SaaS Marketing Strategies That Actually Work in 2026
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I've watched hundreds if not thousands I've watched hundreds if not thousands of Founders over the years build amazing of Founders over the years build amazing of Founders over the years build amazing products that absolutely no one uses products that absolutely no one uses products that absolutely no one uses they spend 6 months coding in their they spend 6 months coding in their they spend 6 months coding in their basement they launch on product hunt or basement they launch on product hunt or basement they launch on product hunt or throw a random post onto Reddit and then throw a random post onto Reddit and then throw a random post onto Reddit and then crickets so as a bootstrapper I get it crickets so as a bootstrapper I get it crickets so as a bootstrapper I get it when you're just starting out every when you're just starting out every when you're just starting out every dollar counts you can't throw thousands dollar counts you can't throw thousands dollar counts you can't throw thousands of dollars at paid ads or hire expensive of dollars at paid ads or hire expensive of dollars at paid ads or hire expensive marketing agencies and frankly those marketing agencies and frankly those marketing agencies and frankly those approaches might not work anyways but approaches might not work anyways but approaches might not work anyways but you're not sitting on millions of you're not sitting on millions of you're not sitting on millions of dollars in funding after building bu and dollars in funding after building bu and dollars in funding after building bu and selling multiple SAS companies all of selling multiple SAS companies all of selling multiple SAS companies all of them bootstrapped all on a shoestring them bootstrapped all on a shoestring them bootstrapped all on a shoestring marketing budget I feel like I've marketing budget I feel like I've marketing budget I feel like I've cracked the code on a lowcost marketing cracked the code on a lowcost marketing cracked the code on a lowcost marketing strategy that actually works this isn't strategy that actually works this isn't strategy that actually works this isn't the spray and prey advice you see the spray and prey advice you see the spray and prey advice you see everywhere it's not about burning cash everywhere it's not about burning cash everywhere it's not about burning cash on Facebook ads or hiring expensive on Facebook ads or hiring expensive on Facebook ads or hiring expensive Consultants your time is limited and you Consultants your time is limited and you Consultants your time is limited and you need to be systematic and focused on need to be systematic and focused on need to be systematic and focused on finding growth channels that actually finding growth channels that actually finding growth channels that actually move the deal so over the next 7 to 10 move the deal so over the next 7 to 10 move the deal so over the next 7 to 10 minutes I'm going to show you exactly minutes I'm going to show you exactly minutes I'm going to show you exactly how to choose the right marketing how to choose the right marketing how to choose the right marketing channels to start with and get your channels to start with and get your channels to start with and get your first pay customers even if you hate first pay customers even if you hate first pay customers even if you hate marketing and you have a tiny budget I'm marketing and you have a tiny budget I'm marketing and you have a tiny budget I'm Rob Walling a Serial entrepreneur an Rob Walling a Serial entrepreneur an Rob Walling a Serial entrepreneur an investor in more than 210 SAS companies investor in more than 210 SAS companies investor in more than 210 SAS companies and I've written five books on starting and I've written five books on starting and I've written five books on starting startups so a good chunk of the startups so a good chunk of the startups so a good chunk of the framework that I lay out in this video framework that I lay out in this video framework that I lay out in this video Builds on my second book and I wrote it Builds on my second book and I wrote it Builds on my second book and I wrote it back in 2011 it's called start marketing back in 2011 it's called start marketing back in 2011 it's called start marketing the day you start coding and I revised the day you start coding and I revised the day you start coding and I revised and updated that book just 2 years ago and updated that book just 2 years ago and updated that book just 2 years ago if you stick around to the end of this if you stick around to the end of this if you stick around to the end of this video I'll let you know where you can video I'll let you know where you can video I'll let you know where you can get a free copy of that book no strings get a free copy of that book no strings get a free copy of that book no strings attached so when I think about marketing
