anything um i mean you know your people better than i mean you know your people better than i mean you know your people better than i would of course dear asker but if the would of course dear asker but if the would of course dear asker but if the people who are operating in the b2b people who are operating in the b2b people who are operating in the b2b marketing space are on twitter then marketing space are on twitter then marketing space are on twitter then absolutely because twitter i think is absolutely because twitter i think is absolutely because twitter i think is unparalleled in terms of forming unparalleled in terms of forming unparalleled in terms of forming relationships if those people are on relationships if those people are on relationships if those people are on twitter twitter twitter access is just so easy access is just so easy access is just so easy there is more organic growth and like there is more organic growth and like there is more organic growth and like discovery and impressions of your discovery and impressions of your discovery and impressions of your profile than any other platform right profile than any other platform right profile than any other platform right now i will say like linkedin probably now i will say like linkedin probably now i will say like linkedin probably has more opportunity than people give it has more opportunity than people give it has more opportunity than people give it credit for especially in the b2b space credit for especially in the b2b space credit for especially in the b2b space um um um so i i wouldn't rule that out for your so i i wouldn't rule that out for your so i i wouldn't rule that out for your use case but if your people in that use case but if your people in that use case but if your people in that industry are on twitter then absolutely industry are on twitter then absolutely industry are on twitter then absolutely it wouldn't be worth your time it wouldn't be worth your time it wouldn't be worth your time yeah and it seems to me like obviously yeah and it seems to me like obviously yeah and it seems to me like obviously tech tech tech both like silicon valley tech and then both like silicon valley tech and then both like silicon valley tech and then outside of silicon valley tech like the outside of silicon valley tech like the outside of silicon valley tech like the bootstrapper spaces on twitter the press bootstrapper spaces on twitter the press bootstrapper spaces on twitter the press especially tech press but even not tech especially tech press but even not tech especially tech press but even not tech press is on there and it seems like press is on there and it seems like press is on there and it seems like there's a lot of makers and creators you there's a lot of makers and creators you there's a lot of makers and creators you know the indie indie makers like know the indie indie makers like know the indie indie makers like yourself yourself yourself do you do you do you that's my impression of like okay those that's my impression of like okay those that's my impression of like okay those people are on there my parents my people are on there my parents my people are on there my parents my brothers my family's not on there even brothers my family's not on there even brothers my family's not on there even like you know my wife sherry who's tech like you know my wife sherry who's tech like you know my wife sherry who's tech adjacent right she's a coach and adjacent right she's a coach and adjacent right she's a coach and consultant she's like kind of only on consultant she's like kind of only on consultant she's like kind of only on there because she thinks she needs to be there because she thinks she needs to be there because she thinks she needs to be but it's not sure she doesn't like

but it's not sure she doesn't like but it's not sure she doesn't like actually you know she's more on actually you know she's more on actually you know she's more on instagram that's just where she goes instagram that's just where she goes instagram that's just where she goes goes to um in your opinion are there goes to um in your opinion are there goes to um in your opinion are there other segments that you've seen that are other segments that you've seen that are other segments that you've seen that are are on twitter and engaging are on twitter and engaging are on twitter and engaging that's pretty dead-on there are a lot of that's pretty dead-on there are a lot of that's pretty dead-on there are a lot of people in people in people in uh entertainment on twitter also which uh entertainment on twitter also which uh entertainment on twitter also which probably isn't super relevant to this probably isn't super relevant to this probably isn't super relevant to this audience right but uh yeah tech audience right but uh yeah tech audience right but uh yeah tech finance money i do see a lot of arts on finance money i do see a lot of arts on finance money i do see a lot of arts on there education is really strong on there education is really strong on there education is really strong on there there there uh i think that there's a lot of like uh i think that there's a lot of like uh i think that there's a lot of like speaking and you know other types of speaking and you know other types of speaking and you know other types of business performance but it is pretty business performance but it is pretty business performance but it is pretty business heavy in my experience but i'll business heavy in my experience but i'll business heavy in my experience but i'll tell you what i've been really blown tell you what i've been really blown tell you what i've been really blown away by this year as i put more energy away by this year as i put more energy away by this year as i put more energy into twitter i've spent years