Stealth Mode Is a Trap

Every product, every company that I've Every product, every company that I've ever built has been copied. Hittail, ever built has been copied. Hittail, ever built has been copied. Hittail, Drip, MicroConf, Tinyseed, and more. All Drip, MicroConf, Tinyseed, and more. All Drip, MicroConf, Tinyseed, and more. All of them. And all of them still worked. of them. And all of them still worked. of them. And all of them still worked. I'm starting there because odds are I'm starting there because odds are I'm starting there because odds are you're sitting on an idea you won't tell you're sitting on an idea you won't tell you're sitting on an idea you won't tell anyone about. You don't want to build a anyone about. You don't want to build a anyone about. You don't want to build a landing page, no posting about it in a landing page, no posting about it in a landing page, no posting about it in a community, and you're scared to talk to community, and you're scared to talk to community, and you're scared to talk to potential customers. And that fear might potential customers. And that fear might potential customers. And that fear might feel even bigger in 2026 because AI has feel even bigger in 2026 because AI has feel even bigger in 2026 because AI has made it cheaper and faster than it's made it cheaper and faster than it's made it cheaper and faster than it's ever been to clone what you're doing and ever been to clone what you're doing and ever been to clone what you're doing and get a copycat in front of customers. get a copycat in front of customers. get a copycat in front of customers. After 20 years building companies and After 20 years building companies and After 20 years building companies and investing in more than 240 of them, I investing in more than 240 of them, I investing in more than 240 of them, I can tell you that fear is costing you can tell you that fear is costing you can tell you that fear is costing you the exact thing every business runs on: the exact thing every business runs on: the exact thing every business runs on: feedback from real people. In the next feedback from real people. In the next feedback from real people. In the next few minutes, I'll tell you why you few minutes, I'll tell you why you few minutes, I'll tell you why you should stop worrying about your idea should stop worrying about your idea should stop worrying about your idea getting stolen and what you should be getting stolen and what you should be getting stolen and what you should be scared of instead. And stick around scared of instead. And stick around scared of instead. And stick around because I'll tell you how to actually because I'll tell you how to actually because I'll tell you how to actually share and protect an idea before you share and protect an idea before you share and protect an idea before you launch. I want to start by saying that launch. I want to start by saying that launch. I want to start by saying that the fear is real and it's totally the fear is real and it's totally the fear is real and it's totally understandable. Ideas are fragile and understandable. Ideas are fragile and understandable. Ideas are fragile and they're personal, especially when you they're personal, especially when you they're personal, especially when you can imagine how someone with more money, can imagine how someone with more money, can imagine how someone with more money, a bigger audience, a better network a bigger audience, a better network a bigger audience, a better network could execute on your idea better and could execute on your idea better and could execute on your idea better and faster than you. Worrying that someone faster than you. Worrying that someone faster than you. Worrying that someone will steal your idea is like paying a will steal your idea is like paying a will steal your idea is like paying a debt you don't owe. Except you're paying debt you don't owe. Except you're paying debt you don't owe. Except you're paying it with your emotions and most founders it with your emotions and most founders it with your emotions and most founders are paying it for nothing. Stealth mode are paying it for nothing. Stealth mode are paying it for nothing. Stealth mode culture makes secrecy feel like the culture makes secrecy feel like the culture makes secrecy feel like the default. It's like hiding your idea is default. It's like hiding your idea is default. It's like hiding your idea is what serious founders are supposed to what serious founders are supposed to what serious founders are supposed to do. But realistically, I want to split do. But realistically, I want to split do. But realistically, I want to split this question into two parts. Is it this question into two parts. Is it this question into two parts. Is it possible that someone copies your idea

possible that someone copies your idea possible that someone copies your idea and should you actually worry about it? and should you actually worry about it? and should you actually worry about it? Those are not the same question cuz is Those are not the same question cuz is Those are not the same question cuz is it possible? Sure, it's possible. And it possible? Sure, it's possible. And it possible? Sure, it's possible. And once you hit real revenue, the odds of once you hit real revenue, the odds of once you hit real revenue, the odds of that go up. Is it probable before you've that go up. Is it probable before you've that go up. Is it probable before you've launched? I mean, it depends on your launched? I mean, it depends on your launched? I mean, it depends on your idea. Depends on your market. Depends idea. Depends on your market. Depends idea. Depends on your market. Depends how loudly you're talking about your how loudly