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The Diary of a CEO July 2, 2026 1m

YOU'VE BEEN LIED TO ABOUT FAT LOSS

Read full transcript 2 segments
  1. I want women to stop being losers. And I want women to stop being losers. And so I'm on a mission to really undo the so I'm on a mission to really undo the so I'm on a mission to really undo the genuinely terrible advice that most genuinely terrible advice that most genuinely terrible advice that most women have been given as it concerns women have been given as it concerns women have been given as it concerns their health and their fitness. So we're their health and their fitness. So we're their health and their fitness. So we're going to talk through some actionable going to talk through some actionable going to talk through some actionable strategies on how to build a body that strategies on how to build a body that strategies on how to build a body that has curves, more of [music] an hourglass has curves, more of [music] an hourglass has curves, more of [music] an hourglass figure. But Stephen, if I can be very figure. But Stephen, if I can be very figure. But Stephen, if I can be very honest with you, I am pissed off because honest with you, I am pissed off because honest with you, I am pissed off because we've been sold a lie that our worth is we've been sold a lie that our worth is we've been sold a lie that our worth is the number on the scale. And I've seen the number on the scale. And I've seen the number on the scale. And I've seen tens of thousands of patients over my tens of thousands of patients over my tens of thousands of patients over my 20-year tenure and right now a lot of 20-year tenure and right now a lot of 20-year tenure and right now a lot of online dialogue is I want to be toned. I online dialogue is I want to be toned. I online dialogue is I want to be toned. I want to have the Pilates body. Be as want to have the Pilates body. Be as want to have the Pilates body. Be as small as possible. So this is where I small as possible. So this is where I small as possible. So this is where I get a little fired up because I also get a little fired up because I also get a little fired up because I also have personal experience struggling with have personal experience struggling with have personal experience struggling with my own weight and my own worth. I was my own weight and my own worth. I was my own weight and my own worth. I was trying to become what I thought was the trying to become what I thought was the trying to become what I thought was the right thing. And I had massive problems right thing. And I had massive problems right thing. And I had massive problems afterwards. So I am going to be very afterwards. So I am going to be very afterwards. So I am going to be very transparent and honest with you. The transparent and honest with you. The transparent and honest with you. The pursuit of skinny is a bad thing with pursuit of skinny is a bad thing with pursuit of skinny is a bad thing with devastating consequences. Like you're devastating consequences. Like you're devastating consequences. Like you're going to end up with bone disease like going to end up with bone disease like going to end up with bone disease like osteoporosis. osteoporosis. osteoporosis. >> So there's lots of things on the desk >> So there's lots of things on the desk >> So there's lots of things on the desk here in front of us that I'd love to go here in front of us that I'd love to go here in front of us that I'd love to go through. We've got these five fitness through. We've got these five fitness through. We've got these five fitness myths.

  2. myths. myths. >> Yes, so one of them for example is a lot >> Yes, so one of them for example is a lot >> Yes, so one of them for example is a lot of women are scared to consume more of women are scared to consume more of women are scared to consume more carbohydrates because they think [music] carbohydrates because they think [music] carbohydrates because they think [music] it's going to make them fat. But we need it's going to make them fat. But we need it's going to make them fat. But we need carbohydrates for our mood, our sleep, carbohydrates for our mood, our sleep, carbohydrates for our mood, our sleep, even performance at the gym. And then even performance at the gym. And then even performance at the gym. And then there's also women are scared that if there's also women are scared that if there's also women are scared that if they're lifting heavy weights that they're lifting heavy weights that they're lifting heavy weights that they're going to start looking like a they're going to start looking like a they're going to start looking like a bodybuilder. But that's almost bodybuilder. But that's almost bodybuilder. But that's almost impossible. 97 to 98% of women don't impossible. 97 to 98% of women don't impossible. 97 to 98% of women don't have the hormonal environment to bulk. have the hormonal environment to bulk. have the hormonal environment to bulk. >> And then we've also got these archetypes >> And then we've also got these archetypes >> And then we've also got these archetypes here. here. here. >> So there's four archetypes [music] that >> So there's four archetypes [music] that >> So there's four archetypes [music] that women identify themselves in their women identify themselves in their women identify themselves in their fitness journey. And the most common fitness journey. And the most common fitness journey. And the most common woman that I see is skinny fat Sophie. woman that I see is skinny fat Sophie. woman that I see is skinny fat Sophie. And we'll talk about what this means. And we'll talk about what this means. And we'll talk about what this means. >> So let's talk about what the women >> So let's talk about what the women >> So let's talk about what the women listening should understand about listening should understand about listening should understand about hormones. How do you think about fasting hormones. How do you think about fasting hormones. How do you think about fasting and your menstrual cycle? What are the and your menstrual cycle? What are the and your menstrual cycle? What are the specific issues that mothers face as it specific issues that mothers face as it specific issues that mothers face as it relates to fitness? I mean there's lots relates to fitness? I mean there's lots relates to fitness? I mean there's lots of things that I'd love to talk about. of things that I'd love to talk about. of things that I'd love to talk about. >> 100% that makes me so excited.

Summary

This discussion debunks common, detrimental fitness myths women are often sold, particularly the obsession with being thin and the fear of carbohydrates or heavy lifting. It emphasizes building a strong, curvier body and understanding hormonal impacts on health, with the takeaway being to reject the "skinny at all costs" mentality for a healthier, empowered approach.

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