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attached so when I think about marketing attached so when I think about marketing and marketing a SAS company specifically and marketing a SAS company specifically and marketing a SAS company specifically the challenge of it is there is no the challenge of it is there is no the challenge of it is there is no one-size fits-all approach because there one-size fits-all approach because there one-size fits-all approach because there are a lot of different ways to get the are a lot of different ways to get the are a lot of different ways to get the word out about your SAS company so in my word out about your SAS company so in my word out about your SAS company so in my fourth book The SAS Playbook I have a fourth book The SAS Playbook I have a fourth book The SAS Playbook I have a list of all 20 B2B SAS marketing list of all 20 B2B SAS marketing list of all 20 B2B SAS marketing approaches that I've seen people use you approaches that I've seen people use you approaches that I've seen people use you can get a free sample chapter of that if can get a free sample chapter of that if can get a free sample chapter of that if you head over to SAS playbook.com but you head over to SAS playbook.com but you head over to SAS playbook.com but just to run through a few of the just to run through a few of the just to run through a few of the approaches that I mentioned out of those approaches that I mentioned out of those approaches that I mentioned out of those 20 there's content there's SEO 20 there's content there's SEO 20 there's content there's SEO there's pay-per-click ads cold Outreach there's pay-per-click ads cold Outreach there's pay-per-click ads cold Outreach Partnerships and Integrations which I Partnerships and Integrations which I Partnerships and Integrations which I group together as a single approach group together as a single approach group together as a single approach affiliate marketing free tools Hangouts affiliate marketing free tools Hangouts affiliate marketing free tools Hangouts Q&A sites there's there's a lot of them Q&A sites there's there's a lot of them Q&A sites there's there's a lot of them so that's a handful of them to give you so that's a handful of them to give you so that's a handful of them to give you an idea of the approaches that I'm an idea of the approaches that I'm an idea of the approaches that I'm talking about and a question I often talking about and a question I often talking about and a question I often hear is okay I have your 20 marketing hear is okay I have your 20 marketing hear is okay I have your 20 marketing approaches how do I know which channel approaches how do I know which channel approaches how do I know which channel to start with and to answer that I have to start with and to answer that I have to start with and to answer that I have two questions for you where are your two questions for you where are your two questions for you where are your customers where do they hang out where customers where do they hang out where customers where do they hang out where are they looking for a solution like are they looking for a solution like are they looking for a solution like yours if they're going to Google then yours if they're going to Google then yours if they're going to Google then you probably want to try Google SEO if you probably want to try Google SEO if you probably want to try Google SEO if they're going to YouTube then you either they're going to YouTube then you either they're going to YouTube then you either want to be interviewed on people's want to be interviewed on people's want to be interviewed on people's YouTube channels or you want to create YouTube channels or you want to create YouTube channels or you want to create YouTube videos that are answering the YouTube videos that are answering the YouTube videos that are answering the questions that people are asking when questions that people are asking when questions that people are asking when they're trying to solve your problems they're trying to solve your problems they're trying to solve your problems you can also instead of doing SEO you you can also instead of doing SEO you you can also instead of doing SEO you can buy payperclick ads if you have the can buy payperclick ads if you have the can buy payperclick ads if you have the budget now I know this video is about budget now I know this video is about budget now I know this video is about lowcost marketing approaches but I do lowcost marketing approaches but I do lowcost marketing approaches but I do want to call that out as an option cold want to call that out as an option cold want to call that out as an option cold Outreach which is to do emails DMS on Outreach which is to do emails DMS on Outreach which is to do emails DMS on LinkedIn on X Twitter on other place to LinkedIn on X Twitter on other place to LinkedIn on X Twitter on other place to find folks who are qualified so that's find folks who are qualified so that's find folks who are qualified so that's the first question is where do your
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the first question is where do your the first question is where do your customers hang out and where are they customers hang out and where are they customers hang out and where are they looking for a solution to the problem looking for a solution to the problem looking for a solution to the problem that your software solves then the that your software solves then the that your software solves then the second question I would ask is do you second question I would ask is do you second question I would ask is do you have an advantage with any of the have an advantage with any of the have an advantage with any of the marketing approaches and I'm not saying marketing approaches and I'm not saying marketing approaches and I'm not saying ask yourself which of these do I want to ask yourself which of these do I want to ask yourself which of these do I want to do cuz that's a terrible question it's do cuz that's a terrible question it's do cuz that's a terrible question it's not what you want to do you know if you not what you want to do you know if you not what you want to do you know if you want to lose weight