you're talking about your how loudly you're talking about your traction and who you're talking to about traction and who you're talking to about traction and who you're talking to about it. The way I would reframe this is all it. The way I would reframe this is all it. The way I would reframe this is all of these things I'm about to list are of these things I'm about to list are of these things I'm about to list are possible to getting struck by lightning, possible to getting struck by lightning, possible to getting struck by lightning, getting in a car accident, getting sued, getting in a car accident, getting sued, getting in a car accident, getting sued, going out of business next week. They're going out of business next week. They're going out of business next week. They're all possible, but possible is not the all possible, but possible is not the all possible, but possible is not the same as worth worrying about it. If same as worth worrying about it. If same as worth worrying about it. If you're living in constant what if fear, you're living in constant what if fear, you're living in constant what if fear, it just makes you more risk-averse than it just makes you more risk-averse than it just makes you more risk-averse than you should be, which is a bad way to you should be, which is a bad way to you should be, which is a bad way to build anything. So again, the two parts build anything. So again, the two parts build anything. So again, the two parts of that question, is it possible and of that question, is it possible and of that question, is it possible and should you actually worry about it? Of should you actually worry about it? Of should you actually worry about it? Of course it's possible, but I think beyond course it's possible, but I think beyond course it's possible, but I think beyond taking some basic precautions that I'm taking some basic precautions that I'm taking some basic precautions that I'm going to talk about in this video, I going to talk about in this video, I going to talk about in this video, I don't think it's something that you don't think it's something that you don't think it's something that you should consistently be tied up worrying should consistently be tied up worrying should consistently be tied up worrying about. So I've built six companies, about. So I've built six companies, about. So I've built six companies, including one that I sold for including one that I sold for including one that I sold for life-changing money. I put the idea out life-changing money. I put the idea out life-changing money. I put the idea out there with all of them. I had landing there with all of them. I had landing there with all of them. I had landing pages that said exactly what I was pages that said exactly what I was pages that said exactly what I was building, public posts, customer building, public posts, customer building, public posts, customer conversations. Anyone could have taken conversations. Anyone could have taken conversations. Anyone could have taken any of them and beaten me to market. And any of them and beaten me to market. And any of them and beaten me to market. And I definitely had my copycats over the I definitely had my copycats over the I definitely had my copycats over the years. Sometimes a competitor copied our years. Sometimes a competitor copied our years. Sometimes a competitor copied our features and our exact wording.

features and our exact wording. features and our exact wording. Sometimes they would build a near carbon Sometimes they would build a near carbon Sometimes they would build a near carbon copy of the whole thing. And of course, copy of the whole thing. And of course, copy of the whole thing. And of course, AI makes that easier now than ever. It's AI makes that easier now than ever. It's AI makes that easier now than ever. It's annoying every time. It's super annoying every time. It's super annoying every time. It's super frustrating. It would actually make me frustrating. It would actually make me frustrating. It would actually make me pretty mad. And it happens to basically pretty mad. And it happens to basically pretty mad. And it happens to basically anyone who gets traction. For me, none anyone who gets traction. For me, none anyone who gets traction. For me, none of the copycats killed my businesses. of the copycats killed my businesses. of the copycats killed my businesses. The copy showed up and my companies kept The copy showed up and my companies kept The copy showed up and my companies kept growing. But the reframe that I want to growing. But the reframe that I want to growing. But the reframe that I want to give you that most founders miss, if you give you that most founders miss, if you give you that most founders miss, if you launch a genuinely great idea, someone launch a genuinely great idea, someone launch a genuinely great idea, someone is going to copy it anyway. How is that is going to copy it anyway. How is that is going to copy it anyway. How is that meaningfully different from someone meaningfully different from someone meaningfully different from someone taking it before launch? It's a little taking it before launch? It's a little taking it before launch? It's a little different, but imagine that you launch different, but imagine that you launch different, but imagine that you launch and a month or two later someone and a month or two later someone and a month or two later someone replicates your product. How different replicates your product. How different replicates your product. How different is that really? Like is that worth is that really? Like is that worth is that really? Like is that worth staying quiet until launch day? Because staying quiet until launch day? Because staying quiet until