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TED September 7, 2025

What Sex, Soap and Alcohol Taught Me About Making an Impact | Myriam Sidibe | TED

Summary

The main theme is that fixing business models is crucial for tackling global challenges, moving beyond wishful thinking and superficial corporate social responsibility. Key subjects mentioned include DEI, ESG, public health innovations like handwashing, gender-based violence campaigns, and menstrual health support, drawing lessons from brands like Lifebuoy, Carling Black Label, and the development of an AI-powered voice for young women. The practical takeaway is that lasting change requires long-term commitment, radical collaboration, and creating shared value for both business and society, shifting from "mission impossible" to "mission possible."

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