you need to eat more want to lose weight you need to eat more want to lose weight you need to eat more spinach eat less ice cream and you need spinach eat less ice cream and you need spinach eat less ice cream and you need to work out what you want to do is eat to work out what you want to do is eat to work out what you want to do is eat more ice cream no spinach no workout more ice cream no spinach no workout more ice cream no spinach no workout that doesn't matter if you actually want that doesn't matter if you actually want that doesn't matter if you actually want to lose weight if you actually want to to lose weight if you actually want to to lose weight if you actually want to get fit you have to do things that you get fit you have to do things that you get fit you have to do things that you don't want to do same thing with don't want to do same thing with don't want to do same thing with building a business if you only want to building a business if you only want to building a business if you only want to do the things you want to do which is do the things you want to do which is do the things you want to do which is write code and post to Twitter go find a write code and post to Twitter go find a write code and post to Twitter go find a hobby don't start a startup don't start hobby don't start a startup don't start hobby don't start a startup don't start a SAS company building a company doing a SAS company building a company doing a SAS company building a company doing it well and being successful requires it well and being successful requires it well and being successful requires you to do things you don't want to do you to do things you don't want to do you to do things you don't want to do from time to time and marketing and from time to time and marketing and from time to time and marketing and sales might be two of those things sales might be two of those things sales might be two of those things posting to Twitter and social media does posting to Twitter and social media does posting to Twitter and social media does not count as marketing I really want to not count as marketing I really want to not count as marketing I really want to drive that home here so don't come here drive that home here so don't come here drive that home here so don't come here saying well I'm building an audience so saying well I'm building an audience so saying well I'm building an audience so that I can someday sell my sass to it that I can someday sell my sass to it that I can someday sell my sass to it don't do that do something that actually don't do that do something that actually don't do that do something that actually moves the needle like content SEO cold moves the needle like content SEO cold moves the needle like content SEO cold Outreach free tools affiliate marketing Outreach free tools affiliate marketing Outreach free tools affiliate marketing Hangouts Q&A sites you know whatever Hangouts Q&A sites you know whatever Hangouts Q&A sites you know whatever whatever it is from the SAS Playbook whatever it is from the SAS Playbook whatever it is from the SAS Playbook you're asking yourself these two you're asking yourself these two you're asking yourself these two questions where are your potential questions where are your potential questions where are your potential customers how are they searching to find customers how are they searching to find customers how are they searching to find a solution like this and do I have an a solution like this and do I have an a solution like this and do I have an advantage with any of the existing advantage with any of the existing advantage with any of the existing marketing approaches so once you have marketing approaches so once you have marketing approaches so once you have all the marketing approaches I would all the marketing approaches I would all the marketing approaches I would personally put them in like a Google personally put them in like a Google personally put them in like a Google sheet and and I would do an IC analysis sheet and and I would do an IC analysis sheet and and I would do an IC analysis which is impact confidence and ease so
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which is impact confidence and ease so which is impact confidence and ease so on a scale of 1 to 10 what is the impact on a scale of 1 to 10 what is the impact on a scale of 1 to 10 what is the impact of this particular marketing approach in of this particular marketing approach in of this particular marketing approach in my given space that if it works what my given space that if it works what my given space that if it works what will the impact be what is my confidence will the impact be what is my confidence will the impact be what is my confidence of How likely it is to succeed and then of How likely it is to succeed and then of How likely it is to succeed and then the E is how easy is this to execute the E is how easy is this to execute the E is how easy is this to execute right so 1 to 10 with 10 being you know right so 1 to 10 with 10 being you know right so 1 to 10 with 10 being you know an impact of 10 is huge confidence of 10 an impact of 10 is huge confidence of 10 an impact of 10 is huge confidence of 10 is I'm super certain and 10 is oh it's is I'm super certain and 10 is oh it's is I'm super certain and 10 is oh it's super easy to do and so then what you super easy to do and so then what you super easy to do and so then what you can do is you can multiply your ice can do is you can multiply your ice can do is you can multiply your ice scores for each of these marketing scores for each of these marketing scores