launch day? Because not building your launch list, I would not building your launch list, I would not building your launch list, I would say, is a much bigger mistake than say, is a much bigger mistake than say, is a much bigger mistake than anything we're talking about in this anything we're talking about in this anything we're talking about in this video. Staying quiet has never been a video. Staying quiet has never been a video. Staying quiet has never been a guarantee that no one will copy you. And guarantee that no one will copy you. And guarantee that no one will copy you. And you might be wondering, why did all of you might be wondering, why did all of you might be wondering, why did all of my businesses survive being copied? my businesses survive being copied? my businesses survive being copied? Well, I executed really well, I built Well, I executed really well, I built Well, I executed really well, I built marketing channels, I sold, I had marketing channels, I sold, I had marketing channels, I sold, I had distribution channels, marketing that I distribution channels, marketing that I distribution channels, marketing that I built out, built relationships, had a built out, built relationships, had a built out, built relationships, had a network, compounded over time, and I network, compounded over time, and I network, compounded over time, and I kept moving forward. And they could kept moving forward. And they could kept moving forward. And they could always copy the features that we built always copy the features that we built always copy the features that we built last month, but they could never copy last month, but they could never copy last month, but they could never copy the features that we were about to the features that we were about to the features that we were about to build. And the market saw that. The build. And the market saw that. The build. And the market saw that. The market saw that we were innovating. This market saw that we were innovating. This market saw that we were innovating. This was Hit Tail, Drip, MicroConf, and Tiny was Hit Tail, Drip, MicroConf, and Tiny was Hit Tail, Drip, MicroConf, and Tiny See. We have been innovative and built a See. We have been innovative and built a See. We have been innovative and built a brand name that copying the nuts and

brand name that copying the nuts and brand name that copying the nuts and bolts of what we do, copying our bolts of what we do, copying our bolts of what we do, copying our features, so to speak, features, so to speak, features, so to speak, were never really the things that were never really the things that were never really the things that mattered. So, in 20 years of doing this mattered. So, in 20 years of doing this mattered. So, in 20 years of doing this and hearing about thousands of ideas, if and hearing about thousands of ideas, if and hearing about thousands of ideas, if not tens of thousands, I have almost not tens of thousands, I have almost not tens of thousands, I have almost never seen someone hear an idea, build never seen someone hear an idea, build never seen someone hear an idea, build it, and beat the original founder to it, and beat the original founder to it, and beat the original founder to market. Ideas are everywhere, and the market. Ideas are everywhere, and the market. Ideas are everywhere, and the hard part is everything that comes hard part is everything that comes hard part is everything that comes after, right? Ideas are abundant, after, right? Ideas are abundant, after, right? Ideas are abundant, execution is the scarce part, and the execution is the scarce part, and the execution is the scarce part, and the people you're afraid of talking to are people you're afraid of talking to are people you're afraid of talking to are busy building their own thing. Out of busy building their own thing. Out of busy building their own thing. Out of all the ideas I've heard over the years, all the ideas I've heard over the years, all the ideas I've heard over the years, I've heard of maybe a few cases where I've heard of maybe a few cases where I've heard of maybe a few cases where someone tried to run with an idea before someone tried to run with an idea before someone tried to run with an idea before it launched. There It It does happen, it launched. There It It does happen, it launched. There It It does happen, it's just very rare. What usually it's just very rare. What usually it's just very rare. What usually happens is the opposite. You launch, you happens is the opposite. You launch, you happens is the opposite. You launch, you get traction, and people notice. And the get traction, and people notice. And the get traction, and people notice. And the I started this and now it's doing 10K a I started this and now it's doing 10K a I started this and now it's doing 10K a month story is exactly what pulls month story is exactly what pulls month story is exactly what pulls copycats in. To be honest, most early copycats in. To be honest, most early copycats in. To be honest, most early ideas aren't even worth copying at all. ideas aren't even worth copying at all. ideas aren't even worth copying at all. Drip, which became a successful email Drip, which became a successful email Drip, which became a successful email service provider and then a marketing service provider and then a marketing service provider and then a marketing automation provider that was very automation provider that was very automation provider that was very successful and growing fast, started as successful and growing fast, started as successful and growing fast, started as a kind of a mediocre idea. It just was a kind of a mediocre idea. It just was a kind of a mediocre idea. It just was email capture and email sequences.