building into twitter i've spent years building into twitter i've spent years building my email list and that's been an my email list and that's been an my email list and that's been an incredible asset to build but i've incredible asset to build but i've incredible asset to build but i've probably generated more income from a probably generated more income from a probably generated more income from a few tweets that you know caught few tweets that you know caught few tweets that you know caught attention that were related to a product attention that were related to a product attention that were related to a product i was selling then i have through my i was selling then i have through my i was selling then i have through my email list this year it's interesting email list this year it's interesting email list this year it's interesting it's pretty wild yeah i wouldn't expect it's pretty wild yeah i wouldn't expect it's pretty wild yeah i wouldn't expect that usually it just seems like that that usually it just seems like that that usually it just seems like that audience um audience um audience um is willing to pay for things that they is willing to pay for things that they is willing to pay for things that they want more so than other platforms like i want more so than other platforms like i want more so than other platforms like i wouldn't expect i would have that same wouldn't expect i would have that same wouldn't expect i would have that same success on tick tock success on tick tock success on tick tock yeah no i would agree were the things yeah no i would agree were the things yeah no i would agree were the things you were selling on twitter were they you were selling on twitter were they you were selling on twitter were they like courses and ebooks and such like courses and ebooks and such like courses and ebooks and such courses to some degree but mostly like courses to some degree but mostly like courses to some degree but mostly like workshops um i i've changed a lot of my workshops um i i've changed a lot of my workshops um i i've changed a lot of my digital products strategy this year from digital products strategy this year from digital products strategy this year from giant in-depth course that i spend giant in-depth course that i spend giant in-depth course that i spend months developing and then you know months developing and then you know months developing and then you know uh charge a couple hundred dollars for uh charge a couple hundred dollars for uh charge a couple hundred dollars for to um more

to um more to um more specific in-depth dense specific in-depth dense specific in-depth dense hour to two hour long workshops that i hour to two hour long workshops that i hour to two hour long workshops that i can charge a fraction of the price for can charge a fraction of the price for can charge a fraction of the price for so on a unit by unit basis it's really so on a unit by unit basis it's really so on a unit by unit basis it's really easy for me to say yeah this is going to easy for me to say yeah this is going to easy for me to say yeah this is going to be worth forty dollars for your time be worth forty dollars for your time be worth forty dollars for your time you're gonna get a ton out of this and you're gonna get a ton out of this and you're gonna get a ton out of this and at a level of scale it can be even more at a level of scale it can be even more at a level of scale it can be even more impactful to me as the creator if i'm impactful to me as the creator if i'm impactful to me as the creator if i'm getting that in front of enough people getting that in front of enough people getting that in front of enough people that's fascinating yeah i have um that's fascinating yeah i have um that's fascinating yeah i have um a lot you know i'm such a proponent of a lot you know i'm such a proponent of a lot you know i'm such a proponent of email lists i mean one of the reasons email lists i mean one of the reasons email lists i mean one of the reasons that i built drip was because there that i built drip was because there that i built drip was because there wasn't a great tool out there i mean wasn't a great tool out there i mean wasn't a great tool out there i mean mailchimp was fine but it didn't do what mailchimp was fine but it didn't do what mailchimp was fine but it didn't do what i needed it um and i had always found i needed it um and i had always found i needed it um and i had always found that you know email engagement that you know email engagement that you know email engagement is is more than social but to your point is is more than social but to your point is is more than social but to your point there are instances where especially if there are instances where especially if there are instances where especially if you get some virality where it just you get some virality where it just you get some virality where it just outpaces outpaces outpaces far outpaces the the built-in reach that far outpaces the the built-in reach that far outpaces the the built-in reach that you have it's very it's very public and you have it's very it's very public and you have it's very it's very public and a lot of times um a lot of times um a lot of times um it's a momentum game so if if you build it's a momentum game so if if you build it's a momentum game so if if you build a name for yourself in a space and i've a name for yourself in a space and i've a name for yourself in a space and i've built a little bit of a name for myself built a little bit of a name for myself built a little bit of a name for myself in the community space so when i shared in the community space so when i shared in the community space so when i shared hey i'm doing a workshop on uh a hey i'm doing a workshop on uh a hey i'm doing a workshop on uh a community building crash course