for each of these marketing approaches and you get a single number approaches and you get a single number approaches and you get a single number and would I just sort descending order and would I just sort descending order and would I just sort descending order and do the one at the top probably not I and do the one at the top probably not I and do the one at the top probably not I would want to sanity check it for sure would want to sanity check it for sure would want to sanity check it for sure and you're not just guessing at these and you're not just guessing at these and you're not just guessing at these but there is some guesswork involved but there is some guesswork involved but there is some guesswork involved realistically you may have to go online realistically you may have to go online realistically you may have to go online and do some research you might need to and do some research you might need to and do some research you might need to have a conversation with someone you have a conversation with someone you have a conversation with someone you know who knows about marketing or you know who knows about marketing or you know who knows about marketing or you might need to read a book like traction might need to read a book like traction might need to read a book like traction by Gabriel Weinberg about marketing you by Gabriel Weinberg about marketing you by Gabriel Weinberg about marketing you might need to do some research on might need to do some research on might need to do some research on YouTube you might need to have a YouTube you might need to have a YouTube you might need to have a conversation with chat GPT or Claude and conversation with chat GPT or Claude and conversation with chat GPT or Claude and learn more about these marketing learn more about these marketing learn more about these marketing approaches and figure out how I can find approaches and figure out how I can find approaches and figure out how I can find out where my customers are and how they out where my customers are and how they out where my customers are and how they are searching for the solution to the are searching for the solution to the are searching for the solution to the problem that they have the problem that problem that they have the problem that problem that they have the problem that I'm solving so once I had those IC I'm solving so once I had those IC I'm solving so once I had those IC scores I would also then look at the scores I would also then look at the scores I would also then look at the speed of each of the marketing speed of each of the marketing speed of each of the marketing approaches so I have this thing called approaches so I have this thing called approaches so I have this thing called the three Factor framework and I apply the three Factor framework and I apply the three Factor framework and I apply this to marketing approaches the three this to marketing approaches the three this to marketing approaches the three factors are the speed of the approach factors are the speed of the approach factors are the speed of the approach how quickly it works the cost of the how quickly it works the cost of the how quickly it works the cost of the approach usually I think about that in approach usually I think about that in approach usually I think about that in terms of dollars but it can also be time terms of dollars but it can also be time terms of dollars but it can also be time and then scalability how much will this and then scalability how much will this and then scalability how much will this scale because posting to a Q&A site or
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scale because posting to a Q&A site or scale because posting to a Q&A site or responding to Reddit threads can be fast responding to Reddit threads can be fast responding to Reddit threads can be fast and relatively low cost but it's not and relatively low cost but it's not and relatively low cost but it's not extremely scalable that's okay nothing extremely scalable that's okay nothing extremely scalable that's okay nothing is perfect nothing is super fast lowcost is perfect nothing is super fast lowcost is perfect nothing is super fast lowcost and highly scalable right if you find a and highly scalable right if you find a and highly scalable right if you find a marketing approach like that you are marketing approach like that you are marketing approach like that you are very very lucky but usually what I'm very very lucky but usually what I'm very very lucky but usually what I'm going to do is once I've done that IC going to do is once I've done that IC going to do is once I've done that IC analysis I'm going to pick one fast analysis I'm going to pick one fast analysis I'm going to pick one fast approach and I'm going to pick one slow approach and I'm going to pick one slow approach and I'm going to pick one slow marketing approach fast marketing marketing approach fast marketing marketing approach fast marketing approaches are ones that can give you a approaches are ones that can give you a approaches are ones that can give you a customer tomorrow or today slow customer tomorrow or today slow customer tomorrow or today slow marketing approaches might be like marketing approaches might be like marketing approaches might be like content in SEO which might take 6 months content in SEO which might take 6 months content in SEO which might take 6 months to work and the reason that I do this is to work and the reason that I do this is to work and the reason that I do this is I want to be building something longterm I want to be building something longterm I want to