email capture and email sequences. email capture and email sequences. Anyone could have copied it, but it Anyone could have copied it, but it Anyone could have copied it, but it didn't really get traction. And it didn't really get traction. And it didn't really get traction. And it wasn't until we learned about the wasn't until we learned about the wasn't until we learned about the market, got customer feedback, and market, got customer feedback, and market, got customer feedback, and pivoted, pivoted, pivoted until we hit pivoted, pivoted, pivoted until we hit pivoted, pivoted, pivoted until we hit product market fit that the idea was product market fit that the idea was product market fit that the idea was worth anything. Everything that was worth anything. Everything that was worth anything. Everything that was valuable with Drip came from the valuable with Drip came from the valuable with Drip came from the learnings and the product iteration. And learnings and the product iteration. And learnings and the product iteration. And by the time we had strong product market by the time we had strong product market by the time we had strong product market fit and we're growing, the idea barely fit and we're growing, the idea barely fit and we're growing, the idea barely resembled the thing that we were trying resembled the thing that we were trying resembled the thing that we were trying to launch originally. And so then to launch originally. And so then to launch originally. And so then there's the AI question that everyone's there's the AI question that everyone's there's the AI question that everyone's asking. Doesn't a weekend clone change asking. Doesn't a weekend clone change asking. Doesn't a weekend clone change all of this? AI makes it easy to copy all of this? AI makes it easy to copy all of this? AI makes it easy to copy what your business looks like from the what your business looks like from the what your business looks like from the outside. It doesn't find your customers. outside. It doesn't find your customers. outside. It doesn't find your customers. It doesn't earn their trust. It doesn't It doesn't earn their trust. It doesn't It doesn't earn their trust. It doesn't build your distribution. And the build your distribution. And the build your distribution. And the copycats still have to build the whole copycats still have to build the whole copycats still have to build the whole business around it. Most are lazy and business around it. Most are lazy and business around it. Most are lazy and they won't. Almost no business dies they won't. Almost no business dies they won't. Almost no business dies because a competitor heard the idea. because a competitor heard the idea. because a competitor heard the idea. They die because the founder spent nine They die because the founder spent nine They die because the founder spent nine months building in secret and found out months building in secret and found out months building in secret and found out too late that nobody wanted it. The real too late that nobody wanted it. The real too late that nobody wanted it. The real killer is building for months in the killer is building for months in the killer is building for months in the basement with no customer conversations basement with no customer conversations basement with no customer conversations and assuming demand instead of and assuming demand instead of and assuming demand instead of confirming it. Launching to silence with confirming it. Launching to silence with confirming it. Launching to silence with no launch list because you never no launch list because you never no launch list because you never validated that anyone would pay is validated that anyone would pay is validated that anyone would pay is brutal. And it's much more likely to brutal. And it's much more likely to brutal. And it's much more likely to lead to you running out of money or out lead to you running out of money or out lead to you running out of money or out of motivation before you ever figure out of motivation before you ever figure out of motivation before you ever figure out what actually works. Secrecy is a thing what actually works. Secrecy is a thing what actually works. Secrecy is a thing that guarantees you miss the feedback that guarantees you miss the feedback that guarantees you miss the feedback that could have potentially saved you.

that could have potentially saved you. that could have potentially saved you. Every week you stay hidden to protect an Every week you stay hidden to protect an Every week you stay hidden to protect an unproven idea is a week you don't spend unproven idea is a week you don't spend unproven idea is a week you don't spend finding out whether the idea is even finding out whether the idea is even finding out whether the idea is even right, if anyone cares about it. Have right, if anyone cares about it. Have right, if anyone cares about it. Have you built something people want and are you built something people want and are you built something people want and are willing to pay for? Talking to potential willing to pay for? Talking to potential willing to pay for? Talking to potential customers about your idea is the whole customers about your idea is the whole customers about your idea is the whole job early on. Founders who are winning job early on. Founders who are winning job early on. Founders who are winning are doing this before they build are doing this before they build are doing this before they build anything. They're not hiding out until anything. They're not hiding out until anything. They're not hiding out until launch day. So who should you talk to? launch day. So who should you talk to? launch day. So who should you talk to? Well, target customers first, not Well, target customers first, not Well, target customers first, not investors, not friends, not random investors, not friends, not random investors, not friends, not random founders, not indie hackers on X founders, not indie hackers on X founders, not indie hackers on X Twitter. You want to talk to people who Twitter. You want to talk to people who Twitter. You want to talk to people who actually have the problem. And your actually have the problem. And your actually have the problem. And your posture matters, right? You show up to posture matters, right? You show up to posture matters, right? You show up to learn, not to pitch. You're trying to learn, not to pitch. You're trying to learn, not to pitch. You're trying to find out whether you're building the find out whether you're building the find out whether you're building the right thing, not trying to convince right thing, not trying to convince right thing, not trying to convince anyone of anything. You might want to anyone of anything. You might want to anyone of anything. You might want to read the book The Mom Test by Rob read the book The Mom Test by Rob read the book The Mom Test by Rob Fitzpatrick. It's filled with questions Fitzpatrick. It's filled with questions Fitzpatrick. It's filled with questions that you can and should ask to figure that you can and should ask to figure that you can and should ask to figure out if someone actually needs this tool. out if someone actually needs this tool. out if someone actually needs this tool. So, before you post a comment, actually So, before you post a comment, actually So, before you post a comment, actually still post a comment cuz then it will still post a comment cuz then it will still post a comment cuz then it will help this video rank. But, after you help this video rank. But, after you help this video rank. But, after you post that comment, you should really post that comment, you should really post that comment, you should really consider going and buying that book. As consider going and buying that book. As consider going and buying that book. As you're talking to customers, you're you're talking to customers, you're you're talking to customers, you're going to want to listen for urgency.

