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TED November 27, 2025

What If You Could Talk to Your Favorite Character in a Movie? | Christoph Lassner | TED

Summary

The core theme is the emergence of "content 3.0," a new era of AI-generated and co-created media. This is contrasted with content 1.0 (professional, consumed) and 2.0 (personal, uploaded), with content 3.0 characterized by generative AI models trained on vast datasets, enabling interactive and personalized experiences. The practical takeaway is a paradigm shift where individuals can actively participate in and shape media narratives, leading to unprecedented engagement and new forms of storytelling.

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