be building something longterm usually the the slow ones are more usually the the slow ones are more usually the the slow ones are more scalable and you get a flywheel going scalable and you get a flywheel going scalable and you get a flywheel going and I also want to have customers now and I also want to have customers now and I also want to have customers now cold Outreach can be one of those where cold Outreach can be one of those where cold Outreach can be one of those where I'm dming people I know cold and warm I'm dming people I know cold and warm I'm dming people I know cold and warm Outreach to be honest so once I know Outreach to be honest so once I know Outreach to be honest so once I know which marketing approach or approaches which marketing approach or approaches which marketing approach or approaches I'm going to use I then I'm going to I'm going to use I then I'm going to I'm going to use I then I'm going to dive in I'm going to learn as much as I dive in I'm going to learn as much as I dive in I'm going to learn as much as I can about it and I'm going to implement can about it and I'm going to implement can about it and I'm going to implement and I'm going to execute and I'm going and I'm going to execute and I'm going and I'm going to execute and I'm going to grind until I know that it doesn't to grind until I know that it doesn't to grind until I know that it doesn't work or I know that it works right it's work or I know that it works right it's work or I know that it works right it's either working or it's not a common either working or it's not a common either working or it's not a common question I get is how long should I question I get is how long should I question I get is how long should I invest in a marketing approach before I invest in a marketing approach before I invest in a marketing approach before I pull the plug how do I know it's working pull the plug how do I know it's working pull the plug how do I know it's working you know it's working if it's at least you know it's working if it's at least you know it's working if it's at least bringing leads in it's bringing people bringing leads in it's bringing people bringing leads in it's bringing people in who you're having conversations with in who you're having conversations with in who you're having conversations with now if you don't close any of those now if you don't close any of those now if you don't close any of those deals or no one signs up you don't have deals or no one signs up you don't have deals or no one signs up you don't have new customers that may mean that your new customers that may mean that your new customers that may mean that your product isn't any good you don't have product isn't any good you don't have product isn't any good you don't have product Market fit you're not solving a product Market fit you're not solving a product Market fit you're not solving a problem people want or it may mean that problem people want or it may mean that problem people want or it may mean that you're bringing the wrong leads or the you're bringing the wrong leads or the you're bringing the wrong leads or the wrong prospects wrong customers into wrong prospects wrong customers into wrong prospects wrong customers into your fold and there's a judgment call to your fold and there's a judgment call to your fold and there's a judgment call to be had there but realistically most be had there but realistically most be had there but realistically most marketing approaches I'm going to invest
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marketing approaches I'm going to invest marketing approaches I'm going to invest 2 to three months at a minimum and if 2 to three months at a minimum and if 2 to three months at a minimum and if it's SEO it's probably six or more it's SEO it's probably six or more it's SEO it's probably six or more months so if I'm going to try to learn months so if I'm going to try to learn months so if I'm going to try to learn cold Outreach and do it well I know that cold Outreach and do it well I know that cold Outreach and do it well I know that from the beginning my message isn't from the beginning my message isn't from the beginning my message isn't going to be great my list isn't going to going to be great my list isn't going to going to be great my list isn't going to be great my product might not be that be great my product might not be that be great my product might not be that great my copy isn't going to be that great my copy isn't going to be that great my copy isn't going to be that great and so I don't just go out for a great and so I don't just go out for a great and so I don't just go out for a week send some emails and say oh no one week send some emails and say oh no one week send some emails and say oh no one responded it didn't work I educate responded it didn't work I educate responded it didn't work I educate myself on how to do it I execute pretty myself on how to do it I execute pretty myself on how to do it I execute pretty hard for months and then if I'm getting hard for months and then if I'm getting hard for months and then if I'm getting mediocre results I figure out can I tune mediocre results I figure out can I tune mediocre results I figure out can I tune and improve these if I'm getting no and improve these if I'm getting no and improve these if I'm getting no results I probably pull the plug after results I probably pull the plug after results I probably pull the plug after several months I've definitely tried a several months I've definitely tried a several months I've definitely tried a lot of marketing approaches