going to want to listen for urgency. going to want to listen for urgency. Things like, "When can I use this?" or Things like, "When can I use this?" or Things like, "When can I use this?" or "Can I pay you now?" These tell you far "Can I pay you now?" These tell you far "Can I pay you now?" These tell you far more than a polite, "Oh, yeah, that's more than a polite, "Oh, yeah, that's more than a polite, "Oh, yeah, that's cool. That's interesting." Polite cool. That's interesting." Polite cool. That's interesting." Polite interest is the trap. It feels like interest is the trap. It feels like interest is the trap. It feels like validation and it means almost nothing. validation and it means almost nothing. validation and it means almost nothing. And a low-risk way to share and validate And a low-risk way to share and validate And a low-risk way to share and validate is to have a landing page that says what is to have a landing page that says what is to have a landing page that says what you're offering, has an email or an SMS you're offering, has an email or an SMS you're offering, has an email or an SMS sign-up, a targeted community post, and sign-up, a targeted community post, and sign-up, a targeted community post, and direct one-on-one conversations. But, direct one-on-one conversations. But, direct one-on-one conversations. But, you don't have to divulge everything. you don't have to divulge everything. you don't have to divulge everything. You can just talk about the value you're You can just talk about the value you're You can just talk about the value you're providing and not give out every providing and not give out every providing and not give out every screenshot and every way that the app is screenshot and every way that the app is screenshot and every way that the app is going to work. In this way, you can put going to work. In this way, you can put going to work. In this way, you can put up a page describing the problem you're up a page describing the problem you're up a page describing the problem you're solving without handing anyone a solving without handing anyone a solving without handing anyone a blueprint. This is how I approached it blueprint. This is how I approached it blueprint. This is how I approached it with every business that I've launched. with every business that I've launched. with every business that I've launched. In a minute, I'm going to walk you In a minute, I'm going to walk you In a minute, I'm going to walk you through how I protect an idea before I through how I protect an idea before I through how I protect an idea before I launch. But, first, if the business you launch. But, first, if the business you launch. But, first, if the business you have in mind is a startup or a software have in mind is a startup or a software have in mind is a startup or a software product, everything I've just said about product, everything I've just said about product, everything I've just said about validating an idea, talking to validating an idea, talking to validating an idea, talking to customers, doing research about trying customers, doing research about trying customers, doing research about trying to figure out whether an idea will work, to figure out whether an idea will work, to figure out whether an idea will work, I'm putting this into a book called Idea I'm putting this into a book called Idea I'm putting this into a book called Idea to Traction. This is my next book in a to Traction. This is my next book in a to Traction. This is my next book in a series that I'm writing for [music] SaaS series that I'm writing for [music] SaaS series that I'm writing for [music] SaaS founders. There's an it walks you founders. There's an it walks you founders. There's an it walks you through finding an idea worth building, through finding an idea worth building, through finding an idea worth building, validating it, and getting it to market validating it, and getting it to market validating it, and getting it to market without the guesswork. It's coming out without the guesswork. It's coming out without the guesswork. It's coming out in a few months and I'm opening up a in a few months and I'm opening up a in a few months and I'm opening up a waitlist now so you can be first to hear waitlist now so you can be first to hear waitlist now so you can be first to hear when it drops. And I'm going to have when it drops. And I'm going to have when it drops. And I'm going to have some extra bonuses for my earliest some extra bonuses for my earliest some extra bonuses for my earliest supporters. All you have to do is go to supporters. All you have to do is go to supporters. All you have to do is go to ideatractionbook.com ideatractionbook.com ideatractionbook.com to sign up and be one of the first to to sign up and be one of the first to to sign up and be one of the first to hear when I release the book.

