Summary

The evolving digital landscape, particularly the role of algorithms in content discovery, is creating a systemic invisibility for women's sports. This bias, stemming from historical underrepresentation and word-matching issues in queries, leads to a vicious cycle of underinvestment and impacts female leadership pipelines. The takeaway is that conscious efforts by platforms, brands, and individuals are necessary to reimagine sports media, prioritize discoverability of women's sports, and ensure girls can see future pathways through athletic participation.