a lot of community building crash course a lot of community building crash course a lot of people were like oh this is awesome i'm people were like oh this is awesome i'm people were like oh this is awesome i'm in and you can see all these people in and you can see all these people in and you can see all these people saying i'm in which just i don't know if saying i'm in which just i don't know if saying i'm in which just i don't know if it creates hype or fomo but it's very it creates hype or fomo but it's very it creates hype or fomo but it's very public and people see it and so they public and people see it and so they public and people see it and so they they also want to enroll in that journey they also want to enroll in that journey they also want to enroll in that journey uh whereas email someone would have to uh whereas email someone would have to uh whereas email someone would have to go out of their way to share on social go out of their way to share on social go out of their way to share on social publicly the fact that they enrolled in publicly the fact that they enrolled in publicly the fact that they enrolled in this thing which of course you want them this thing which of course you want them this thing which of course you want them to do but they're not going to do it in to do but they're not going to do it in to do but they're not going to do it in as much numbers as as much numbers as as much numbers as social right because the switching

social right because the switching social right because the switching mediums anytime you ask someone to mediums anytime you ask someone to mediums anytime you ask someone to switch mediums this is why like facebook switch mediums this is why like facebook switch mediums this is why like facebook ads don't work i say don't i've never ads don't work i say don't i've never ads don't work i say don't i've never seen or heard of them working for to seen or heard of them working for to seen or heard of them working for to grow your podcast right that's grow your podcast right that's grow your podcast right that's something you and i both want to do is something you and i both want to do is something you and i both want to do is grow a podcast and i look deep into how grow a podcast and i look deep into how grow a podcast and i look deep into how to do this even if i need to throw money to do this even if i need to throw money to do this even if i need to throw money at it and if someone's on facebook at it and if someone's on facebook at it and if someone's on facebook they're just not going to click that and they're just not going to click that and they're just not going to click that and then open their phone you know it just then open their phone you know it just then open their phone you know it just it really doesn't happen in the numbers it really doesn't happen in the numbers it really doesn't happen in the numbers that you need it similarly like you're that you need it similarly like you're that you need it similarly like you're saying someone's reading an email it's saying someone's reading an email it's saying someone's reading an email it's solo it's in their inbox versus if solo it's in their inbox versus if solo it's in their inbox versus if they're reading it on twitter they know they're reading it on twitter they know they're reading it on twitter they know they're in a public space they're in a public space they're in a public space and the the tweet 100 challenge has been and the the tweet 100 challenge has been and the the tweet 100 challenge has been kind of a gift for the podcast because kind of a gift for the podcast because kind of a gift for the podcast because i know the people opting into that care i know the people opting into that care i know the people opting into that care about twitter so i can serve up in my about twitter so i can serve up in my about twitter so i can serve up in my sequence sequence sequence a couple of episodes that are very a couple of episodes that are very a couple of episodes that are very twitter centric to say okay you twitter centric to say okay you twitter centric to say okay you obviously care about twitter here's a obviously care about twitter here's a obviously care about twitter here's a conversation i had with david perrell conversation i had with david perrell conversation i had with david perrell here's a conversation i had with tiki here's a conversation i had with tiki here's a conversation i had with tiki bush of ship 30. um and it's a very easy bush of ship 30. um and it's a very easy bush of ship 30. um and it's a very easy like oh yeah i do want to listen to that like oh yeah i do want to listen to that like oh yeah i do want to listen to that because it's aligned with my interest because it's aligned with my interest because it's aligned with my interest right now right now right now and that's been a really good thing for and that's been a really good thing for and that's been a really good thing for the podcast this year the podcast this year the podcast this year more so than i expected to be honest more so than i expected to be honest more so than i expected to be honest very cool well thanks jay folks want to very cool well thanks jay folks want to very cool well thanks jay folks want to keep up with you creative elements dot keep up with you creative elements dot keep up with you creative elements dot fm of course your podcast is called fm of course your podcast is called fm of course your podcast is called creative elements and they can follow creative elements and they can follow creative elements and they can follow you on twitter at j klaus you on twitter at j klaus you on twitter at j klaus c-l-o-u-s-e thanks so much for joining c-l-o-u-s-e thanks so much for joining c-l-o-u-s-e thanks so much for joining us at microsoft today thanks rob