hear when I release the book. hear when I release the book. Now, I want to talk about how to protect Now, I want to talk about how to protect Now, I want to talk about how to protect your idea. So, you don't have to choose your idea. So, you don't have to choose your idea. So, you don't have to choose between total secrecy and giving away between total secrecy and giving away between total secrecy and giving away everything. There's an in-between. You everything. There's an in-between. You everything. There's an in-between. You want to share enough to get real want to share enough to get real want to share enough to get real feedback, but you keep the special sauce feedback, but you keep the special sauce feedback, but you keep the special sauce to yourself. You don't show every to yourself. You don't show every to yourself. You don't show every screen, you don't describe any secret screen, you don't describe any secret screen, you don't describe any secret sauce you've added. When I was sauce you've added. When I was sauce you've added. When I was pre-launching Drip, I shared some pre-launching Drip, I shared some pre-launching Drip, I shared some screens publicly, but I didn't publish screens publicly, but I didn't publish screens publicly, but I didn't publish the full app or the road map to anyone the full app or the road map to anyone the full app or the road map to anyone except trusted insiders that I knew except trusted insiders that I knew except trusted insiders that I knew personally. And then, you keep building personally. And then, you keep building personally. And then, you keep building along the way. As I said earlier, a along the way. As I said earlier, a along the way. As I said earlier, a copycat can steal your past work, but copycat can steal your past work, but copycat can steal your past work, but not your future work. And by the time not your future work. And by the time not your future work. And by the time they catch up to what you had, you've they catch up to what you had, you've they catch up to what you had, you've already moved ahead, and the market will already moved ahead, and the market will already moved ahead, and the market will see that. And here's a reality check. If see that. And here's a reality check. If see that. And here's a reality check. If your success relies on your idea being your success relies on your idea being your success relies on your idea being super novel and not having competition, super novel and not having competition, super novel and not having competition, I have some really bad news for you. I have some really bad news for you. I have some really bad news for you. The deeper protection is distribution. The deeper protection is distribution. The deeper protection is distribution. Build proprietary marketing and sales Build proprietary marketing and sales Build proprietary marketing and sales channels. They're not literally channels. They're not literally channels. They're not literally proprietary, but if you out-market the proprietary, but if you out-market the proprietary, but if you out-market the people copying you, their copycat people copying you, their copycat people copying you, their copycat versions, they just don't mean much. And versions, they just don't mean much. And versions, they just don't mean much. And honestly, the worst case, if you're honestly, the worst case, if you're honestly, the worst case, if you're building on the side and someone copies building on the side and someone copies building on the side and someone copies your idea, you can still win. But if for your idea, you can still win. But if for your idea, you can still win. But if for some reason they get to market first and some reason they get to market first and some reason they get to market first and they swallow up the whole market, you they swallow up the whole market, you they swallow up the whole market, you spent time on a project that didn't pan spent time on a project that didn't pan spent time on a project that didn't pan out. Weigh that against the upside of out. Weigh that against the upside of out. Weigh that against the upside of actually building something real. The actually building something real. The actually building something real. The founders who win are the ones who get founders who win are the ones who get founders who win are the ones who get the idea out into the world and go to the idea out into the world and go to the idea out into the world and go to work. So, go talk to people. Put up the work. So, go talk to people. Put up the work. So, go talk to people. Put up the landing page, get real feedback while landing page, get real feedback while landing page, get real feedback while the idea is still easy to change. And the idea is still easy to change. And the idea is still easy to change. And the second you decide to do that, a new the second you decide to do that, a new the second you decide to do that, a new question shows up. What do I actually question shows up. What do I actually question shows up. What do I actually call this thing? Naming feels like a call this thing? Naming feels like a call this thing? Naming feels like a small decision, and it turns out to be a small decision, and it turns out to be a small decision, and it turns out to be a decision you live with for a very long

decision you live with for a very long decision you live with for a very long time. I made a full breakdown of how to time. I made a full breakdown of how to time. I made a full breakdown of how to get it right in this video. Go watch it. get it right in this video. Go watch it. get it right in this video. Go watch it. If this video changed how you think If this video changed how you think If this video changed how you think about your idea, do me a favor and hit about your idea, do me a favor and hit about your idea, do me a favor and hit like and subscribe so more founders find like and subscribe so more founders find like and subscribe so more founders find it. Thanks for watching. I'll see you it. Thanks for watching. I'll see you it. Thanks for watching. I'll see you next time.