in my days lot of marketing approaches in my days lot of marketing approaches in my days as an entrepreneur some of them have as an entrepreneur some of them have as an entrepreneur some of them have worked and the ones that work usually worked and the ones that work usually worked and the ones that work usually have this asymmetric upside where they have this asymmetric upside where they have this asymmetric upside where they work really well and you don't need five work really well and you don't need five work really well and you don't need five or 10 marketing approaches to grow a or 10 marketing approaches to grow a or 10 marketing approaches to grow a successful product you can often find successful product you can often find successful product you can often find one or two that work really well and if one or two that work really well and if one or two that work really well and if and when you do that just grows month and when you do that just grows month and when you do that just grows month after month after month you have to keep after month after month you have to keep after month after month you have to keep innovating and keep pushing on it but innovating and keep pushing on it but innovating and keep pushing on it but don't feel like you have to find 5 or 10 don't feel like you have to find 5 or 10 don't feel like you have to find 5 or 10 marketing approaches to build an marketing approaches to build an marketing approaches to build an incredible company and then you might be incredible company and then you might be incredible company and then you might be wondering all right so don't make me wondering all right so don't make me wondering all right so don't make me figure this out what are the channels figure this out what are the channels figure this out what are the channels that maybe 80% of Founders should that maybe 80% of Founders should that maybe 80% of Founders should probably start with and these I call my probably start with and these I call my probably start with and these I call my big five they're content SEO big five they're content SEO big five they're content SEO pay-per-click ads cold Outreach and pay-per-click ads cold Outreach and pay-per-click ads cold Outreach and Partnerships and Integrations call them Partnerships and Integrations call them Partnerships and Integrations call them the big five because they are by far the the big five because they are by far the the big five because they are by far the five most used B2B SAS marketing five most used B2B SAS marketing five most used B2B SAS marketing approaches that I see bootstrapped and approaches that I see bootstrapped and approaches that I see bootstrapped and mostly boot strapped founder is using mostly boot strapped founder is using mostly boot strapped founder is using those are in no particular order either those are in no particular order either those are in no particular order either these are just the things that I see these are just the things that I see these are just the things that I see working across my 212 investments in B2B
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working across my 212 investments in B2B working across my 212 investments in B2B SAS companies as well as the tens of SAS companies as well as the tens of SAS companies as well as the tens of thousands of SAS entrepreneurs who I thousands of SAS entrepreneurs who I thousands of SAS entrepreneurs who I interact with through my books and the interact with through my books and the interact with through my books and the podcast and my accelerator and all the podcast and my accelerator and all the podcast and my accelerator and all the content that I put out on the internet I content that I put out on the internet I content that I put out on the internet I talk a lot about Frameworks and talk a lot about Frameworks and talk a lot about Frameworks and playbooks and I know they work because I playbooks and I know they work because I playbooks and I know they work because I see them working in Tiny Seed Tiny Seed see them working in Tiny Seed Tiny Seed see them working in Tiny Seed Tiny Seed is the gold standard in startup is the gold standard in startup is the gold standard in startup accelerators that focus on SAS companies accelerators that focus on SAS companies accelerators that focus on SAS companies if you're looking for the right amount if you're looking for the right amount if you're looking for the right amount of funding mentorship advice and of funding mentorship advice and of funding mentorship advice and Community to dramatically accelerate Community to dramatically accelerate Community to dramatically accelerate your growth and make your journey less your growth and make your journey less your growth and make your journey less lonely applications for the accelerator lonely applications for the accelerator lonely applications for the accelerator are open now through February 23rd head are open now through February 23rd head are open now through February 23rd head to to to tiny.com apply to find out more and to tiny.com apply to find out more and to tiny.com apply to find out more and to submit your application and if you're submit your application and if you're submit your application and if you're interested in investing in B2B SAS interested in investing in B2B SAS interested in investing in B2B SAS companies that are ambitious that are companies that are ambitious that are companies that are ambitious that are mostly bootstrap that are highly Capital mostly bootstrap that are highly Capital mostly bootstrap that are highly Capital efficient but have high Ambitions to efficient but have high Ambitions to efficient but have high Ambitions to build seven fig companies that sell for build seven fig companies that sell for build seven fig companies that sell for eight figures we are raising our third eight figures we are raising our third eight figures we are raising our third investment fund we know that there's an investment fund we know that there's an investment fund we know that there's an alternate approach to venture capital alternate approach to venture capital alternate approach to venture capital that does not rely on unicorn billion that does not rely on unicorn billion that does not rely on unicorn billion dollar outcomes if you're an accredited dollar outcomes if you're an accredited dollar outcomes if you're an accredited investor and you're looking to diversify investor and you're looking to diversify investor and you're looking to diversify into ambitious B2B SAS companies and to into ambitious B2B SAS companies and to into ambitious B2B SAS companies and to index across a dozens or hundreds of index across a dozens or hundreds of index across a dozens or hundreds of these companies instead of trying to these companies instead of trying to these companies instead of trying to find your own deal flow and vet them and find your own deal flow and vet them and find your own deal flow and vet them and try to pick that's what we do for a try to pick that's what we do for a try to pick that's what we do for a living I've been in this business for 20 living I've been in this business for 20 living I've been in this business for 20 years we've gotten pretty good at it so years we've gotten pretty good at it so years we've gotten pretty good at it so head to tiny.com invest if you want to head to tiny.com invest if you want to head to tiny.com invest if you want to read our investment memo to fill out the read our investment memo to fill out the read our investment memo to fill out the form there and my co-founder Anar volet form there and my co-founder Anar volet form there and my co-founder Anar volet will reach out to you our fund is only will reach out to you our fund is only will reach out to you our fund is only going to be open for a handful of months going to be open for a handful of months going to be open for a handful of months and then it will close the last fund we
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and then it will close the last fund we and then it will close the last fund we raised was two or three years ago so if raised was two or three years ago so if raised was two or three years ago so if you're interested in potentially you're interested in potentially you're interested in potentially investing or indexing across a bunch of investing or indexing across a bunch of investing or indexing across a bunch of ambitious B2B SAS companies tiny.com ambitious B2B SAS companies tiny.com ambitious B2B SAS companies tiny.com invest so the bonus that I teased at the invest so the bonus that I teased at the invest so the bonus that I teased at the beginning of the video is my book start beginning of the video is my book start beginning of the video is my book start marketing the day you start coding and marketing the day you start coding and marketing the day you start coding and it's available to download for free over it's available to download for free over it's available to download for free over at Rob Walling at Rob Walling at Rob Walling I'm going to drop a link in the I'm going to drop a link in the I'm going to drop a link in the description for this video you can head description for this video you can head description for this video you can head over there and grab it yourself so if over there and grab it yourself so if over there and grab it yourself so if you figure out that content marketing is you figure out that content marketing is you figure out that content marketing is going to be your channel of choice and going to be your channel of choice and going to be your channel of choice and I'm betting it is for many of you you're I'm betting it is for many of you you're I'm betting it is for many of you you're probably asking yourself what the hell probably asking yourself what the hell probably asking yourself what the hell do I write about first in this next do I write about first in this next do I write about first in this next video I break down the exact content video I break down the exact content video I break down the exact content framework that's helped my portfolio framework that's helped my portfolio framework that's helped my portfolio companies go from zero to their first companies go from zero to their first companies go from zero to their first $100,000 in ARR it's the same Playbook I $100,000 in ARR it's the same Playbook I $100,000 in ARR it's the same Playbook I share with every founder I invest in share with every founder I invest in share with every founder I invest in make sure you subscribe and like this make sure you subscribe and like this make sure you subscribe and like this video if you want more practical SAS video if you want more practical SAS video if you want more practical SAS growth strategies thanks for watching growth strategies thanks for watching growth strategies thanks for watching I'll see you next time
Summary
This discussion focuses on effective low-cost marketing strategies for bootstrapped SaaS founders who often fail to gain traction. Leveraging principles from Rob Walling's books, the key takeaway is to systematically identify and focus on growth channels that deliver results, rather than wasting resources on unproven or expensive tactics.